• The global OSS/BSS market was valued at approximately and is projected to reach growing at a of 9.8% during the forecast period.

• Cloud-based solutions are driving the market's growth, with the cloud OSS/BSS segment expected to reach at a of 5.2%.

• North America currently dominates the market, holding over 35% of the global share in 2024, attributed to advanced telecom infrastructure and early adoption of 5G technologies. :contentReference[oaicite:2]{index=2}

• Artificial Intelligence (AI) and Machine Learning (ML) are increasingly integrated into OSS/BSS platforms, enhancing predictive maintenance, customer experience, and operational efficiency.

• The rise of 5G networks and the demand for convergent billing systems are significant drivers, prompting telecom operators to modernize their OSS/BSS infrastructures.

• Key players in the market include Amdocs, Ericsson, Huawei, Oracle, and Netcracker, focusing on innovation and strategic partnerships to enhance their market presence.

• Challenges such as data security, integration complexities with legacy systems, and the need for standardized APIs are influencing market dynamics.

• In February 2024, Ericsson enhanced its cloud-native OSS/BSS suite with new automation and real-time orchestration capabilities, enabling service providers to accelerate digital service delivery across next-generation networks.

• In August 2023, Amdocs expanded its 5G-ready BSS platform by integrating advanced monetization and customer-experience modules, supporting operators in managing complex network services and improving operational agility.

The Operational Support System (OSS) And Business Support System (BSS) Market is structured across Component, Solution Type, Deployment Mode, Organization Size, Industry Vertical, Type and Geography. Growing percentages of demand stem from rising network complexity, migration to digital services, 5G expansion and integrated revenue-management ecosystems. Vendors focus on automation, AI-driven analytics, service orchestration and cloud-native architectures to enhance network performance, customer experience and operational efficiency.

OSS/BSS Market, Segmentation by Component

The Component segmentation includes Solution and Services. Demand percentages increase as telecom operators and enterprises accelerate digital transformation, require real-time service management and adopt advanced monetization platforms for next-generation networks.

Solution

Solution portfolios experience strong adoption due to capabilities in network control, service activation, customer management and billing modernization. Growth percentages reflect high demand for cloud-native and AI-enabled OSS/BSS stacks.

Services

Services encompass integration, consulting and support activities that enable seamless deployment. Increasing percentages arise from the need for custom configuration, system migration and lifecycle optimization.

OSS/BSS Market, Segmentation by Solution Type

The Solution Type segmentation spans Network Planning & Design, Service Delivery, Service Fulfillment, Service Assurance, Customer & Product Management, Billing & Revenue Management, Network Performance Management and Others. Rising percentages are driven by the need for service reliability, automated workflows and accurate revenue tracking.

Network Planning & Design

Network Planning & Design enables efficient network expansion and optimization. Adoption percentages rise with increasing demand for 5G rollouts, fiber deployments and virtualized network functions.

Service Delivery

Service Delivery solutions support service provisioning and activation. Growth percentages reflect demand for real-time onboarding, zero-touch provisioning and cloud-driven scaling.

Service Fulfillment

Service Fulfillment ensures accurate execution of service requests. Adoption increases due to rising expectations for rapid service activation and automated workflows.

Service Assurance

Service Assurance maintains performance quality through fault management, QoS monitoring and predictive analytics. Higher percentages reflect the need for network reliability in 5G and cloud services.

Customer & Product Management

Customer & Product Management helps operators manage product catalogs, customer lifecycle and segmentation. Rising percentages reflect focus on personalized offerings and enhanced user experience.

Billing & Revenue Management

Billing & Revenue Management solutions gain adoption due to their role in charging automation, convergent billing and fraud detection. Rising percentages align with new digital monetization models.

Network Performance Management

Network Performance Management supports continuous monitoring, analytics and optimization. Demand grows due to dynamic traffic patterns and multi-cloud networks.

Others

Others include emerging OSS/BSS tools supporting AI operations, network slicing and security automation. Adoption increases as networks evolve.

OSS/BSS Market, Segmentation by Deployment Mode

The Deployment Mode segmentation includes On-Premise and Cloud. Rising percentages across both modes reflect diverse enterprise needs for control, flexibility and scalability.

On-Premise

On-Premise deployment supports organizations requiring strong data governance, custom infrastructure and advanced security. Adoption continues in large-scale telecom environments.

Cloud

Cloud deployment experiences fast growth due to scalability, cost efficiency and rapid service rollout. Rising usage percentages reflect movement toward cloud-native OSS/BSS architectures.

OSS/BSS Market, Segmentation by Organization Size

The Organization Size segmentation includes Small & Medium-Sized Enterprises and Large Enterprises. Adoption percentages vary based on network scale, digital infrastructure maturity and customer-base size.

Small & Medium-Sized Enterprises

SMEs adopt OSS/BSS for service automation, customer management and cost control. Rising percentages reflect increased digital-service adoption.

Large Enterprises

Large Enterprises deploy OSS/BSS for multi-layer operational control, high volume service management and advanced analytics. Growth percentages rise due to complex network environments.

OSS/BSS Market, Segmentation by Industry Vertical

The Industry Vertical segmentation spans IT & Telecom, BFSI, Media & Entertainment, Retail & E-Commerce and Others. Rising percentages reflect diverse use cases across service agility, customer engagement and network optimization.

IT & Telecom

IT & Telecom dominates due to heavy reliance on service orchestration, network automation and digital monetization. Growth percentages reflect rapid 5G expansion.

BFSI

BFSI uses OSS/BSS for secure transaction handling, service automation and customer lifecycle management. Adoption grows alongside digital banking.

Media & Entertainment

Media & Entertainment leverages OSS/BSS for content delivery, subscription management and digital experience optimization. Higher percentages stem from streaming expansion.

Retail & E-Commerce

Retail & E-Commerce deploy OSS/BSS for order management, customer insights and demand forecasting. Growth percentages follow increased digital retail adoption.

Others

Others include transportation, utilities and public services, adopting OSS/BSS for operational visibility and service coordination.

OSS/BSS Market, Segmentation by Type

The Type segmentation includes OSS and BSS. Adoption percentages grow as service providers pursue unified architectures offering end-to-end network intelligence and customer engagement.

OSS

OSS platforms support network management, service assurance and infrastructure orchestration. Usage rises with advanced network virtualization.

BSS

BSS solutions enable billing, CRM and product management. Higher percentages reflect demand for personalized digital services.

OSS/BSS Market, Segmentation by Geography

The Geography segmentation covers North America, Europe, Asia Pacific, Middle East & Africa and Latin America. Adoption percentages vary based on telecom modernization, cloud adoption and digital-service penetration.

North America

North America leads due to advanced telecom infrastructure, strong cloud adoption and rapid 5G deployments. Rising percentages reflect investment in service orchestration and AI-driven OSS/BSS modernization.

Europe

Europe grows steadily driven by digital transformation, carrier modernization and regulatory support. Adoption percentages rise with increased focus on convergent billing and network virtualisation.

Asia Pacific

Asia Pacific records the fastest growth due to expanding telecom subscribers, 5G rollout and large-scale digitalization initiatives. Adoption percentages reflect demand for scalable cloud-native OSS/BSS.

Middle East & Africa

Middle East & Africa show rising adoption as operators invest in network automation, digital service layers and cloud infrastructure.

Latin America

Latin America experiences steady growth driven by telecom upgrades, digital commerce expansion and cloud-driven modernization. Increasing percentages reflect rising usage of service management and revenue intelligence platforms.

This report provides an in depth analysis of various factors that impact the dynamics of Operational Support System (OSS) And Business Support System (BSS) Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Digital Transformation
• 5G Network Expansion

• IoT and Smart Devices Adoption - The adoption of IoT (Internet of Things) and smart devices represents a significant driver reshaping the OSS/BSS market landscape. IoT devices, ranging from smart home appliances to industrial sensors, are proliferating across industries, generating vast amounts of data that require robust management and analytics capabilities provided by OSS/BSS solutions. This trend is fueling the demand for OSS/BSS platforms capable of handling diverse data streams, ensuring seamless connectivity, and enabling real-time insights for operational efficiency and customer engagement.

  As IoT deployments expand, OSS/BSS solutions play a crucial role in supporting service providers and enterprises in managing complex networks, optimizing resource allocation, and delivering enhanced services. These solutions facilitate end-to-end management of IoT ecosystems, from device provisioning and connectivity management to data aggregation, analysis, and monetization. By leveraging OSS/BSS capabilities, organizations can streamline IoT operations, improve service delivery, and capitalize on new revenue opportunities driven by the proliferation of connected devices and the data they generate.

  The integration of IoT with OSS/BSS frameworks enables service providers to enhance customer experiences through personalized services, proactive maintenance, and predictive analytics. This integration allows for dynamic service offerings tailored to individual user behaviors and preferences, thereby increasing customer satisfaction and loyalty. As IoT continues to revolutionize industries such as healthcare, manufacturing, transportation, and smart cities, OSS/BSS solutions will remain indispensable in enabling organizations to harness the full potential of IoT technologies while navigating challenges such as scalability, interoperability, and data security.

Restraints:

• High Initial Costs
• Complex Integration Challenges

• Regulatory Compliance - Regulatory compliance is a critical factor influencing the dynamics of the OSS/BSS market, particularly in industries such as telecommunications, finance, and healthcare where stringent regulations govern data privacy, security, and operational practices. Organizations must adhere to a complex web of local, national, and international regulations, which vary significantly in scope and requirements across different regions. As a result, OSS/BSS solutions must integrate robust compliance management functionalities to help organizations navigate regulatory landscapes effectively and mitigate risks associated with non-compliance.

  In the telecommunications sector, for example, regulations such as GDPR (General Data Protection Regulation) in Europe and CCPA (California Consumer Privacy Act) in the United States mandate strict guidelines for handling customer data, imposing penalties for breaches and non-compliance. OSS/BSS solutions designed with built-in compliance frameworks enable telecom operators to manage customer consent, data access rights, and data breach notifications in accordance with regulatory requirements. These solutions also support audit trails and reporting capabilities to demonstrate compliance during regulatory audits and investigations.

  Across industries, the complexity of regulatory compliance poses challenges such as increased operational costs, resource-intensive compliance monitoring, and the need for continuous adaptation to evolving regulatory frameworks. However, regulatory compliance also presents opportunities for OSS/BSS vendors to innovate and differentiate their offerings by integrating advanced compliance management capabilities, automated compliance workflows, and scalable solutions that support multi-jurisdictional regulatory requirements. As global regulatory environments continue to evolve, OSS/BSS solutions will play a crucial role in helping organizations achieve and maintain compliance while driving operational efficiency, maintaining customer trust, and supporting sustainable business growth in a highly regulated business landscape.

Opportunities:

• Cloud Adoption
• AI and Automation

• Industry Partnerships - Industry partnerships are becoming increasingly vital in shaping the dynamics of the OSS/BSS market, facilitating collaboration between technology providers, telecommunications operators, and other stakeholders to drive innovation, expand service offerings, and address emerging market needs. These partnerships often leverage complementary strengths and resources to develop integrated solutions that enhance operational efficiency, accelerate digital transformation, and deliver superior customer experiences. By pooling expertise and resources, partners can jointly invest in research and development, infrastructure deployment, and market expansion initiatives that would be challenging to undertake independently.

  In the telecommunications sector, industry partnerships play a crucial role in advancing the deployment of 5G networks, IoT solutions, and edge computing technologies. Telecom operators collaborate with OSS/BSS vendors, network equipment providers, and cloud service providers to integrate OSS/BSS platforms with next-generation network infrastructures, enabling agile service delivery, real-time network management, and personalized customer experiences. These partnerships foster innovation in network automation, predictive analytics, and AI-driven operations, positioning telecom operators to capitalize on the opportunities presented by evolving consumer demands and competitive pressures.

  In addition to telecommunications, industry partnerships are instrumental in driving OSS/BSS adoption across verticals such as healthcare, manufacturing, and smart cities. For example, partnerships between healthcare providers and technology vendors enable the integration of OSS/BSS solutions with electronic health record (EHR) systems, telemedicine platforms, and IoT devices to improve patient care coordination, optimize healthcare delivery, and ensure compliance with regulatory requirements. Similarly, partnerships in manufacturing facilitate the implementation of OSS/BSS solutions for smart factory operations, supply chain management, and predictive maintenance, enhancing operational efficiency and reducing downtime.

  As the OSS/BSS market evolves, industry partnerships are expected to play an increasingly strategic role in fostering innovation, accelerating digital transformation, and expanding market reach. Collaborative initiatives focused on interoperability, standards development, and ecosystem integration will enable organizations to harness the full potential of OSS/BSS solutions in addressing complex business challenges, adapting to technological advancements, and achieving sustainable growth in a competitive global marketplace. By forging strategic alliances and fostering a collaborative ecosystem, stakeholders can collectively drive industry innovation and deliver transformative solutions that meet the evolving needs of customers and markets worldwide.

Operational Support System (OSS) And Business Support System (BSS) Market is experiencing significant growth as players adopt strategies like partnerships and collaborations. Leading vendors control approximately 60% of market revenue, reflecting a moderately concentrated landscape driven by technological advancements and competitive expansion across core regions.

Market Structure and Concentration
The market structure is dominated by key vendors holding nearly 55% of total share, while emerging players cater to niche requirements. Mergers and collaboration initiatives continuously reshape market concentration, ensuring that both established and new participants contribute to overall growth and service innovation.

Brand and Channel Strategies
Companies focus on strong brand positioning and multi-channel distribution, with direct and partner channels covering 65% of deployments. Strategic partnerships and targeted marketing enhance visibility and adoption. These strategies enable sustained growth while strengthening customer trust and channel effectiveness across diverse markets.

Innovation Drivers and Technological Advancements
Technological advancements are pivotal, with over 70% of R&D investments aimed at enhancing automation, analytics, and cloud integration. Companies leverage innovation through collaborative projects and patent acquisitions, driving operational efficiency, product differentiation, and long-term market growth across multiple service segments.

Regional Momentum and Expansion
Regional expansion is accelerating, with North America and Asia-Pacific capturing nearly 60% of market revenue. Players employ partnerships and joint ventures to strengthen presence in emerging regions. Strategic initiatives ensure continuous growth while improving penetration and adoption of advanced OSS and BSS solutions across territories.

Future Outlook
The market’s future outlook is robust, supported by sustained innovation and strategic collaboration. Analysts predict that more than 65% of upcoming developments will focus on AI-enabled solutions and cloud-based platforms, highlighting steady growth and adoption of cutting-edge technological advancements across the industry.

Key players in Operational Support System (OSS) And Business Support System (BSS) Market include:

• Accenture Plc
• Agile Network Systems
• Amdocs Ltd.
• BMC Software, Inc.
• CA Technologies
• Cisco Systems, Inc.
• Comarch S.A.
• CSG Systems International, Inc.
• Hewlett Packard Enterprise Company (HPE)
• Huawei Technologies Co., Ltd.
• IBM Corporation
• Infosys Ltd.
• Netcracker Technology Corporation
• Nokia Corporation
• Optiva, Inc.
• Oracle Corporation
• Subex Ltd.
• Tata Consultancy Services (TCS) Ltd.
• Tech Mahindra Ltd
• Telefonaktiebolaget LM Ericsson

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis