Two-wheeler Insurance Market
By Policy Type;
Third Party Liability Insurance and Comprehensive InsuranceBy Distribution Channel;
Insurance Agents & Brokers, Direct Response, Banks and OthersBy Vehicle Age;
New Vehicles and Used VehiclesBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Introduction
Global Two Wheeler Insurance Market (USD Million), 2021 - 2031
In the year 2024, the Global Two Wheeler Insurance Market was valued at USD 118,524.33 million. The size of this market is expected to increase to USD 185,399.24 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.6%.
Two-wheeler Insurance Market
*Market size in USD million
CAGR 6.6 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 6.6 % |
| Market Size (2024) | USD 118,524.33 Million |
| Market Size (2031) | USD 185,399.24 Million |
| Market Concentration | Medium |
| Report Pages | 399 |
Major Players
- Allianz Group
- AXA Group
- Berkshire Hathaway Inc.
- Ping An Insurance (Group) Company of China, Ltd.
- Zurich Insurance Group Ltd.
- Aviva plc
- State Farm Mutual Automobile Insurance Company
- Liberty Mutual Insurance Group
- Progressive Corporation
- Generali Group
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Two-wheeler Insurance Market
Fragmented - Highly competitive market without dominant players
The global two-wheeler insurance market is a vital segment of the insurance industry, offering financial protection to owners of motorcycles, scooters, mopeds, and other two-wheeled vehicles against various risks and liabilities. Two-wheeler insurance policies provide coverage for a range of risks, including accidents, theft, third-party liabilities, and damage to the vehicle. With the increasing popularity of two-wheeled transportation due to factors such as urbanization, traffic congestion, and rising fuel costs, the demand for two-wheeler insurance has surged globally. These insurance policies provide peace of mind and financial security to riders, ensuring that they are protected against unforeseen events and emergencies while on the road.
Several factors drive the growth of the global two-wheeler insurance market, including regulatory mandates, increasing vehicle sales, and changing consumer behaviors. Many countries require mandatory third-party liability insurance for two-wheeled vehicles to protect third parties from financial losses in the event of accidents or injuries caused by the insured vehicle. Additionally, the growing urban population, especially in emerging economies, has led to a rise in two-wheeler ownership as a cost-effective and convenient mode of transportation. As more individuals opt for two-wheelers for their daily commute or recreational purposes, the demand for comprehensive insurance coverage increases, driving market growth.
Moreover, the global two-wheeler insurance market is characterized by innovation, digitalization, and product customization to meet the diverse needs and preferences of riders. Insurers offer a range of policy options, including basic third-party liability coverage, comprehensive coverage, and add-on benefits such as roadside assistance, personal accident cover, and coverage for accessories. Furthermore, advancements in technology and digital distribution channels have made it easier for consumers to research, compare, and purchase two-wheeler insurance policies online. Insurers leverage digital platforms, mobile apps, and online marketplaces to enhance customer engagement, streamline policy issuance processes, and offer personalized insurance solutions tailored to individual rider profiles and usage patterns. Overall, the global two-wheeler insurance market serves as a critical component of road safety and financial protection for riders worldwide, driving market innovation and growth in the dynamic landscape of the insurance industry.
Two-Wheeler Insurance Market Key Takeaways
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Asia-Pacific leads the global two-wheeler insurance market, holding over 38% of the market share in 2024, driven by high two-wheeler ownership and mandatory insurance regulations in countries like India and China.
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The market is projected to grow from approximately USD 115.51 billion in 2024 to around USD 229.36 billion by 2034, at a CAGR of 7.10%, reflecting increasing urbanization and rising disposable incomes in emerging economies.
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Third-party liability insurance remains the dominant policy type, accounting for over 55% of the market share in 2024, due to its mandatory nature in many regions.
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There is a growing consumer preference for comprehensive coverage, which is expected to advance at a CAGR of 6.22% through 2030, as riders seek broader protection against a wider range of risks.
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Direct-to-consumer distribution channels are expanding rapidly, with a projected CAGR of 6.81%, as digital platforms enhance accessibility and convenience for policyholders.
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Technological advancements, such as the integration of AI-driven claims processing and telematics-based pricing models, are improving operational efficiency and customer satisfaction in the insurance sector.
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Key players in the market include GEICO, Bajaj Allianz General Insurance, Tata AIG, Farmers Insurance, and ACKO, focusing on innovation and expanding their product portfolios to meet the growing demand for two-wheeler insurance.
Global Two Wheeler Insurance Market Recent Developments
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In April 2021, Bajaj Allianz launched an advanced two-wheeler insurance policy covering natural disasters, theft, and third-party liabilities. The product ensures comprehensive protection and greater peace of mind for customers.
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In February 2023, ICICI Lombard expanded its two-wheeler insurance services with an AI-driven claims settlement process. The system minimizes paperwork and accelerates claim approvals, offering a seamless customer experience.
Two-wheeler Insurance Market Segment Analysis
In this report, the Two-wheeler Insurance Market has been segmented by Policy Type, Distribution Channel, Vehicle Age and Geography.
Two-wheeler Insurance Market, Segmentation by Policy Type
Segmentation by Policy Type differentiates offerings that range from regulatory-minimum protection to full-risk transfer products, shaping premium structures and claims exposure.
From a market research perspective, key drivers include regulatory mandates for Third Party Liability Insurance, increasing vehicle ownership and growing awareness of financial protection, while primary challenges are price sensitivity and fraud management.
Insurers respond with tailored underwriting, telematics-linked pricing and partner networks that balance affordability with risk controls to expand penetration across demographics.
Third Party Liability Insurance
Third Party Liability Insurance remains the regulatory floor in many markets, driving large volumes due to mandatory purchase at registration or during renewal.
Market strategies focus on streamlined issuance, low-cost distribution and fraud prevention to maintain compliance-driven sales while managing claim payouts.
Providers often cross-sell add-ons and use digital KYC and verification tools to reduce friction and improve persistency among liability-policyholders.
Comprehensive Insurance
Comprehensive Insurance covers both third-party liabilities and own-damage, theft and other contingencies, attracting buyers who value full protection and peace of mind.
Adoption is influenced by disposable income, financing penetration and perceived asset value, prompting insurers to introduce tiered covers and usage-based discounts.
Competitive approaches include bundling with roadside assistance, OEM-collaboration for certified repairs and flexible excess options to tailor cost vs coverage trade-offs.
Two-wheeler Insurance Market, Segmentation by Distribution Channel
Distribution-channel segmentation highlights how product reach, customer experience and cost-to-serve differ across intermediated and direct routes, shaping go-to-market investments.
Drivers for channel evolution include digital adoption, smartphone penetration and the rise of insurtech, while challenges involve maintaining compliance, training agents and balancing acquisition costs across channels.
Insurers deploy omnichannel strategies—investing in agents for relationship sales, digital platforms for convenience, and bancassurance for scale—to maximize market coverage and conversion.
Insurance Agents & Brokers
Insurance Agents & Brokers remain vital for personalized advice, complex policy structuring and servicing renewals, especially in markets where trust and local relationships matter.
They drive retention and cross-sell opportunities, and insurers support them with mobile quoting tools, training and incentive programs to improve productivity.
Channel management emphasizes compliance, digital lead distribution and hybrid servicing models that blend human interplay with automated renewals.
Direct Response
Direct Response (company websites, call centres and apps) enables low-cost acquisition and instant issuance for price-sensitive customers seeking quick coverage.
Growth in this channel is propelled by UX improvements, comparison engines and simple policy wordings that reduce decision friction for online buyers.
Insurers optimize conversion through targeted digital marketing, AI-driven pricing engines and streamlined payment and claims initiation flows to lower acquisition costs and improve margins.
Banks
Banks (bancassurance) offer scale distribution through existing customer relationships and financing touchpoints, integrating insurance with vehicle loans and payment products.
This channel benefits from bundled offers, co-branded campaigns and convenient one-stop servicing, while operational focus is on data-sharing agreements and revenue-share models.
Insurers partner with banks to create tailored propositions for financed two-wheelers and leverage branch networks for both acquisition and renewal outreach.
Others
Others includes motor associations, OEM tie-ups, fleet managers and aggregator partnerships that provide niche or volume distribution opportunities.
These channels support specialized programs—fleet covers, dealer-installed policies and event-based insurance—that address unique buyer needs and seasonality.
Market participants cultivate strategic alliances with OEMs, dealers and fleet operators to secure recurring volumes and expand ecosystem-based offerings.
Two-wheeler Insurance Market, Segmentation by Vehicle Age
Segmentation by Vehicle Age differentiates risk profiles, pricing approaches and product features for new versus used two-wheelers, informing underwriting and service design.
Drivers for new-vehicle insurance include OEM financing and warranty integration, while for used vehicles, affordability and enhanced inspection routines are key factors.
Insurers use age-based rating, inspection-based underwriting and optional add-ons to align cover with residual values and repair-cost exposure across vehicle vintages.
New Vehicles
New Vehicles typically attract comprehensive covers bundled with financing or dealer offerings, and insurers target these buyers with streamlined onboarding and OEM-partnered repair networks.
Commercial strategies emphasize convenience—pre-delivery insurance, certified repair options and fast claims handling—to enhance customer satisfaction and retention.
Providers also leverage limited-period discounts and telematics offers to build long-term relationships starting at purchase.
Used Vehicles
Used Vehicles form a large, price-sensitive segment where policies are often liability-only or limited comprehensive, and underwriting focuses on inspection and mileage.
Challenges include accurate risk assessment and parts-availability for older models; insurers address these with inspection partnerships, modular covers and pay-per-mile options.
Distribution here is driven by digital marketplaces, broker networks and dealer-financed renewals that simplify purchase and reduce information asymmetry.
Two-wheeler Insurance Market, Segmentation by Geography
In this report, the Two-wheeler Insurance Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America has a smaller two-wheeler insurance base compared to other regions, but it exhibits strong digital adoption, regulatory clarity and growth in urban micromobility that present niche opportunities.
Market strategies in this region stress advanced telematics, compliance with state regulations and partnerships with mobility platforms to reach urban riders.
Insurers differentiate via value-added services (roadside assistance, integrated claims apps) and targeted products for commuter and leisure segments.
Europe
Europe features mature insurance markets with strong regulatory oversight, high road-safety standards and rising interest in sustainable mobility, influencing both pricing and product design.
Growth levers include integration with green incentives, fleet programs for delivery services and digital distribution channels tailored to urban consumers.
Providers invest in multi-channel engagement, EU-compliant data handling and partnerships with OEMs and mobility platforms to expand reach.
Asia Pacific
Asia Pacific is the largest and fastest-growing market for two-wheeler insurance due to high vehicle density, strong reliance on two-wheelers for daily transport and expanding digital distribution.
Key strategies include microinsurance products, partnerships with vehicle financiers and dealer networks, and scaling digital issuance to cover first-time and price-sensitive buyers.
Insurers also focus on fraud prevention, streamlined claims for high-volume micro-claims and telematics solutions for commercial delivery fleets.
Middle East & Africa
Middle East & Africa shows heterogeneous adoption—urban areas and affluent markets have growing demand for comprehensive covers, while other areas remain focused on basic liability protection.
Market entry tactics include distributor partnerships, tailored pricing and localized service models that address infrastructure and regulatory variability.
Insurers often pilot niche products for courier fleets and corporate programs to build references prior to wider rollout.
Latin America
Latin America presents steady demand for two-wheeler insurance driven by urbanization and growth in delivery services, with adoption influenced by economic cycles and regulatory environments.
Successful approaches combine flexible payment plans, partnerships with digital marketplaces and dealer-originated policies to increase penetration.
Providers emphasize local claims networks, fraud controls and customer-education initiatives to grow trust and expand market share.
Two-wheeler Insurance Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Global Lentils Flour Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints, and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Two-Wheeler Ownership
- Mandatory Insurance Regulations
- Urbanization and Traffic Congestion
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Rising Road Safety Concerns-The global two-wheeler insurance market is experiencing the impact of rising road safety concerns as governments, regulatory bodies, and consumers increasingly prioritize measures to mitigate road accidents and enhance safety for riders. With the proliferation of motorcycles, scooters, and mopeds as primary modes of transportation in many regions, road safety has emerged as a significant public health and social issue. Concerns over the high incidence of accidents, injuries, and fatalities involving two-wheelers have prompted policymakers to implement stringent regulations and awareness campaigns aimed at promoting safer riding practices and reducing road risks.
In response to these road safety concerns, the two-wheeler insurance market is witnessing shifts in consumer behavior and insurance product offerings. Consumers are increasingly seeking comprehensive insurance coverage that not only protects against financial losses resulting from accidents but also includes provisions for personal injury protection and medical expenses. Insurers are adapting their product portfolios to meet these evolving needs by offering specialized insurance packages tailored to address road safety concerns. These packages may include features such as rider education programs, discounts for safe riding behavior, and coverage for safety gear and accessories, incentivizing responsible riding practices and promoting a culture of safety among two-wheeler riders.
Restraints:
- Price Sensitivity of Consumers
- Limited Insurance Penetration in Developing Regions
- Complex Claims Processing Procedures
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Rising Incidence of Insurance Fraud-The global two-wheeler insurance market is facing challenges due to the rising incidence of insurance fraud, which threatens the profitability and sustainability of insurers operating in this segment. Insurance fraud in the two-wheeler insurance sector encompasses various fraudulent activities, including false claims, staged accidents, and policyholder misrepresentation. Fraudulent claims not only result in financial losses for insurers but also contribute to premium hikes for policyholders, eroding trust in the insurance industry and undermining the integrity of the market. The increasing sophistication of fraud schemes and the widespread availability of fake documentation make it challenging for insurers to detect and prevent fraudulent activities effectively.
To combat insurance fraud, insurers in the global two-wheeler insurance market are adopting advanced fraud detection technologies and analytical tools to identify suspicious patterns and anomalies in claims data. Data analytics techniques such as predictive modeling, machine learning, and artificial intelligence enable insurers to analyze large volumes of data in real time, flag potentially fraudulent claims, and prioritize investigation efforts. Furthermore, insurers are collaborating with law enforcement agencies, regulatory authorities, and industry stakeholders to share information, exchange best practices, and coordinate efforts to combat insurance fraud effectively. By leveraging technology and fostering collaboration, insurers can strengthen their fraud detection capabilities and deter fraudulent behavior, safeguarding the integrity and stability of the global two-wheeler insurance market.
Opportunities:
- Expansion in Emerging Markets
- Tailored Insurance Solutions for Riders
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Collaboration with Automotive Manufacturer-Collaboration between two wheeler insurance providers and automotive manufacturers represents a strategic initiative in the global insurance market, offering mutual benefits to both parties as well as enhancing value propositions for customers. By partnering with automotive manufacturers, insurance providers gain access to a vast customer base at the point of vehicle purchase. This collaboration allows insurers to offer bundled insurance packages or exclusive discounts to customers, providing added convenience and incentives for purchasing insurance coverage at the time of vehicle acquisition. Additionally, insurers can leverage the manufacturer's brand reputation and customer trust to strengthen their market presence and expand their distribution channels.
Collaboration with automotive manufacturers enables insurers to develop innovative insurance products tailored to the specific needs and features of two wheeler vehicles. By integrating insurance solutions with vehicle telematics systems or onboard sensors, insurers can offer usage-based insurance (UBI) policies that reward safe driving behaviors and promote risk mitigation. This data-driven approach allows insurers to accurately assess risk profiles, customize premiums based on individual driving patterns, and incentivize policyholders to adopt safer driving habits. Moreover, collaboration with automotive manufacturers facilitates the development of value-added services such as roadside assistance, vehicle tracking, and theft recovery, enhancing the overall customer experience and satisfaction.
Two-wheeler Insurance Market Competitive Landscape Analysis
Two-wheeler Insurance Market is witnessing steady transformation as insurers adopt new strategies to strengthen their portfolios. With over 60% of policyholders now engaging through digital channels, the market reflects growing emphasis on collaboration, partnerships, and innovative service delivery models. Competitive intensity is driven by rising customer expectations and demand for improved claim settlement experiences.
Market Structure and Concentration
The industry shows moderate concentration, with top players contributing nearly 55% of the total share. Consolidation through merger and acquisition activity has reshaped the market in recent years, while emerging providers capture niche segments. The balance between established brands and agile insurers has created a dynamic environment that enhances growth prospects across multiple policy categories.
Brand and Channel Strategies
Leading insurers focus on strong brand positioning and channel diversification, accounting for more than 45% of distribution through online platforms. Investments in multi-channel networks enhance accessibility and customer retention. Cross-selling and partnerships with automotive dealers, service providers, and fintech platforms are redefining policy distribution and enabling stronger market penetration.
Innovation Drivers and Technological Advancements
Digital-first models and technological advancements account for nearly 50% of customer engagement improvements. Artificial intelligence and telematics-based solutions are driving claim accuracy, faster settlement, and personalized premium structures. Insurers are prioritizing innovation in risk assessment, supported by predictive analytics and mobile applications, to create scalable growth in the competitive ecosystem.
Regional Momentum and Expansion
Regional penetration shows significant disparities, with urban areas achieving above 70% coverage compared to rural zones at less than 40%. Targeted strategies are fueling expansion in underinsured regions. Insurers adopt localized distribution models and micro-insurance policies, strengthening collaboration with regional agents and expanding accessibility in high-growth territories.
Future Outlook
The market is set for progressive growth, supported by innovation and customer-centric policies. Digital adoption is projected to account for more than 65% of transactions, emphasizing long-term expansion trends. With increasing regulatory support and evolving partnerships, the competitive landscape is expected to prioritize technological advancements and sustainable strategies that shape the sector’s future outlook.
Key players in Two Wheeler Insurance Market include:
- State Farm
- GEICO
- Progressive
- li>Allstate
- Bajaj Allianz
- AXA
- Farmers Insurance
- Liberty Mutual
- Dairyland Insurance
- ACKO Technology & Services
- ICICI Lombard
- Tata AIG
- Aviva
- Allianz SE
- Zurich Insurance
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Policy Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Vehicle Age
- Market Snapshot, By Region
- Two-wheeler Insurance Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Two-Wheeler Ownership
- Mandatory Insurance Regulations
- Urbanization and Traffic Congestion
- Rising Road Safety Concerns
- Restraints
- Price Sensitivity of Consumers
- Limited Insurance Penetration in Developing Regions
- Complex Claims Processing Procedures
- Rising Incidence of Insurance Fraud
- Opportunities
- Expansion in Emerging Markets
- Tailored Insurance Solutions for Riders
- Collaboration with Automotive Manufacturers
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Two-wheeler Insurance Market, By Policy Type, 2021 - 2031 (USD Million)
- Third Party Liability Insurance
- Comprehensive Insurance
- Two-wheeler Insurance Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Insurance Agents & Brokers
- Direct Response
- Banks
- Others
- Two-wheeler Insurance Market, By Vehicle Age, 2021 - 2031 (USD Million)
- New Vehicles
- Used Vehicles
- Two-wheeler Insurance Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Two-wheeler Insurance Market, By Policy Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- State Farm
- GEICO
- Progressive
- Allstate
- Bajaj Allianz
- AXA
- Farmers Insurance
- Liberty Mutual
- Dairyland Insurance
- ACKO Technology & Services
- ICICI Lombard
- Tata AIG
- Aviva
- Allianz SE
- Zurich Insurance
- Company Profiles
- Analyst Views
- Future Outlook of the Market

