Global Womens Activewear Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product;

Top, Bottom, Outerwear, Innerwear & Swimwear, and Others.

By Fabric;

Polyester, Nylon, Neoprene, Polypropylene, Spandex, Cotton, and Others.

By Distribution Channel;

Offline and Online.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn719525858 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Womens Activewear Market (USD Million), 2021 - 2031

In the year 2024, the Global Womens Activewear Market was valued at USD 207,504.41 million. The size of this market is expected to increase to USD 353,327.50 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.9%.

In the ever-evolving landscape of fashion and fitness, activewear has emerged as a powerful emblem of empowerment and self-expression, particularly within the women's segment. Beyond its utilitarian function, activewear has become a symbol of a lifestyle that celebrates health, strength, and confidence. The global women's activewear market stands at the intersection of fashion, technology, and wellness, reflecting the dynamic shifts in consumer preferences and industry innovations.

Over the past decade, there has been a notable surge in the demand for women's activewear, driven by several key factors. Firstly, the growing awareness of health and fitness, coupled with changing societal norms surrounding body image, has encouraged women of all ages and backgrounds to embrace active lifestyles. This cultural shift has translated into a heightened demand for apparel that seamlessly blends performance and style, allowing women to transition effortlessly from the gym to the streets.

The rise of social media influencers and celebrity endorsements has played a pivotal role in shaping consumer perceptions and driving trends within the activewear market. With platforms like Instagram and TikTok serving as virtual runways for showcasing fitness routines and athleisure ensembles, consumers are constantly seeking out the latest styles and innovations in activewear.

Advancements in textile technology and sustainable manufacturing practices have reshaped the landscape of women's activewear, offering consumers a wide array of choices that prioritize comfort, performance, and environmental consciousness. From moisture-wicking fabrics to seamless construction techniques, brands are continually pushing the boundaries of innovation to meet the evolving needs of today's active woman.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Fabric
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Region
  4. Global Womens Activewear Market Trends
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health & Fitness Awareness
        2. Changing Body Image Norms
        3. Social Media Influence
        4. Performance-Style Fusion
      2. Restraints
        1. Economic Uncertainty
        2. Supply Chain Disruptions
        3. Competition from Traditional Apparel
        4. Price Sensitivity
      3. Opportunities
        1. Emerging Markets Expansion
        2. Customization and Personalization
        3. Digital Retail Innovation
        4. Collaborations and Partnerships
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry

  5. Market Segmentation
    1. Global Womens Activewear Market, By Product, 2021 - 2031 (USD Million)
      1. Top
      2. Bottom
      3. Outerwear
      4. Innerwear & Swimwear
      5. Others
    2. Global Womens Activewear Market, By Fabric, 2021 - 2031 (USD Million)
      1. Polyester
      2. Nylon
      3. Neoprene
      4. Polypropylene
      5. Spandex
      6. Cotton
      7. Others
    3. Global Womens Activewear Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Offline
      2. Online
    4. Global Womens Activewear Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia/New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Columbia Sportswear Company
      2. NIKE, Inc.
      3. V.F. Corporation
      4. PUMA SE
      5. Mountain Hardwear
  7. Analyst Views
  8. Future Outlook of the Market