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Add to CartOat Protein Market Size & Share Analysis - Growth Trends And Forecast (2024 - 2031)
By Type;
Protein Concentrates, Protein Isolates and Protein HydrolysatesBy Form;
Dry Form and Liquid FormBy Application;
Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed and OthersBy Distribution Channel;
Offline Retail and Online RetailBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Oat Protein Market Overview
Oat Protein Market (USD Million)
Oat Protein Market was valued at USD 426.39 million in the year 2024. The size of this market is expected to increase to USD 830.92 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.0%.
Oat Protein Market
*Market size in USD million
CAGR 10.0 %
| Study Period | 2026 - 2032 |
|---|---|
| Base Year | 2025 |
| CAGR (%) | 10.0 % |
| Market Size (2025) | USD 426.39 Million |
| Market Size (2032) | USD 830.92 Million |
| Market Concentration | Medium |
| Report Pages | 390 |
Major Players
- Cargill Inc.
- ADM
- Tate & Lyle PLC
- Oy Karl Fazer AB
- Givaudan SA
- Croda International PLC
- Lantmännen
- Harke Group
- Ingredients by Nature
- Avena Foods Limited
- BENEO GmbH
- PureOats
- Roquette Frères
- Avebe
- Oterra
- Axiom Foods, Inc.
- Glanbia PLC
- Kerry Group PLC
- Emsland Group
- CropEnergies AG
- Fazer Mills
- Biovelop AB
- Oatly AB
- DSM Nutritional Products
- DuPont Nutrition & Biosciences
- Ingredion Incorporated
- AGT Food and Ingredients
- Cosucra Groupe Warcoing SA
- Shandong Jianyuan Foods Co., Ltd.
- Yantai Shuangta Food Co., Ltd.
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Oat Protein Market
Fragmented - Highly competitive market without dominant players
Oat Protein Market is gaining momentum as demand rises for plant-derived, allergen-reduced protein ingredients that support clean-label positioning. Oat protein is increasingly favored for its nutritional balance and formulation flexibility. Industry indicators show that over 45% of new plant-protein formulations now emphasize digestibility and ingredient simplicity.
Performance-Led Nutritional Profile
Oat protein combines functional performance with nutritional efficiency, offering emulsification stability, moisture retention, and structural support. Its protein concentration commonly exceeds 80%, supporting high-value nutrition formulations. These attributes enable optimized texture and consistency while meeting protein enrichment targets.
Clean-Label Alignment and Demand Dynamics
Consumer preferences increasingly favor ingredient transparency and natural sourcing, areas where oat protein aligns strongly. Market insights indicate that more than 55% of protein-focused consumers prefer cereal-based proteins due to familiarity and digestibility. This shift is accelerating oat protein adoption in clean-label formulations.
Sensory Advantage and Formulation Efficiency
A key advantage of oat protein is its neutral taste profile and smooth mouthfeel, reducing reliance on flavor-masking agents. Nearly 40% of plant-protein innovations prioritize taste and texture performance, strengthening oat protein’s role in consumer-accepted formulations.
Innovation-Driven Market Maturity
Advancements in protein extraction and purification technologies are improving oat protein scalability and consistency. Modern processing techniques enable protein recovery rates above 70%, supporting commercial viability. These improvements are accelerating the market’s transition toward mainstream adoption.
Oat Protein Market Key Takeaways
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Dairy alternatives and plant-forward snacks drive demand for neutral-tasting proteins that support creamy mouthfeel without allergens.
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Wet fractionation and enzyme-assisted extraction raise protein purity while preserving beta-glucans for heart-health claims.
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RTD beverages leverage heat-stable oat protein to avoid phase separation during UHT processing.
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Hybrid formulations pair oat with pea/rice proteins to complete amino acid profiles and improve PDCAAS scores.
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Sourcing programs highlight regenerative oat farming, tying protein SKUs to soil-health narratives.
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Clean-label emulsification from inherent lipid–protein complexes reduces reliance on gums and stabilizers.
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Private label growth in bar mixes and baking expands retail shelf space beyond beverages and yogurts.
Oat Protein Market Recent Developments
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In January 2024, ADM launched a new oat protein isolate aimed at the plant-based food sector. This move aligns with the increasing demand for oat-based proteins in food products such as protein bars and beverages.
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In March 2023, Lantmannen launched two new plant-based oat protein concentrates, PrOatein Fine and PrOatein Organic, enhancing application versatility in beverages and dairy alternatives.
Oat Protein Market Segment Analysis
In this report, the Oat Protein Market has been segmented by Type, Form, Application, Distribution Channel and Geography.
Oat Protein Market, Segmentation by Type
The Type axis distinguishes Protein Concentrates, Protein Isolates and Protein Hydrolysates, each offering different protein levels, functionality, and processing demands. Buyers balance solubility, emulsification, and sensory impact against label claims and formulation targets across beverages, snacks, and clinical-style products. Collaboration between millers, fractionation specialists, and flavor houses continues to refine bitterness management, particle size control, and heat stability to enable broader use cases.
Protein Concentrates
Protein Concentrates provide moderate protein content with favorable cost positions and fiber co-benefits that support satiety and texture. They suit baked goods, cereals, and snacking formats where structure and moisture management matter more than clarity. Product teams prioritize consistent granulation, hydration behavior, and background flavor reduction to simplify scale-up on conventional lines.
Protein Isolates
Protein Isolates deliver higher protein levels and improved functionality for beverages, bars, and dairy alternatives requiring smoother mouthfeel. Development focuses on solubility across pH ranges, heat treatment tolerance, and emulsification that supports creamy textures without heavy stabilizer loads. Strategic partnerships address off-note mitigation and mineral balance to maintain label-friendly ingredient decks.
Protein Hydrolysates
Protein Hydrolysates are enzymatically processed to enhance digestibility, lower allergenic risk cues, and enable rapid absorption in performance or clinical formats. Formulators manage bitterness, Maillard reactivity, and osmolarity while dialing peptide profiles for targeted benefits. Supply programs emphasize traceability, tight process control, and specification windows that align with sensitive applications.
Oat Protein Market, Segmentation by Form
The Form axis covers Dry Form and Liquid Form, each chosen for manufacturing fit, shelf life, and transportation economics. Dry formats support ambient storage, flexible dosing, and wide application breadth; liquid formats streamline hydration, reduce dust, and speed batching in beverage or ready-to-drink plants. Procurement evaluates logistics costs, handling safety, and consistency under varying humidity and temperature conditions.
Dry Form
Dry Form powders integrate into bakery, snacks, and powdered mixes where particle size and flowability drive line efficiency. Teams optimize dispersibility, agglomeration level, and anti-caking to avoid lumping and nozzle fouling. Clear COAs, microbiological controls, and stable color profiles underpin reliable multi-plant deployment.
Liquid Form
Liquid Form slurries or concentrates fit beverage bases, ice creams, and culinary sauces requiring rapid dissolution and uniformity. Suppliers tailor viscosity, pH, and thermal stability for UHT/HTST processes while minimizing phase separation. Cold-chain planning, shelf-life validation, and clean-in-place compatibility support consistent quality at scale.
Oat Protein Market, Segmentation by Application
The Application axis spans Food & Beverages, Pharmaceuticals, Cosmetics & Personal Care, Animal Feed and Others, reflecting different regulatory, sensory, and functionality thresholds. Product roadmaps align texture, nutrition density, and label claims to consumer occasions ranging from breakfast to sports recovery. Partnerships across co-manufacturers, R&D labs, and retailers accelerate commercialization and unlock format innovation.
Food & Beverages
Food & Beverages applications include alt-dairy, baked goods, bars, and RTD protein drinks where creaminess, foam control, and heat stability matter. Oat protein’s cereal origin complements whole-grain narratives and can improve fiber positioning. Developers focus on emulsification, sweetness perception, and color to maintain indulgent profiles with clean labels.
Pharmaceuticals
Pharmaceuticals leverage standardized protein ingredients for medical nutrition and specialized formulations requiring digestibility and allergen avoidance. Suppliers emphasize purity specs, contaminant screening, and documentation that supports regulatory reviews. Stability studies and bioavailability data guide inclusion rates and packaging selections.
Cosmetics & Personal Care
Cosmetics & Personal Care utilize film-forming and conditioning attributes for hair and skin where mildness and vegan positioning are valued. Formulators test compatibility with surfactants, humectants, and preservatives to maintain clarity and feel. Claims support hinges on safety assessments, INCI alignment, and sensory panels across climate zones.
Animal Feed
Animal Feed adopts oat protein as a complementary amino acid source alongside energy from cereal fractions. Nutritionists assess digestibility, palatability, and anti-nutritional factors while optimizing pelleting behavior. Supply programs highlight traceability, mycotoxin controls, and consistent nutrient profiles for predictable performance.
Others
Others includes nutraceutical blends, meal kits, and culinary enhancers where plant-forward signals and functionality justify inclusion. Versatile formats support small-batch innovation and private label experiments. Co-packing partnerships and agile QA frameworks enable rapid iteration with controlled risk.
Oat Protein Market, Segmentation by Distribution Channel
The Distribution Channel axis contrasts Offline Retail and Online Retail, each shaping discovery, assortment breadth, and pricing dynamics. Brick-and-mortar emphasizes trusted store brands, nutrition sets, and immediate availability, while e-commerce amplifies D2C storytelling, subscription replenishment, and rapid innovation cycles. Success relies on omnichannel inventory visibility, content accuracy, and supply resilience during seasonal demand swings.
Offline Retail
Offline Retail channels grocery, specialty health, and club stores prioritize taste-forward demos, planogram execution, and certified claims on shelf. Vendors compete via multi-pack formats, price-pack strategies, and secondary placements near alt-dairy or sports nutrition. Reliable promotions, cold-chain where needed, and in-store education improve trial and repeat.
Online Retail
Online Retail enables long-tail SKUs, rapid A/B testing of flavors, and subscription economics for powders and RTDs. Product detail pages showcase amino profiles, allergen statements, and recipe content to boost conversion. Fulfillment quality, ratings management, and responsive customer service reinforce loyalty and reduce returns.
Oat Protein Market, Segmentation by Geography
In this report, the Oat Protein Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America adoption is reinforced by strong alt-dairy, sports nutrition, and clean-label trends with advanced co-manufacturing capacity. Retailers drive private-label expansion, while brands pursue protein fortification and texture upgrades across snacks and RTDs. Partnerships emphasize sensory optimization, sustainability storytelling, and dependable cereal-based sourcing.
Europe
Europe benefits from mature oat processing clusters, regulatory clarity on plant-based claims, and interest in organic and low-allergen options. Manufacturers advance gentle processing, flavor refinement, and recyclable packaging to meet retailer scorecards. Collaborative R&D with universities and start-ups accelerates applications in bakery, desserts, and beverages.
Asia Pacific
Asia Pacific scales rapidly on urban convenience, café-style beverages, and e-commerce penetration that shortens innovation cycles. Local players balance cost and premium positioning, investing in solubility and heat stability for ambient RTDs. Regional grain supply integration and agile logistics strengthen resilience and speed to shelf.
Middle East & Africa
Middle East & Africa expansion follows wellness retail, hospitality, and nutrition programs seeking plant-forward choices with simple labels. Importers and contract blenders focus on storage stability, flavor adaptation, and education to build category familiarity. Partnerships with distributors and regulators support compliant claims and steady rollouts.
Latin America
Latin America adoption grows through bakery fortification, affordable shakes, and functional snacking, with channels spanning modern trade and digital marketplaces. Supply strategies emphasize regional processing, predictable specs, and warranty support for multi-plant users. Marketing highlights digestive comfort, plant-based credentials, and versatile culinary use to broaden appeal.
Oat Protein Market Forces
This report provides an in depth analysis of various factors that impact the dynamics of Oat Protein Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces Drivers, Restraints, and Opportunities affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
| Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
|---|---|---|---|---|---|
| High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development | |
| Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
| Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunities Analysis
Drivers:
- Growing demand for plant-based proteins
- Increasing health consciousness among consumers
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Rising vegan and vegetarian population - The rise of the vegan and vegetarian population is a significant driver in the Oat Protein Market. As more people choose plant-based diets for health, environmental, and ethical reasons, there is an increasing demand for alternative protein sources to replace animal-based products. Oat protein, being a highly versatile and nutritious plant protein, aligns perfectly with the growing demand for plant-based foods. This shift in dietary preferences has propelled the adoption of oat protein in various food and beverage products, including dairy alternatives, plant-based meat products, and protein bars.
The growing awareness of the health benefits of plant-based diets also contributes to the expansion of the oat protein market. Consumers are becoming more health-conscious and are actively seeking out high-protein, low-fat, and nutrient-dense alternatives to traditional animal-based proteins. Oat protein is particularly attractive as it offers a well-balanced amino acid profile and is free from common allergens such as gluten and soy, making it suitable for a wide range of dietary needs. This trend towards healthier eating has led to an increase in the incorporation of oat protein in functional foods and supplements.
Environmental concerns have also played a crucial role in driving the vegan and vegetarian movement, which indirectly impacts the oat protein market. The environmental footprint of animal agriculture, including high water usage, greenhouse gas emissions, and deforestation, has prompted consumers to seek sustainable alternatives. Oats, being a low-impact crop that requires fewer resources compared to animal farming, have gained popularity as an eco-friendly protein source. This growing preference for sustainable food options has led food manufacturers to innovate and introduce oat protein-based products as part of their sustainability strategies.
The increasing availability and variety of oat protein products in the market have made it easier for consumers to switch to plant-based diets. With the rise of plant-based food companies and the expansion of oat protein processing technology, more products featuring oat protein are entering the market. This includes everything from oat-based beverages and snacks to vegan protein powders and baked goods. The accessibility and versatility of oat protein in various food applications have helped it gain traction among consumers who are looking to incorporate more plant-based options into their diets, further fueling the growth of the Oat Protein Market.
Restraints:
- Limited consumer awareness about oat proteins
- High production costs
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Regulatory challenges in some regions - Regulatory challenges are a significant restraint in the oat protein market, especially in regions with strict regulatory frameworks for food ingredients and health claims. For instance, the European Union and the United States have well-established regulations for food safety, nutritional labeling, and health claims. These regulations require manufacturers of oat protein products to undergo rigorous testing and certification processes before being able to market their products. The process can be time-consuming and costly, which may hinder small and medium-sized enterprises (SMEs) from entering the market, limiting competition and growth potential.
In addition to food safety standards, different countries have varying regulations regarding the definition and use of plant-based protein ingredients. For example, some regions may have specific rules about the labeling of oat protein as a source of protein or its inclusion in functional foods. The lack of uniformity in these regulations can lead to confusion among consumers and suppliers, creating barriers to entry and complicating marketing efforts for companies trying to introduce new products to multiple markets simultaneously. Companies must navigate these complex and diverse requirements, which can delay product launches and result in higher compliance costs.
Another key regulatory challenge in the oat protein market is the growing demand for transparency and sustainability. Increasingly, governments and regulatory bodies are focusing on the environmental impact of food production, including the sourcing and manufacturing processes of ingredients like oat protein. For instance, regulations related to traceability, sustainability claims, and carbon footprint measurements are gaining traction. Companies need to comply with these evolving standards, which may require investment in new technologies, supply chain management systems, or certifications that prove the sustainability of their oat protein sourcing and production.
Emerging markets often face different regulatory challenges than developed regions. In some developing countries, regulatory bodies may have less stringent guidelines for food products, which could create a competitive advantage for local producers but also raise concerns about product safety and quality. In such markets, the absence of strong regulatory oversight can lead to market instability, potentially harming consumer trust and limiting market growth in the long term. For global companies looking to expand their presence in these regions, navigating these varying regulatory environments can be a challenge that requires careful strategic planning and investment in local partnerships to ensure compliance with local laws.
Opportunities:
- Expanding applications in food and beverage industry
- Emerging markets in Asia-Pacific and Latin America
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Innovation in oat protein extraction technologies - In the Oat Protein Market, innovation in oat protein extraction technologies presents significant opportunities for growth and expansion. Advances in these technologies aim to improve the efficiency, yield, and sustainability of extracting protein from oats. Traditional extraction methods can be energy-intensive and costly, which limits their scalability and environmental friendliness. However, newer methods, such as enzymatic extraction and fermentation, offer the potential for higher-quality protein with reduced processing costs. These innovations can attract more manufacturers to adopt oat protein as a viable and eco-friendly alternative to other plant-based proteins, driving market demand.
The rise in consumer demand for plant-based proteins has created a strong market opportunity for oat protein, especially as innovations make it easier to produce this protein at a lower cost and with minimal environmental impact. As oat protein is already considered a highly nutritious and allergen-free option, innovations that make its extraction process more efficient can lead to a significant increase in its availability and affordability. With ongoing advancements in biotechnology and food science, companies in the oat protein space are now able to harness new techniques to create functional oat protein ingredients for various applications, including plant-based beverages, meat alternatives, and nutrition bars.
These innovations open up opportunities for differentiation within the oat protein market. Companies that invest in cutting-edge extraction technologies can develop specialized products with enhanced nutritional profiles, such as proteins with higher amino acid concentrations or improved digestibility. This differentiation can appeal to both health-conscious consumers and food manufacturers seeking novel, sustainable ingredients. As a result, innovation in extraction technologies is not only beneficial for increasing production capacity but also crucial for positioning brands in a rapidly growing market that values sustainability, health, and functionality.
Oat Protein Market Competitive Landscape Analysis
Oat Protein Market presents a competitive landscape shaped by plant-based nutrition innovation, sustainable sourcing strategies, and strategic partnerships among food producers, ingredient suppliers, and nutraceutical brands. Leading companies hold nearly 65% of total market share, focusing on high-protein concentrates, functional blends, and clean-label formulations. Expanding collaboration with plant protein manufacturers and health-focused brands continues to drive growth in the global oat protein segment.
Market Structure and Concentration
The market demonstrates moderate fragmentation, with top producers contributing approximately 60% of global revenue. Companies employ strategies centered on protein extraction efficiency, sustainable oat cultivation, and cost optimization. Ongoing collaboration with food technology firms and agricultural research institutes supports technological advancements in enzyme-assisted processing, amino acid profiling, and texture enhancement for food and beverage applications.
Brand and Channel Strategies
Manufacturers are enhancing brand positioning through targeted distribution channels and partnerships with vegan, functional food, and sports nutrition brands. Nearly 55% of suppliers maintain partnerships with bakery, dairy alternative, and ready-to-drink product manufacturers. These strategies boost product visibility, improve consumer accessibility, and strengthen brand identity across health-conscious and sustainability-driven markets.
Innovation Drivers and Technological Advancements
Approximately 70% of R&D investment focuses on technological advancements in protein isolation, solubility improvement, and formulation stability. Continuous innovation enhances nutritional content, sensory appeal, and product functionality. Strategic collaboration with food scientists and biotechnology firms drives growth in next-generation oat protein ingredients suited for fortified foods, beverages, and meat alternatives.
Regional Momentum and Expansion
Europe leads with over 45% of total market share, driven by innovation in plant-based product launches and sustainable ingredient sourcing. North America contributes nearly 25%, emphasizing partnerships in health food innovation and oat farming programs. The Asia-Pacific region holds about 20%, witnessing rapid expansion in functional food consumption, vegan product adoption, and local protein ingredient production.
Future Outlook
Oat Protein Market is expected to experience robust growth through nutritional strategies and sustainability-driven innovation. Around 35% of future partnerships and mergers will focus on alternative protein processing, circular agriculture, and value-added oat derivatives. Continued technological advancements will redefine purity, performance, and environmental responsibility across the global plant-based protein industry.
Key players in Oat Protein Market include:
- Lantmannen Biorefineries
- SunOpta
- Bob’s Red Mill
- Bay State Milling
- OatGold
- Quaker Oats
- John’s Killer Protein
- Purely Elizabeth
- Avena Foods
- Oatly
- General Mills
- Kellogg’s
- Post Consumer Brands
- Nature’s Path
- Magic Spoon
In this report, the profile of each market player provides following information:
- Market Share Analysis
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Form
- Market Snapshot, By Application
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Oat Protein Market Forces
- Drivers, Restraints and Opportunities
- Drivers
- Growing demand for plant-based proteins
- Increasing health consciousness among consumers
- Rising vegan and vegetarian population
- Restraints
- Limited consumer awareness about oat proteins
- High production costs
- Regulatory challenges in some regions
- Opportunities
- Expanding applications in food and beverage industry
- Emerging markets in Asia-Pacific and Latin America
- Innovation in oat protein extraction technologies
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Oat Protein Market, By Type, 2021 - 2031 (USD Million)
- Protein Concentrates
- Protein Isolates
- Protein Hydrolysates
- Oat Protein Market, By Form, 2021 - 2031 (USD Million)
- Dry Form
- Liquid Form
- Oat Protein Market, By Application, 2021 - 2031 (USD Million)
- Food & Beverages
- Pharmaceuticals
- Cosmetics & Personal Care
- Animal Feed
- Others
- Oat Protein Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Offline Retail
- Online Retail
- Oat Protein Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Oat Protein Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Lantmannen Biorefineries
- SunOpta
- Bob’s Red Mill
- Bay State Milling
- OatGold
- Quaker Oats
- John’s Killer Protein
- Purely Elizabeth
- Avena Foods
- Oatly
- General Mills
- Kellogg’s
- Post Consumer Brands
- Nature’s Path
- Magic Spoon
- Company Profiles
- Analyst Views
- Future Outlook of the Market