Global Vitamins And Mineral Supplement Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Distribution Channel;

Pharmacies & Drug Stores, Supermarkets & Hypermarkets and Online Channels.

By End-User;

Adults, Geriatric, Pregnant Women, Children and Infants.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn102993477 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Vitamins And Mineral Supplement Market (USD Million), 2021 - 2031

In the year 2024, the Global Vitamins And Mineral Supplement Market was valued at USD 23,741.34 million. The size of this market is expected to increase to USD 30,205.62 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 3.5%.

The global market for vitamins and mineral supplements has exhibited steady growth over the past few years and is poised for continued expansion in the coming years. From 2021 to 2031, the market is projected to see significant growth, driven by several factors including increasing consumer awareness regarding preventive healthcare, rising disposable incomes, and growing aging populations worldwide. As people become more health-conscious, there is a growing demand for supplements to bridge nutritional gaps and support overall well-being.

Key trends shaping the market include the preference for natural and organic supplements, the rising popularity of personalized nutrition, and the increasing adoption of e-commerce channels for purchasing supplements. Additionally, the COVID-19 pandemic has heightened awareness about the importance of immunity and wellness, further driving demand for vitamins and mineral supplements. However, regulatory challenges, safety concerns, and competition from functional foods pose potential hurdles for market growth.

To capitalize on the growing demand, manufacturers are focusing on product innovation, expanding their product portfolios, and enhancing distribution networks. Strategic partnerships, mergers, and acquisitions are also prevalent strategies to strengthen market presence and expand into new geographic regions. Overall, with the convergence of health consciousness, technological advancements, and evolving consumer preferences, the global vitamins and mineral supplement market is poised for robust growth in the foreseeable future.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Distribution Channel
    2. Market Snapshot, By End-User
    3. Market Snapshot, By Region
  4. Global Vitamins And Mineral Supplement Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Health Awareness
        2. Aging Population
        3. Lifestyle Changes
      2. Restraints
        1. Regulatory Challenges
        2. Safety Concerns
        3. Competition from Functional Foods
      3. Opportunities
        1. Personalized Nutrition
        2. E-Commerce Growth
        3. Emerging Markets
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Compititive Rivalry
  5. Market Segmentation
    1. Global Vitamins And Mineral Supplement Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Pharmacies & Drug Stores
      2. Supermarkets & Hypermarkets
      3. Online Channels
    2. Global Vitamins And Mineral Supplement Market, By End-User, 2021 - 2031 (USD Million)
      1. Adults
      2. Geriatric
      3. Pregnant Women
      4. Children
      5. Infants
    3. Global Vitamins And Mineral Supplement Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. SALUS Haus
      2. Pfizer
      3. Daiichi Sankyo
      4. AMWAY
      5. Eisai
  7. Analyst Views
  8. Future Outlook of the Market