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Add to CartVeterinary Ultrasound Market
By Type of Ultrasound;
2-D Ultrasound Imaging, 3-D & 4-D Ultrasound Imaging and Doppler ImagingBy Product;
Portable Ultrasound Scanners and Cart-Based Ultrasound ScannersBy Application;
Cardiology, Oncology, Orthopedic and OthersBy Animal Type;
Livestock Animal and Companion AnimalBy End User;
Veterinary Hospitals, Veterinary Clinics and OthersBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Veterinary Ultrasound Market Overview
Veterinary Ultrasound Market (USD Million)
Veterinary Ultrasound Market was valued at USD 421.91 million in the year 2024. The size of this market is expected to increase to USD 621.93 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.7%.
Veterinary Ultrasound Market
*Market size in USD million
CAGR 5.7 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.7 % |
| Market Size (2024) | USD 421.91 Million |
| Market Size (2031) | USD 621.93 Million |
| Market Concentration | Medium |
| Report Pages | 362 |
Major Players
- GE Healthcare
- Xuzhou Kaixin Electronic Instrument Co., Ltd
- Esaote
- Mindray
- Samsung Medison Co. Ltd
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Veterinary Ultrasound Market
Fragmented - Highly competitive market without dominant players
The Veterinary Ultrasound Market is witnessing significant growth, driven by the increasing demand for advanced diagnostic imaging in veterinary care. The rising adoption of ultrasound systems for companion animals and livestock is a major factor contributing to this expansion. Approximately 30% of this growth is attributed to the increasing focus on early disease detection and preventive animal healthcare, reflecting a shift towards proactive veterinary practices.
Technological AdvancementsRapid advancements in ultrasound technology have significantly improved diagnostic accuracy and efficiency. Key innovations, including portable and handheld devices, wireless imaging systems, and real-time imaging solutions, account for nearly 40% of the market's overall growth. These features enhance ease of use and cost-efficiency, making them increasingly popular among veterinary professionals.
Rising Pet Ownership and Livestock Health ManagementThe surge in pet ownership and heightened awareness about animal health are driving the demand for veterinary diagnostics. Nearly 35% of the market's demand comes from the need for effective livestock health management and the growing interest in companion animal wellness, highlighting a broader shift towards proactive animal healthcare.
Increasing Veterinary ExpenditureThe Veterinary Ultrasound Market is also benefiting from the steady rise in veterinary healthcare spending. An estimated 25% of the market's growth is linked to increased investments in diagnostic procedures by pet owners, emphasizing the importance of comprehensive animal healthcare in modern veterinary practices.
Future OutlookThe market is expected to sustain its upward momentum, driven by technological innovation, rising pet ownership, and growing awareness about livestock health. The integration of AI-driven diagnostic tools and continuous advancements in ultrasound technology are likely to redefine the market landscape, enhancing precision and efficiency in veterinary care.
Veterinary Ultrasound Market Key Takeaways
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Companion animal care adds point-of-care ultrasound for cardiology, abdominal scans, and pregnancy checks.
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Portable systems with wireless probes enable farm and equine field diagnostics with teleconsult support.
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Education modules build operator proficiency, shortening learning curves for general practitioners.
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Image quality advances in Doppler and tissue harmonics improve diagnostic confidence.
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Cloud PACS streamlines case sharing and second opinions across referral networks.
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Pricing tiers open entry-level adoption while premium SKUs target specialty practices.
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Preventive care trends lift routine scanning, expanding utilization beyond acute cases.
Veterinary Ultrasound Market Recent Developments
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In January 2023, GE HealthCare partnered with Sound Technologies to distribute the Vscan Air™, a wireless, pocket-sized ultrasound device, enhancing point-of-care diagnostics in veterinary practices across the United States.
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In June 2023, Esaote North America introduced the MyLabX90VET ultrasound system, featuring proprietary Augmented Insight technology, aimed at advancing diagnostic precision in veterinary care.
Veterinary Ultrasound Market Segment Analysis
In this report, the Veterinary Ultrasound Market has been segmented by Animal Type, Technology, Product, Application, End-User and Geography.
Veterinary Ultrasound Market, Segmentation by Animal Type
The Veterinary Ultrasound Market has been segmented by Animal Type into Small Animals and Large Animals.
Small Animals
The small animal segment dominates the veterinary ultrasound market, comprising nearly 60% of the market share. This is primarily driven by the increasing number of pets such as dogs and cats, coupled with rising demand for diagnostic imaging in routine veterinary care.
Large Animals
The large animal segment accounts for approximately 40% of the veterinary ultrasound market. This segment is largely driven by the agricultural and livestock industries, where ultrasound is crucial for monitoring animal health, particularly in cattle, horses, and other large livestock species.
Veterinary Ultrasound Market, Segmentation by Technology
The Veterinary Ultrasound Market has been segmented by Technology into Digital Imaging Technology, Analog Imaging Technology and Contrast Imaging Technology.
Digital Imaging Technology
Digital imaging technology leads the veterinary ultrasound market, representing approximately 55% of the market share. This technology is preferred due to its superior image quality, faster processing, and easier integration with electronic medical records, which enhances diagnostic accuracy and workflow efficiency.
Analog Imaging Technology
Analog imaging technology accounts for around 25% of the veterinary ultrasound market. Although it is less advanced compared to digital technology, it remains a cost-effective option for smaller veterinary clinics and practices that still rely on traditional methods for routine animal diagnostics.
Contrast Imaging Technology
The contrast imaging technology segment holds a market share of about 20%. This technology, often used in more specialized veterinary care, enhances the visibility of blood vessels and tissues, making it ideal for diagnosing complex conditions, particularly in larger animals like horses and cattle.
Veterinary Ultrasound Market, Segmentation by Product
The Veterinary Ultrasound Market has been segmented by Product Portable / Handheld Ultrasound Scanners and Cart Based Ultrasound Scanners
Portable / Handheld Ultrasound Scanners
Portable or handheld ultrasound scanners are gaining significant traction in the veterinary ultrasound market, accounting for 40% of the total market share. These devices are highly preferred for their portability, ease of use, and convenience, particularly for mobile veterinary clinics or practices that require flexibility and quick diagnostic capabilities in field settings.
Cart-Based Ultrasound Scanners
Cart-based ultrasound scanners dominate the market with a share of 60%. These devices are typically used in stationary veterinary practices and provide high-definition imaging, larger screen sizes, and advanced features for in-depth diagnostics. Their ability to handle complex procedures makes them suitable for a wide range of veterinary applications, including diagnostics for both small and large animals.
Veterinary Ultrasound Market, Segmentation by Application
The Veterinary Ultrasound Market has been segmented by Application into Abdominal, Gynecology, Orthopedics, Cardiology, and Other Applications.
Abdominal
The Abdominal segment holds a significant share in the veterinary ultrasound market, contributing approximately 35%. This application is crucial for diagnosing a wide variety of internal issues, such as liver diseases, kidney problems, and gastrointestinal conditions in animals. Abdominal ultrasounds are commonly used for both small and large animals.
Gynecology
The Gynecology segment accounts for 20% of the market share. Veterinary professionals use ultrasound in gynecology to monitor pregnancy, detect reproductive diseases, and assist in breeding management. This application is particularly important in the care of breeding animals, including both companion animals and livestock.
Orthopedics
Orthopedic applications in veterinary ultrasound account for about 15% of the market. Ultrasound plays a crucial role in diagnosing musculoskeletal disorders, joint injuries, and fractures in animals. This application is particularly relevant for pets and sports animals, where musculoskeletal issues are common.
Cardiology
The Cardiology segment holds around 18% of the market share. Ultrasound is used extensively in diagnosing heart conditions, including cardiac diseases, abnormalities in heart function, and blood flow issues in animals. It is vital for managing conditions in companion animals, particularly dogs and cats.
Other Applications
The Other Applications category represents approximately 12% of the market. This includes diverse applications such as tumor detection, diagnostic imaging for the nervous system, and other specialized fields in veterinary care. This segment is growing due to increasing advancements in veterinary ultrasound technology and its expanding use in various diagnostic areas.
Veterinary Ultrasound Market, Segmentation by End-User
The Veterinary Ultrasound Market has been segmented by End-User into Veterinary Clinics, Veterinary Hospitals and Others.
Veterinary Clinics
Veterinary clinics are one of the major end users in the veterinary ultrasound market, contributing approximately 40% of the total market share. These clinics use ultrasound technology for a variety of diagnostic purposes, including pregnancy detection, internal organ examination, and musculoskeletal evaluations. The growing demand for diagnostic imaging in small animal practice is a driving factor for the segment's growth.
Veterinary Hospitals
Veterinary hospitals account for around 45% of the veterinary ultrasound market. These hospitals utilize ultrasound technology to perform complex diagnostics, including cardiology, abdominal exams, and soft tissue imaging. The rise in the number of multi-specialty veterinary hospitals is significantly boosting the demand for advanced ultrasound devices.
Others
The 'Others' segment represents about 15% of the market share. This includes research institutions, mobile veterinary services, and educational organizations using ultrasound for teaching and testing purposes. The increasing applications of veterinary ultrasound technology beyond hospitals and clinics are fueling growth in this segment.
Veterinary Ultrasound Market, Segmentation by Geography
In this report, the Veterinary Ultrasound Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America is a dominant region in the veterinary ultrasound market, contributing approximately 40% to the total market share. The high demand for advanced veterinary care, such as ultrasound diagnostics, is fueled by the extensive adoption of cutting-edge technology in veterinary clinics and hospitals. The rising pet ownership rates and awareness about animal health contribute significantly to the market's growth in this region.
Europe
Europe holds a significant share of the veterinary ultrasound market, accounting for around 30% of the total revenue. Countries such as the UK, Germany, and France lead the demand for veterinary ultrasound devices, supported by well-established veterinary care infrastructure and a strong focus on animal welfare. The continuous growth of veterinary practices in Europe further boosts the demand for ultrasound technology.
Asia Pacific
The Asia Pacific region is experiencing rapid expansion in the veterinary ultrasound market, making up roughly 15% of the global market. With increasing pet ownership, rising disposable incomes, and advancements in veterinary care, particularly in China, India, and Japan, this region is poised for substantial market growth. Additionally, the rising number of veterinary hospitals and clinics is contributing to the increasing demand for ultrasound devices.
Middle East & Africa
The Middle East & Africa region accounts for around 8% of the veterinary ultrasound market. Although smaller in comparison to other regions, this market is steadily expanding, driven by growing demand for advanced veterinary diagnostic tools in countries like Saudi Arabia and the UAE. Investments in veterinary healthcare infrastructure are expected to drive the market forward in the coming years.
Latin America
Latin America holds a market share of about 7% in the veterinary ultrasound sector. The region's growing middle-class population, along with increasing awareness about animal healthcare, is accelerating the adoption of veterinary ultrasound technology. Countries like Brazil and Mexico are leading the expansion of veterinary practices and hospitals, thereby boosting market growth.
Veterinary Ultrasound Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Veterinary Ultrasound Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing pet ownership and animal care demand
- Technological advancements in portable ultrasound systems
- Rising prevalence of animal diseases
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Growing use in livestock pregnancy monitoring - The use of veterinary ultrasound for livestock pregnancy monitoring is a major factor fueling growth in the veterinary ultrasound market. As animal producers aim to improve herd reproductive efficiency and reduce financial losses from missed breeding cycles, ultrasound offers a highly accurate, non-invasive tool for early pregnancy detection. This technology enables better planning and resource allocation, making it essential for modern livestock operations focused on maximizing productivity.
Technological advancements have made portable ultrasound devices more accessible, allowing on-farm use by veterinarians and trained livestock handlers. These devices provide real-time imaging, enabling quick and confident assessment of pregnancy status, fetal viability, and gestational progress. The ability to conduct routine pregnancy checks directly in the field reduces stress on animals and supports faster decision-making for herd management. This growing convenience has significantly increased adoption in cattle, sheep, goat, and swine farming sectors.
Incorporating ultrasound results into data-driven livestock management systems is becoming a common practice. Monitoring reproductive metrics allows producers to predict calving periods, identify reproductive issues early, and improve overall breeding outcomes. This aligns with broader trends in precision agriculture, where proactive health and reproduction monitoring leads to higher efficiency, improved animal welfare, and enhanced farm profitability. The role of ultrasound in enabling such informed management is becoming increasingly vital.
With global demand for high-quality animal protein on the rise, livestock producers are under pressure to optimize output while maintaining animal health. Ultrasound provides a reliable and cost-effective solution for reproductive monitoring, helping producers meet these expectations. As awareness of its benefits continues to grow, veterinary ultrasound is expected to see sustained demand as an essential component of modern livestock care practices.
Restraints:
- High cost of advanced ultrasound equipment
- Limited access in rural veterinary clinics
- Lack of trained sonographers in veterinary care
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Low adoption in small veterinary practices - Key restraint on the growth of the veterinary ultrasound market. Many independent or small-scale veterinary clinics face budget limitations, making it difficult to invest in advanced imaging technologies like ultrasound. The high upfront cost of purchasing ultrasound machines, along with ongoing maintenance and potential upgrade expenses, often outweighs the perceived return on investment—especially when ultrasound procedures are not a routine part of daily case volume.
Another major barrier is the lack of training and familiarity with ultrasound equipment among general veterinary practitioners. Without proper education or hands-on experience, many professionals hesitate to incorporate ultrasound into their practice, opting instead to refer patients to larger facilities for diagnostic imaging. This not only limits in-house diagnostic capabilities but also reduces the frequency and confidence in using such tools across smaller veterinary operations.
Space constraints within compact clinic environments further discourage the integration of traditional ultrasound systems. Many devices require a dedicated setup area and specific operating conditions that may not be feasible in smaller practices. While newer models such as portable and handheld ultrasound devices are becoming more common, awareness of these solutions remains limited in certain regions or practice types, slowing their adoption despite their practicality and lower cost.
To improve adoption, manufacturers and stakeholders must focus on developing cost-effective, compact, and user-friendly ultrasound systems, coupled with widespread training programs for veterinarians. Increasing access to knowledge and lowering entry barriers will be essential to helping small practices embrace ultrasound technology. Overcoming these challenges will be key to unlocking broader market growth and expanding the use of diagnostic imaging in everyday veterinary care.
Opportunities:
- Development of handheld and wireless devices
- Expansion in animal diagnostics in emerging markets
- Integration with AI-based diagnostic tools
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Training programs to enhance ultrasound adoption - Represent a strong opportunity for growth in the veterinary ultrasound market. While ultrasound technology has become more advanced and accessible, many veterinarians still lack the confidence or technical knowledge required for its effective use. Comprehensive training initiatives can close this gap by providing veterinary professionals with practical skills for operating ultrasound devices and interpreting results accurately, encouraging broader utilization in clinical settings.
By increasing proficiency and awareness, training programs drive greater adoption of ultrasound across general and specialized practices. As veterinarians gain hands-on experience, they become more likely to integrate ultrasound into routine diagnostics, thereby reducing reliance on external referrals and increasing the value of in-house services. This not only improves patient outcomes but also enhances revenue potential for smaller clinics that previously avoided using ultrasound due to lack of expertise.
Educational programs can be offered in various formats, including workshops, online modules, certifications, and live demonstrations. Collaborations between equipment manufacturers, veterinary schools, and professional organizations can ensure that these programs are accessible, affordable, and tailored to real-world clinical applications. For manufacturers, offering training alongside equipment sales builds trust and encourages customer loyalty, while also ensuring long-term user satisfaction and engagement.
As the availability of training increases, ultrasound is expected to become more deeply integrated into areas such as reproductive health, cardiology, and emergency diagnostics. The improved skill set among veterinarians will contribute to higher diagnostic accuracy and better patient care. Ultimately, these training efforts are essential to unlocking the full potential of veterinary ultrasound, making it a routine part of modern animal healthcare worldwide.
Veterinary Ultrasound Market Competitive Landscape Analysis
Veterinary Ultrasound Market exhibits competitive dynamics as imaging vendors and specialty firms expand scan-performance, probe ruggedness, and software support. Leading players emphasize collaboration, selective merger alignments, and partnerships with veterinary networks. Approximately 55% of revenue is concentrated on premium systems. Advances in portability, AI diagnosis, and tele-ultrasound drive innovation and sustained growth across practice, clinic, and field settings.
Market Structure and Concentration
The market is moderately consolidated, with top manufacturers capturing about 60% of sales across large and portable ultrasound segments. Competitive strategies include bundled software, hardware modularity, and service contracts. Smaller firms focus on niche species or portable units. Occasional merger actions integrate probe R&D, software, or support networks. Supply-chain collaboration with component and software vendors enhances margin control and reliable growth.
Brand and Channel Strategies
Manufacturers utilize hybrid strategies: direct sales to veterinary chains, distributor channels, and online platforms. Roughly 45% of incremental units are sold via equipment dealers and educational institutions. Partnerships with veterinary associations, training bodies, and mobile clinic networks foster awareness. Warranty, remote support, and upgrade bundles enhance trust. Data collaboration with users improves feedback, retention, and incremental growth metrics.
Innovation Drivers and Technological Advancements
More than 50% of R&D is allocated to technological advancements in touch-screen AI diagnostics, wireless probes, and 3D reconstruction. Innovation in image fusion, elastography, and tele-ultrasound improves diagnostic depth. Embedded analytics and cloud support reduce interpretation delays by over 20%. Collaborative partnerships with software, AI, and veterinary education stakeholders accelerate validation and differentiation, driving ongoing growth.
Regional Momentum and Expansion
North America contributes about 40% of market value driven by companion-animal care and large animal practices. Europe represents around 30%, supported by livestock monitoring and pet care services. Asia-Pacific commands over 20%, growing via mobile clinics and adoption in livestock regions. Regional collaboration through training, regulation, and distribution partnerships accelerates route-to-market expansion and balanced growth across geographies.
Future Outlook
The future outlook suggests increasing adoption of AI-assisted diagnostics, telemedicine-connected systems, and cloud-based image storage. Suite adoption may exceed 65% as practices demand integrated workflows. Expect targeted merger activity in software, imaging, and AI firms. Continuous innovation and deeper partnerships between equipment vendors, veterinary bodies, and data platforms will facilitate geographic expansion and enduring growth in this evolving market.
Key players in Veterinary Ultrasound Market include:
- GE Healthcare
- Esaote S.p.A.
- Shenzhen Mindray Bio-Medical
- IDEXX Laboratories
- Avante Animal Health
- BMV Medtech Group
- Clarius
- EDAN Instruments
- Fujifilm Sonosite
- Heska Corporation
- IMV Imaging
- Siemens Healthineers
- Samsung Healthcare
- Contec Medical Systems
- Vinno Technology
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type of Ultrasound
- Market Snapshot, By Product
- Market Snapshot, By Application
- Market Snapshot, By Animal Type
- Market Snapshot, By End User
- Market Snapshot, By Region
- Veterinary Ultrasound Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing pet ownership and animal care demand
- Technological advancements in portable ultrasound systems
- Rising prevalence of animal diseases
- Growing use in livestock pregnancy monitoring
- Restraints
- High cost of advanced ultrasound equipment
- Limited access in rural veterinary clinics
- Lack of trained sonographers in veterinary care
- Low adoption in small veterinary practices
- Opportunities
- Development of handheld and wireless devices
- Expansion in animal diagnostics in emerging markets
- Integration with AI-based diagnostic tools
- Training programs to enhance ultrasound adoption
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Veterinary Ultrasound Market, By Type of Ultrasound, 2021 - 2031 (USD Million)
- 2-D Ultrasound Imaging
- 3-D & 4-D Ultrasound Imaging
- Doppler Imaging
- Veterinary Ultrasound Market, By Product, 2021 - 2031 (USD Million)
- Portable Ultrasound Scanners
- Cart-Based Ultrasound Scanners
- Veterinary Ultrasound Market, By Application, 2021 - 2031 (USD Million)
- Cardiology
- Oncology
- Orthopedic
- Others
- Veterinary Ultrasound Market, By Animal Type, 2021 - 2031 (USD Million)
- Livestock Animal
- Companion Animal
- Veterinary Ultrasound Market, By End User, 2021 - 2031 (USD Million)
- Veterinary Hospitals
- Veterinary Clinics
- Others
- Veterinary Ultrasound Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Veterinary Ultrasound Market, By Type of Ultrasound, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- GE Healthcare
- Esaote S.p.A.
- Shenzhen Mindray Bio-Medical
- IDEXX Laboratories
- Avante Animal Health
- BMV Medtech Group
- Clarius
- EDAN Instruments
- Fujifilm Sonosite
- Heska Corporation
- IMV Imaging
- Siemens Healthineers
- Samsung Healthcare
- Contec Medical Systems
- Vinno Technology
- Company Profiles
- Analyst Views
- Future Outlook of the Market