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Add to CartTwo-wheeler Electric Starter Magnet Market
By Product Type;
Permanent Magnet and ElectromagnetBy Application;
Motorcycles, Scooters, Mopeds and OthersBy Distribution Channel;
OEMs and AftermarketBy End-User;
Residential and CommercialBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Introduction
Two Wheeler Electric Starter Magnet Market (USD Million), 2021 - 2031
In the year 2024, the Global Two Wheeler Electric Starter Magnet Market was valued at USD 538.14 million. The size of this market is expected to increase to USD 809.16 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.0%.
Two-wheeler Electric Starter Magnet Market
*Market size in USD million
CAGR 6.0 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 6.0 % |
| Market Size (2024) | USD 538.14 Million |
| Market Size (2031) | USD 809.16 Million |
| Market Concentration | Medium |
| Report Pages | 380 |
Major Players
- JUMPS INDIA
- Spark Minda
- SI Engineering Products Pvt Ltd
- India Nippon Electricals Limited
- TVS Group
- AUTO-LEK (P) Ltd
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Two-wheeler Electric Starter Magnet Market
Fragmented - Highly competitive market without dominant players
The growth of the market can be attributed to the increasing demand for Two Wheeler Electric Starter Magnet owning to the OEM (Original Equipment Manufacturer), OES (Original Equipment Supplier), IAS (Independent Automotive Supplier) Applications across the global level. The report provides insights regarding the lucrative opportunities in the Two Wheeler Electric Starter Magnet Market at the country level. The report also includes a precise cost, segments, trends, region, and commercial development of the major key players globally for the projected period.
The Two Wheeler Electric Starter Magnet Market report represents gathered information about a market within an industry or various industries. The Two Wheeler Electric Starter Magnet Market report includes analysis in terms of both quantitative and qualitative data with a forecast period of the report extending from 2023 to 2030. The report is prepared to take into consideration various factors such as Product pricing, Product or services penetration at both country and regional levels, Country GDP, market dynamics of parent market & child markets, End application industries, major players, consumer buying behavior, economic, political, social scenarios of countries, many others. The report is divided into various segments to offer a detailed analysis of the market from every possible aspect of the market.
The overall report focuses on primary sections such as – market segments, market outlook, competitive landscape, and company profiles. The segments provide details in terms of various perspectives such as end-use industry, product or service type, and any other relevant segmentation as per the market’s current scenario which includes various aspects to perform further marketing activity. The market outlook section gives a detailed analysis of market evolution, growth drivers, restraints, opportunities, and challenges, Porter’s 5 Force’s Framework, macroeconomic analysis, value chain analysis and pricing analysis that directly shape the market at present and over the forecasted period. The drivers and restraints cover the internal factors of the market whereas opportunities and challenges are the external factors that are affecting the market. The market outlook section also gives an indication of the trends influencing new business development and investment opportunities.
Two-wheeler Electric Starter Magnet Market Key Takeaways
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Rising adoption of electric and hybrid two-wheelers is a major driver for electric starter magnets as manufacturers shift toward efficient and eco-friendly mobility solutions.
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Technological improvements in magnet materials such as neodymium and samarium cobalt are enhancing motor performance, reducing weight, and improving energy efficiency.
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Growth in urbanization and personal mobility demand is fueling higher production of two-wheelers, directly boosting the market for reliable starter magnet systems.
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OEM integration of advanced starter systems is increasing as manufacturers prioritize smoother ignition, reduced mechanical wear, and enhanced user experience.
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Rising focus on lightweight and compact designs is prompting innovation in magnet configuration to improve power-to-weight ratios and optimize space within two-wheeler engines.
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Fluctuations in rare earth material supply chains pose a challenge, driving R&D efforts toward alternative magnetic materials and recycling of magnet components.
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Asia-Pacific dominance remains strong, supported by large-scale two-wheeler manufacturing bases in India, China, and Southeast Asia, coupled with growing electrification initiatives.
Two Wheeler Electric Starter Magnet Market Recent Developments
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In January 2024, the Two-wheeler Electric Starter Magnet Market witnessed a major supply chain disruption as leading manufacturers faced shortages of rare-earth magnets, driving efforts to secure alternative material sources and maintain consistent production output.
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In August 2025, the Two-wheeler Electric Starter Magnet Market saw a strong push for innovation as companies developed heavy rare-earth-free magnet technologies to reduce dependency on limited resources and improve sustainability in starter systems.
Two-wheeler Electric Starter Magnet Market Segment Analysis
In this report, the Two-wheeler Electric Starter Magnet Market has been segmented by Product Type, Application, Distribution Channel, End-User and Geography.
Two-wheeler Electric Starter Magnet Market, Segmentation by Product Type
The Product Type segmentation of the market highlights the two main technologies—Permanent Magnet and Electromagnet—used in two-wheeler starter systems. The choice between these types significantly impacts performance, energy efficiency, and cost. Increasing emphasis on lightweight components and compact designs is driving the demand for permanent magnet configurations, while electromagnets remain relevant for high-power applications and cost-sensitive markets.
Permanent Magnet
The Permanent Magnet segment accounts for a substantial market share due to its superior energy efficiency and compactness. These magnets are widely adopted in modern electric two-wheelers, reducing power loss by up to 15% compared to conventional types. With the rising penetration of electric scooters and motorcycles, manufacturers are increasingly investing in neodymium-based magnet solutions to enhance torque performance and minimize maintenance needs.
Electromagnet
The Electromagnet segment caters to applications where adjustable magnetic field control is essential. Although less energy-efficient, these magnets are cost-effective and durable, making them suitable for low-cost two-wheeler models and hybrid systems. Strategic partnerships among component suppliers and OEMs are fostering improvements in coil winding technologies to enhance the strength and reliability of electromagnet-based starters.
Two-wheeler Electric Starter Magnet Market, Segmentation by Application
The Application segmentation covers various vehicle types, including motorcycles, scooters, mopeds, and others. Each category exhibits unique growth patterns driven by consumer preference, urban mobility trends, and electrification rates. Increasing urbanization and demand for compact mobility solutions are fueling steady adoption across Asia Pacific and Europe.
Motorcycles
The Motorcycles segment dominates due to their high sales volume and frequent technological upgrades. OEMs are integrating energy-efficient starter systems using permanent magnets to reduce starting time and improve fuel economy. Key manufacturers are expanding their R&D centers to develop advanced starter motors that support regenerative energy utilization, boosting overall system efficiency.
Scooters
The Scooters segment is witnessing accelerated growth, driven by rising electric scooter penetration, especially in urban markets. Over 40% of new electric scooters launched globally in 2024 utilized magnet-based starters, reflecting a clear trend toward low-emission and high-torque systems. Manufacturers are forming alliances to localize component production and reduce dependence on imported materials.
Mopeds
The Mopeds segment holds a smaller but steady share, driven by affordability and convenience. Starter magnets in mopeds are designed for cost optimization and minimal maintenance. The segment benefits from technological spillovers from the scooter category, with incremental improvements in energy efficiency and durability enhancing consumer appeal.
Others
The Others category includes electric bicycles and specialized two-wheeler models. Although niche, this segment is gaining traction in markets with high last-mile delivery demand. Innovation in lightweight starter systems using rare-earth-free magnet technologies is helping manufacturers achieve cost efficiency while meeting sustainability targets.
Two-wheeler Electric Starter Magnet Market, Segmentation by Distribution Channel
The Distribution Channel segmentation distinguishes between OEMs and Aftermarket sales. The market’s growth dynamics are shaped by OEM integration strategies and the longevity of installed starter systems. With electric mobility expanding rapidly, OEM partnerships with magnet suppliers are becoming key to product differentiation and sustained growth.
OEMs
The OEMs segment dominates the market, accounting for more than 65% of total revenue. Original equipment manufacturers are increasingly opting for permanent magnet solutions that offer longer lifespan and improved starting efficiency. Strategic alliances and joint ventures are being formed to ensure stable raw material supply chains, especially for rare earth magnets critical to production stability.
Aftermarket
The Aftermarket segment serves the replacement and retrofit demand for existing two-wheelers. Growth is driven by the expanding fleet of electric and hybrid scooters requiring periodic magnet system maintenance. Suppliers are focusing on distribution network expansion and offering cost-effective replacement components to strengthen brand loyalty and penetrate emerging markets.
Two-wheeler Electric Starter Magnet Market, Segmentation by End-User
The End-User segmentation divides the market into Residential and Commercial segments. These categories differ based on vehicle ownership patterns and usage frequency. Residential users prioritize cost and convenience, while commercial users focus on reliability, power efficiency, and performance consistency in high-usage scenarios.
Residential
The Residential segment encompasses individual consumers and personal mobility users. Adoption is driven by rising awareness of electric two-wheelers and government incentives. Increased availability of affordable starter systems has improved penetration rates across urban and semi-urban households, promoting greener mobility options and reducing maintenance costs.
Commercial
The Commercial segment includes fleet operators, delivery service providers, and ride-sharing companies. The need for consistent starting performance and longer operational lifespans fuels preference for high-performance magnet systems. Partnerships between OEMs and logistics companies are accelerating the development of robust and energy-efficient starter modules optimized for daily heavy-duty use.
Two-wheeler Electric Starter Magnet Market, Segmentation by Geography
In this report, the Two-wheeler Electric Starter Magnet Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America demonstrates steady demand driven by strong aftermarket networks and the increasing adoption of e-mobility solutions. OEMs are investing in localized magnet production to mitigate supply chain risks. Technological advancements in magnet alloys and improved starter durability are reinforcing growth prospects across the U.S. and Canada.
Europe
Europe remains a key innovation hub for two-wheeler technologies, supported by stringent emission standards and electric mobility adoption exceeding 45%. European manufacturers focus on integrating high-performance permanent magnet systems in lightweight motorcycles, aligning with sustainability goals and government-backed clean energy programs.
Asia Pacific
Asia Pacific dominates the global market, accounting for the highest production and consumption levels of two-wheelers. Countries like China and India collectively represent over 60% of demand, driven by urbanization and affordable electric mobility. Strategic collaborations between OEMs and local magnet producers continue to strengthen supply chain resilience and cost optimization.
Middle East & Africa
Middle East & Africa is witnessing gradual adoption of two-wheeler electric starter systems, propelled by infrastructure development and diversification initiatives in emerging economies. Market players are focusing on affordable solutions and partnerships to improve product accessibility across the region.
Latin America
Latin America presents moderate growth potential, supported by increasing awareness of sustainable transport and government-led EV initiatives. Brazil and Mexico are leading adopters, with OEMs introducing starter magnet upgrades to enhance performance and reduce emissions in locally manufactured two-wheelers.
Two Wheeler Electric Starter Magnet Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Two Wheeler Electric Starter Magnet Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing demand globally
- Technological advancements
- Rising adoption rates
- Government incentives
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Environmental awareness-The urgent need to combat climate change and curb pollution has spurred a widespread shift towards cleaner and more sustainable modes of transportation. Electric vehicles, particularly two-wheelers, have emerged as frontrunners in this transition, offering eco-friendly alternatives to their gasoline-powered counterparts. This growing environmental awareness among consumers has been further bolstered by supportive government policies aimed at incentivizing the adoption of electric mobility solutions.
Central to the propulsion of electric two-wheelers are electric starter magnets, essential components that play a crucial role in initiating the vehicle's engine. As demand for electric vehicles surges, the market for these magnets is poised for remarkable expansion. This trend is driven not only by consumer preferences for greener transportation options but also by the concerted efforts of governments worldwide to reduce carbon emissions and promote the widespread adoption of renewable energy sources.
Looking ahead, the trajectory of the electric starter magnet market appears promising, buoyed by the dual forces of consumer environmental consciousness and governmental initiatives. As individuals and policymakers alike prioritize sustainability and the transition to clean energy, the demand for electric two-wheelers and their associated components is expected to continue its upward trajectory, contributing to a greener, more sustainable future for transportation.
Restraints
- High initial costs
- Limited charging infrastructure
- Range anxiety issues
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Battery degradation concerns-Despite significant strides in battery technology, lingering apprehensions persist regarding the durability and efficiency of electric vehicle batteries. The gradual degradation of batteries over time remains a prominent issue, often resulting in diminished vehicle range and performance. Such concerns can undermine consumer confidence in electric two-wheelers, posing obstacles to their widespread acceptance. Moreover, uncertainties surrounding battery recycling and disposal exacerbate the environmental implications associated with the adoption of electric vehicles, adding complexity to the sustainability narrative.
Addressing these persistent concerns necessitates concerted research and development efforts focused on enhancing battery lifespan and sustainability. By prioritizing innovation in this domain, stakeholders can mitigate the challenges posed by battery degradation and disposal, thereby bolstering the appeal and viability of electric two-wheelers. Moreover, advancements in battery technology can instill greater confidence in consumers, assuring them of the reliability and longevity of electric vehicle batteries.
In the pursuit of overcoming these obstacles, fostering the widespread adoption of electric starter magnets in the market hinges on proactive measures to address battery-related concerns comprehensively. By investing in research initiatives aimed at prolonging battery lifespan, optimizing performance, and streamlining recycling processes, the industry can navigate towards a more sustainable future for electric mobility. Such endeavors not only mitigate environmental impacts but also reinforce the value proposition of electric two-wheelers, driving their uptake and contributing to a cleaner, greener transportation landscape.
Opportunities
- Expansion into emerging markets
- Strategic partnerships formation
- Growing environmental consciousness
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Development of lightweight materials- In the pursuit of optimizing the performance and efficiency of electric two-wheelers, manufacturers are placing a significant emphasis on the utilization of lightweight materials. This strategic shift is driven by the understanding that lighter components not only contribute to extending the vehicle's range but also play a pivotal role in enhancing maneuverability and handling, thereby elevating the overall riding experience for consumers. The adoption of lightweight materials represents a fundamental aspect of modern electric vehicle design, reflecting a commitment to achieving higher levels of performance and efficiency.
The integration of advanced lightweight materials presents manufacturers with opportunities for innovation and differentiation in the competitive landscape. By leveraging these materials in the development of electric starter magnets, companies can tailor their products to meet the evolving demands of the market. This approach enables manufacturers to create distinct and competitive offerings that resonate with consumers seeking enhanced performance and sustainability in their electric two-wheelers.
As companies embrace the potential of lightweight materials in the design and production processes, they stand to capitalize on the growth opportunities within the Two Wheeler Electric Starter Magnet Market. Through strategic investments in research and development and a commitment to innovation, manufacturers can position themselves as leaders in the industry, driving growth and competitiveness while meeting the increasing demands for eco-friendly transportation solutions.
Two-wheeler Electric Starter Magnet Market Competitive Landscape Analysis
Two-wheeler Electric Starter Magnet Market is witnessing significant transformation as leading players focus on strategic collaboration and partnerships to strengthen their market position. Continuous innovation in starter magnet design and efficiency is driving growth across key regions. Mergers and alliances are further enhancing technological capabilities and shaping the future outlook of the market
Market Structure and Concentration
The market demonstrates a moderately concentrated structure with a few dominant players holding substantial market share. Competitive strategies revolve around product differentiation and performance enhancements, while smaller participants focus on niche segments. Strategic mergers and regional expansions are influencing the distribution of growth and competitive intensity across markets
Brand and Channel Strategies
Leading companies emphasize strong brand positioning through targeted strategies and robust distribution channels. Collaborations with two-wheeler manufacturers and after-market service providers enhance partnerships, boosting market penetration. Marketing initiatives and co-branding efforts support expansion, while innovative channel strategies ensure consistent growth across diverse regions
Innovation Drivers and Technological Advancements
Technological advancements in magnetic materials, compact designs, and energy efficiency are key innovation drivers. Companies invest heavily in R&D to enhance starter magnet performance and durability. Continuous growth is supported by cutting-edge solutions, collaboration with research institutes, and adoption of advanced manufacturing technologies that define the future outlook
Regional Momentum and Expansion
Expansion strategies focus on regions with rising adoption of electric two-wheelers. Players pursue collaboration with local manufacturers to accelerate market growth. Strategic partnerships and regional investments enhance operational capabilities. Technological integration and innovative product launches contribute to sustainable expansion and increased market presence across multiple territories
Future Outlook
The market is expected to continue its upward trajectory, driven by ongoing innovation and strategic collaboration. Future growth will be shaped by mergers, technological advancements, and expanded partnerships with OEMs. Companies are aligning strategies to enhance efficiency, performance, and regional expansion, ensuring a strong and sustainable future outlook
Key players in Two Wheeler Electric Starter Magnet Market include:
- Denso Corporation
- Bosch Limited
- Valeo SA
- Hitachi Automotive Systems
- Mitsuba Corporation
- Keihin Corporation
- Lucas-TVS Limited
- Prestolite Electric
- Marelli Automotive Systems
- ASMO Co., Ltd.
- Johnson Electric Holdings
- Continental AG
- Robert Bosch GmbH (Two-wheeler Division)
- Shindengen Electric Manufacturing Co., Ltd.
- India Pistons Ltd.
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By End User
- Market Snapshot, By Region
- Two Wheeler Electric Starter Magnet Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing demand globally
- Technological advancements
- Rising adoption rates
- Government incentives
- Environmental awareness
- Restraints
- High initial costs
- Limited charging infrastructure
- Range anxiety issues
- Battery degradation concerns
- Opportunities
- Expansion into emerging markets
- Strategic partnerships formation
- Growing environmental consciousness
- Development of lightweight materials
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Two-wheeler Electric Starter Magnet Market, By Product Type, 2021 - 2031 (USD Million)
- Permanent Magnet
- Electromagnet
- Two-wheeler Electric Starter Magnet Market, By Application, 2021 - 2031 (USD Million)
- Motorcycles
- Scooters
- Mopeds
- Others
- Two-wheeler Electric Starter Magnet Market, By Distribution Channel, 2021 - 2031 (USD Million)
- OEMs
- Aftermarket
- Two-wheeler Electric Starter Magnet Market, By End-User, 2021 - 2031 (USD Million)
- Residential
- Commercial
- Two Wheeler Electric Starter Magnet Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Two-wheeler Electric Starter Magnet Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Denso Corporation
- Bosch Limited
- Valeo SA
- Hitachi Automotive Systems
- Mitsuba Corporation
- Keihin Corporation
- Lucas-TVS Limited
- Prestolite Electric
- Marelli Automotive Systems
- ASMO Co., Ltd.
- Johnson Electric Holdings
- Continental AG
- Robert Bosch GmbH (Two-wheeler Division)
- Shindengen Electric Manufacturing Co., Ltd.
- India Pistons Ltd.
- Company Profiles
- Analyst Views
- Future Outlook of the Market