Global Yoga Mat Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Material;

Polyvinyl Chloride (Pvc), Polyurethane (Pu), Thermoplastic Elastomer (Tpe), Natural Rubber, and Others.

By Distribution Channel;

Supermarket & Hypermarket, Specialty Store, and E-Commerce.

By End User;

Health Club and Personal.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn671708840 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Yoga Mat Market (USD Million), 2021 - 2031

In the year 2024, the Global Yoga Mat Market was valued at USD 18,217.39 million. The size of this market is expected to increase to USD 28,309.58 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.5%.

The global yoga mat market has experienced substantial growth, driven by increasing health and wellness awareness, as well as a surge in popularity of yoga and fitness activities worldwide. Yoga mats are essential equipment for practitioners of all levels, offering support, cushioning, and stability during yoga sessions. The market's expansion is fueled by a growing emphasis on maintaining a healthy lifestyle and the widespread adoption of yoga as both a physical exercise and a mental relaxation practice. Innovations in materials and design have also contributed to market growth, with consumers increasingly seeking high-quality, eco-friendly, and versatile mats that enhance their yoga experience.

The market has been influenced by the rising number of yoga studios, fitness centers, and wellness retreats that cater to the growing number of yoga enthusiasts. The availability of a diverse range of yoga mats, including those made from sustainable materials and featuring advanced cushioning technologies, has further stimulated demand. E-commerce platforms and specialty retail stores have made it easier for consumers to access a variety of yoga mats, contributing to the market's expansion. As the global focus on wellness and personal fitness continues to intensify, the yoga mat market is poised for further growth, driven by both increasing consumer awareness and ongoing product innovations.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Material
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By End User
    4. Market Snapshot, By Region
  4. Global Yoga Mat Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Awareness of Health and Wellness

        2. Growing Popularity of Yoga and Fitness Activities

        3. Innovations in Yoga Mat Materials and Designs

      2. Restraints
        1. High Cost of Premium Yoga Mats

        2. Environmental Concerns with Non-Eco-Friendly Materials

        3. Market Saturation and High Competition

      3. Opportunities
        1. Growing Demand for Eco-Friendly and Sustainable Mats

        2. Expansion into Emerging Markets

        3. Innovations in Mat Technology and Features

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Yoga Mat Market, By Material, 2021 - 2031 (USD Million)
      1. Polyvinyl Chloride (Pvc)
      2. Polyurethane (Pu)
      3. Thermoplastic Elastomer (Tpe)
      4. Natural Rubber
    2. Global Yoga Mat Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarket & Hypermarket
      2. Specialty Store
      3. E-Commerce
    3. Global Yoga Mat Market, By End User, 2021 - 2031 (USD Million)
      1. Health Club
      2. Personal
    4. Global Yoga Mat Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Jade Yoga
      2. Manduka LLC
      3. Hugger Mugger Yoga Product
      4. Liforme Ltd.
      5. Columbia Sportswear Company
      6. Barefoot Yoga Co
      7. Fabrication Enterprises, Inc.
      8. Quanzhou Sansheng Rubber Plastic Foamed Shoes Materials Co., Ltd.
      9. Adidas AG
      10. La Vie Boheme Yoga
      11. Sequential Brands Group Inc
  7. Analyst Views
  8. Future Outlook of the Market