• Plant-based protein demand is driving the market, with pea flakes gaining popularity in both human food products and pet nutrition due to their high protein and fiber content.

• Yellow pea flakes lead the market, accounting for over 58% of the share, favored for their nutritional profile and digestibility.

• The food processing industry is the largest application segment, utilizing pea flakes in products like cereals, snacks, and baked goods.

• Green pea flakes are the fastest-growing segment, projected to grow at a CAGR of 11.12% through 2030, driven by their high protein content and increasing use in vegan products.

• North America holds the largest market share, with the U.S. leading in demand for plant-based ingredients in food and pet products.

• Asia-Pacific is expected to be the fastest-growing region, particularly in Japan, with a projected CAGR of 4.6% from 2025 to 2035.

• Key market players include B P Milling Ltd., Garden Valley Foods, GEMEF Industries (Sotexpro), JR Farm, Exotic Nutrition Pet Supply, Inland Empire Foods Inc., Wheeeky Pets, Kessler Zoologiegroßhandel GmbH & Co. KG, and Mealberry.

• In 2023, GreenField Global Inc. launched an innovative range of organic pea flakes to meet the rising demand for clean-label and sustainable food ingredients. This product introduction highlights the company’s commitment to natural nutrition solutions and supports the growing shift toward environmentally responsible food production.

• In 2024, NutriPro Foods introduced fortified pea flakes enhanced with essential vitamins and minerals, catering to health-conscious consumers seeking nutritious and functional food options. This launch reflects the brand’s focus on promoting wellness through innovative, plant-based products.

The Pea Flakes Market has been segmented by Nature, Type, End-Use, Packaging, Distribution Channel and Geography.

Pea Flakes Market, Segmentation by Nature

The nature segmentation includes Organic and Conventional pea flakes. The preference for either type depends on sustainability concerns, price points, and end-use industries.

Organic

Organic pea flakes are experiencing rapid growth owing to increasing consumer preference for clean-label, non-GMO, and chemical-free food products. Their adoption is particularly high in functional food and pet food applications, supported by the global organic farming movement.

Conventional

Conventional pea flakes continue to dominate the market in terms of volume due to their affordability, easy availability, and suitability for large-scale processing. They are extensively used in animal feed and industrial food formulations.

Pea Flakes Market, Segmentation by Type

The type segmentation includes Yellow Peas and Green Peas. Each type varies in nutritional composition, flavor, and application scope.

Yellow Peas

Yellow pea flakes dominate the global market owing to their neutral flavor, high protein content, and widespread use in processed foods. They are a preferred base for snack formulations, protein powders, and bakery applications.

Green Peas

Green pea flakes are gaining traction in health and organic food markets due to their natural sweetness, high fiber content, and antioxidant properties. The segment is expanding across premium food and nutraceutical products.

Pea Flakes Market, Segmentation by End-Use

The end-use segmentation includes Food Processing, Animal Feed, Aqua Feed and Household/Retail. Pea flakes serve diverse functions ranging from human consumption to animal nutrition.

Food Processing

Food processing applications lead the market, driven by the use of pea flakes in soups, breakfast cereals, bakery, and snacks. The increasing adoption of plant-based and high-protein diets continues to boost demand.

Animal Feed

Animal feed applications represent a significant portion of the market as pea flakes are used as a nutrient-dense, digestible protein source for livestock. Their non-allergenic properties make them a preferred ingredient over soy-based feed.

Aqua Feed

Aqua feed applications utilize pea flakes for fish and shrimp diets due to their balanced amino acid profile and improved digestibility. The rise in aquaculture production globally is driving steady growth in this segment.

Household/Retail

Household and retail consumption is increasing, particularly among health-conscious and vegan consumers. Pea flakes are becoming popular in home-cooked meals, smoothies, and breakfast mixes.

Pea Flakes Market, Segmentation by Packaging

The packaging segmentation includes Retail, Pouches, Paper Bags, Tins and Bulk. Packaging innovations are focused on extending shelf life and improving convenience.

Retail

Retail packaging is witnessing strong growth due to the increasing availability of pea flakes in supermarkets and online channels. Compact and resealable designs enhance consumer convenience.

Pouches

Pouch packaging offers lightweight, cost-effective, and eco-friendly solutions. It is increasingly adopted by brands focusing on sustainability and recyclable materials.

Paper Bags

Paper bags are favored in B2B and bulk retail environments due to their biodegradable and sustainable nature. They align with global initiatives promoting plastic-free packaging.

Tins

Tins are preferred for premium and long-shelf-life products, providing excellent protection from moisture and oxidation. Their use is expanding in export-oriented and specialty food markets.

Bulk

Bulk packaging remains dominant in food processing and animal feed applications, supporting large-scale industrial and commercial consumption requirements.

Pea Flakes Market, Segmentation by Distribution Channel

The distribution channel segmentation includes B2B/Direct, B2C/Indirect, Supermarkets/Hypermarkets, Modern Grocery Stores, Specialty Stores, Pet Stores and Online Retailers. Each channel caters to different consumer and industrial segments.

B2B/Direct

B2B/Direct distribution dominates the market as food manufacturers and feed processors prefer bulk procurement directly from producers for cost efficiency and quality consistency.

B2C/Indirect

B2C/Indirect channels cater to smaller-scale consumers through distributors and retail networks. Growth in this channel is fueled by expanding consumer awareness of plant-based protein foods.

Supermarkets/Hypermarkets

Supermarkets and hypermarkets remain key outlets for retail sales, driven by urbanization and convenient access to branded organic and functional food products.

Modern Grocery Stores

Modern grocery stores are increasing shelf space for plant-based and specialty food categories, contributing to steady growth in developed markets.

Specialty Stores

Specialty stores focus on organic, vegan, and health-conscious consumers seeking premium-quality and certified products.

Pet Stores

Pet stores are becoming a niche channel as pea flakes gain popularity in pet food formulations due to their digestibility and hypoallergenic nature.

Online Retailers

Online retailers are experiencing rapid growth due to convenience, direct-to-consumer models, and global e-commerce expansion. The availability of subscription-based delivery and bulk ordering options enhances sales potential.

Pea Flakes Market, Segmentation by Geography

In this report, the Pea Flakes Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East & Africa and Latin America.

North America

North America leads the market, driven by rising consumption of plant-based proteins and expansion of vegan food manufacturing. The U.S. remains the largest consumer and exporter of pea-based products.

Europe

Europe demonstrates strong growth due to increasing demand for organic food products and sustainable agriculture. The region’s emphasis on animal-free proteins and circular food systems supports market expansion.

Asia Pacific

Asia Pacific is the fastest-growing region owing to rising health consciousness, rapid industrialization of food processing, and government support for plant protein industries. China, India, and Japan are major growth contributors.

Middle East & Africa

Middle East & Africa show gradual market expansion, supported by increasing urbanization, dietary diversification, and imports of plant-based products.

Latin America

Latin America experiences moderate growth due to agricultural advancements and growing utilization of legumes in animal feed, particularly in Brazil and Argentina.

This report provides an in depth analysis of various factors that impact the dynamics of Pea Flakes Market. These factors include; Market Drivers, Restraints and Opportunities Analysis

Drivers, Restraints and Opportunity Analysis

Pea Flakes Market is experiencing intensified competition as nearly 58% of production is driven by leading food manufacturers and regional suppliers. Companies are focusing on strategies that include product diversification, partnerships with feed producers, and expanding consumer-focused innovations. Strong growth is expected as nutritional demand and sustainable practices foster further expansion across industries.

Market Structure and Concentration
Around 60% of the market is concentrated among established players leveraging integrated supply chains. Competitive strategies focus on merger and acquisitions to consolidate processing capacity. Smaller producers emphasize niche innovation and localized branding, ensuring growth through differentiation, while leading firms maintain dominance with wide-scale collaboration across distribution networks.

Brand and Channel Strategies
Nearly 63% of sales are driven by established brand recognition and diversified distribution strategies. Companies utilize partnerships with supermarkets, online platforms, and feed industry suppliers to expand market presence. Consistent collaboration in retail channels enhances customer accessibility, while focused growth strategies ensure strong penetration across both consumer and industrial segments.

Innovation Drivers and Technological Advancements
About 66% of competitive positioning relies on innovation and advanced processing technologies that improve nutritional value and efficiency. Firms adopt technological advancements in milling and drying to enhance product quality. Strategic collaboration with research institutions and feed specialists supports growth, while R&D-led strategies strengthen market readiness for evolving dietary and agricultural needs.

Regional Momentum and Expansion
Close to 62% of expansion is concentrated in Europe and Asia-Pacific, driven by rising demand in feed and food applications. Companies pursue strategies involving regional partnerships with processors and distributors to scale operations. North America contributes steady growth through product innovations, while sustained collaboration in emerging economies enhances broader market penetration.

Future Outlook
The future outlook suggests that nearly 68% of producers will prioritize sustainable sourcing, digital retail expansion, and enhanced feed formulations. Strategic merger and partnerships will play a central role in strengthening competitiveness. Long-term growth is expected to be driven by innovation, evolving strategies, and continuous expansion across diversified industry applications.

Key players in Pea Flakes Market include:

• Garden Valley Foods
• BP Milling
• GEMEF Industries
• JR Farm
• Inland Empire Foods Inc.
• Dumoulin SA
• Exotic Nutrition Pet Supply
• Wheeeky Pets
• Kessler Zoologiegroßhandel GmbH & Co. KG
• Mealberry
• OM Foods Inc.
• Gold&Green Foods Oy
• Green Foods LLP
• PE Levona
• Small Pet Select

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis