• In 2024, Poly launched a new range of managed video collaboration solutions optimized for hybrid work environments, focusing on easy deployment and round-the-clock support.

• In 2023, Cisco introduced advanced managed video services with AI-based analytics to improve enterprise security and monitor user experience, ensuring reliable and secure video communications.

In this report, the Video Managed Services Market has been segmented by Type, Enterprise Size, Applications and Geography.

Video Managed Services Market, Segmentation by Type

The Video Managed Services Market has been segmented by Type into Software and Hardware.

Software
The software segment leads the Video Managed Services Market with a significant 62% share, driven by the rising demand for cloud-based video platforms, AI-driven analytics, and real-time video processing. Organizations are increasingly shifting to software solutions due to their flexibility, easy integration, and cost-efficiency, making them ideal for managing complex video networks across industries such as media, education, and corporate communications.

Hardware
Holding a robust 38% share, the hardware segment comprises essential physical components like video encoders, high-resolution cameras, and data storage devices. The surge in demand for HD and UHD content is pushing organizations to invest in advanced video infrastructure. Hardware remains vital for ensuring high-quality video capture, efficient transmission, and reliable storage across diverse application areas.

Video Managed Services Market, Segmentation by Enterprise Size

The Video Managed Services Market has been segmented by Enterprise Size into Large Enterprise and Small & Medium Enterprise.

Large Enterprise
The large enterprise segment dominates the Video Managed Services Market with a commanding 68% share, primarily due to their expansive video infrastructure and higher IT budgets. These enterprises seek end-to-end managed solutions that ensure security, scalability, and high-performance video delivery. Their strategic investments in advanced video technologies drive consistent market growth.

Small & Medium Enterprise
Accounting for 32% of the market, the small & medium enterprise (SME) segment is witnessing rapid growth, fueled by increased digital transformation efforts and the adoption of cost-effective video solutions. SMEs are leveraging cloud-based platforms, remote collaboration tools, and flexible managed services to enhance communication and operational efficiency across sectors.

Video Managed Services Market, Segmentation by Applications

The Video Managed Services Market has been segmented by Applications into Business to Business and Business to Consumer.

Business to Business
The business to business (B2B) segment leads the Video Managed Services Market with a strong 64% share, primarily driven by the increasing need for enterprise video communication, virtual conferencing, and remote collaboration tools. Large organizations are investing in secure and scalable video platforms to boost operational efficiency, employee training, and external stakeholder engagement.

Business to Consumer
Capturing 36% of the market, the business to consumer (B2C) segment is rapidly expanding due to the surge in on-demand streaming, live broadcasts, and interactive video content. Industries like entertainment, e-learning, and e-commerce are leveraging video managed services to deliver seamless, high-quality user experiences across digital platforms.

Video Managed Services Market, Segmentation by Geography

In this report, the Video Managed Services Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Video Managed Services Market Share (%), by Geographical Region

North America
North America leads the Video Managed Services Market with an impressive 38% share, thanks to its robust digital infrastructure, widespread use of enterprise video technologies, and early adoption of cloud-based platforms. Industries such as media, education, and healthcare are heavily investing in scalable video solutions to improve engagement and communication.

Europe
Holding a solid 24% share, Europe continues to expand its video managed services footprint through increasing use in e-learning, corporate training, and customer engagement. Regulatory frameworks emphasizing data privacy and the need for secure video delivery are further fueling demand in this region.

Asia Pacific
With a growing 22% share, the Asia Pacific region is a hotspot for expansion, driven by increasing internet penetration, mobile-first economies, and aggressive digital transformation efforts. Major markets such as China, India, and Japan are driving the demand for video services across sectors.

Middle East and Africa
Representing 9% of the global market, the Middle East and Africa region is witnessing steady growth due to rising IT infrastructure investments, government-led digitization initiatives, and the expansion of remote education platforms. This region shows strong potential for future adoption.

Latin America
Latin America accounts for 7% of the market, driven by increasing consumption of digital content, broadband access, and use of video services in education, media, and retail sectors. The growing demand for cost-effective streaming solutions contributes to regional growth.

This report provides an in depth analysis of various factors that impact the dynamics of Video Managed Services Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Shift to outsourced video operations
• Rising demand for scalable streaming

• Video content growth in enterprises - The growing use of video content across enterprise operations is fueling demand for video managed services. Companies are increasingly integrating video into their daily functions, using it for employee training, customer engagement, product demonstrations, and virtual collaboration. As video becomes essential to modern communication strategies, businesses seek reliable and scalable services to manage content delivery and performance.

  Not all enterprises have the in-house resources or expertise to handle the technical aspects of video production and distribution. Managed service providers offer comprehensive solutions that include video creation, hosting, encoding, live streaming, and analytics. These services help organizations deliver high-quality content efficiently without significant infrastructure investment.

  The rise of remote and hybrid work models has further accelerated the use of video for internal communication, virtual meetings, and team alignment. Managed services allow companies to scale video usage on demand while ensuring reliability, security, and user-friendly interfaces across devices and locations.

  As enterprise video strategies become more complex and widespread, the need for professional, cloud-enabled video support continues to grow. Video managed services are emerging as an essential part of enterprise digital transformation and communication strategies.

Restraints

• Limited service customization options
• Dependence on third-party vendors

• Security challenges with content delivery - One of the primary restraints in the adoption of video managed services is the presence of security concerns related to content delivery. As enterprises increase their video usage, the risk of unauthorized access, piracy, and data breaches also grows. Ensuring the security and integrity of corporate video content becomes a major priority, especially for sectors handling confidential information.

  Companies often hesitate to outsource video operations due to concerns over data exposure and regulatory compliance. Streaming content across networks, devices, and international boundaries introduces multiple vulnerabilities, including interception, duplication, and misuse. These risks are especially relevant in industries such as finance, legal services, and healthcare.

  Despite encryption and secure access protocols, evolving cyber threats continue to challenge managed service providers. APIs, cloud storage systems, and user accounts can be targeted, leading to disruptions and potential data loss if not properly secured.

  To mitigate these risks, providers must implement robust digital rights management (DRM), watermarking, and multi-layer authentication. Until strong, industry-specific safeguards become universal, security concerns will continue to limit broader adoption of video managed services.

Opportunities

• Managed AR/VR content services
• Enterprise demand for hybrid video setups

• Cloud-native video workflow solutions - The growing shift to cloud-native video workflows presents a strong opportunity for the video managed services market. Enterprises are seeking scalable, on-demand solutions that eliminate the need for extensive on-premise infrastructure. Cloud-native platforms enable rapid video production, editing, transcoding, and content distribution from virtually any location.

  With distributed teams and remote collaboration becoming the norm, cloud-based systems allow organizations to centralize video management while enabling real-time access and collaboration. These workflows support streamlined operations and improve content delivery speed and consistency across regions.

  Cloud-native platforms offer built-in support for automation, artificial intelligence, and adaptive streaming, enhancing the viewer experience while reducing backend complexity. As demand increases for interactive, data-driven video content, providers offering cloud-first solutions gain a competitive edge.

  Enterprises undergoing digital transformation require agile tools that can adapt quickly. Cloud-enabled video managed services fulfill this need by offering flexibility, cost-efficiency, and advanced integration capabilities—positioning them at the forefront of enterprise content strategy innovation.

Key players in Video Managed Services Market include:

• Polycom, Inc.
• Telus Communications
• AVI-SPL Inc
• Dimension Dat
• BT Conferencing, Inc.
• ZTE Enterprise
• Cisco Systems, Inc.
• AT&T Business
• Applied Global Technologies

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis