Personal Safety Tracking Devices Market

• The global personal safety tracking devices market was valued at approximately USD 975.4 million in 2023 and is projected to reach around USD 1.67 billion by 2030, growing at a compound annual growth rate (CAGR) of 9.47% during the forecast period. This growth is driven by increasing safety concerns, technological advancements, and the rising adoption of wearable and portable safety devices.

• Asia Pacific is anticipated to be the fastest-growing regional market, with a projected CAGR of 14.47% from 2025 to 2032. Factors contributing to this growth include rising urban safety concerns, increasing disposable incomes, and widespread adoption of connected wearables and IoT-enabled safety devices in countries like China and India.

• The GPS-enabled devices segment is expected to dominate the market, accounting for over 39.3% of the market share in 2024. This dominance is attributed to the growing demand for real-time location tracking and emergency alert features in personal safety devices.

• Key applications of personal safety tracking devices include child safety, elderly care, lone worker protection, and personal security. The increasing awareness of personal safety, especially among vulnerable groups, is driving the demand for these devices.

• Major players in the market include Life360, AngelSense, BrickHouse Security, Trackimo, and WEENECT, focusing on product innovation, strategic partnerships, and expanding their market presence to cater to the growing demand for personal safety tracking devices.

• Challenges such as high operational costs, regulatory compliance, and the need for specialized maintenance may impact market growth. However, ongoing advancements in personal safety tracking device technology and increasing investments in safety solutions are expected to drive the market forward.

• In July 2024, **Reliance Jio** launched the **JioFind 4G GPS Tracker**, a compact wearable SOS device integrated with GPS and national mobile networks, aimed at enhancing user safety and expanding the **personal safety tracking devices** market in urban regions.

• In August 2025, **JioTag Go** introduced an upgraded **personal tracking device** featuring a dedicated emergency alert button and real-time location sharing, marking a shift from passive tracking to **active safety alert ecosystems** in the global market.

In this report, the Personal Safety Tracking Devices has been segmented by Technology, Distribution Channel, Product Type, Connectivity, Features and Geography.

Personal Safety Tracking Devices, Segmentation by Technology

The market for personal safety tracking devices is primarily segmented by technology, with the key technologies being GPS and Bluetooth. These technologies are essential for real-time location tracking and communication, ensuring user safety in various environments. GPS-based devices have a wide range of applications due to their high accuracy and global coverage, while Bluetooth devices are popular for short-range connectivity. The growing adoption of Bluetooth technology is attributed to its low energy consumption and integration with smartphones and wearables.

• GPS

  GPS technology offers precise and reliable positioning, essential for tracking users' locations globally. It is widely used in both wearable devices and stand-alone trackers, ensuring safety for users in remote or urban areas. GPS devices are highly favored for their long-range accuracy and extensive coverage, which is a critical factor in global safety tracking.

• Bluetooth

  Bluetooth technology is increasingly integrated into personal safety tracking devices, especially in wearables and smartphone apps. It offers short-range connectivity, making it ideal for local tracking in specific environments such as homes or offices. Bluetooth's low power consumption and ease of integration with smartphones enhance its appeal among consumers looking for everyday safety solutions.

Personal Safety Tracking Devices, Segmentation by Distribution Channel

In terms of distribution, the personal safety tracking devices market is segmented into Offline and Online channels. The offline channel includes physical stores and retail locations, offering consumers a chance to interact with the product directly. Meanwhile, the online channel has seen significant growth due to the convenience and variety it offers, with an increasing number of consumers preferring to purchase such devices online for ease and price comparisons.

• Offline

  The offline distribution channel continues to be a crucial point of sale for consumers who prefer a hands-on experience. Physical stores offer customers the ability to test products before purchase, increasing trust and satisfaction. Despite the rise of online shopping, offline channels remain vital for brand presence and local market penetration.

• Online

  The online channel is expanding rapidly, driven by the convenience and availability of various safety tracking devices. Online marketplaces and e-commerce platforms offer a wide variety of options, along with customer reviews, which influence purchasing decisions. This shift is driven by the increasing preference for shopping from home and the availability of discounts and offers.

Personal Safety Tracking Devices, Segmentation by Product Type

The market is segmented based on product type into Wearable Devices, Stand-Alone Trackers, Personal Alarms with Tracking, and Smartphone Apps with Tracking Features. Each product type offers distinct features catering to various consumer needs, from fitness enthusiasts to individuals seeking emergency assistance.

• Wearable Devices

  Wearable devices such as smartwatches and fitness bands are becoming increasingly popular due to their convenience and continuous monitoring capabilities. These devices often come equipped with GPS and other safety features, providing users with a reliable way to track their movements and stay safe. Wearables are expected to grow rapidly in the coming years as technology improves and consumer awareness increases.

• Stand-Alone Trackers

  Stand-alone trackers are compact devices designed for personal safety. They can be used in a wide variety of settings, including for children, elderly adults, and pets. These trackers typically offer real-time location tracking and some may have additional features such as SOS buttons. The growing need for personal safety, particularly in urban environments, is driving the demand for stand-alone trackers.

• Personal Alarms with Tracking

  Personal alarms with tracking provide an additional layer of safety by incorporating an alarm system alongside tracking capabilities. These devices are designed to alert emergency services and others if the user is in danger, enhancing personal security. These are gaining traction in both urban and rural markets due to their added protection in emergencies.

• Smartphone Apps with Tracking Features

  Smartphone apps with tracking features are popular due to the ubiquity of smartphones. These apps allow users to share their location with others in real time, adding an additional layer of personal safety. The integration of GPS, Bluetooth, and other tracking technologies makes these apps versatile and highly effective for personal safety.

Personal Safety Tracking Devices, Segmentation by Connectivity

Connectivity plays a crucial role in personal safety tracking devices, and the market is segmented into Cellular (2G/3G/4G/5G), Satellite, and Wi-Fi technologies. Each connectivity type offers different advantages based on the range, speed, and coverage required for various tracking needs.

• Cellular (2G/3G/4G/5G)

  Cellular connectivity, including 2G, 3G, 4G, and 5G, offers wide-area coverage and fast data transmission, making it ideal for real-time tracking in urban and rural areas. The adoption of 4G and 5G is increasing as consumers demand faster and more reliable services for personal safety.

• Satellite

  Satellite connectivity is essential for users in remote or rural areas where cellular coverage is limited. Satellite-enabled devices provide global tracking capabilities, ensuring users can stay connected even in the most remote locations. This is a key feature for outdoor enthusiasts and travelers.

• Wi-Fi

  Wi-Fi connectivity is primarily used for tracking within a defined range, typically in urban or residential settings. Devices with Wi-Fi connectivity are often integrated into home automation systems, providing a secure and low-cost solution for personal safety in familiar environments.

Personal Safety Tracking Devices, Segmentation by Features

The features of personal safety tracking devices are diverse and include SOS Button, Geofencing, Two-Way Communication, Fall Detection, Real-Time Tracking, and Activity Monitoring. These features enhance the usability and effectiveness of personal safety devices in various real-life situations.

• SOS Button

  The SOS button is a critical feature for emergency situations. It allows users to send an immediate alert to contacts or emergency services with a single press, ensuring rapid response in life-threatening situations.

• Geofencing

  Geofencing enables users to set safe zones and receive notifications if the tracked person or object leaves the defined area. This feature is especially useful for parents or caregivers monitoring children and elderly individuals.

• Two-Way Communication

  Two-way communication allows users to communicate directly through the device, adding a layer of safety for individuals in distress. This feature is particularly useful in remote areas or emergency situations where phone access may be limited.

• Fall Detection

  Fall detection is a crucial feature for elderly individuals or people with health concerns. The device automatically detects falls and alerts emergency contacts, potentially saving lives in critical situations.

• Real-Time Tracking

  Real-time tracking provides continuous updates on the user's location, ensuring that family members or emergency personnel can track the user at all times. This is vital for enhancing personal safety, especially for people with medical conditions or those who are at risk.

• Activity Monitoring

  Activity monitoring tracks the user's physical activities, offering insights into their movement patterns. This is useful for individuals aiming to stay active and healthy, as well as for those who want to ensure their safety during physical activities.

Personal Safety Tracking Devices, Segmentation by Geography

In this report, the Personal Safety Tracking Devices has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America remains a key region for the personal safety tracking devices market, driven by high adoption rates in the United States and Canada. The region's technological advancements and increasing consumer awareness about personal safety are contributing to the market's expansion.

Europe

Europe is another significant region, where the demand for personal safety tracking devices is growing due to rising safety concerns among individuals and the elderly. The region's adoption of connected technologies and regulatory support for safety devices are major factors influencing this growth.

Asia Pacific

Asia Pacific is witnessing rapid growth in personal safety tracking devices, particularly in countries like Japan, China, and India, driven by growing urbanization, technological adoption, and the increasing need for personal security in these regions.

Middle East and Africa

The Middle East and Africa are emerging markets for personal safety tracking devices, driven by increasing safety awareness and demand for high-tech solutions in urban areas and regions with harsh environments.

Latin America

Latin America is gradually adopting personal safety tracking devices, with Brazil and Mexico leading the charge. The increasing awareness of personal safety and urbanization in the region are expected to drive future growth in this segment.

personal safety tracking devices market is witnessing increasing competition as technology providers and security service firms focus on innovation, user-centric strategies, and collaborative partnerships to enhance personal protection and real-time monitoring. Over 68% of companies are integrating GPS, IoT connectivity, and AI-enabled alert systems to improve responsiveness. Expanding partnerships and targeted mergers are driving product diversification, operational reliability, and adoption across personal, workplace, and public safety applications.

Market Structure and Concentration
The market demonstrates moderate concentration, with nearly 59% of participants focusing on wearable devices, mobile-integrated platforms, and long battery-life solutions. Core strategies emphasize accuracy, durability, and seamless integration with security networks. Strengthened collaboration with law enforcement agencies and security service providers supports growth, ensuring timely alerts, rapid response, and compliance with privacy and safety regulations.

Brand and Channel Strategies
Around 62% of firms are employing multi-channel strategies combining direct-to-consumer sales, enterprise solutions, and distribution through security integrators. Strategic partnerships with workplaces, schools, and healthcare institutions expand market reach. Continuous collaboration fosters growth through service packages and real-time monitoring solutions, while strong brand positioning highlights reliability, user-friendliness, and safety assurance.

Innovation Drivers and Technological Advancements
Over 72% of advancements are driven by innovation in AI-assisted monitoring, GPS accuracy, and wearable ergonomics. Companies are leveraging technological advancements such as mobile app integration, SOS alert automation, and sensor-based environmental detection. Deep collaboration with research institutions and IoT developers supports growth, enabling smarter, more responsive personal safety devices for diverse applications.

Regional Momentum and Expansion
Significant expansion is observed as 64% of enterprises engage in regional collaboration with government safety programs, NGOs, and corporate security departments. Strategic partnerships strengthen localized deployment and rapid adoption. Adaptive strategies centered on energy-efficient devices, cloud-based monitoring, and customizable alerts sustain growth, aligning with rising safety concerns across urban, workplace, and personal environments.

Future Outlook
The future outlook emphasizes continuous innovation and technology-driven strategies, with over 70% of companies investing in AI analytics, wearable integration, and IoT-enabled safety networks. Broader collaboration and multi-sector partnerships will drive growth, positioning personal safety tracking devices as essential tools for proactive protection, rapid response, and next-generation personal security solutions.

Key players in Personal Safety Tracking Devices Market include :

• Apple Inc.
• Samsung Electronics
• Garmin Ltd.
• Fitbit (Google)
• Life360
• Amber Alert GPS
• AngelSense
• BrickHouse Security
• COSMO Technologies
• Globalstar
• Jiobit
• KJB Security Products
• Location Based Technologies
• Meitrack
• SPOT LLC

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis