Global Viral Gastroenteritis Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Rotavirus and Norovirus

By Drugs;

Antacids, Antibiotics, and Laxatives Anti Mobility Agents

By Indication;

Watery Diarrhea, Vomiting, Abdominal Cramps And Pain, and Others

By End User;

Hospital, Clinics, Pharmaceutical Companies, Diagnostic Centers, Ambulatory Care Centers and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn684427477 Published Date: May, 2025 Updated Date: June, 2025

Viral Gastroenteritis Market Overview

Viral Gastroenteritis Market (USD Million)

Viral Gastroenteritis Market was valued at USD 6,732.39 million in the year 2024. The size of this market is expected to increase to USD 8,870.11 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.


Global Viral Gastroenteritis Market Growth, Share, Size, Trends and Forecast

*Market size in USD million

CAGR 4.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.0 %
Market Size (2024)USD 6,732.39 Million
Market Size (2031)USD 8,870.11 Million
Market ConcentrationHigh
Report Pages383
6,732.39
2024
8,870.11
2031

Major Players

  • Valeant Pharmaceuticals
  • Janssen Biotech Inc.
  • Takeda Pharmaceutical
  • Abbott
  • Bayer AG

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Global Viral Gastroenteritis Market

Fragmented - Highly competitive market without dominant players


The viral gastroenteritis market continues to grow due to the persistent spread of gastrointestinal infections, particularly those linked to norovirus and rotavirus. These viruses account for over 60% of acute diarrheal cases, reflecting their widespread impact. The increased transmission through contaminated food and water sources is driving the demand for timely and effective clinical interventions.

Improved Efficiency of Modern Diagnostic Tools
Technological improvements in diagnostic systems have enhanced the early detection of viral gastroenteritis. Molecular and antigen-based platforms are now used in over 55% of gastrointestinal infection diagnoses, providing faster and more accurate results. These advancements are helping clinicians implement treatment regimens promptly, leading to better patient outcomes and reduced hospitalization rates.

Focus on At-Risk Demographics
Older adults are disproportionately affected by viral gastroenteritis, pushing healthcare systems to adopt tailored treatment approaches. Statistics show that around 45% of diagnosed cases involve patients from pediatric and geriatric age groups. This trend has led to the creation of specialized care models emphasizing early intervention and improved infection management strategies.

Emphasis on Preventive Healthcare Practices
Rising awareness about infection control, vaccination, and hygiene is shaping consumer behavior and public health strategies. A growing percentage of individuals, estimated at nearly 50%, in vulnerable areas are participating in preventive screening programs. This shift toward proactive health management is supporting the overall development of the viral gastroenteritis treatment and diagnostic ecosystem.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Drugs
    3. Market Snapshot, By Indication
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
  4. Viral Gastroenteritis Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. High global burden of viral diarrhea
        2. Increasing pediatric and geriatric vulnerability
        3. Rising demand for effective oral rehydration
        4. Improved diagnostic capabilities and surveillance
      2. Restraints
        1. Limited access to healthcare in rural areas
        2. Lack of specific antiviral treatments
        3. Poor sanitation in developing countries
        4. Short shelf life of oral formulationss
      3. Opportunities
        1. Vaccine development for norovirus and rotavirus
        2. Integration of rapid testing in clinics
        3. Expansion of global sanitation initiatives
        4. Growth in probiotic and nutritional therapies
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Viral Gastroenteritis Market, By Type, 2021 - 2031 (USD Million)
      1. Rotavirus
      2. Norovirus
    2. Viral Gastroenteritis Market, By Drugs, 2021 - 2031 (USD Million)
      1. Antacids
      2. Antibiotics
      3. Laxatives Anti Mobility Agents
    3. Viral Gastroenteritis Market, By Indication, 2021 - 2031 (USD Million)
      1. Watery Diarrhea
      2. Vomiting
      3. Abdominal Cramps And Pain
      4. Others
    4. Viral Gastroenteritis Market, By End User, 2021 - 2031 (USD Million)
      1. Hospital
      2. Clinics
      3. Pharmaceutical Companies
      4. Diagnostic Centers
      5. Ambulatory Care Centers
      6. Others
    5. Viral Gastroenteritis Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Pfizer Inc.
      2. GlaxoSmithKline plc
      3. Sanofi
      4. Novartis AG
      5. Abbott Laboratories
      6. Takeda Pharmaceutical Company Limited
      7. Bayer AG
      8. AstraZeneca
      9. Valeant Pharmaceuticals International Inc.
      10. Janssen Global Services, LLC
  7. Analyst Views
  8. Future Outlook of the Market