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Add to CartWhole Grain And High Fiber Foods Market
By Product Type;
Cakes & Pastries, Bread, Frozen Products, Baking Ingredients & Mixes and Breakfast CerealsBy Flavour;
Fruit, Honey, Nuts, Chocolate and VanillaBy Source;
Maize, Brown Rice, Wheat, Oats, Barley, Rye, Quinoa and Multi-GrainBy Packaging Format;
Bags & Pouches, Trays & Containers, Folding Cartons and CansBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Introduction
Global Whole Grain & High Fiber Foods Market (USD Million), 2021 - 2031
In the year 2024, the Global Whole Grain & High Fiber Foods Market was valued at USD 53,238.35 million. The size of this market is expected to increase to USD 85,489.16 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.0%.
Whole Grain And High Fiber Foods Market
*Market size in USD million
CAGR 7.0 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 7.0 % |
| Market Size (2024) | USD 53,238.35 Million |
| Market Size (2031) | USD 85,489.16 Million |
| Market Concentration | Medium |
| Report Pages | 365 |
Major Players
- Kellogg Company
- PepsiCo Inc.
- Nestle S.A.
- Hain Celestial Group, Inc.
- Nature's Path Foods Inc.
- The Kraft Heinz Company
- Unilever PLC
- Bob's Red Mill Natural Foods, Inc.
- Mondelez International
- Yamazaki Baking Co. Ltd
- Associated British Foods plc
- Post Holdings Inc.
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Whole Grain And High Fiber Foods Market
Fragmented - Highly competitive market without dominant players
The global whole grain and high fiber foods market is experiencing robust growth as consumers increasingly prioritize health and wellness. Whole grains, which retain all parts of the grain kernel (bran, germ, and endosperm), and high-fiber foods are gaining traction due to their numerous health benefits, including improved digestion, reduced risk of chronic diseases, and enhanced weight management. As awareness about the importance of dietary fiber in maintaining overall health rises, consumers are opting for products that are rich in whole grains and fiber. This shift toward healthier eating habits, driven by a growing focus on preventive healthcare and a desire to manage lifestyle-related conditions such as obesity and heart disease, is significantly boosting the demand for these food products.
Technological innovations and the growing availability of whole grain ingredients in various food products are also fueling the market’s expansion. Advances in food processing techniques have made it easier to incorporate whole grains and high fiber into a wide array of food items, including breakfast cereals, snacks, baked goods, and ready-to-eat meals. The demand for convenient, nutritious food options is reshaping the food industry, prompting manufacturers to introduce new whole grain and fiber-rich products that cater to busy, health-conscious consumers. This trend is particularly prominent in developed regions such as North America and Europe, where consumers are more likely to seek out functional foods with additional health benefits.
The global whole grain and high fiber foods market is further supported by increasing awareness of the nutritional benefits of fiber. Research highlighting the role of fiber in reducing the risk of conditions like diabetes, cardiovascular diseases, and gastrointestinal disorders is prompting both health professionals and consumers to make fiber-rich foods a staple in their diets. Additionally, the rise in popularity of plant-based and vegan diets, which naturally emphasize whole grains and fiber, is contributing to the market’s growth. With more individuals embracing these diets, food manufacturers are innovating to offer plant-based and whole grain alternatives that align with consumers' health goals and dietary preferences.
Despite its growth potential, the whole grain and high fiber foods market faces challenges related to consumer misconceptions about the taste and texture of whole grain products. While the health benefits are well-documented, some consumers perceive whole grain foods as less appetizing compared to refined products. To overcome this, food manufacturers are focusing on improving the taste, texture, and appearance of whole grain and fiber-rich products to make them more appealing to a broader audience. Additionally, the market faces competition from other health-focused food trends, such as low-carb and gluten-free diets. Nevertheless, the growing emphasis on health and wellness, coupled with the continuous innovation in food offerings, is expected to drive the market forward in the coming years.
Whole Grain and High Fiber Foods Market Key Takeaways
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Market Expansion The global whole grain and high fiber foods market is projected to grow from USD 46.33 billion in 2025 to USD 114.80 billion by 2035, at a CAGR of 9.5%.
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Product Dominance Bread is expected to account for 45% of the market share in 2025, with wheat leading the source category at 34%.
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Regional Leadership Asia Pacific is anticipated to dominate the market, driven by increasing health awareness and dietary shifts towards fiber-rich foods.
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Consumer Trends Gen Z is actively increasing fiber intake, with 62% consciously adding more fiber to their diets, reflecting a broader health-conscious shift.
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Government Initiatives China's 2024–2035 plan aims to boost cereal grain consumption, enhancing food security and promoting whole grain diets.
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Health Benefits High fiber diets are linked to reduced risks of chronic diseases such as obesity, diabetes, and cardiovascular conditions, driving consumer demand.
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Product Innovation The market is witnessing innovation in whole grain and high fiber products, catering to the growing demand for nutritious and convenient food options.
Whole Grain & High Fiber Foods Market Recent Developments
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In May 2024, General Mills introduced a new range of high-fiber cereal bars under its popular Nature Valley brand. The launch strengthens its portfolio in the healthy snacks market and caters to growing consumer demand for nutritious on-the-go options.
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In March 2023, Kellogg Company launched a new line of high-fiber breakfast cereals, targeting rising consumer demand for healthier breakfast options. This innovation reinforces Kellogg’s leadership in the cereal market while supporting the shift toward nutrient-rich diets.
Whole Grain And High Fiber Foods Market Segment Analysis
In this report, the Whole Grain and High Fiber Foods Market has been segmented by Product Type, Flavour, Source, Packaging Format and Geography. The market is expanding due to rising health consciousness, increasing prevalence of lifestyle-related disorders, and the growing trend of functional and clean-label foods. Manufacturers are innovating to meet consumer demand for nutrient-dense, convenient, and natural products with added fiber and whole grain benefits.
Whole Grain And High Fiber Foods Market, Segmentation by Product Type
By product type, the market is segmented into Cakes & Pastries, Bread, Frozen Products, Baking Ingredients & Mixes and Breakfast Cereals. Each category contributes uniquely to overall growth through innovation in formulations, flavors, and fortification strategies.
Cakes & Pastries
The cakes & pastries segment is growing as manufacturers incorporate whole grains and dietary fibers into premium baked goods. The availability of low-sugar and gluten-free variants attracts consumers seeking healthier indulgence options.
Bread
Bread remains the leading product category due to its daily consumption and nutritional repositioning. The surge in demand for multigrain, rye, and oat-based breads aligns with consumers' preference for high-fiber alternatives.
Frozen Products
Frozen products, including whole grain pizzas and ready-to-eat snacks, are witnessing increased adoption. Consumers are valuing convenience with health benefits, driving innovation in fiber-fortified frozen foods.
Baking Ingredients & Mixes
This segment benefits from rising home-baking trends. Companies are offering fiber-enriched baking mixes made with natural flours such as quinoa, barley, and brown rice to address the healthy lifestyle trend.
Breakfast Cereals
Breakfast cereals hold a significant share due to increasing consumption of functional and high-fiber morning meals. Demand for oat-based, bran-based, and whole grain flakes continues to surge globally.
Whole Grain And High Fiber Foods Market, Segmentation by Flavour
By flavour, the market is segmented into Fruit, Honey, Nuts, Chocolate and Vanilla. Flavour innovations are enhancing product differentiation and consumer appeal in the high-fiber foods segment.
Fruit
Fruit-flavored whole grain products are popular for their natural sweetness and nutritional balance. The inclusion of berries, banana, and apple enhances fiber content and antioxidant properties.
Honey
Honey-flavored variants are gaining popularity due to their clean-label and natural sweetening profile. Consumers associate honey with functional wellness and digestive health benefits.
Nuts
Nuts add texture and protein enrichment to whole grain formulations. Almond, walnut, and hazelnut-based variants are in demand among health-conscious and fitness-oriented consumers.
Chocolate
Chocolate-flavored high-fiber foods attract younger demographics and indulgent consumers. Innovations in low-sugar cocoa formulations are supporting product diversification.
Vanilla
Vanilla remains a classic, mild flavor choice in high-fiber bakery and cereal products. Its compatibility with fruit and nut combinations makes it ideal for both children and adults.
Whole Grain And High Fiber Foods Market, Segmentation by Source
By source, the market includes Maize, Brown Rice, Wheat, Oats, Barley, Rye, Quinoa and Multi-Grain. Product development increasingly emphasizes ancient grains and non-gluten alternatives for nutritional diversity.
Maize
Maize-based products are favored for their fiber density and gluten-free nature. They are widely used in snacks, cereals, and bakery items targeting digestive wellness.
Brown Rice
Brown rice provides essential minerals and slow-digesting carbohydrates. Its use is expanding in cereal bars and ready-to-cook products aimed at diabetic and fitness-conscious consumers.
Wheat
Wheat dominates the market as a primary source of dietary fiber. Enriched wheat-based products continue to lead due to wide availability, affordability and consumer familiarity.
Oats
Oats are increasingly utilized for their beta-glucan fiber content, supporting cholesterol management and satiety. Their use spans cereals, bars, and healthy baked goods.
Barley
Barley-based products are gaining traction due to their soluble fiber and prebiotic properties. They are prominent in functional breads and nutritional beverages.
Rye
Rye serves as a dense, fiber-rich grain used in premium bread formulations. Its rising popularity stems from heart health and weight management benefits.
Quinoa
Quinoa, a super grain, is gaining market share for its complete protein and gluten-free profile. It features prominently in breakfast cereals and health-focused snacks.
Multi-Grain
Multi-grain products combine the nutritional strengths of several grains, appealing to consumers seeking balanced fiber and nutrient intake.
Whole Grain And High Fiber Foods Market, Segmentation by Packaging Format
By packaging format, the market includes Bags & Pouches, Trays & Containers, Folding Cartons and Cans. Packaging innovation plays a vital role in ensuring product freshness, sustainability and consumer convenience.
Bags & Pouches
Bags and pouches dominate the packaging landscape due to their lightweight, resealable design and cost-effectiveness. Their eco-friendly variants are gaining traction with sustainable packaging initiatives.
Trays & Containers
Trays and containers are preferred for ready-to-eat and bakery items. Their rigid structure and product protection enhance shelf life and presentation appeal.
Folding Cartons
Folding cartons are widely used for breakfast cereals and baking mixes. Their recyclability aligns with environmentally conscious consumer preferences.
Cans
Cans offer extended shelf stability, making them suitable for ready-to-consume grains and cereals. They are valued for their durability and product preservation capabilities.
Whole Grain And High Fiber Foods Market, Segmentation by Geography
In this report, the Whole Grain And High Fiber Foods Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America leads the market driven by rising demand for healthy bakery and cereal products. The U.S. and Canada are experiencing strong adoption of whole grain formulations and plant-based ingredients.
Europe
Europe’s growth is fueled by consumer awareness of digestive health and preference for clean-label and high-fiber bakery goods. Manufacturers in the region are emphasizing sustainability and organic sourcing.
Asia Pacific
Asia Pacific is rapidly expanding due to urbanization and dietary diversification. Increased consumption of functional foods and whole-grain breakfast items is notable in India, China, and Japan.
Middle East & Africa
Middle East & Africa are experiencing gradual market penetration through rising supermarket presence and imported health food products. Growing health awareness is expected to stimulate regional demand.
Latin America
Latin America shows positive momentum driven by increasing disposable incomes and interest in balanced nutrition. Countries such as Brazil and Mexico are witnessing growing acceptance of whole grain products.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Whole Grain & High Fiber Foods Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunities Analysis
Drivers:
- Increasing consumer awareness of health and wellness.
- Rising demand for plant-based and natural food products.
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Growth in the prevalence of chronic diseases like diabetes and heart disease- The growth in the prevalence of chronic diseases such as diabetes and heart disease is a key driver for the Global Whole Grain & High Fiber Foods Market. As the rates of these conditions rise globally, there is an increasing awareness of the importance of diet in managing and preventing chronic diseases. Whole grain and high fiber foods are recognized for their role in improving heart health, stabilizing blood sugar levels, and supporting overall metabolic function. Consequently, many health-conscious consumers are incorporating these foods into their diets to reduce the risk of developing or exacerbating chronic conditions like diabetes and heart disease.
Whole grains and high-fiber foods are known to have a positive impact on managing blood sugar levels, making them particularly beneficial for individuals with diabetes. The soluble fiber in whole grains helps slow the absorption of sugar, preventing spikes in blood glucose levels. As diabetes rates increase worldwide, particularly in developed countries, the demand for whole grain and fiber-rich foods is growing. These foods provide a natural way to control blood sugar, which is a critical aspect of diabetes management and prevention, making them a popular choice among those at risk of the disease.
Additionally, high-fiber foods, including whole grains, have been shown to reduce the risk of heart disease by improving cholesterol levels and enhancing overall cardiovascular health. Fiber helps lower low-density lipoprotein (LDL) cholesterol, commonly known as "bad" cholesterol, and supports the maintenance of healthy blood pressure. Given the rising global prevalence of heart disease, many individuals are seeking preventive dietary measures, driving the demand for whole grain and high-fiber foods. The health benefits associated with these foods make them an essential part of a heart-healthy diet, aligning with the increasing trend toward preventive healthcare.
As more people are diagnosed with chronic diseases, particularly in aging populations, the demand for functional foods that offer health benefits beyond basic nutrition is surging. Whole grain and high fiber foods not only provide essential nutrients but also offer therapeutic benefits that help in the management of chronic diseases like diabetes and heart disease. This growing health consciousness among consumers, coupled with rising rates of chronic diseases, is significantly influencing the growth of the Global Whole Grain & High Fiber Foods Market, as individuals are looking to improve their diets to manage their health better.
Restraints:
- High production costs and complex manufacturing processes.
- Limited availability of raw materials.
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Stringent regulations on food labeling and marketing- One significant restraint in the Global Whole Grain & High Fiber Foods Market is the stringent regulations on food labeling and marketing. Governments worldwide have imposed strict regulations on how food products, especially those marketed as “whole grain” or “high fiber,” can be labeled to ensure that consumers are accurately informed about the nutritional content and health benefits. These regulations often include specific criteria that products must meet to use such terms, creating challenges for food manufacturers looking to promote their products effectively. Misleading claims or lack of proper certifications can result in hefty fines, product recalls, and damage to brand reputation, discouraging innovation and marketing efforts in this segment.
The complexity of compliance with food labeling regulations further complicates market activities. In many regions, regulations require comprehensive nutritional disclosures, health claims validation, and sometimes even third-party certification to verify that products meet certain standards. For example, in the European Union and the United States, there are strict guidelines on the use of health claims such as "high fiber" or "rich in whole grains," with specific minimum content percentages that need to be adhered to. These legal hurdles not only increase the operational cost for food manufacturers but also slow down the introduction of new products, as they must undergo extensive testing and approval processes before hitting the market.
Diverse regional regulations present another challenge for companies operating in the global whole grain and high fiber foods market. Different countries have unique rules regarding food labeling and marketing, meaning that companies must adapt their products and marketing strategies to meet local regulations. For example, what qualifies as “whole grain” or “high fiber” in one market may differ from another, forcing manufacturers to adjust their formulations or packaging accordingly. This adds a layer of complexity to global market expansion, as companies must navigate multiple regulatory landscapes to avoid legal pitfalls and market their products effectively in various regions.
While these regulations aim to protect consumers and promote public health, they can restrict marketing flexibility for manufacturers and limit consumer awareness. Some innovative products may not be able to highlight their health benefits as effectively if they do not meet the exact requirements for labeling, potentially impacting sales. In a competitive market where consumers are increasingly looking for nutritious food options, the inability to capitalize on the “whole grain” or “high fiber” claims can put manufacturers at a disadvantage. Therefore, while these regulations are important for maintaining product integrity, they also represent a significant barrier to growth in the global whole grain and high fiber foods market.
Opportunities:
- Growth in the demand for gluten-free and allergen-free products.
- Rising popularity of clean-label and organic foods.
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Innovations in food fortification and ingredient development- One of the significant opportunities in the Global Whole Grain & High Fiber Foods Market is the ongoing innovations in food fortification and ingredient development. As consumers become more health-conscious, there is an increasing demand for foods that offer enhanced nutritional benefits. Food fortification, especially with essential vitamins, minerals, and dietary fiber, is a growing trend in the food industry. Innovators are constantly looking for ways to enrich whole grain and high-fiber products with additional nutrients, targeting specific health benefits like improved digestion, heart health, and immune support. This aligns with the growing consumer desire for functional foods that support a healthier lifestyle.
Advancements in ingredient development are enabling the creation of more nutritious, fiber-rich foods without compromising taste or texture. Manufacturers are experimenting with innovative methods to incorporate high-quality fiber from sources like oats, barley, chia seeds, and legumes into everyday food products. As a result, they are developing a wide range of whole grain and high-fiber products such as breakfast cereals, snacks, breads, and beverages, which offer greater health benefits while maintaining an appealing taste profile. This is expanding the market for consumers who are looking for fiber-rich foods that are both nutritious and delicious.
Another significant opportunity lies in the growing demand for plant-based and gluten-free options within the whole grain and high fiber foods market. With more consumers adopting plant-based diets, there is an increasing need for innovative formulations that cater to these dietary preferences while still providing essential nutrients like fiber. As the demand for gluten-free and plant-based products rises, manufacturers are investing in novel plant-based ingredients that enhance the fiber content without compromising product integrity. This shift is leading to the development of a broader range of whole grain and high-fiber products that meet diverse dietary needs, appealing to a larger consumer base.
The increasing emphasis on clean-label products and sustainable sourcing is driving innovation in ingredient development. Consumers are becoming more aware of the ingredients in their food, demanding transparency and natural, minimally processed options. This has encouraged companies to innovate by using organic and responsibly sourced whole grains, fibers, and other functional ingredients. As part of this trend, there is also a focus on reducing the environmental impact of ingredient sourcing, which contributes to the sustainability narrative. These innovations not only align with consumer preferences but also enhance the overall market potential for whole grain and high fiber foods, driving further growth in the sector.
Whole Grain And High Fiber Foods Market Competitive Landscape Analysis
Whole Grain And High Fiber Foods Market is witnessing intensified competition as producers adopt strategies such as collaboration, merger, and partnerships to strengthen product offerings. More than 52% of companies are emphasizing innovation in nutritional formulations, clean-label products, and convenient packaging, fueling consistent growth and reshaping competitiveness across food and beverage industries.
Market Structure and Concentration
The market reflects a moderately fragmented structure, with nearly 55% of share held by leading food manufacturers. Smaller firms focus on niche technological advancements such as gluten-free and fortified formulations. Larger corporations prioritize expansion through acquisitions and targeted strategies, ensuring long-term growth and stronger presence in the health-focused food sector.
Brand and Channel Strategies
Around 58% of companies employ diversified channel strategies including supermarkets, specialty health stores, and e-commerce platforms. Strong brand positioning is reinforced through partnerships with nutritionists, wellness organizations, and retailers. These strategies accelerate growth, expand consumer access, and build trust in whole grain and high fiber food products.
Innovation Drivers and Technological Advancements
More than 56% of participants prioritize innovation in plant-based proteins, organic grain sourcing, and improved processing techniques. Key technological advancements include cold extrusion, enhanced milling, and sustainable packaging. Strong collaboration with research institutions and ingredient suppliers fuels growth, ensuring alignment with evolving consumer dietary preferences.
Regional Momentum and Expansion
Nearly 47% of revenues are generated in developed markets where health-conscious consumer bases are well established. Rapid expansion in emerging economies highlights rising awareness of balanced diets and preventive health. Strategic collaboration and regional partnerships ensure balanced growth, diversifying competitiveness across global food markets.
Future Outlook
Looking forward, more than 54% of stakeholders expect intensified competition driven by strategies emphasizing innovation and advanced technological advancements. Continued expansion into functional foods, supported by mergers and partnerships, will shape the future outlook. Long-term growth will depend on adaptability, sustainability, and nutritional excellence.
Key players in Whole Grain & High Fiber Foods Market include:
- Kellogg Company
- PepsiCo Inc.
- Nestle S.A.
- Hain Celestial Group, Inc.
- Nature's Path Foods Inc.
- The Kraft Heinz Company
- Unilever PLC
- Bob's Red Mill Natural Foods, Inc.
- Mondelez International
- Yamazaki Baking Co. Ltd
- Associated British Foods plc
- Post Holdings Inc.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Product Type
- Market Snapshot, By Flavour
- Market Snapshot, By Source
- Market Snapshot, By Packaging Format
- Market Snapshot, By Region
- Whole Grain & High Fiber Foods Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing consumer awareness of health and wellness.
- Rising demand for plant-based and natural food products.
- Growth in the prevalence of chronic diseases like diabetes and heart disease
- Restraints
- High production costs and complex manufacturing processes.
- Limited availability of raw materials.
- Stringent regulations on food labeling and marketing
- Opportunities
- Growth in the demand for gluten-free and allergen-free products.
- Rising popularity of clean-label and organic foods.
- Innovations in food fortification and ingredient development
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Whole Grain And High Fiber Foods Market, By Product Type, 2021 - 2031 (USD Million)
- Cakes & Pastries
- Bread
- Frozen Products
- Baking Ingredients & Mixes
- Breakfast Cereals
- Whole Grain And High Fiber Foods Market, By Flavour, 2021 - 2031 (USD Million)
- Fruit
- Honey
- Nuts
- Chocolate
- Vanilla
- Whole Grain And High Fiber Foods Market, By Source, 2021 - 2031 (USD Million)
- Maize
- Brown Rice
- Wheat
- Oats
- Barley
- Rye
- Quinoa
- Multi-Grain
- Whole Grain And High Fiber Foods Market, By Packaging Format, 2021 - 2031 (USD Million)
- Bags & Pouches
- Trays & Containers
- Folding Cartons
- Cans
- Whole Grain & High Fiber Foods Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Whole Grain And High Fiber Foods Market, By Product Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Kellogg Company
- PepsiCo Inc.
- Nestle S.A.
- Hain Celestial Group, Inc.
- Nature's Path Foods Inc.
- The Kraft Heinz Company
- Unilever PLC
- Bob's Red Mill Natural Foods, Inc.
- Mondelez International
- Yamazaki Baking Co. Ltd
- Associated British Foods plc
- Post Holdings Inc.
- Company Profiles
- Analyst Views
- Future Outlook of the Market