• Market Size The global IoT security market was valued at approximately USD 35.50 billion in 2024 and is projected to reach USD 141.77 billion by 2030, growing at a compound annual growth rate (CAGR) of 26.8% during the forecast period.

• Regional Insights North America held the largest market share in 2024, accounting for 35.0% of global revenue, driven by high adoption rates of advanced technologies and stringent cybersecurity regulations.

• Component Segmentation Solutions dominated the market with a 67.5% share in 2024, encompassing network security, application security, endpoint security, and cloud security solutions.

• End-Use Applications The industrial sector led the market, valued at USD 12.10 billion in 2023, with significant contributions from manufacturing, smart cities, and connected healthcare applications.

• Security Challenges A report by Palo Alto Networks found that 48.2% of network connections between IoT and IT devices come from high-risk IoT devices, often due to unpatched vulnerabilities and weak configurations, highlighting the need for robust security measures.

• Technological Advancements The integration of AI-driven threat detection, Zero Trust architectures, and edge computing is enhancing the ability to identify and mitigate IoT security threats in real-time.

• Regulatory Landscape The adoption of standards such as PSA Certified and EN 17927 is promoting secure design and certification of IoT devices, ensuring compliance with cybersecurity best practices.

In this report, the Internet of Things (IoT) Security Market has been segmented by Component, Type, End Use and Geography. The segmentation highlights distinct drivers shaping demand, key challenges around integration and compliance, and evolving strategies from vendors and adopters. It also reflects how technological advancements—from lightweight cryptography to device identity management—are expanding deployment options and informing the future outlook across industries and regions.

Internet of Things (IoT) Security Market, Segmentation by Component

The market is bifurcated into Solutions and Services, representing the technology stack and lifecycle support required to secure connected endpoints and data paths. Solutions address embedded security, network protection, and cloud policy orchestration, while Services span advisory, integration, and managed operations. Buyers increasingly seek unified platforms to reduce complexity, and vendors compete through partnerships, reference architectures, and outcome-based offerings to overcome procurement and skills challenges.

IoT security solutions encompass device authentication, key management, secure boot, firmware integrity, network micro-segmentation, and cloud access governance. Adoption is propelled by regulatory drivers, zero-trust initiatives, and the need to operationalize threat detection without disrupting uptime. Vendors emphasize technological advancements such as hardware root of trust, certificate lifecycle automation, and policy-as-code, aligning roadmaps with ecosystem partnerships to accelerate cross-domain interoperability and long-term scalability.

Services cover security assessments, architecture design, deployment, and continuous monitoring via managed security constructs tailored to operational technology constraints. Buyers depend on services to bridge expertise gaps, integrate with legacy fleets, and maintain compliance across multi-vendor estates. Leading providers highlight growth through recurring engagements, co-innovation with hyperscalers and chipset makers, and expansion into vertical playbooks that codify best practices from pilot to scale.

Internet of Things (IoT) Security Market, Segmentation by Type

By security type, demand spans Network Security, Endpoint Security, Application Security, Cloud Security, and Others. Each layer mitigates distinct risk vectors across constrained devices, gateways, and back-end services. Organizations blend controls through defense-in-depth policies, leveraging anomaly analytics and identity-centric enforcement. Product strategies underscore interoperability, low-latency enforcement, and lifecycle governance as core differentiators in multi-cloud, multi-vendor environments.

Network Security

Network controls focus on segmentation, encrypted transport, and intrusion prevention optimized for IoT traffic patterns. Operators adopt zero-trust network access, secure tunneling, and policy brokers to contain blast radius across plants and fleets. Innovation centers on lightweight agents, scalable certificate distribution, and autonomous policy updates that align with service-level needs and minimize operational overhead in bandwidth- and power-constrained settings.

Endpoint Security

Endpoint controls protect devices with secure boot, runtime integrity, tamper resistance, and credential safeguarding tuned for MCU-class hardware. The driver is resilience against firmware compromise and physical access attacks, while maintaining deterministic performance. Vendors collaborate with silicon partners to embed hardware roots of trust and enable remote attestation, ensuring trustworthy posture signals feed into enterprise and OT monitoring systems for unified governance.

Application Security

Application-level safeguards address API authentication, message validation, and data integrity for device and gateway workloads. As microservices expand, teams implement secure SDLC, software composition analysis, and key rotation to mitigate supply-chain risks. Emphasis is on observability and policy automation that maps machine identities to fine-grained authorization, reducing drift between development and production across heterogeneous IoT stacks.

Cloud Security

Cloud controls govern device registration, digital twins, data pipelines, and analytics platforms hosting IoT workloads. Buyers prioritize policy centralization, encryption key control, and posture management spanning multiple regions. Providers invest in native integrations, confidential computing options, and event-driven remediation that aligns with enterprise compliance frameworks while preserving scalability for fast-growing telemetry volumes.

Others

This category includes security analytics, deception, protocol translation hardening, and specialized protections for niche topologies. It complements core layers by enhancing threat hunting, accelerating incident response, and addressing unique challenges such as long-life devices and intermittent connectivity. Roadmaps prioritize interoperable telemetry models and extensible policy engines to future-proof deployments against evolving standards and attacks.

Internet of Things (IoT) Security Market, Segmentation by End Use

End-use adoption spans Energy & Utilities, Manufacturing, Automotive, Transport, Consumer Electronics, Healthcare, and Others, each with distinct risk appetites and compliance regimes. Buyers balance uptime and safety with privacy and IP protection, steering investment toward manageability and unified identity across IT/OT. Vertical playbooks, co-selling partnerships, and reference designs accelerate time-to-value and inform the future outlook for scaled, secure operations.

Energy & Utilities

Operational technology environments require robust segmentation, secure remote access, and authenticated firmware updates for grid and plant assets. Drivers include regulatory oversight and resilience against disruption, while challenges center on legacy fleets and geographically dispersed sites. Solutions emphasize zero-trust for OT, certificate automation, and anomaly detection tuned to process variables to safeguard reliability and safety.

Manufacturing

Factories integrate sensors, robots, and MES platforms, demanding deterministic security that does not impede throughput. Buyers prioritize device identity, granular access, and real-time monitoring that spans PLCs and gateways. Growth stems from Industry 4.0 initiatives, with vendors offering playbooks for brownfield integration, secure data exchange, and lifecycle governance to support continuous improvement and international compliance.

Automotive

Connected vehicles and production networks require secure ECUs, OTA update integrity, and protected V2X communications. Drivers include safety mandates and brand trust, while challenges involve long product lifecycles and distributed supply chains. Ecosystem partnerships align OEMs, Tier-1s, and cloud platforms to deliver attestation, key rotation, and telemetry protections from development through in-field operations.

Transport

Rail, aviation, and logistics use cases emphasize asset tracking, predictive maintenance, and secure fleet orchestration across public and private networks. Security programs adopt defense-in-depth policies with encrypted telemetry and strict identity for devices and operators. Vendors differentiate via policy automation and integrated monitoring that respects latency constraints and ensures continuity across cross-border operations.

Consumer Electronics

Smart home and personal devices require privacy-preserving defaults, secure onboarding, and resilient update mechanisms at massive scale. Drivers include user trust and brand reputation, while challenges involve cost constraints and ecosystem fragmentation. Providers focus on interoperability, standards-aligned certification, and lightweight cryptography to protect data while sustaining competitive time-to-market.

Healthcare

Clinical environments integrate connected diagnostics, wearables, and asset management systems that must safeguard patient data and uptime. Drivers include stringent compliance and safety, while challenges span legacy modalities and mixed vendor estates. Strategies prioritize identity-first controls, network isolation, and continuous monitoring that align with clinical workflows and operational reliability.

Others

Additional segments include agriculture, smart buildings, and public sector deployments that adapt controls to outdoor, remote, or mission-critical conditions. Buyers value scalability, ruggedized solutions, and simplified lifecycle operations. Growth opportunities arise from partnerships with connectivity providers and integrators to extend secure coverage to distributed assets and emerging use cases.

Internet of Things (IoT) Security Market, Segmentation by Geography

In this report, the Internet of Things (IoT) Security Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

Adoption is propelled by stringent compliance frameworks, mature cloud ecosystems, and rapid enterprise modernization. Buyers prioritize zero-trust architectures, managed IoT security, and asset visibility from plant to cloud. Vendors pursue partnerships with hyperscalers, carriers, and chipset leaders to accelerate integrations and support large-scale deployments across industrial and consumer domains.

Europe

European demand emphasizes privacy-by-design, data sovereignty, and harmonized standards guiding cross-border operations. Organizations balance drivers such as critical-infrastructure resilience with challenges including fragmented legacy estates. Market strategies focus on interoperability, lifecycle governance, and certification-aligned solutions that enable secure analytics and sustainable digital transformation.

Asia Pacific

Rapid industrialization and smart-city initiatives create sizable opportunities across manufacturing, transport, and consumer ecosystems. Buyers seek scalable controls that operate reliably over diverse networks and climates, while vendors expand via local partnerships and edge-to-cloud reference designs. Growth is supported by developer ecosystems and device supply chains that accelerate time-to-market for secure connected products.

Middle East & Africa

Investments in energy, utilities, and public infrastructure drive IoT security requirements with high availability and strong governance. Stakeholders emphasize resilience, remote operations, and secure vendor access across distributed assets. Ecosystem collaboration with service providers and integrators supports phased rollouts, building capabilities for continuous monitoring and incident response at regional scale.

Latin America

Market momentum stems from modernization of utilities, logistics, and consumer IoT, tempered by budget and skills challenges. Buyers prioritize managed services, cloud-based policy control, and solutions adaptable to heterogeneous fleets. Vendors focus on expansion through channel partnerships and verticalized playbooks that streamline onboarding, compliance, and long-term device lifecycle security.

This report provides an in depth analysis of various factors that impact the dynamics of IoT Security Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Internet of Things (IoT) Security Market is growing rapidly as connected devices expand across healthcare, automotive, industrial, and consumer applications. Companies are adopting strategies such as collaboration, merger, and partnerships to strengthen security solutions. Over 60% of vendors focus on endpoint protection, while nearly 45% emphasize cloud and network security to support long-term growth.

Market Structure and Concentration
The market demonstrates moderate concentration, with leading cybersecurity firms holding above 55% of share, while smaller providers contribute nearly 30% with niche IoT offerings. Innovation in AI-driven security and blockchain-based authentication is shaping competitiveness. Ongoing expansion into industrial IoT and critical infrastructure requires adaptive strategies to strengthen global positioning.

Brand and Channel Strategies
Vendors are enhancing brand presence through diversified channel strategies, including direct enterprise sales, managed service providers, and telecom partnerships. More than 65% of companies leverage cloud-based platforms to scale adoption. Branding efforts centered on reliability, compliance, and data protection continue to drive growth and build customer trust in IoT ecosystems.

Innovation Drivers and Technological Advancements
Over 70% of firms are investing in technological advancements such as AI-enabled threat detection, zero-trust frameworks, and encryption protocols. Continuous innovation enhances device security, real-time monitoring, and regulatory compliance. Strong collaboration with telecom operators and IoT device manufacturers accelerates solution development, ensuring growth in evolving digital environments.

Regional Momentum and Expansion
North America accounts for above 40% of market demand due to high adoption of IoT in healthcare and industrial automation, while Asia-Pacific and Europe together represent nearly 45%. Companies pursue expansion through localized R&D hubs, government-backed initiatives, and regional partnerships. These strategies ensure steady growth while addressing regulatory and security compliance across diverse regions.

Future Outlook
The IoT Security Market is projected for robust growth, with more than 65% of providers expecting stronger adoption in connected devices, industrial systems, and smart cities. Ongoing innovation, cross-industry collaboration, and long-term partnerships will define competition. Emphasis on zero-trust security, digital resilience, and regional expansion will shape the market’s long-term trajectory.

Key players in IoT Security Market include:

• Microsoft
• IBM
• Cisco
• Intel
• Fortinet
• Thales Group
• Infineon Technologies
• Allot
• Check Point Software Technologies
• Palo Alto Networks
• Atos
• Entrust
• Kaspersky
• Claroty
• Armis

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis