Virtual Event Market

• In August 2023, Zoom Communication, Inc., the video conferencing platform, launched 'Production Studio' for Zoom events and sessions. This innovative feature aims to empower event professionals to seamlessly create virtual event design elements, ensuring a polished, professional, and captivating event experience.

• In July 2023, Cvent Inc. launched the Cvent Events+ solution at Cvent CONNECT. This new offering provides a continuously available branded event hub designed to promote upcoming webinars and events, as well as showcase video content from past events.

In this report, the Virtual Event Market has been segmented by Event Type, End User, Application, and Geography.

Virtual Event Market, Segmentation by Event Type

The Virtual Event Market has been segmented by Event Type into Internal, External, and Extended.

Internal

Internal virtual events are designed for employees within an organization and include meetings, training, and workshops. They help improve team collaboration, boost productivity, and maintain engagement in remote work setups. These events reduce travel costs while promoting a strong digital culture. Businesses rely on them to ensure operational continuity and knowledge transfer.

External

External events target audiences outside the organization such as customers, partners, or the public. They serve for product launches, marketing campaigns, or conferences. These events allow companies to increase reach and brand visibility across global regions. Enhanced engagement tools like live polls and Q&A sessions elevate user experience.

Extended

Extended events are hybrid models combining both internal and external audiences. They support multi-stakeholder collaboration across departments and ecosystems. These events are commonly used for investor relations, ecosystem summits, and co-branded sessions. The flexibility to include diverse participants adds strategic value to communication.

Virtual Event Market, Segmentation by Deployment Type

The Virtual Event Market has been segmented by Deployment Type into Cloud-Based and On-Premise.

Cloud-Based

Cloud-based deployments offer greater scalability and lower upfront costs, making them ideal for organizations of all sizes. They support real-time access to events and features from any location. Automatic updates and integrations with collaboration platforms enhance flexibility. These solutions are also better suited for global, hybrid, or recurring virtual events.

On-Premise

On-premise deployments are preferred by organizations with strict data privacy and compliance requirements. They allow full control over infrastructure and security configurations. While costlier, these setups support tailored integrations and dedicated performance. Industries like finance and defense commonly use on-premise solutions for sensitive communication.

Virtual Event Market, Segmentation by End User

The Virtual Event Market has been segmented by End User into Educational Institutions, Corporate, Government, and Others.

Educational Institutions

Virtual events are transforming how institutions deliver lectures, workshops, and academic conferences. They enable remote learning, student engagement, and knowledge sharing beyond classrooms. Platforms now offer learning analytics, breakout rooms, and language support. Universities are expanding reach with cost-effective digital campus models.

Corporate

Corporates are the largest end users, using virtual events for meetings, onboarding, product showcases, and stakeholder communications. They prioritize brand experience and scalable interactions with global audiences. Features like analytics dashboards, lead capture, and CRM integration enhance business value. Corporate demand is driving continuous platform innovation.

Government

Governments use virtual events for public outreach, digital governance, and inter-departmental communication. These events promote policy awareness, public feedback, and emergency announcements. Secure platforms with translation and accessibility features are crucial. The digital push post-COVID has accelerated virtual adoption across government bodies.

Others

This includes non-profits, religious groups, healthcare providers, and sports organizations. Virtual events help in fundraising campaigns, online summits, and mission-driven content delivery. Tailored platforms with flexible branding and interactive tools support diverse goals. These users benefit from broader reach and reduced event costs.

Virtual Event Market, Segmentation by Application

The Virtual Event Market has been segmented by Application into Collaboration Software, Social Networking, Web Conferencing & Unified Communications, and Video Conferencing.

Collaboration Software

This includes platforms like Microsoft Teams and Slack that integrate file sharing, chat, and project management. Virtual events leverage these tools for ongoing collaboration and post-event engagement. Real-time editing, access control, and notifications streamline workflows. Their use improves internal communication before, during, and after events.

Social Networking

Virtual events increasingly incorporate social networking for attendee interaction, gamification, and community building. Features like attendee matchmaking, virtual lounges, and personalized feeds enhance engagement. Organizers use these to build year-round communities around content. Integration with LinkedIn or in-app profiles is a growing trend.

Web Conferencing & Unified Communications

This segment covers platforms like Zoom and Webex that offer audio-video communication with chat, polls, and whiteboards. They are the backbone of online events, enabling live sessions, training, and workshops. Unified communications tools combine multiple functionalities under one platform. Scalability and ease of use are major drivers of adoption.

Video Conferencing

Dedicated video conferencing tools provide high-definition streaming, secure hosting, and screen sharing. They are used for boardroom meetings, investor calls, and high-stakes announcements. Innovations in AI-based transcription, gesture tracking, and background control add value. This segment ensures immersive, professional-grade virtual interactions.

Virtual Event Market, Segmentation by Geography

In this report, the Virtual Event Market has been segmented by Geography into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.

Virtual Event Market Share (%), by Geographical Region

North America

North America holds the largest market share at approximately 36.5%. It benefits from early platform adoption, remote workforce culture, and mature enterprise IT ecosystems. The U.S. and Canada lead in hosting large-scale virtual conferences. Regional players invest in immersive technology and advanced analytics to differentiate.

Europe

Europe accounts for nearly 24.1% of the market, supported by multilingual audiences, GDPR-compliant platforms, and enterprise digitization. Countries like Germany, UK, and France are major adopters. There’s rising interest in sustainable virtual alternatives to in-person events. European providers are focusing on security and hybrid-event excellence.

Asia Pacific

Asia Pacific contributes around 27.8% to the market due to high internet penetration and mobile-first user behavior. Countries like China, India, Japan, and South Korea drive demand across education, healthcare, and enterprise verticals. Event platforms offering language localization and bandwidth adaptability thrive in this diverse region.

Middle East & Africa

This region holds a market share of approximately 6.0%. The UAE and South Africa are investing in smart government platforms and education outreach. Hybrid events tied to tourism and exhibitions are gaining popularity. Connectivity issues still limit adoption in rural areas, but urban digitization is accelerating demand.

Latin America

Latin America represents about 5.6% of the market, with Mexico, Brazil, and Argentina leading usage. Local event organizers are embracing virtual platforms for festivals, training, and cross-border collaboration. Integration with payment systems and social platforms is key to user engagement in the region.