Global Water-Based Personal Lubricant Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Mens Water-based Personal Lubricant, Womens Water-based Personal Lubricant, and Unisex Water-based Personal Lubricant.

By Application;

Supermarkets, Drugstores, and Super Centers.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn082700915 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Water-Based Personal Lubricant Market (USD Million), 2021 - 2031

In the year 2024, the Global Water-Based Personal Lubricant Market was valued at USD 1076.08 million. The size of this market is expected to increase to USD 1727.95 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 7.0%.

The global water-based personal lubricant market has experienced significant growth over recent years, driven by increased consumer awareness and demand for products that offer both safety and convenience. Water-based lubricants are favored for their compatibility with a variety of materials, including latex condoms and sex toys, making them a popular choice among consumers. Their ease of use, coupled with a non-greasy texture, enhances their appeal in personal care and intimate wellness.

Key factors contributing to the market's expansion include rising awareness about sexual health and wellness, as well as the growing trend of self-care. Water-based lubricants are often preferred due to their hypoallergenic properties and ease of cleaning, which align with the evolving consumer preferences for products that prioritize skin health and comfort. Additionally, the proliferation of online retail platforms has made these products more accessible to a wider audience, further fueling market growth.

The market is also witnessing innovations in product formulations and packaging, aimed at enhancing user experience. Manufacturers are focusing on developing lubricants with added benefits such as moisturization and enhanced pleasure, catering to diverse consumer needs. Furthermore, there is a growing emphasis on natural and organic ingredients, reflecting the increasing consumer demand for products free from synthetic additives.

Geographically, North America and Europe currently lead the market due to higher consumer spending on personal care products and greater awareness of sexual health. However, emerging markets in Asia-Pacific and Latin America are showing promising growth potential, driven by rising disposable incomes and changing social attitudes towards sexual wellness. As the global market continues to evolve, the water-based personal lubricant sector is expected to expand further, driven by innovations and a growing focus on consumer health and well-being.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Application
    3. Market Snapshot, By Region
  4. Global Water-Based Personal Lubricant Market
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Demand for Safe and Natural Products
        2. Increasing Awareness of Sexual Health
        3. Growing Market of Intimate Products
      2. Restraints
        1. Availability of Alternatives
        2. High Cost of Premium Brands
        3. Regulatory Challenges
      3. Opportunities
        1. Expansion in Emerging Markets
        2. Innovations in Product Formulations
        3. Strategic Partnerships and Collaborations
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Water-Based Personal Lubricant Market, By Type, 2021 - 2031 (USD Million)
      1. Mens Water-based Personal Lubricant
      2. Womens Water-based Personal Lubricant
      3. Unisex Water-based Personal Lubricant
    2. Global Water-Based Personal Lubricant Market, By Application, 2021 - 2031 (USD Million)
      1. Supermarkets
      2. Drugstores
      3. Super Centers
    3. Global Water-Based Personal Lubricant Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. BioFilm
      2. Church & Dwight
      3. Reckitt Benckiser
      4. Topco Sales
  7. Analyst Views
  8. Future Outlook of the Market