Hybrid Cooling Towers Market
By Application;
Power Generation, HVAC, Oil & Gas, Chemical & Petrochemical and OthersBy Type;
Direct Contact and Closed CircuitBy Material;
Steel, Concrete and FRPBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Hybrid Cooling Towers Market Overview
Hybrid Cooling Towers Market (USD Million)
The Hybrid Cooling Towers Market is witnessing significant traction as industries adopt systems that merge wet and dry cooling methods. These solutions improve operational efficiency and minimize water usage, aligning with modern sustainability requirements. Over 45% of industrial setups are transitioning toward hybrid systems to optimize performance while ensuring compliance with environmental guidelines.
Key Drivers of Growth
Rising demand for resource-efficient cooling technologies is accelerating adoption. Hybrid cooling towers are known to lower water use by nearly 35% and decrease energy consumption by 20%, offering a dual advantage for industries. Stricter regulations on water conservation and energy usage further drive investment in these solutions across manufacturing, chemical processing, and energy sectors.
Technological Advancements
The integration of smart automation and IoT-enabled sensors is transforming hybrid cooling operations. Around 40% of manufacturers have already deployed real-time monitoring for temperature, flow rate, and power usage, ensuring higher reliability and reduced downtime. These innovations contribute to better system efficiency, longer equipment lifespan, and cost savings for industries.
Sustainability and Environmental Impact
Environmental sustainability remains a central factor influencing adoption. Hybrid systems reduce water demand by almost 30% and significantly minimize thermal pollution. Reports suggest nearly 50% of industries that implemented these solutions achieved measurable progress in sustainability goals, reflecting their contribution toward achieving low-impact industrial operations.
Hybrid Cooling Towers Market Key Takeaways
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Rising demand for energy-efficient thermal management systems drives adoption of hybrid cooling towers in industrial and power applications.
Hybrid Cooling Towers Market
*Market size in USD million
CAGR 3.7 %
Study Period 2025 - 2031 Base Year 2024 CAGR (%) 3.7 % Market Size (2024) USD 1,136.93 Million Market Size (2031) USD 1,463.70 Million Market Concentration High Report Pages 395 Major Players
- Babcock & Wilcox Enterprises Inc.
 - Baltimore Aircoil Co.
 - ENEXIO Management GmbH
 - EVAPCO Inc.
 - FANS AS
 - Harrison Cooling Towers Pvt. Ltd.
 - Jacir
 - Johnson Controls International Plc
 - North Street Cooling Towers Pvt. Ltd
 - SPX Corp.
 
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Hybrid Cooling Towers Market
Fragmented - Highly competitive market without dominant players
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Integration of dry and wet cooling technologies offers significant reductions in water consumption and operating costs.
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Growth in chemical, HVAC, and manufacturing sectors underpins consistent demand for flexible and sustainable cooling solutions.
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Manufacturers are focusing on corrosion-resistant materials and modular tower designs to enhance durability and performance.
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Increasing regulatory pressure for water conservation and emission control boosts hybrid system installations globally.
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Adoption of IoT-enabled monitoring systems improves operational efficiency and predictive maintenance capabilities.
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Rapid industrialization in Asia-Pacific continues to drive investments in large-scale process cooling infrastructure.
 
Hybrid Cooling Towers Market Recent Developments
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In May 2024, advancements in green technology led to the introduction of hybrid cooling towers equipped with solar-powered auxiliary fans. This innovation significantly reduces carbon emissions in industrial and power generation facilities, promoting sustainable and energy-efficient operations.
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In October 2022, an innovative hybrid cooling tower was introduced, featuring optimized water usage and enhanced heat exchange efficiency. This development addresses rising environmental concerns within the chemical processing industry by promoting sustainable and efficient cooling solutions.
 
Hybrid Cooling Towers Market Segment Analysis
In this report, the Hybrid Cooling Towers Market has been segmented by Application, Type, Material, and Geography. This structure allows stakeholders to compare drivers, evaluate emerging technological advancements, and align capital planning with the most attractive pockets of growth. The segmentation also helps vendors and end users prioritize partnerships, localization, and aftermarket service strategies tailored to each sub-market’s procurement norms and performance requirements.
Hybrid Cooling Towers Market, Segmentation by Application
Application-driven dynamics define specification fit and total cost of ownership for hybrid cooling towers. End users evaluate tower selection based on water availability, thermal duty, and emissions compliance, while balancing constraints around drift, plume abatement, and acoustic limits. As utilities and industrial operators pursue decarbonization and water stewardship, demand concentrates in applications where hybrid designs reduce visible plume and water consumption without sacrificing heat rejection, supporting lifecycle performance and ESG targets.
Power Generation
In power generation, hybrid systems are adopted to manage large heat loads with tighter air-quality and plume abatement constraints near urban and sensitive locations. Operators favor designs that switch between wet and dry-assist modes across seasons to stabilize backpressure and improve capacity factors. Procurement strategies prioritize reliability, corrosion control, and water savings, while EPC partners increasingly bundle performance guarantees and digital monitoring to ensure availability and optimize blowdown and fan energy.
HVAC
In commercial and district HVAC, hybrid towers enable visible plume control and noise attenuation to meet urban planning codes while reducing make-up water. Building owners weigh footprint, acoustics, and winter operation, often integrating variable-speed drives, adiabatic assist, and smart controls for seasonal efficiency. Partnerships with integrators and facility service providers are central to lifetime value, as remote analytics and predictive maintenance minimize downtime and align with green building certifications and energy-performance contracts.
Oil & Gas
Process cooling in oil & gas leverages hybrid towers where plume suppression, HSE standards, and water management are critical near refineries and terminals. Operators target robust metallurgy, drift eliminators, and fouling-resistant designs to maintain throughput under variable ambient conditions. Vendor selection emphasizes proven references, compliance with local codes, and rapid field support, while brownfield retrofits focus on modular upgrades that deliver incremental capacity and lower OPEX through reduced water and chemical consumption.
Chemical & Petrochemical
In chemical & petrochemical complexes, continuous duty and stringent emissions/plume requirements favor hybrid towers to stabilize process temperatures and protect product quality. Buyers seek enhanced corrosion resistance, plume control during low ambient conditions, and integration with process controls for precise approach temperatures. Long-term service agreements, spares availability, and condition monitoring underpin risk management, while sustainability roadmaps reward technologies that curb water intensity without compromising thermal performance.
Others
The Others category covers mining, food & beverage, data centers, and general industrial users that require plume abatement, site compliance, or seasonal dry-assist. These buyers value modularization, expedited lead times, and retrofit-friendly footprints to fit existing basins and structures. Growth strategies include partnerships with OEMs and system integrators to bundle pumps, filtration, and controls, accelerating adoption in projects where water-risk and permitting considerations shape technology selection.
Hybrid Cooling Towers Market, Segmentation by Type
Technology format shapes cost, performance, and maintenance profiles in hybrid cooling. Choices between direct contact and closed circuit designs reflect trade-offs in heat-transfer effectiveness, water quality sensitivity, and plume control. While direct contact systems offer strong approach temperatures for heavy thermal loads, closed circuit units protect process fluids and reduce fouling, enabling tighter process control. Vendors compete on controls sophistication, materials engineering, and life-cycle services to enable flexible wet/dry operation under variable ambient conditions.
Direct Contact
Direct contact hybrid towers combine evaporative sections with dry-assist coils or adiabatic features to deliver powerful heat rejection and seasonal plume mitigation. They are favored where large loads, permissive water chemistry, and performance headroom justify open-loop advantages. Buyers emphasize drift reduction, efficient fill media, and rigor in water treatment to sustain efficiency, while controls enable plume suppression in low wet-bulb conditions to satisfy community and regulatory expectations.
Closed Circuit
Closed circuit hybrid towers isolate process fluids in coils, reducing contamination and scaling risk while offering dry-assist for plume control. They are selected for sensitive processes, glycol loops, and sites with strict water quality or hygiene standards. Although coil surface area can raise first cost, operators benefit from stable approaches, reduced maintenance, and improved uptime, with value strengthened by VFDs, coil coating options, and advanced automation that optimizes fan speed, spray cycles, and dry/wet transitions.
Hybrid Cooling Towers Market, Segmentation by Material
Material selection impacts tower longevity, corrosion resistance, weight, and installation logistics. Climate, water chemistry, and regulatory factors steer preferences among steel, concrete, and FRP, with buyers balancing capex, structural demands, and maintenance regimes. Suppliers differentiate through protective coatings, modular designs, and tailored basin/bundle configurations that align with project schedules, seismic requirements, and total cost of ownership over multi-decade horizons.
Steel
Steel construction—often galvanized or stainless—offers structural strength and fast fabrication, suiting projects that demand short lead times and precise modularity. Protective coatings and metallurgy selection are critical to mitigate corrosion in challenging water chemistries. Buyers value accessible serviceability, standardized modules, and lifecycle packages combining inspection, recoating, and condition-based maintenance to preserve thermal performance across varying load profiles.
Concrete
Concrete towers deliver exceptional durability, rigidity, and acoustic damping for very large installations and sites with stringent structural or noise constraints. Although construction timelines are longer, owners benefit from long service life, stable performance, and integration with complex plume-abatement features. Optimization focuses on basin design, fill selection, and drift eliminators, with digital monitoring enhancing asset integrity and scheduling of targeted maintenance campaigns.
FRP
FRP (fiber-reinforced plastic) combines corrosion resistance with low weight, enabling rapid installation and reduced crane and foundation requirements. It is attractive for coastal, chemical, and retrofit settings where corrosion and logistics dominate decision-making. Vendors highlight UV-stable resin systems, panelized construction, and integrated plume-control modules, while end users appreciate maintainability and the ability to achieve performance targets under variable ambient and water quality conditions.
Hybrid Cooling Towers Market, Segmentation by Geography
In this report, the Hybrid Cooling Towers Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America shows resilient demand driven by power generation upgrades, stricter environmental rules, and industrial water stewardship targets. Utilities and industrial campuses adopt hybrid designs to balance plume abatement with winter reliability and to reduce water draw in drought-prone areas. Vendor strategies emphasize retrofit kits, digital monitoring, and service networks to optimize performance under diverse climates and regulatory frameworks.
Europe
Europe benefits from strong decarbonization policies, urban siting constraints, and advanced building efficiency standards that reward plume control and water savings. Industrial clusters, district energy, and chemical sites prioritize hybrid towers to align with ESG commitments and local permitting. Providers focus on acoustics, low-drift designs, and integrated controls, while public funding and green finance encourage modernization and retrofit adoption.
Asia Pacific
Asia Pacific is characterized by rapid industrialization, rising power demand, and diverse climates that stress cooling infrastructure. Hybrid towers appeal where water scarcity, air-quality concerns, and high heat loads converge, including petrochemical and large commercial projects. Manufacturers compete on modularity, localized production, and lifecycle services, with growth reinforced by expanding data centers and regulations targeting plume and drift in dense urban zones.
Middle East & Africa
Middle East & Africa prioritizes technologies that manage extreme ambient temperatures and water conservation. Hybrid solutions enable dry-assist operation during sensitive periods while preserving thermal capacity for power and process industries. Partnerships with EPCs and utilities, robust materials packages, and remote diagnostics underpin reliability strategies across large campuses and industrial parks.
Latin America
Latin America sees opportunity in industrial hubs and utilities seeking to modernize legacy assets with plume-controlled, water-efficient equipment. Economic cycles emphasize phased retrofits, modular deployments, and service-led value propositions that extend life and stabilize performance. Localized assembly, training, and aftermarket ecosystems support adoption as operators align with evolving environmental and community standards.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Hybrid Cooling Towers Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Growing Demand for Energy-Efficient Cooling Solutions
 - Stringent Environmental Regulations Driving Adoption of Hybrid Cooling Towers
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Increasing Industrialization and Urbanization Worldwide: The global hybrid cooling towers market is experiencing robust growth, driven primarily by increasing industrialization and urbanization worldwide. As industries expand and urban populations grow, the demand for efficient cooling solutions to dissipate heat generated by various processes and infrastructure rises. Hybrid cooling towers offer a compelling solution by combining the advantages of both dry and wet cooling technologies, making them suitable for a wide range of industrial and urban applications. One of the key drivers behind the increasing adoption of hybrid cooling towers is their ability to provide optimal cooling efficiency while conserving water resources.
As water scarcity becomes a growing concern in many regions, industries and urban developments are under pressure to minimize water consumption. Hybrid cooling towers achieve this by reducing reliance on evaporative cooling, which typically requires large volumes of water. Instead, they utilize a combination of air and water cooling mechanisms, thereby significantly lowering water usage without compromising on cooling performance.
The rise of stringent environmental regulations and sustainability initiatives is further fueling the demand for hybrid cooling towers. Governments and regulatory bodies worldwide are imposing stricter emissions standards and encouraging the adoption of eco-friendly cooling technologies to mitigate the environmental impact of industrial activities and urban infrastructure. Hybrid cooling towers, with their ability to reduce water consumption and energy usage compared to traditional cooling systems, align well with these sustainability goals, making them an attractive choice for industrial and urban developers.
 
Restraints
- High Initial Investment Costs
 - Technical Challenges in Hybrid Cooling Tower Design and Integration
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Limited Awareness and Adoption in Developing Regions : The global hybrid cooling towers market presents a scenario where awareness and adoption remain limited, particularly in developing regions. Hybrid cooling towers offer an innovative approach to thermal management, combining the benefits of both dry and wet cooling systems to enhance energy efficiency and reduce water consumption. However, despite their potential advantages, many developing regions still lack awareness of these technologies and face challenges in their adoption due to various factors. One of the primary reasons for limited awareness and adoption of hybrid cooling towers in developing regions is the lack of infrastructure and resources for advanced cooling solutions.
Many developing countries still rely heavily on traditional cooling methods or outdated technologies, with limited access to information and expertise on hybrid cooling systems. Additionally, the upfront investment required for installing hybrid cooling towers can be prohibitive for businesses and industries in these regions, further hindering their adoption. Regulatory frameworks and incentives that promote the adoption of energy-efficient technologies are often lacking or insufficient in many developing regions.
Without supportive policies and incentives to encourage investment in hybrid cooling towers, businesses may be hesitant to transition from conventional cooling systems, despite the long-term benefits in terms of energy savings and environmental sustainability. Addressing the limited awareness and adoption of hybrid cooling towers in developing regions will require collaborative efforts from governments, industry stakeholders, and international organizations.
 
Opportunities
- Rising Focus on Sustainable Water Management Practices
 - Integration of Hybrid Cooling Towers with Renewable Energy Sources
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Expansion of Industrial Infrastructure in Emerging Economies : The global hybrid cooling towers market is experiencing a significant expansion, driven largely by the rapid growth of industrial infrastructure in emerging economies. As countries across Asia, Latin America, and Africa continue to industrialize and urbanize, there is a growing demand for efficient cooling solutions to support various industries such as power generation, manufacturing, and petrochemicals. Hybrid cooling towers, which combine the benefits of both evaporative and dry cooling technologies, are emerging as a preferred choice for large-scale industrial applications due to their energy efficiency, water conservation capabilities, and versatility in diverse environmental conditions.
One of the key drivers fueling the expansion of the hybrid cooling towers market in emerging economies is the increasing focus on sustainability and environmental responsibility. Governments and regulatory bodies are imposing stricter environmental regulations, including limits on water usage and emissions, prompting industries to adopt more sustainable cooling solutions. Hybrid cooling towers offer a compelling solution by reducing water consumption and minimizing environmental impact compared to traditional cooling systems, making them an attractive choice for industries seeking to enhance their sustainability credentials. The expansion of industrial infrastructure in emerging economies is driving investment in large-scale projects such as power plants, refineries, and manufacturing facilities, which require efficient cooling systems to maintain optimal operating conditions.
Hybrid cooling towers are well-suited to meet the demanding cooling requirements of these facilities while offering advantages such as reduced energy costs, lower water usage, and enhanced operational flexibility. As a result, manufacturers and suppliers of hybrid cooling towers are witnessing increasing demand from emerging markets, leading to market expansion and growth opportunities in these regions.
 
Hybrid Cooling Towers Market Competitive Landscape Analysis
Hybrid Cooling Towers Market reflects performance-led innovation, integrator–OEM collaboration, and utility–industrial partnerships targeting plume abatement, water savings, and acoustic control. Premium projects emphasizing smart fans, adaptive drift management, and hybrid cells influence about 58% of specifications. Vendors convert reliability and service density into durable growth, aligning sustainability credentials with bankable outcomes across power, process, and data-center estates.
Market Structure and Concentration
Competition blends diversified thermal leaders and niche specialists, with top cohorts shaping roughly 46% of awarded value. Selective merger programs consolidate fills, eliminators, and controls under unified QA. Portfolio strategies standardize wet–dry configurations by site climate. Approved-vendor frameworks favor incumbents, while agile engineering teams secure prototypes that seed regional expansion in water-stressed zones.
Brand and Channel Strategies
Providers deploy outcome-centric strategies—EPC alliances, direct enterprise bids, and lifecycle service—to route nearly 54% of bookings through multi-year agreements. Co-marketing partnerships with chemical treatment, monitoring, and noise-mitigation firms elevate trust. Playbooks highlight plume control, blowdown reduction, and uptime SLAs, translating reference sites and performance guarantees into recurring services and measurable growth across retrofit and greenfield programs.
Innovation Drivers and Technological Advancements
Next-wave technological advancements span variable-speed induction, hybrid heat exchangers, and AI set-point optimization, guiding over 62% of launches. Cross-disciplinary collaboration among thermodynamics, materials, and controls teams compresses validation cycles. Platform innovation in low-fouling fills, corrosion-resistant composites, and IoT telemetry tightens CQAs, boosting thermal efficiency and enabling yield-anchored growth with verifiable water and energy metrics.
Regional Momentum and Expansion
Asia-Pacific and the Middle East accelerate adoption, expanding near 60% faster than mature regions on water stewardship mandates. North America and Europe contribute approximately 57% of premium deployments via decarbonization funds and permitting. Cross-border partnerships, localized assembly, and port-adjacent inventories compress lead times, while regional strategies emphasize plume-sensitive urban siting and seasonal operating envelopes.
Future Outlook
The future outlook signals resilient growth as digital twins, circular water loops, and hybridization retrofits influence more than 66% of evaluations. Expect targeted merger activity around controls and materials to unify stacks. Deeper ecosystem partnerships will codify reference designs, while sustained innovation and audit-ready metrics standardize upgrades across power, chemicals, metals, and hyperscale cooling corridors.
Key players in Hybrid Cooling Towers Market include :
- Baltimore Aircoil Company (BAC)
 - SPX Cooling Technologies / SPX Corporation
 - EVAPCO, Inc.
 - Babcock & Wilcox Enterprises, Inc.
 - Hamon Group
 - ENEXIO
 - Paharpur Cooling Towers Ltd.
 - Delta Cooling Towers, Inc.
 - Johnson Controls International plc
 - Brentwood Industries, Inc.
 - Cooling Tower Systems, Inc.
 - Mesan Group
 - Krones AG
 - Seagull Cooling Tower Co., Ltd
 - Engie Refrigeration / ENEXIO’s parent / sibling structures
 
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
 - Market Share Anallysis
 - Key Developments
 - Financial Overview
 - Strategies
 - Company SWOT Analysis
 
- Introduction 
- Research Objectives and Assumptions
 - Research Methodology
 - Abbreviations
 
 - Market Definition & Study Scope
 - Executive Summary 
- Market Snapshot, By Application
 - Market Snapshot, By Type
 - Market Snapshot, By Material
 - Market Snapshot, By Region
 
 -  Hybrid Cooling Towers Market Dynamics 
- Drivers, Restraints and Opportunities 
- Drivers 
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Growing Demand for Energy-Efficient Cooling Solutions
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Stringent Environmental Regulations Driving Adoption of Hybrid Cooling Towers
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Increasing Industrialization and Urbanization Worldwide
 
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 - Restraints 
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High Initial Investment Costs
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Technical Challenges in Hybrid Cooling Tower Design and Integration
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Limited Awareness and Adoption in Developing Regions
 
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 - Opportunities 
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Rising Focus on Sustainable Water Management Practices
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Integration of Hybrid Cooling Towers with Renewable Energy Sources
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Expansion of Industrial Infrastructure in Emerging Economies
 
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 - Drivers 
 - PEST Analysis 
- Political Analysis
 - Economic Analysis
 - Social Analysis
 - Technological Analysis
 
 - Porter's Analysis 
- Bargaining Power of Suppliers
 - Bargaining Power of Buyers
 - Threat of Substitutes
 - Threat of New Entrants
 - Competitive Rivalry
 
 
 - Drivers, Restraints and Opportunities 
 - Market Segmentation 
- Hybrid Cooling Towers Market, By Application, 2021 - 2031 (USD Million) 
- Power Generation
 - HVAC
 - Oil & Gas
 - Chemical & Petrochemical
 - Others
 
 - Hybrid Cooling Towers Market, By Type, 2021 - 2031 (USD Million) 
- Direct Contact
 - Closed Circuit
 
 - Hybrid Cooling Towers Market, By Material, 2021 - 2031 (USD Million) 
- Steel
 - Concrete
 - FRP
 
 -  Hybrid Cooling Towers Market, By Geography, 2021 - 2031 (USD Million) 
- North America 
- United States
 - Canada
 
 - Europe 
- Germany
 - United Kingdom
 - France
 - Italy
 - Spain
 - Nordic
 - Benelux
 - Rest of Europe
 
 - Asia Pacific 
- Japan
 - China
 - India
 - Australia & New Zealand
 - South Korea
 - ASEAN (Association of South East Asian Countries)
 - Rest of Asia Pacific
 
 - Middle East & Africa 
- GCC
 - Israel
 - South Africa
 - Rest of Middle East & Africa
 
 - Latin America 
- Brazil
 - Mexico
 - Argentina
 - Rest of Latin America
 
 
 - North America 
 
 - Hybrid Cooling Towers Market, By Application, 2021 - 2031 (USD Million) 
 - Competitive Landscape 
- Company Profiles 
- Baltimore Aircoil Company (BAC)
 - SPX Cooling Technologies / SPX Corporation
 - EVAPCO, Inc.
 - Babcock & Wilcox Enterprises, Inc.
 - Hamon Group
 - ENEXIO
 - Paharpur Cooling Towers Ltd.
 - Delta Cooling Towers, Inc.
 - Johnson Controls International plc
 - Brentwood Industries, Inc.
 - Cooling Tower Systems, Inc.
 - Mesan Group
 - Krones AG
 - Seagull Cooling Tower Co., Ltd
 - Engie Refrigeration / ENEXIO’s parent / sibling structures
 
 
 - Company Profiles 
 - Analyst Views
 - Future Outlook of the Market
 

