Soil Wetting Agents Market

By Form;

Liquid and Granular

By Application;

Turf Care and Agriculture

By End Use;

Crop Protection Products, Insecticides, Pesticides, Fungicides and Fertilizers [N (Nitrogen), P (Phosphorous) and K (Potassium)]

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn012183108 Published Date: September, 2025 Updated Date: October, 2025

Soil Wetting Agents Market Overview

Soil Wetting Agents Market (USD Million)

Soil Wetting Agents Market was valued at USD 156.63 million in the year 2024. The size of this market is expected to increase to USD 223.35 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.2%.


Soil Wetting Agents Market

*Market size in USD million

CAGR 5.2 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.2 %
Market Size (2024)USD 156.63 Million
Market Size (2031)USD 223.35 Million
Market ConcentrationMedium
Report Pages321
156.63
2024
223.35
2031

Major Players

  • BASF SE
  • Syngenta AG
  • The Dow Chemical Company
  • Wilbur-Ellis Company LLC
  • Aquatrols Corporation of America
  • Nufarm Limited
  • Precision Laboratories LLC
  • Geoponics Corporation
  • Nuturf Pty Ltd
  • Pennington Seed, Inc.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Soil Wetting Agents Market

Fragmented - Highly competitive market without dominant players


The Soil Wetting Agents Market is gaining momentum as farmers and turf managers seek solutions to improve water penetration and retention in soils. Nearly 45% of agricultural lands face water repellency, creating a strong need for wetting agents that enhance soil productivity. These agents reduce surface tension, ensure uniform water distribution, and optimize soil moisture levels to support healthier plant growth.

Growing Importance in Agriculture
Adoption of soil wetting agents in agriculture is expanding rapidly, with around 40% of farms using them to improve root-zone efficiency and reduce irrigation cycles. By maximizing water-use efficiency, these agents play a crucial role in sustainable farming practices and help farmers achieve higher yields with limited water resources.

Rising Adoption in Turf and Landscaping
The use of soil wetting agents extends beyond agriculture into turf management and landscaping. Nearly 30% of golf courses and sports turfs already rely on these agents to minimize dry spots and enhance turf health. Their ability to improve soil-water interaction ensures consistent greenery and better turf quality, strengthening their adoption in commercial landscaping projects.

Advancements in Soil Conditioning Solutions
Modern formulations of wetting agents have been enhanced with advanced surfactant technologies, improving their efficiency and longevity in soil. Approximately 35% of new soil treatment products introduced in recent years include wetting functionalities, highlighting a strong integration trend. These innovations allow for more sustainable and cost-effective soil management practices across applications.

Growth Prospects and Market Outlook
The Soil Wetting Agents Market demonstrates strong expansion potential, supported by increasing focus on water conservation and efficient soil management. Around 50% of agricultural professionals are expected to expand the use of these agents in coming years. Continuous product innovation and rising awareness about soil health will further drive adoption across diverse agricultural and non-agricultural landscapes.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Form
    2. Market Snapshot, By Application
    3. Market Snapshot, By End Use
    4. Market Snapshot, By Region
  4. Soil Wetting Agents Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Growing awareness of water conservation
        2. Sustainable agricultural practices
        3. Expansion of agriculture into marginal lands
        4. Increasing occurrence
        5. Advancements in agricultural technology
      2. Restraints
        1. Regulatory constraints
        2. Compliance requirements
        3. Limited awareness
        4. Adoption in certain regions
        5. Concerns regarding the environmental impact
      3. Opportunities
        1. Rising demand for soil moisture management solutions
        2. Potential for market expansion in emerging economies
        3. Opportunities for product innovation
        4. Increasing emphasis on precision agriculture
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Soil Wetting Agents Market, By Form, 2021 - 2031 (USD Million)
      1. Liquid
      2. Granular
    2. Soil Wetting Agents Market, By Application, 2021 - 2031 (USD Million)
      1. Turf Care
      2. Agriculture
    3. Soil Wetting Agents Market, By End Use, 2021 - 2031 (USD Million)
      1. Crop Protection Products
      2. Insecticides
      3. Pesticides
      4. Fungicides
      5. Fertilizers
        1. N (Nitrogen)
        2. P (Phosphorous)
        3. K (Potassium)
    4. Soil Wetting Agents Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. BASF SE
      2. Syngenta AG
      3. The Dow Chemical Company
      4. Wilbur-Ellis Company LLC
      5. Aquatrols Corporation of America
      6. Nufarm Limited
      7. Precision Laboratories LLC
      8. Geoponics Corporation
      9. Nuturf Pty Ltd
      10. Pennington Seed, Inc.
  7. Analyst Views
  8. Future Outlook of the Market