Download Sample
Add to CartRaisins Market
By Category;
Conventional and OrganicBy Packaging Type;
Pouches, Jars & Bottles, Boxes and CansBy Distribution Channel;
Store-Based and Non-Store-BasedBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Raisins Market Overview
Raisins Market (USD Million)
Raisins Market was valued at USD 2,706.77 million in the year 2024. The size of this market is expected to increase to USD 3,834.16 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.1%.
Raisins Market
*Market size in USD million
CAGR 5.1 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.1 % |
| Market Size (2024) | USD 2,706.77 Million |
| Market Size (2031) | USD 3,834.16 Million |
| Market Concentration | Medium |
| Report Pages | 337 |
Major Players
- Sun-Maid Growers of California
- Bergin Fruit and Nut Company
- National Raisin Company
- Dole Food Company
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
- Traina Foods
- Lion Raisins Inc.
- Olam International
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Raisins Market
Fragmented - Highly competitive market without dominant players
The Raisins Market is witnessing strong growth as consumers increasingly opt for nutritious and natural snacking options. Demand has surged by nearly 30%, supported by their wide use in bakery, confectionery, and packaged foods. Their natural sweetness and extended shelf stability make them a preferred choice across households and food manufacturers.
Key Drivers Accelerating Growth
One of the major factors accelerating this market is the rising emphasis on health-conscious eating. Nearly 40% of consumers view raisins as a healthy sugar substitute. The adoption of plant-based diets is also driving their integration into cereals, snack bars, and dairy alternatives, firmly establishing raisins as a core element in the functional food sector.
Technological Advancements and Innovation
Technological innovations in packaging and processing are reshaping product appeal. Roughly 45% of raisins are now offered in advanced packaging formats that preserve freshness and enhance presentation. Furthermore, the introduction of organic and specialty raisins has diversified choices, catering to premium and health-focused consumers.
Future Growth Prospects
Looking forward, growth prospects remain robust with the expanding role of raisins in foodservice and ready-to-eat categories. Around 50% of confectionery and bakery producers incorporate raisins into their formulations. Strategic alliances and product innovations are expected to strengthen supply and reach.
Raisins Market Key Takeaways
-
Market poised for steady growth the global raisins market is expanding due to increasing consumption of healthy snacks and rising demand from the food and beverage industry.
-
Dried fruit and bakery applications dominate raisins are widely used in confectionery, bakery products and cereals for natural sweetness and nutritional benefits.
-
North America leads regional demand high consumer awareness, established food processing infrastructure and preference for nutritious snacks support market growth.
-
Europe exhibits strong growth potential increasing use in functional foods, baked goods and snacks drives market expansion.
-
Asia-Pacific shows rapid adoption growing population, rising disposable income and expanding food processing industry fuel regional growth.
-
Technological advancements enhance quality innovations in drying, packaging and preservation improve shelf life, taste and safety of raisins.
-
Key players focus on product innovation and partnerships companies are investing in supply chain optimization, sustainable cultivation and collaborations to strengthen market presence.
Raisins Market Recent Developments
-
In May 2021, Murray River Organic announced the sale of a farm in Mildura and a dried vine fruit (DVF) processing facility in Mourqoung, New South Wales. The transaction, valued at USD 6 million, supported the company’s strategic business realignment.
-
In March 2021, Sun-Maid Growers of California revealed plans to acquire Plum Organics, a leading brand known for organic snacks for children and infant meals. The move aimed to strengthen Sun-Maid’s position in the healthy food market.
Raisins Market Segment Analysis
In this report, the Raisins Market has been segmented by Category, Packaging Type, Distribution Channel and Geography. The structure reflects how suppliers, brand owners, and retailers prioritize value creation, shelf efficiency, and route-to-market optimization across mature and emerging consumption clusters. It also highlights where premiumization, private label, and e-commerce dynamics are reshaping demand and pricing power for processed dried grapes.
Raisins Market, Segmentation by Category
Segmentation by Category distinguishes mainstream volume play from higher-margin, certification-led offerings. Producers focus on agronomic practices, traceability, and residue compliance to satisfy importer specifications and retailer audits. Brand owners leverage category cues to position raisins for snacking, bakery, confectionery, and cereal applications, aligning procurement contracts with crop quality and currency exposure.
Conventional
The Conventional segment underpins core volumes through established supply corridors and cost-efficient processing. Buyers emphasize price stability, consistent brix, and defect thresholds that meet industrial specs for baking and cereal lines. Strategic levers include multi-origin sourcing, forward contracts, and quality standardization to protect margins amid harvest variability and logistics costs.
Organic
The Organic segment benefits from consumer preferences for clean-label and certified products across snacks and breakfast categories. Suppliers differentiate on certification integrity, pesticide-free assurance, and sustainability narratives, often achieving premium price realization versus conventional. Growth strategies emphasize conversion of orchards, segregated supply chains, and retailer partnerships for private-label and branded placements.
Raisins Market, Segmentation by Packaging Type
Packaging Type determines shelf appeal, portion control, and protection against moisture and oxidation. Converters and brand owners balance barrier performance, convenience, and cost-to-serve with sustainability expectations from retailers and consumers. Format choices align with channel strategies, from club packs to impulse-ready single serves, and with industrial pack requirements for food manufacturers.
Pouches
Pouches offer light-weighting, strong barrier properties, and reclosable functionality suited to snack and family formats. Brands use high-impact graphics and portion-control sizes to accelerate trial in modern trade and online baskets. Converters support value through mono-material options and line-speed compatibility that reduces changeover times.
Jars & Bottles
Jars & Bottles position raisins as a pantry staple, emphasizing visibility and reuse. The rigid format supports premium cues, tamper evidence, and longer post-opening freshness when paired with desiccants or liners. Trade promotions often leverage the format’s on-shelf blocking and family-size economics in supermarkets and warehouse clubs.
Boxes
Boxes are traditional in school and on-the-go segments where portion packs and multi-count assortments win on convenience. Paper-based substrates support brand storytelling and recyclability messaging, while liners maintain moisture control. Manufacturers value carton efficiency, pallet density, and display-ready outer cases for retail operations.
Cans
Cans serve institutional and export needs requiring robust shelf life and stackability. They protect against handling damage and climatic stress during long-haul shipping. Industrial buyers and foodservice operators favor this format for its inventory stability, compatibility with bulk recipes, and predictable serving yields.
Raisins Market, Segmentation by Distribution Channel
Distribution Channel choices shape brand visibility, price ladders, and promotion mechanics across markets. Suppliers calibrate pack sizes, trade spends, and assortment breadth to match shopper missions by channel. Digital merchandising and last-mile logistics complement brick-and-mortar presence to lift household penetration and repeat rates.
Store-Based
Store-Based channels—supermarkets, hypermarkets, convenience, and specialty—drive discovery via planogram placement, secondary displays, and seasonal tie-ins with baking and festive occasions. Retailers expand private label alongside branded offerings to manage value tiers. In-store sampling, bundle deals, and cross-category adjacencies (cereal, nuts) stimulate basket sizes.
Non-Store-Based
Non-Store-Based spans e-commerce, D2C subscriptions, and B2B platforms, enabling assortment depth, personalized promotions, and data-rich performance marketing. Sellers use ratings, content optimization, and rapid replenishment to reduce churn. Bulk and family packs perform well online where price-per-gram comparisons and auto-reorder features drive loyalty.
Raisins Market, Segmentation by Geography
In this report, the Raisins Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America balances domestic production with strong branded and private-label demand in retail and foodservice. Category growth aligns with snacking, breakfast cereals, and clean-label trends, while procurement teams emphasize quality specs and supply resilience. Promotional calendars around holidays and baking seasons help smooth throughput and inventory turns.
Europe
Europe features discerning retailer standards, advanced traceability, and a notable presence of organic and fair-trade lines. Importers manage origin mix and currency exposure while meeting stringent residue and contaminant limits. Value creation comes from premium packs, seasonal confectionery tie-ins, and bakery penetration across private label and established brands.
Asia Pacific
Asia Pacific is propelled by urbanization, rising middle-class incomes, and modern retail expansion that elevates packaged snack adoption. Cross-border e-commerce broadens brand choices, while local distributors optimize assortments and pack sizes to price points. Food manufacturers increase usage in bakery and confectionery, reinforcing steady industrial off-take beyond retail.
Middle East & Africa
Middle East & Africa benefits from strong confectionery and festive consumption occasions, with demand concentrated in key urban centers and tourist hubs. Supply chains prioritize ambient stability, packaging barriers, and reliable cold-independent logistics. Strategic partnerships with regional distributors enable differentiated assortments and steady availability across modern and traditional trade.
Latin America
Latin America sees growing interest in healthy snacking and bakery applications as modern trade expands. Import strategies balance tariffs, currency, and seasonal availability, while local co-packers support value-tier offerings. Brands lean on storytelling, portion-control, and family packs to capture share in price-sensitive markets.
Raisins Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Raisins Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints, and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Consumer Demand for Healthy and Natural Snack Options
- Growing Awareness about Nutritional Benefits of Raisins
-
Expansion of Retail Channels and E-commerce Platforms- The expansion of retail channels and e-commerce platforms has emerged as a significant driver for the Global Raisins Market, offering greater accessibility and convenience to consumers worldwide. Traditional retail outlets such as supermarkets, hypermarkets, and specialty stores continue to play a vital role in the distribution of raisin products, providing a physical presence for consumers to browse and purchase a variety of options.
Moreover, the proliferation of e-commerce platforms has revolutionized the way raisins are bought and sold, enabling consumers to shop online from the comfort of their homes and access a broader range of products from domestic and international suppliers. E-commerce platforms offer benefits such as 24/7 availability, competitive pricing, and doorstep delivery, making them increasingly popular among busy consumers seeking convenience and flexibility in their shopping experience. Furthermore, the expansion of retail channels and e-commerce platforms presents opportunities for raisin producers and manufacturers to reach new customers and expand their market presence.
By partnering with online retailers or establishing their own e-commerce storefronts, raisin suppliers can enhance their visibility, attract a wider audience, and capitalize on the growing trend towards online shopping. Additionally, advancements in logistics and supply chain management have made it easier for companies to fulfill orders efficiently and deliver products to customers in a timely manner, further driving the growth of online sales channels. Overall, the expansion of retail channels and e-commerce platforms is reshaping the distribution landscape of the Global Raisins Market, offering both consumers and suppliers greater convenience, choice, and accessibility in the purchase and sale of raisin products.
Restraints:
- Vulnerability to Climatic Conditions and Weather-Related Risks
- Price Volatility Due to Fluctuations in Supply and Demand
-
Quality Control Challenges Across the Supply Chain- Quality control challenges across the supply chain present significant hurdles for the Global Raisins Market, impacting product consistency, consumer satisfaction, and brand reputation. One primary challenge arises during the drying process, where variations in temperature, humidity, and drying techniques can affect the final quality of raisins. Inconsistent drying conditions may lead to uneven moisture content, texture differences, and susceptibility to mold or other contaminants, ultimately compromising product quality.
Additionally, during storage, transportation, and handling, raisins are susceptible to physical damage, contamination, and infestation by pests or microorganisms, further exacerbating quality control concerns. Moreover, ensuring consistent quality standards becomes increasingly complex as raisins traverse the global supply chain, involving multiple stakeholders such as growers, processors, distributors, and retailers across different geographical regions. Variability in agricultural practices, harvesting methods, and post-harvest handling procedures further complicates efforts to maintain uniform quality throughout the supply chain.
Quality control measures, such as regular inspections, testing protocols, and adherence to industry standards, are essential to mitigate these challenges and uphold product integrity. Collaborative efforts between stakeholders, including training programs, information sharing, and technology adoption, can help address quality control challenges and establish robust quality management systems across the entire supply chain. By prioritizing quality assurance and implementing effective control measures, the Global Raisins Market can enhance product consistency, build consumer trust, and sustain long-term competitiveness in the global marketplace.
Opportunities:
- Innovation in Product Development and Packaging to Meet Evolving Consumer Preferences
- Expansion into Emerging Markets with Rising Disposable Incomes
-
Strategic Alliances and Partnerships to Enhance Market Presence and Distribution Channels- Strategic alliances and partnerships play a pivotal role in enhancing the market presence and distribution channels of the Global Raisins Market. By forging alliances with key players across the supply chain, including growers, processors, distributors, and retailers, raisin producers can expand their reach into new markets, leverage existing distribution networks, and access additional resources and expertise. Collaborative partnerships enable companies to pool their strengths, share market insights, and capitalize on synergies to achieve mutual growth objectives.
For example, alliances between raisin producers and agricultural cooperatives can facilitate access to a larger pool of raw materials, ensure consistent product quality, and provide greater bargaining power in negotiating contracts with suppliers and buyers. Furthermore, strategic partnerships with retailers, wholesalers, and e-commerce platforms enable raisin producers to enhance their market visibility, strengthen brand positioning, and increase product accessibility to consumers.
By leveraging the distribution channels and marketing capabilities of their partners, raisin producers can expand their product offerings, penetrate new geographical markets, and drive sales growth. Collaborative marketing initiatives, co-branding campaigns, and promotional activities can help raise awareness about raisin products, educate consumers about their nutritional benefits, and stimulate demand. Through strategic alliances and partnerships, the Global Raisins Market can overcome distribution challenges, capitalize on emerging opportunities, and achieve sustainable market expansion.
Raisins Market Competitive Landscape Analysis
Raisins Market is witnessing strong competition, with nearly 58% share led by established producers emphasizing quality, supply chain strategies, and product innovation. Intense rivalry is shaped by growing demand across bakery, confectionery, and snack industries. Strategic partnerships with retailers and global distributors remain vital in ensuring long-term growth and reinforcing competitive positioning.
Market Structure and Concentration
The market reflects a moderately fragmented structure, where about 53% is held by large-scale players with integrated farming and processing strategies. Mid-sized companies capture nearly 31%, focusing on regional expansion and specialized raisin varieties. Smaller producers and cooperatives contribute the rest, driving growth through localized collaboration and niche product innovation.
Brand and Channel Strategies
Almost 46% of distribution is through supermarkets and hypermarkets where brand reputation and packaging differentiation drive consumer preference. Direct exports and e-commerce platforms strengthen strategies for international reach. Long-term partnerships with food processors and continuous collaboration with distributors ensure sustained growth across diverse retail and industrial channels.
Innovation Drivers and Technological Advancements
Close to 50% of sector investments focus on improving drying techniques, enhancing shelf-life, and diversifying product forms. Continuous technological advancements in processing and packaging support quality retention and food safety. Material innovation and R&D collaboration are central to product differentiation, enabling expansion into functional food and nutraceutical segments.
Regional Momentum and Expansion
North America and Europe together account for nearly 61% of consumption, supported by established food industries and health-driven demand. Asia-Pacific contributes about 28%, showing rapid growth through rising disposable incomes and dietary shifts. Regional expansion, agricultural partnerships, and tailored strategies continue to strengthen competitiveness across emerging and developed markets.
Future Outlook
Approximately 66% of market leaders emphasize innovation, branding, and sustainable farming practices as critical for long-term growth. Competitive intensity is expected to rise through mergers, supply chain partnerships, and regional expansion. The future outlook highlights technological advancements, consumer-driven product diversification, and strategic marketing as key factors shaping the raisins market.
Key players in Raisins Market include:
- Fruits of Turkey
- Sun-Maid Growers of California
- Dole Food Company / Dole Packaged Foods LLC
- National Raisin Company
- Mariani Packing Company
- Traina Foods, Inc.
- Lion Raisins Inc.
- Bergin Fruit & Nut Company
- HBS Foods Ltd
- Murray River Organics Ltd
- Geobres Nemean Currants / Geobres
- Olam International
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Category
- Market Snapshot, By Packaging Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Raisins Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Consumer Demand for Healthy and Natural Snack Options
- Growing Awareness about Nutritional Benefits of Raisins
- Expansion of Retail Channels and E-commerce Platforms
- Restraints
- Vulnerability to Climatic Conditions and Weather-Related Risks
- Price Volatility Due to Fluctuations in Supply and Demand
- Quality Control Challenges Across the Supply Chain
- Opportunities
- Innovation in Product Development and Packaging to Meet Evolving Consumer Preferences
- Expansion into Emerging Markets with Rising Disposable Incomes
- Strategic Alliances and Partnerships to Enhance Market Presence and Distribution Channels
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Raisins Market, By Category, 2021 - 2031 (USD Million)
- Conventional
- Organic
- Raisins Market, By Packaging Type, 2021 - 2031 (USD Million)
- Pouches
- Jars & Bottles
- Boxes
- Cans
- Raisins Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Store-Based
- Non-Store-Based
- Raisins Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Raisins Market, By Category, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Fruits of Turkey
- Sun-Maid Growers of California
- Dole Food Company / Dole Packaged Foods LLC
- National Raisin Company
- Mariani Packing Company
- Traina Foods, Inc.
- Lion Raisins Inc.
- Bergin Fruit & Nut Company
- HBS Foods Ltd
- Murray River Organics Ltd
- Geobres Nemean Currants / Geobres
- Olam International
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
- Company Profiles
- Analyst Views
- Future Outlook of the Market