Global Video Analytics Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In March 2023, Motorola Solutions launched the Avigilon physical security suite, offering global organizations secure, scalable, and flexible solutions for video security and access control. This suite integrates technologies from strategic acquisitions of Avigilon, Openpath, and Ava Security, consolidating them under the modernized Avigilon brand. Featuring advanced analytics, the cloud-native Avigilon Alta and on-premises Avigilon Unity solutions aim to provide an intuitive user experience for enhanced security and operational control.

• In October 2022, IBM introduced version 2.5 of its Intelligent Video Analytics, enhancing cognitive video analysis capabilities. This update allows users to efficiently analyze, categorize, and manage real-time or archived video content from stationary and mobile cameras. The improved analytics enable various industries to uncover valuable insights, detect anomalies, and identify patterns swiftly and accurately.

In this report, the Video Analytics Market has been segmented by Components, Deployment Mode, Application, Type, Verticals and Geography.

Video Analytics Market, Segmentation by Components

The Video Analytics Market has been segmented by Components into Services and Software.

Services

The services segment comprises consulting, deployment, and maintenance support required to implement video analytics solutions effectively. Contributing nearly 38% of the market, this segment is essential for ensuring system optimization and operational continuity. Increasing demand for managed services and custom analytics integration is boosting this segment's growth.

Software

Software holds the largest market share at approximately 62%, driven by advancements in AI-powered video analytics algorithms and real-time surveillance capabilities. The software enables functionalities like facial recognition, object detection, and motion analysis. As demand for automated threat detection rises, the software segment continues to see widespread adoption across industries.

Video Analytics Market, Segmentation by Deployment Mode

The Video Analytics Market has been segmented by Deployment Mode into On-Premises and Cloud.

On-Premises

The on-premises segment accounts for approximately 46% of the video analytics market, preferred by organizations prioritizing data control, low-latency processing, and custom security protocols. It is widely adopted in sectors such as government, banking, and critical infrastructure where local data storage and regulatory compliance are essential.

Cloud

The cloud segment leads the deployment market with a share of nearly 54%, driven by its scalability, cost-effectiveness, and remote accessibility. It supports real-time video processing and integration with AI/ML models, making it ideal for retail, smart cities, and commercial security. The rapid adoption of cloud-first strategies continues to boost this segment's growth.

Video Analytics Market, Segmentation by Type

The Video Analytics Market has been segmented by Type into Edged-Based and Server-Based.

Edge-Based

The edge-based segment holds approximately 44% of the video analytics market, driven by demand for low-latency processing and real-time decision-making at the source of data capture. It enables faster response times and reduces bandwidth dependency, making it ideal for applications in smart cities, transportation, and retail.

Server-Based

The server-based segment leads the market with around 56% share, offering high processing power and support for complex video analytics algorithms. It is favored in large-scale surveillance environments like airports, corporate campuses, and industrial facilities where centralized data processing is required. This model supports integration with advanced storage and analytics platforms.

Video Analytics Market, Segmentation by Application

The Video Analytics Market has been segmented by Application into Incident Detection, Intrusion Management, People/Crowd Counting, Traffic Monitoring, ANPR and Facial Recognition.

Incident Detection

Incident detection accounts for nearly 22% of the video analytics market, driven by the need for real-time surveillance alerts and emergency response coordination. It helps identify unusual activities, accidents, or security breaches across public and private infrastructure. This application is widely adopted in transport hubs and urban monitoring systems.

Intrusion Management

The intrusion management segment represents around 18% of the market and plays a critical role in enhancing perimeter security for critical facilities and commercial spaces. It uses automated alerts and video verification to reduce false positives and enable proactive threat prevention.

People/Crowd Counting

This application holds approximately 16% of the market, gaining popularity in retail, events, and public venues for tracking footfall and occupancy levels. It provides insights for space utilization, marketing strategies, and crowd control planning.

Traffic Monitoring

Traffic monitoring contributes about 14% to the market, enabling real-time analysis of vehicle flow, road congestion, and incident reporting. This application supports smart city planning and improves urban mobility infrastructure by integrating video feeds with analytics platforms.

ANPR (Automatic Number Plate Recognition)

ANPR holds nearly 15% market share, offering automated license plate detection for applications in law enforcement, toll collection, and parking management. It improves operational efficiency by supporting vehicle tracking and access control systems.

Facial Recognition

The facial recognition segment comprises around 15% of the market, with strong adoption in security, retail analytics, and workplace access control. By matching faces in real-time against databases, it enhances identity verification and enables personalized service delivery.

Video Analytics Market, Segmentation by Verticals

The Video Analytics Market has been segmented by Verticals into BFSI, City Surveillance, Critical Infrastructure, Education, Hospitality & Entertainment, Manufacturing, Defense & Border Security, Retail, Traffic Management & Transportation and Logistics.

BFSI

The BFSI sector accounts for nearly 10% of the video analytics market, using technologies like facial recognition and object tracking to enhance branch security, prevent fraudulent activities, and monitor ATM transactions. These tools help maintain compliance and improve customer safety.

City Surveillance

City surveillance holds the largest market share at approximately 24%, driven by smart city initiatives and the need for real-time threat detection. Government agencies deploy video analytics for crime prevention, crowd monitoring, and incident response across urban landscapes.

Critical Infrastructure

This segment contributes around 12% to the market, focusing on securing power plants, water treatment facilities, and transportation hubs. Video analytics enables perimeter monitoring, anomaly detection, and rapid response to unauthorized access.

Education

The education sector holds roughly 6% of the market, leveraging video analytics for campus surveillance, attendance monitoring, and emergency alerting. Institutions are increasingly adopting these solutions to ensure student safety and improve incident accountability.

Hospitality & Entertainment

This vertical makes up about 7% of the market, using video analytics for crowd management, VIP recognition, and queue monitoring. Hotels, casinos, and entertainment venues benefit from enhanced guest experiences and operational efficiency.

Manufacturing

Manufacturing contributes nearly 9%, driven by the use of video analytics for worker safety, production line monitoring, and quality control. These tools help detect equipment malfunctions and ensure compliance with safety standards.

Defense & Border Security

With around 8% market share, this segment applies video analytics for intrusion detection, automated surveillance, and facial identification at borders and military zones. These systems enhance threat recognition and response capabilities.

Retail

Retail holds about 10% of the market, utilizing video analytics for shopper behavior analysis, loss prevention, and queue management. These insights help enhance store performance and create personalized customer experiences.

Traffic Management & Transportation

This vertical comprises approximately 9% of the market and uses analytics for traffic flow optimization, vehicle tracking, and incident detection. It supports smart mobility efforts and enhances public transportation safety.

Logistics

Logistics represents nearly 5% of the video analytics market, focusing on warehouse surveillance, asset tracking, and delivery verification. These solutions improve operational transparency and reduce security risks across supply chains.

Video Analytics Market, Segmentation by Geography

In this report, the Video Analytics Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Video Analytics Market Share (%), by Geographical Region

North America

North America leads the video analytics market with a share of approximately 36%, driven by strong investments in smart surveillance systems and widespread deployment of AI-powered security solutions. The U.S. and Canada are at the forefront due to their early adoption of advanced analytics technologies across government, retail, and transportation sectors.

Europe

Europe holds around 26% of the global market, supported by stringent data protection regulations and growing implementation of smart city initiatives. Countries like the UK, Germany, and France are increasingly investing in video surveillance infrastructure integrated with real-time analytics capabilities.

Asia Pacific

Asia Pacific accounts for approximately 24% of the market and is the fastest-growing region, fueled by expanding urbanization and government-led investments in public safety and transport infrastructure. China, India, and Japan are aggressively adopting AI-enabled video monitoring systems.

Middle East and Africa

The Middle East and Africa region contributes nearly 8%, with countries like the UAE, Saudi Arabia, and South Africa leading efforts in deploying city surveillance networks and critical infrastructure protection. Growth is being driven by increasing demand for smart security solutions in public spaces.

Latin America

Latin America represents about 6% of the video analytics market, with Brazil and Mexico emerging as key adopters of cloud-based video surveillance. The need to improve urban security, combat organized crime, and enhance logistics visibility is fueling regional demand.

This report provides an in depth analysis of various factors that impact the dynamics of Global Video Analytics Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers

• IoT and connected device proliferation
• Increasing demand for security solutions
• Advancements in artificial intelligence technologies

• Growing need for real-time monitoring: The global video analytics market is experiencing robust growth driven by the increasing demand for real-time monitoring and security solutions across various sectors. Video analytics involves the use of advanced algorithms to analyze video data in real-time, providing valuable insights and automated responses. One of the key factors driving this market is the rising need for enhanced security measures in public safety, transportation, retail, and critical infrastructure sectors. These industries are leveraging video analytics to detect anomalies, monitor crowds, and prevent security breaches more effectively than traditional surveillance methods.

  Advancements in artificial intelligence (AI) and machine learning (ML) have significantly enhanced the capabilities of video analytics systems. These technologies enable the identification of specific objects, behaviors, and patterns from video feeds, leading to improved operational efficiency and proactive threat detection. Real-time monitoring capabilities allow organizations to respond swiftly to incidents, reducing response times and minimizing potential risks. As a result, there is a growing adoption of video analytics solutions to not only enhance security but also optimize operations and improve overall situational awareness.

  The integration of video analytics with IoT (Internet of Things) devices and cloud computing further expands its applications and accessibility. This convergence enables seamless data collection, processing, and storage, facilitating scalable and cost-effective solutions for businesses of all sizes. As organizations increasingly prioritize safety, efficiency, and regulatory compliance, the demand for advanced video analytics solutions is expected to continue growing. Market players are focusing on developing more sophisticated analytics tools, including facial recognition, object tracking, and predictive analytics, to meet the evolving needs of diverse industries and enhance overall security and operational intelligence.

Restraints

• Privacy concerns and regulations
• High initial investment costs
• Integration complexities with existing systems

• Limited awareness and skilled workforce: The global video analytics market has shown significant growth driven by advancements in AI and machine learning technologies. However, despite its potential, there are challenges hindering its widespread adoption. One major barrier is limited awareness among potential users about the capabilities and benefits of video analytics solutions. Many organizations, especially smaller ones or those in traditional sectors, may not fully understand how video analytics can enhance security, operational efficiency, and customer insights. This lack of awareness often translates into slower adoption rates and underutilization of available technologies.

  Another critical challenge is the shortage of a skilled workforce capable of implementing and managing video analytics systems effectively. Developing and maintaining such systems requires expertise in data science, computer vision, and AI, which are specialized fields demanding specific technical knowledge. The gap between the demand for skilled professionals and the available talent pool can lead to delays in deployment, increased costs, and suboptimal performance of video analytics solutions. Addressing this skill shortage requires targeted educational programs, training initiatives, and collaborations between academia and industry to nurture a capable workforce capable of leveraging video analytics to its full potential.

  To overcome these challenges, industry players and stakeholders need to focus on education and awareness campaigns that highlight the tangible benefits of video analytics. By showcasing successful case studies and demonstrating real-world applications across various industries, organizations can better understand how these technologies can improve security monitoring, operational efficiency, and customer experience. Simultaneously, efforts to bridge the skills gap through training programs and certifications can empower more professionals to effectively deploy, manage, and innovate with video analytics solutions, thereby accelerating market growth and adoption.

Opportunities

• Adoption of cloud-based analytics solutions
• Rise in smart city initiatives
• Expansion in retail and healthcare sectors

• Emergence of edge analytics capabilities: The global video analytics market has seen significant growth with the emergence of edge analytics capabilities. Video analytics involves the use of advanced algorithms to analyze video content, extracting meaningful insights and actionable intelligence. Traditionally, these analytics were conducted centrally, requiring substantial computing power and bandwidth. However, the shift towards edge analytics has revolutionized this landscape by enabling data processing closer to the source — at the edge of the network where data is generated. This approach reduces latency, bandwidth usage, and dependency on centralized servers, making video analytics faster and more responsive.

  Edge analytics capabilities have empowered various industries, including retail, transportation, healthcare, and security, to harness real-time insights from video data. In retail, for instance, edge analytics can analyze customer behavior patterns, optimize store layouts, and enhance security by detecting suspicious activities instantly. Similarly, in transportation, edge analytics enable predictive maintenance of vehicles and infrastructure based on real-time video feeds, improving operational efficiency and safety measures.

  The integration of artificial intelligence (AI) and machine learning (ML) algorithms within edge devices has further enhanced the capabilities of video analytics. These technologies enable automatic recognition of objects, facial recognition, and anomaly detection with greater accuracy and speed. As edge devices become more powerful and affordable, their adoption in video analytics continues to grow, driving the market's expansion and innovation across various sectors globally. This trend not only improves operational efficiencies but also enhances decision-making processes by providing actionable insights in near real-time.

Key players in Global Video Analytics Market include:

• IBM Corporation
• Cisco Systems, Inc
• Honeywell International Inc
• Axis Communications AB
• Agent Video Intelligence Ltd
• Avigilon Corporation
• PureTech Systems Inc
• Verint Systems Inc
• AllGoVision Technologies Pvt. Ltd
• IntelliVision Technologies Corp

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis