Sports Utility Vehicles Market

By Vehicle Type;

Small-Sized SUVs, Medium-Sized SUVs and Large-Sized SUVs

By Fuel Type;

Diesel, Petrol, Electric and Others

By Price;

Medium and Premium

By Sales;

Compact and Mid & Full Size

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn333016651 Published Date: August, 2025 Updated Date: September, 2025

Sports Utility Vehicle Market Overview

Sports Utility Vehicle Market (USD Million)

Sports Utility Vehicle Market was valued at USD 498,957.11 million in the year 2024. The size of this market is expected to increase to USD 1,029,399.71 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 10.9%.


Sports Utility Vehicles Market

*Market size in USD million

CAGR 10.9 %


Study Period2025 - 2031
Base Year2024
CAGR (%)10.9 %
Market Size (2024)USD 498,957.11 Million
Market Size (2031)USD 1,029,399.71 Million
Market ConcentrationLow
Report Pages367
498,957.11
2024
1,029,399.71
2031

Major Players

  • Ford Motor Company
  • General Motors Company
  • Toyota Motor Corporation
  • Honda Motor Co., Ltd.
  • Volkswagen AG
  • BMW AG
  • Daimler AG
  • Hyundai Motor Company
  • Nissan Motor Co., Ltd.
  • Fiat Chrysler Automobiles N.V.
  • Suzuki Motor Corporation
  • Tata Motors Limited

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Sports Utility Vehicles Market

Fragmented - Highly competitive market without dominant players


The Sports Utility Vehicle Market is expanding rapidly as consumers increasingly seek vehicles that merge functionality, comfort, and performance. More than 45% of buyers now choose SUVs over conventional passenger cars, underscoring the rising demand for versatile models equipped with advanced features. Lifestyle changes and the focus on safety and technology integration are further accelerating this trend.

Rising Popularity and Consumer Shift
Nearly 50% of new buyers show preference for SUVs due to their premium appeal, spacious interiors, and commanding road presence. Compact and mid-sized SUVs contribute over 40% of sales, reflecting their suitability for diverse driving conditions and modern consumer needs. Their balance of size, efficiency, and style makes them highly attractive to urban and suburban buyers.

Technological Advancements Driving Growth
Advancements in smart vehicle technologies are reshaping the SUV market. Approximately 55% of the latest models now integrate AI-powered driver assistance, eco-friendly engines, and connected infotainment systems. These innovations strengthen the value proposition of SUVs, ensuring higher safety, sustainability, and enhanced driving experiences.

Influence of Lifestyle and Utility Trends
SUVs are increasingly chosen for their ability to support both daily commutes and recreational travel, with 60% of families favoring them for their cargo space, durability, and adaptability. Their multi-functional utility positions them as a preferred choice for consumers seeking a blend of practicality and adventure in one vehicle.

Future Outlook and Market Expansion
The SUV Market is set for continued expansion, with 65% of automotive manufacturers diversifying their portfolios to include more SUVs. Future developments in electrification, hybrid models, and autonomous features will strengthen the market’s trajectory. The segment’s alignment with evolving consumer expectations ensures SUVs will remain dominant in the automotive landscape.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Vehicle Type
    2. Market Snapshot, By Fuel Type
    3. Market Snapshot, By Price
    4. Market Snapshot, By Sales
    5. Market Snapshot, By Region
  4. Sports Utility Vehicle Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Consumer Preference for Versatile and Spacious Vehicles
        2. Growing Demand for Off-Road Capabilities
        3. Expansion of SUV Offerings by Automakers
        4. Increasing Disposable Income in Emerging Markets
        5. Rising Adoption of Electric and Hybrid SUVs
      2. Restraints
        1. Environmental Concerns and Emissions Regulations
        2. Volatility in Fuel Prices
        3. Supply Chain Disruptions
      3. Opportunities
        1. Expansion into Emerging Markets
        2. Development of Advanced Driver-Assistance Systems (ADAS)
        3. Integration of Connected Car Technologies
        4. Launch of Electric SUV Models
        5. Expansion of Luxury and Performance SUV Segments
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Sports Utility Vehicle Market , By Vehicle Type, 2021 - 2031 (USD Million)
      1. Small-Sized SUVs
      2. Medium-Sized SUVs
      3. Large-Sized SUVs
    2. Sports Utility Vehicle Market , By Fuel Type, 2021 - 2031 (USD Million)

      1. Diesel

      2. Petrol

      3. Electric

      4. Others

    3. Sports Utility Vehicle Market , By Price, 2021 - 2031 (USD Million)

      1. Medium

      2. Premium

    4. Sports Utility Vehicle Market , By Sales, 2021 - 2031 (USD Million)
      1. Compact
      2. Mid- & Full Size
    5. Sports Utility Vehicle Market , By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Ford Motor Company
      2. General Motors Company
      3. Toyota Motor Corporation
      4. Honda Motor Co., Ltd.
      5. Volkswagen AG
  7. Analyst Views
  8. Future Outlook of the Market