Global Tissue And Hygiene Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Paper Towels, Paper Napkins, Wipes, Toilet Papers, Incontinence Products, and Others.

By Distribution Channel;

Health & Beauty Stores, Chemist/Pharmacies/Drugstores, Supermarkets, Convenient Stores, and E-Retailing.

By End User;

Commercial, Food & Beverages, Industry, Hospital & Healthcare, and Other.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn735723382 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Tissue And Hygiene Market (USD Million), 2021 - 2031

In the year 2024, the Global Tissue And Hygiene Market was valued at USD 262,953.44 million. The size of this market is expected to increase to USD 367,297.06 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.9%.

The global tissue and hygiene market is a multifaceted industry encompassing various products crucial for everyday personal and household hygiene. Consisting of segments such as tissue paper, diapers, feminine hygiene products, and adult incontinence products, this market plays a pivotal role in maintaining public health standards worldwide.

One of the driving factors behind the growth of this market is the increasing awareness of hygiene and sanitation, particularly in developing regions where access to such products has historically been limited. As disposable income levels rise and urbanization accelerates in these areas, the demand for tissue and hygiene products experiences a corresponding uptick. Moreover, changing lifestyles and societal norms, including a greater emphasis on convenience and cleanliness, further fuel market expansion.

In recent years, there has been a notable shift towards sustainable and eco-friendly alternatives within the tissue and hygiene market. Consumers are becoming more conscious of the environmental impact of their purchasing decisions, leading to a growing demand for products made from recycled materials or those that are biodegradable. This trend has prompted manufacturers to innovate and invest in sustainable production methods, thereby reshaping the landscape of the industry.

The COVID-19 pandemic has also significantly influenced the tissue and hygiene market dynamics. The heightened focus on personal hygiene and infection prevention measures has led to a surge in demand for products like tissue paper, hand sanitizers, and disinfectant wipes. This increased demand, coupled with disruptions in supply chains and manufacturing processes, has presented both challenges and opportunities for companies operating in this sector, driving further innovation and adaptation.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By End User
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Region
  4. Global Tissue And Hygiene Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing awareness
        2. Increasing urbanization
        3. Technological advancements
      2. Restraints
        1. Fluctuating raw material prices
        2. Stringent government regulations
        3. Intense competition
      3. Opportunities
        1. Untapped markets
        2. Product diversification
        3. Strategic partnerships
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Tissue And Hygiene Market, By Product Type, 2021 - 2031 (USD Million)
      1. Paper Towels
      2. Paper Napkins
      3. Wipes
      4. Toilet Papers
      5. Incontinence Products
      6. Others
    2. Global Tissue And Hygiene Market, By End User, 2021 - 2031 (USD Million)
      1. Commercial
      2. Food & Beverages
      3. Industry
      4. Hospital & Healthcare
      5. Other
    3. Global Tissue And Hygiene Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Health & Beauty Stores
      2. Chemist/Pharmacies/Drugstores
      3. Supermarkets
      4. Convenient Stores
      5. E-Retailing
    4. Global Tissue And Hygiene Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Procter & Gamble
      2. Kimberly-Clark Corporation
      3. Essity AB
      4. Unicharm Corporation
      5. Georgia-Pacific LLC
      6. SCA Group
      7. Kao Corporation
      8. Hengan International Group Company Limited
      9. Sofidel Group
      10. Metsä Tissue
  7. Analyst Views
  8. Future Outlook of the Market