• Global market size was valued at approximately USD 30.8 billion in 2021, with projections to reach USD 67.2 billion by 2030, reflecting a compound annual growth rate (CAGR) of 9.1% from 2022 to 2030.

• North America dominated the market in 2021, accounting for over 34% of the global share, driven by high consumer awareness and the presence of leading brands.

• Skin care products held the largest revenue share of 45.6% in 2021, with increasing demand for moisturizers, cleansers, and anti-aging products among men.

• Supermarkets and hypermarkets were the leading distribution channels, comprising 51.1% of the market share in 2021, offering wide accessibility to consumers.

• E-commerce platforms are experiencing significant growth, with a projected CAGR of 9.9% from 2022 to 2030, attributed to convenience and targeted marketing strategies.

• Premium product segments are expanding rapidly, with a 7.39% CAGR expected from 2025 to 2030, driven by urban professionals seeking high-quality grooming solutions.

• Natural and organic formulations are gaining popularity, aligning with consumer preferences for eco-friendly and sustainable personal care products.

In this report, the Men Personal Care Market has been segmented by Type, Price Point, Distribution Channel and Geography.

Men Personal Care Market, Segmentation by Type

The Men Personal Care Market by type is driven by evolving grooming trends, increasing awareness toward hygiene, and rising product innovation. With men increasingly embracing skincare and haircare routines, this segment has witnessed steady growth due to changing lifestyle preferences and brand-driven marketing strategies across the globe.

• Hair Care

  The Hair Care segment is gaining momentum with increased focus on scalp health, anti-dandruff, and hair styling products. Leading brands are emphasizing innovation in formulations such as sulfate-free and organic shampoos to enhance sustainability and reduce chemical dependency.

• Shaving

  The Shaving segment continues to dominate due to regular grooming habits among men, supported by the availability of advanced razors and electric trimmers. The shift toward skin-friendly and moisturizing shaving creams has enhanced customer retention and brand loyalty.

• Oral Care

  The Oral Care category is expanding through rising dental hygiene awareness and increasing adoption of mouthwashes and whitening products. Product diversification and partnerships between manufacturers and dental professionals are further fueling market expansion.

• Personal Cleanliness

  The Personal Cleanliness segment is witnessing rapid uptake, driven by demand for antibacterial body washes and deodorants. The trend toward natural and eco-friendly ingredients has reshaped consumer purchasing patterns, especially among urban consumers.

• Skin Care

  The Skin Care segment has grown significantly as men increasingly adopt daily skincare routines, including moisturizers and sunscreens. Premium product lines offering anti-aging and brightening benefits have contributed to a strong expansion across Asia and Europe.

• Others

  The Others segment includes niche grooming categories such as fragrances and nail care. Innovations and cross-brand collaborations have expanded their visibility and contributed to the overall value of the men’s grooming industry.

Men Personal Care Market, Segmentation by Price Point

Based on Price Point, the market reflects strong differentiation between value-conscious consumers and those preferring luxury grooming products. While affordability drives mass adoption, premium categories exhibit higher profit margins and stronger customer loyalty across developed regions.

• Low

  The Low price point segment caters to mass consumers through budget-friendly and multipurpose grooming solutions. High availability in supermarkets and rural markets boosts its reach, supported by brand affordability strategies.

• Medium

  The Medium segment balances quality and cost, appealing to the middle-income demographic. Manufacturers are leveraging marketing campaigns to enhance perceived value and drive repeat purchases in this category.

• High

  The High segment encompasses premium and luxury personal care products emphasizing exclusive formulations and brand differentiation. Growth in this segment is propelled by rising disposable incomes and the influence of celebrity-endorsed brands.

Men Personal Care Market, Segmentation by Distribution Channel

The Distribution Channel segmentation reveals an omnichannel trend where both physical retail and digital sales channels contribute to growth. The expansion of e-commerce and increased retail penetration in emerging markets has reshaped consumer purchasing behaviors and accessibility.

• Hypermarkets & Supermarkets

  Hypermarkets & Supermarkets continue to be dominant distribution hubs due to product visibility, brand variety, and promotional discounts. These outlets provide consumers easy access to grooming essentials, reinforcing brand recall and loyalty.

• Drug Stores or Pharmacy

  Drug Stores or Pharmacies serve as trusted points of sale for specialized personal care and dermatological products. The growth of cosmeceuticals has strengthened their role in personalized care categories.

• Mass Merchandisers

  Mass Merchandisers provide wide-ranging affordability and accessibility, contributing to volume-driven growth. Strategic partnerships with leading brands have enabled these stores to enhance their grooming product offerings.

• Departmental Stores

  Departmental Stores cater to mid-to-premium consumers seeking high-quality grooming solutions. Their emphasis on product experience and aesthetic merchandising strengthens brand engagement.

• Mono-Brand Stores

  Mono-Brand Stores allow manufacturers to promote exclusivity and direct engagement. This format enhances customer experience and brand authenticity while promoting premium product lines.

• Specialty Stores

  Specialty Stores focus on curated grooming collections and customized offerings. These outlets attract urban and professional consumers seeking high-performance personal care products.

• Online Sales Channel

  The Online Sales Channel is witnessing exponential growth with rising digital literacy and social media influence. E-commerce platforms offer convenience, discounted bundles, and personalized recommendations, enhancing market penetration by nearly 40% in several developing economies.

Men Personal Care Market, Segmentation by Geography

In this report, the Men Personal Care Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America dominates the market with high awareness of grooming products and a strong culture of personal appearance. The region’s focus on innovation and premiumization has driven brand collaborations and advanced formulations, sustaining long-term growth.

Europe

Europe exhibits a mature men’s grooming market supported by established brands and high regulatory standards. The emphasis on sustainability and natural ingredients has reshaped consumer preferences across Western and Northern Europe.

Asia Pacific

The Asia Pacific region is witnessing the fastest growth, attributed to rising disposable incomes and evolving cultural attitudes toward grooming. Strategic expansion by global brands and strong local competition have driven substantial market penetration across key countries.

Middle East & Africa

Middle East & Africa shows moderate but steady growth with increasing adoption of modern grooming products. The region benefits from urbanization and expanding retail infrastructure that enhances accessibility and consumer awareness.

Latin America

Latin America is an emerging market characterized by vibrant consumer preferences and growing youth demographics. Brands focusing on affordable innovations and expanding online retail presence are capitalizing on untapped market potential in this region.

This report provides an in depth analysis of various factors that impact the dynamics of Men Personal Care Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunities

Drivers:

• Changing Societal Norms and Attitudes Towards Male Grooming
• Rising Disposable Income and Urbanization

• Product Innovation and Diversification: Continuous innovation in formulations, packaging, and features tailored to men's grooming needs plays a crucial role in driving market growth. As consumer preferences evolve and become more sophisticated, companies in the men's grooming industry invest heavily in research and development to stay ahead of the curve. This innovation extends to product formulations, where companies strive to incorporate advanced ingredients that address specific skin or hair concerns while delivering noticeable results.

  Innovative packaging designs and features are also introduced to enhance the user experience and appeal to modern consumers. Sleek and ergonomic packaging, convenient dispensing mechanisms, and travel-friendly options are some examples of how companies are meeting the demands of today's discerning consumers. By continuously refining their product offerings to align with evolving trends and preferences, companies can maintain a competitive edge in the dynamic men's grooming market. This commitment to innovation not only drives market growth but also fosters brand loyalty among consumers who value cutting-edge solutions for their grooming needs.

Restraints:

• Social Stigma and Gender Norms
• Limited Product Awareness and Education

• Price Sensitivity and Perception of Value: Price sensitivity and the perception of value pose significant challenges for companies operating in the men's personal care market. Many male consumers view personal care products as non-essential or optional purchases, leading them to prioritize affordability over other factors such as quality or efficacy. This tendency to prioritize price can limit the willingness of men to invest in premium grooming products, especially when they perceive little discernible difference between higher-priced and lower-priced options. As a result, brands face intense price competition as they strive to attract budget-conscious consumers while maintaining profitability and brand equity.

  The challenge extends beyond setting competitive prices to effectively communicating the value proposition of products. Despite offering features such as advanced formulations or specialized benefits, brands may struggle to convince consumers of the tangible benefits that justify higher price points. Overcoming this perception barrier requires innovative marketing strategies and transparent messaging to highlight the unique value proposition of premium grooming solutions. Additionally, offering trial sizes or samples can help alleviate consumer apprehension and encourage experimentation with higher-priced products, ultimately driving market growth and brand loyalty in the men's personal care segment.

Opportunities:

• Expanding Product Diversity
• Targeting Specific Demographics

• Online Retail and Direct-to-Consumer Channels: The proliferation of e-commerce has revolutionized the landscape of the men's personal care market, offering brands unprecedented opportunities for growth and expansion. By establishing robust online retail channels and direct-to-consumer platforms, companies can break free from the constraints of traditional retail models and reach consumers directly. This direct connection enables brands to provide personalized shopping experiences, tailored product recommendations, and seamless transactions, thereby enhancing overall customer satisfaction and loyalty.

  Digital marketing strategies play a pivotal role in leveraging the power of e-commerce platforms. Through targeted social media advertising, strategic influencer partnerships, and data-driven online promotions, brands can effectively engage with their target audience and drive brand awareness and sales. By embracing digital platforms and staying abreast of emerging trends and consumer preferences, companies can maintain a competitive edge in the ever-evolving men's personal care market, positioning themselves for long-term success and growth.

Men Personal Care Market has become increasingly competitive with leading brands focusing on differentiated products and unique positioning. Companies are leveraging strategies such as premium product lines and eco-friendly formulations to capture more than 40% of the market share. The segment has witnessed stronger growth driven by rising awareness and continuous innovation in grooming solutions.

Market Structure and Concentration

The market shows a mix of established global leaders and regional players, with top companies holding nearly 35% of the market. Increasing mergers and partnerships have strengthened competitive positions. Despite fragmentation, concentration is rising as major brands secure distribution dominance and consistent expansion across new categories ensures sustained growth in share.

Brand and Channel Strategies

Brands are adopting multi-channel strategies with e-commerce accounting for nearly 45% of sales. Collaborations with influencers and digital platforms are reshaping customer engagement. Offline retail still retains 55% share, supported by strong in-store promotions. The blend of online and offline channels ensures expansion, stronger visibility, and greater consumer loyalty.

Innovation Drivers and Technological Advancements

Continuous innovation in formulations, including natural and sustainable ingredients, drives more than 50% of product launches. Brands are investing in technological advancements like AI-powered skin diagnostics and personalized care kits. These efforts, combined with research-led collaboration, strengthen product differentiation and maintain competitive leadership in the evolving men personal care space.

Regional Momentum and Expansion

Asia-Pacific leads with nearly 40% share, fueled by rising grooming awareness and strong retail expansion. North America and Europe contribute around 30% each, where premium brands dominate through strong partnerships and digital campaigns. Regional players are driving localized strategies that accelerate adoption, reflecting a healthy balance of established and emerging growth markets.

Future Outlook

The future outlook indicates consistent double-digit growth, supported by innovative formulations and expanding digital penetration. Increasing collaborations, sustainable practices, and mergers will reshape competition further. With rising consumer demand and technological advancements, the market is set for strong expansion and a more consolidated competitive structure over the coming years.

Key players in Men Personal Care Market include:

• Procter & Gamble (P&G)
• Unilever
• L'Oréal S.A.
• Beiersdorf AG
• Johnson & Johnson
• Coty Inc.
• The Estée Lauder Companies Inc.
• Edgewell Personal Care Company
• Kao Corporation
• Reckitt Benckiser
• Avon Products Inc.
• Shiseido Company Ltd.
• Colgate-Palmolive Company
• Bath & Body Works
• Dr Squatch
• Papatui (Dwayne Johnson's brand)
• H&M (new entrant in India)

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis