Wheat Germ Oil for Cosmetics Market

By Product Type;

Organic Wheat Germ Oil and Conventional Wheat Germ Oil

By Application;

Skincare, Haircare, Makeup and Others

By Distribution Channel;

Online Stores, Supermarkets & Hypermarkets, Specialty Stores and Others

By End-User;

Individual Consumers, Professional Salons and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn801508477 Published Date: September, 2025 Updated Date: October, 2025

Wheat Germ Oil For Cosmetics Market Overview

Wheat Germ Oil For Cosmetics Market (USD Million)

Wheat Germ Oil For Cosmetics Market was valued at USD 8,800.24 million in the year 2024. The size of this market is expected to increase to USD 12,168.15 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.7%.


Wheat Germ Oil for Cosmetics Market

*Market size in USD million

CAGR 4.7 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.7 %
Market Size (2024)USD 8,800.24 Million
Market Size (2031)USD 12,168.15 Million
Market ConcentrationHigh
Report Pages318
8,800.24
2024
12,168.15
2031

Major Players

  • CONNOILS
  • Panhandle Milling (PHM Brands company)
  • Gustav Heess
  • JOHN AROMAS
  • NOW Foods
  • Henan Kunhua Biological Technology
  • Provital Group
  • Henry Lamotte Oils
  • General Nutrition Centers
  • Anyang Guanghua
  • GNLD International
  • Hebei Jiafeng Plant Oils
  • Grupo Plimon
  • Agroselprom
  • HOCHDORF Group
  • Viobin
  • Kanta Enterprises
  • ARISTA

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Wheat Germ Oil for Cosmetics Market

Fragmented - Highly competitive market without dominant players


The wheat germ oil for cosmetics market is experiencing consistent growth as beauty-conscious consumers seek natural and nutrient-rich ingredients. Valued for its high vitamin E and antioxidant profile, wheat germ oil is used in creams, moisturizers, and serums, with nearly 55% of natural cosmetic products now featuring it as a key ingredient.

Expanding Use in Anti-Aging Cosmetics
One of the strongest growth drivers is its application in anti-aging skincare. Known to enhance skin texture and reduce the visibility of fine lines, wheat germ oil is included in over 48% of anti-aging product formulations. This reflects the rising preference for oil-based solutions that naturally support youthful and radiant skin.

Enhancing Haircare Products
Haircare brands are increasingly adopting wheat germ oil for its ability to nourish the scalp and strengthen hair strands. Present in more than 42% of shampoos and conditioners that emphasize natural oils, it has become a trusted ingredient in restoring shine and promoting healthy hair. This versatility strengthens its role in holistic beauty solutions.

Advances in Cosmetic Formulation
The introduction of innovative cosmetic blends is boosting the importance of wheat germ oil. Currently, over 38% of new launches highlight synergistic oil combinations where wheat germ oil plays a central role. These advancements are elevating its presence in premium cosmetic offerings designed to meet evolving consumer expectations.

Future Market Potential
The wheat germ oil for cosmetics market is poised for robust expansion, supported by rising consumer awareness of natural beauty products and continued investment in innovative formulations. Its proven effectiveness in both skincare and haircare makes it a cornerstone ingredient driving the shift toward naturally derived cosmetics.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Type
    3. Market Snapshot, By Application
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By End-User
    6. Market Snapshot, By Region
  4. Wheat Germ Oil For Cosmetics Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing demand for natural and organic beauty products
        2. Rising awareness about the benefits of wheat germ oil in skincare
        3. Growing popularity of anti-aging and skin rejuvenation products
      2. Restraints
        1. High cost of wheat germ oil
        2. Availability of alternative oils in the cosmetic industry
        3. Limited awareness in emerging markets
      3. Opportunities
        1. Expansion of product offerings with wheat germ oil in cosmetics
        2. Rising consumer interest in sustainable and eco-friendly ingredients
        3. Growing preference for vegan and cruelty-free beauty products
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Wheat Germ Oil For Cosmetics Market, By Product Type, 2021 - 2031 (USD Million)
      1. Organic Wheat Germ Oil
      2. Conventional Wheat Germ Oil
    2. Wheat Germ Oil For Cosmetics Market, By Type, 2021 - 2031 (USD Million)
      1. Squeezing Method
      2. Extraction Method
    3. Wheat Germ Oil For Cosmetics Market, By Application, 2021 - 2031 (USD Million)
      1. Skincare
      2. Haircare
      3. Makeup
      4. Others
    4. Wheat Germ Oil For Cosmetics Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online Stores
      2. Supermarkets/Hypermarkets
      3. Specialty Stores
      4. Others
    5. Wheat Germ Oil For Cosmetics Market, By End-User, 2021 - 2031 (USD Million)
      1. Individual Consumers
      2. Professional Salons
      3. Others
    6. Wheat Germ Oil For Cosmetics Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. CONNOILS
      2. Panhandle Milling (PHM Brands company)
      3. Gustav Heess
      4. JOHN AROMAS
      5. NOW Foods
      6. Henan Kunhua Biological Technology
      7. Provital Group
      8. Henry Lamotte Oils
      9. General Nutrition Centers
      10. Anyang Guanghua
      11. GNLD International
      12. Hebei Jiafeng Plant Oils
      13. Grupo Plimon
      14. Agroselprom
      15. HOCHDORF Group
      16. Viobin
      17. Kanta Enterprises
      18. ARISTA
  7. Analyst Views
  8. Future Outlook of the Market