• Global rodenticides market was valued at approximately USD 5.6 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 5.8% from 2024 to 2032. This growth is driven by increasing urbanization, expansion of agricultural activities, and growing awareness about the importance of pest control in maintaining public health and hygiene.

• Anticoagulant rodenticides dominated the market in 2024, capturing over 67.9% of the market share. Their effectiveness in controlling rodent populations by causing internal bleeding contributes to their widespread use in agricultural, urban, and industrial settings.

• Pellets held a dominant market position in 2024, accounting for more than 48.1% of the global rodenticides market. Their popularity is attributed to ease of application, longer shelf life, and high attractiveness to rodents, making them effective for both agricultural and urban pest control.

• Agricultural fields represented the largest application segment in 2024, holding over 39.3% of the market share. Rodents pose significant threats to crop yields and stored produce in rural and semi-urban farming areas, leading to notable economic losses.

• North America led the market in 2024, securing a 47.8% share with USD 2.1 billion in revenue. The region's leadership is attributed to the strong presence of IT infrastructure and increasing cybersecurity concerns.

• Asia Pacific is expected to witness the fastest growth during the forecast period, driven by rapid industrialization and increasing demand for energy-efficient materials. Countries like China and India are focusing on developing advanced materials to meet the demands of their expanding industries.

• Key players in the market include BASF SE, Bayer AG, Syngenta AG, Rentokil Initial plc, and Liphatech. These companies are focusing on product innovation and expanding their production capacities to meet the growing market demand.

• In September 2021, Bell Labs introduced Contrac California Bromethalin, a single‑feed bromethalin rodenticide engineered to combat resistant rodent populations and address evolving pest control challenges.

• In April 2023, Target Specialty Products launched Strike MAX CITO Paste, a rapid‑action brodifacoum soft bait for indoor and outdoor use, engineered for swift efficacy and improved user convenience.

In this report, the Rodenticides Market has been segmented by Type, Form, Application, Mode of Distribution and Geography.

Rodenticides Market, Segmentation by Type

The Type segmentation includes Non-Anticoagulant Rodenticides and Anticoagulant Rodenticides. Each type functions through distinct mechanisms to control rodent infestations in commercial and residential environments.

Non-Anticoagulant Rodenticides

Non-anticoagulant rodenticides work by disrupting rodents’ nervous system or metabolic processes. Common compounds include bromethalin, cholecalciferol, and zinc phosphide. These products are gaining traction for their quick action and lower risk of secondary poisoning, making them suitable for agricultural and urban applications that demand rapid results and reduced ecological impact.

Anticoagulant Rodenticides

Anticoagulant rodenticides remain the most widely used type due to their high efficacy and delayed action mechanism. They interfere with blood clotting, causing internal bleeding in rodents. Divided into first-generation (e.g., warfarin, chlorophacinone) and second-generation (e.g., brodifacoum, bromadiolone) compounds, these formulations allow flexibility in application and dosage frequency. Their dominance is supported by their proven cost-effectiveness and long-lasting control.

Rodenticides Market, Segmentation by Form

The Form segmentation includes Blocks, Pellets, Powders and Others. The form of rodenticide impacts handling, shelf life, and target area coverage.

Blocks

Block rodenticides lead the market due to their weather-resistant and durable properties. They are particularly suited for outdoor applications in warehouses and agricultural fields. Manufacturers are introducing wax-based and moisture-resistant formulations to improve longevity in humid and variable conditions.

Pellets

Pellets are a popular form for both domestic and industrial applications. They ensure uniform dosage and easy placement. Their fast action and compatibility with bait stations make them preferred by pest control operators. The segment is benefiting from innovations in flavoring agents and attractants to enhance bait consumption rates.

Powders

Powder formulations are widely used for tracking and dusting applications in inaccessible areas. They are effective in structural pest management where rodents travel through confined spaces. However, safety regulations and airborne exposure concerns limit their large-scale use in agricultural environments.

Others

The others category includes liquid baits, gels, and sprays that cater to specific use cases. These emerging formulations are being optimized for targeted control, odor reduction, and reduced environmental persistence.

Rodenticides Market, Segmentation by Application

The Application segmentation includes Agricultural Fields, Warehouses & Storage Facilities and Others. Each application sector presents unique challenges for pest control due to differences in environment and infestation density.

Agricultural Fields

Agricultural fields account for the largest share, driven by the need to protect grains, fruits, and root crops from rodent damage. The use of eco-friendly formulations and biological rodenticides is expanding, encouraged by sustainable farming initiatives and government pest management programs.

Warehouses & Storage Facilities

Warehouses & storage facilities are critical for maintaining food and commodity safety. The demand for non-contaminating, residue-free rodenticides is increasing due to stricter food safety regulations. Monitoring systems and baiting strategies integrated with smart sensors are also improving pest detection and control efficiency in these environments.

Others

The others category includes residential areas, hospitality spaces, and public utilities. Urbanization and waste accumulation have intensified rodent infestations in cities, leading to rising adoption of user-friendly rodent control solutions with minimal environmental impact.

Rodenticides Market, Segmentation by Mode of Distribution

The Mode of Distribution segmentation includes Pest Control Operators (PCO) and Others. The distribution landscape is shaped by professional expertise and product accessibility.

Pest Control Operators (PCO)

Pest Control Operators dominate the market, as industrial and agricultural sectors increasingly rely on licensed pest management services. These operators ensure compliance with safety regulations and effective rodent control through professional application and periodic monitoring. Growing collaboration between PCOs and chemical manufacturers is enhancing product innovation and training standards.

Others

The others category includes retail and online distribution channels that cater to small businesses and households. The rise of DIY pest control solutions and availability of ready-to-use bait formulations are expanding this segment’s growth potential.

Rodenticides Market, Segmentation by Geography

In this report, the Rodenticides Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America dominates the global rodenticides market due to stringent food safety regulations and rising rodent infestation cases in urban centers. The U.S. leads in product innovation, particularly in eco-friendly and non-anticoagulant formulations for integrated pest management programs.

Europe

Europe shows steady growth, supported by strict environmental regulations and a shift toward bio-based rodenticides. Countries like Germany, the UK, and France emphasize sustainable pest control practices with reduced toxicity profiles and target-specific action mechanisms.

Asia Pacific

Asia Pacific is emerging as the fastest-growing region, driven by agricultural expansion, rapid urbanization, and rodent-borne disease outbreaks. Nations such as China, India, and Indonesia are adopting rodent control measures across grain storage and public health systems.

Middle East & Africa

Middle East & Africa are witnessing gradual adoption of rodenticides for urban sanitation and food protection. Government-led pest control programs and the introduction of modern baiting technologies are stimulating market growth.

Latin America

Latin America shows promising growth opportunities, particularly in Brazil, Mexico, and Argentina, where agricultural and warehouse pest management are expanding. The focus on residue-free, sustainable formulations is reshaping regional product preferences.

This report provides an in depth analysis of various factors that impact the dynamics of Rodenticides Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Rodenticides Market is witnessing significant competition with leading companies implementing strategic partnerships, collaboration, and innovative strategies to enhance their market positions. Top players account for over 60% of the market share, driving growth and innovation, while shaping a positive future outlook in rodent control solutions.

Market Structure and Concentration
The market demonstrates a moderately concentrated structure with key players dominating through mergers, strategic alliances, and robust distribution networks. Approximately 65% of market share is held by established firms, while smaller companies focus on innovation and niche growth strategies to strengthen competitiveness and expand their presence.

Brand and Channel Strategies
Major brands implement multi-channel strategies, including retail, distributor partnerships, and direct industrial supply. Over 55% of sales occur through established channels, with companies emphasizing collaboration and innovation to enhance brand recognition, broaden market reach, and secure long-term growth.

Innovation Drivers and Technological Advancements
Technological advancements in formulation, delivery systems, and eco-friendly compositions are key growth drivers. Collaborative innovation accounts for over 70% of new product development, enhancing effectiveness and safety. These innovations reinforce market growth and shape a sustainable future outlook for rodent control solutions.

Regional Momentum and Expansion
The market exhibits strong regional expansion, with Asia-Pacific and North America contributing over 65% of market share. Strategic partnerships and localized initiatives foster adoption, while companies leverage growth strategies and collaboration to increase presence in emerging territories and optimize regional market penetration.

Future Outlook
The market’s future outlook is driven by continuous innovation, strategic partnerships, and ongoing technological advancements. Analysts project over 75% of upcoming launches will integrate advanced rodenticide solutions, ensuring sustainable growth and competitive expansion across major and emerging markets worldwide.

Key players in Rodenticides Market include:

• BASF SE
• Bayer AG
• Syngenta AG
• Neogen Corporation
• UPL Limited
• Rentokil Initial plc
• PelGar International
• JT Eaton & Co., Inc.
• Bell Laboratories Inc.
• Liphatech, Inc.
• Impex Europa S.L.
• EcoClear Products Inc.
• SenesTech, Inc.
• Anticimex
• Rollins, Inc.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis