Global Television Market Growth, Share, Size, Trends and Forecast (2024 - 2030)

This report extensively covers different segments of Global Television Market and provides an in depth analysis (including revenue analysis for both historic and forecast periods) for all the market segments.

The global television market segmentation by technology highlights the increasing demand for high-definition (HD) and ultra-high-definition (UHD) TVs. UHD technology, characterized by its superior picture quality and immersive viewing experience, is anticipated to witness substantial growth during the forecast period. This growth is driven by factors such as declining prices of UHD TVs, advancements in display technology, and the growing availability of UHD content through various streaming platforms. Additionally, the increasing consumer preference for larger screen sizes contributes to the rising adoption of UHD TVs, especially in regions with higher disposable incomes such as North America and Europe. However, HD TVs continue to hold a significant share in the market, particularly in regions where affordability and basic viewing requirements remain primary considerations.

The segmentation by display size reveals shifting consumer preferences towards larger screen sizes, with categories such as 55-64 inches and greater than 65 inches experiencing notable growth. This trend is attributed to the increasing popularity of home entertainment systems and the desire for a more immersive viewing experience, driving consumers to opt for larger displays. Moreover, advancements in display technology, coupled with declining prices of larger-sized TVs, further fuel the demand for these segments. However, mid-sized displays, such as 48-50 inches, continue to appeal to a significant portion of consumers seeking a balance between screen size and affordability, particularly in emerging markets.

Global Television Segment Analysis

In this report, the Global Television Market has been segmented by Technology, Display Size, Type, Distribution Channel and Geography.

Global Television Market, Segmentation by Type

The Global Television Market has been segmented by Type into LCD and OLED.

The segmentation of the global television market by type delineates between LCD (Liquid Crystal Display) and OLED (Organic Light-Emitting Diode) technologies, each with distinct characteristics and consumer appeal. LCD TVs, historically dominant in the market, continue to maintain a significant share owing to their affordability and widespread adoption across various consumer segments. These TVs offer a balance between performance, price, and features, appealing to a broad spectrum of consumers seeking reliable and cost-effective viewing solutions. With advancements in technology, LCD TVs have evolved to offer enhanced picture quality, energy efficiency, and sleek designs, further solidifying their position in the market.

In contrast, OLED TVs represent a premium segment characterized by superior image quality, deeper blacks, wider viewing angles, and thinner form factors. Despite commanding a smaller market share compared to LCDs, OLED TVs continue to gain traction among discerning consumers, particularly those seeking top-tier visual experiences. The OLED segment is propelled by innovations in display technology, driving improvements in contrast ratios, color accuracy, and overall viewing immersion. While OLED TVs typically come at a higher price point, the demand for unparalleled picture quality and aesthetic appeal fuels their growth, particularly in affluent consumer markets where premium features are prioritized.

Global Television Market, Segmentation by Distribution Channel

The Global Television Market has been segmented by Distribution Channel into Multibranded Stores, Supermarket, Brand Stores and Others.

The segmentation by distribution channel in the global television market reveals a diverse landscape of retail avenues catering to consumer preferences and purchasing behaviors. Multibranded stores emerge as a prominent channel for television distribution, offering a wide range of brands and models to consumers seeking variety and competitive pricing. These stores often serve as go-to destinations for shoppers looking to compare features and prices across different brands, providing a comprehensive shopping experience that caters to various budget ranges and technological preferences.

With the increasing demand for high-definition and ultra-high-definition televisions, multibranded stores are expected to play a crucial role in driving sales growth, leveraging their extensive product offerings to meet diverse consumer needs and preferences.Supermarkets represent another significant distribution channel shaping the global television market landscape, particularly for consumers seeking convenience and accessibility in their purchasing journey.

With their widespread presence and high foot traffic, supermarkets serve as convenient destinations for consumers to browse and purchase televisions while shopping for other household essentials. This distribution channel appeals to a broad demographic range, including casual shoppers and those seeking value-oriented purchases, offering a curated selection of televisions alongside groceries and everyday items. As supermarkets continue to expand their electronics sections and enhance their product offerings, they are poised to contribute substantially to the overall growth and accessibility of the television market, catering to diverse consumer segments across various regions.

Global Television Market, Segmentation by Geography

In this report, the Global Television Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

The segmentation of the global television market by geography delineates distinctive regional trends and dynamics that influence the industry's growth trajectory. North America, as a mature market for television technology, is poised to witness steady growth across various segments. With a tech-savvy consumer base and high disposable incomes, North America is expected to embrace advancements in television technology, particularly the transition towards UHD displays.

The region's penchant for larger screen sizes, coupled with the popularity of premium OLED TVs, is likely to fuel demand in the greater than 65 inches display segment. The presence of diverse distribution channels, including multibranded stores and brand stores, further facilitates market penetration, ensuring broad accessibility and visibility of television products across the region.In contrast, the Asia Pacific region emerges as a dynamic and rapidly evolving landscape for the television market.

With a burgeoning middle class and increasing urbanization, Asia Pacific presents significant growth opportunities across all segments. The region's diverse consumer preferences drive demand for a wide range of television technologies, from affordable LCD displays to premium OLED models. Moreover, the proliferation of e-commerce platforms and the expansion of retail infrastructure contribute to enhanced accessibility and market reach, particularly in densely populated urban centers. As such, Asia Pacific stands as a pivotal region shaping the global television market's trajectory, driven by evolving consumer lifestyles and rapid technological advancements.

This report provides an in depth analysis of various factors that impact the dynamics of Global Television Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers:

• Technological Advancements
• Declining Prices and Affordability
• Shift Towards Larger Screen Sizes
• Smart Home Ecosystem Integration
• Growing Preference for Ultra High-Definition (UHD) and OLED TVs: The global television market is experiencing a notable shift in consumer preferences towards Ultra High-Definition (UHD) and OLED TVs, primarily driven by advancements in display technology and an increasing demand for immersive viewing experiences. Ultra High-Definition TVs offer significantly higher resolution than traditional Full HD TVs, providing viewers with sharper and more detailed images, thereby enhancing the overall visual experience. As consumers seek enhanced picture quality for various entertainment purposes, including gaming, sports, and streaming content, the appeal of UHD TVs continues to grow. Additionally, the declining prices of UHD TVs due to economies of scale and technological advancements have made them more accessible to a broader consumer base, further fueling their adoption globally.
  
  OLED (Organic Light-Emitting Diode) TVs have emerged as a game-changer in the television market, offering unparalleled contrast ratios, vibrant colors, and wider viewing angles compared to conventional LCD and LED TVs. The superior image quality and slim form factor of OLED TVs have garnered significant attention from consumers seeking premium home entertainment solutions. Growing awareness about the benefits of OLED technology, coupled with increasing disposable incomes in key markets, has led to a surge in demand for these high-end TVs. As manufacturers continue to innovate and expand their OLED TV offerings, the segment is poised to capture a larger share of the global television market in the coming years, driven by consumers' growing preference for superior picture quality and immersive viewing experiences.

Restraints:

• Content Licensing Challenges
• Content Distribution Challenges
• Ad-Blocking Technologies
• Competition from Alternate Platforms:The global television market continues to evolve amidst a dynamic landscape marked by a myriad of opportunities, restraints, and competition from alternate platforms. One significant opportunity lies in the integration of advanced technologies such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) into television sets, enhancing user experience and offering personalized content recommendations. Additionally, the growing demand for high-definition (HD) and ultra-high-definition (UHD) televisions presents a lucrative avenue for market players to capitalize on, driven by consumers' increasing preference for immersive viewing experiences. Furthermore, the expansion of smart TV functionalities, including internet connectivity and streaming capabilities, opens doors for innovative content delivery models and interactive services, catering to the evolving preferences of modern audiences.The television market also faces several restraints that could impede its growth trajectory. Economic uncertainties, particularly in emerging markets, may hinder consumer spending on discretionary items like televisions, leading to a slowdown in demand.
  
  The proliferation of alternate content consumption platforms such as streaming services, social media, and online video platforms poses a competitive challenge to traditional television broadcasters and manufacturers. This shift in consumer behavior towards on-demand and personalized content consumption reshapes the competitive landscape, compelling television industry players to adapt their business models and offerings to remain relevant in an increasingly digitalized entertainment ecosystem. Balancing these opportunities and restraints while effectively navigating the competition from alternate platforms will be crucial for stakeholders in the global television market to sustain growth and stay ahead in the evolving media landscape.

Opportunities:

• Emerging Markets Expansion
• Rising Demand for Smart TVs
• Rise of Subscription-Based Streaming Services
• Expanding Content Ecosystem
• Integration of Internet of Things (IoT):The global television market is undergoing a transformative shift with the integration of Internet of Things (IoT) technology, presenting a myriad of opportunities for both consumers and manufacturers. IoT enables televisions to connect seamlessly with other smart devices and internet services, enhancing their functionality and user experience. With IoT integration, televisions can now serve as central hubs within smart homes, allowing users to control various IoT-enabled devices such as lights, thermostats, and security cameras directly from their TV screens. This convergence of entertainment and home automation not only simplifies daily tasks but also offers unparalleled convenience and customization options to users, thereby driving demand for IoT-enabled televisions.
  
  IoT integration in televisions facilitates personalized content recommendations and interactive experiences tailored to individual preferences. By analyzing user behavior and data from connected devices, smart TVs can deliver targeted content recommendations, advertisements, and even provide real-time updates on weather, traffic, and news. This level of customization not only enhances user engagement but also presents new revenue streams for content providers and advertisers. Additionally, IoT-enabled televisions can enable seamless integration with voice assistants, allowing users to control their TV and access content through voice commands, further enhancing the overall user experience. As IoT continues to evolve, its integration with televisions is poised to revolutionize the way consumers interact with their entertainment devices, driving innovation and growth in the global television market.

Key players in Global Television Market include:

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Funai Electric Co. Ltd.
• Hisense International Co. Ltd.
• LG Electronics Inc.
• Panasonic Corp.
• Samsung Electronics Co. Ltd.
• Sharp Corp.
• Skyworth Group Ltd.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis