Global Single Sign-on Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

• In August 2023, Thoma Bravo and ForgeRock jointly announced the successful finalization of Thoma Bravo's acquisition of ForgeRock, conducted as an all-cash transaction with an approximate total value of USD 2.3 billion.

• In October 2023, Prominent technology companies, Cloud Technology Solutions Group ("CTS") and Appsbroker Ltd ("Appsbroker"), have officially revealed their strategic merger. This merger will establish the most extensive Google Cloud-exclusive digital consulting firm in Europe, uniting the expertise of two Google Premier Partners into a single entity.

The Global Single Sign-On (SSO) market can be segmented based on deployment type, organization size, and end-use industry. In terms of deployment type, the market is divided into on-premises and cloud-based solutions. On-premises SSO solutions are typically favored by large enterprises with significant IT infrastructure and stringent data security requirements. However, cloud-based SSO solutions are gaining traction due to their scalability, cost-effectiveness, and ease of integration with other cloud services. The shift towards remote work and the increasing adoption of Software-as-a-Service (SaaS) applications are further driving the demand for cloud-based SSO solutions.

When considering organization size, the SSO market is segmented into small and medium-sized enterprises (SMEs) and large enterprises. Large enterprises have been the primary adopters of SSO solutions, leveraging them to manage complex IT environments and ensure secure access to numerous applications and systems. However, SMEs are increasingly recognizing the benefits of SSO in enhancing operational efficiency and security. With the availability of affordable and scalable cloud-based SSO solutions, SMEs are expected to contribute significantly to market growth in the coming years.

The end-use industry segmentation includes sectors such as healthcare, banking, financial services, and insurance (BFSI), government, education, IT and telecommunications, retail, and others. The BFSI sector leads in SSO adoption due to the critical need for secure and efficient access management to protect sensitive financial data. Healthcare is another prominent segment, where SSO solutions facilitate quick and secure access to electronic health records and other essential applications. The government and education sectors also show strong demand for SSO solutions to streamline access for employees and students while ensuring compliance with security regulations. Additionally, the IT and telecommunications sector relies on SSO to manage access to various software and platforms efficiently, further driving market growth.

Global Single Sign-on Segment Analysis

In this report, The Global Single Sign-on Market has been segmented by Type, Deployment Mode, Organization Size, and Geography.

Global Single Sign-on Market, Segmentation by Type

The Global Single Sign-on Market has been segmented by Type into Enterprise Single Sign-On, Federated & Web-Based Single Sign-On, and Windows Integrated Single Sign-On.

Enterprise Single Sign-On (ESSO) solutions are designed primarily for use within a single organization, enabling users to authenticate once and gain access to multiple applications and systems within that enterprise. ESSO solutions are typically deployed in large organizations with extensive IT infrastructure and a multitude of applications requiring secure and efficient access. These solutions help in reducing password fatigue, minimizing helpdesk calls related to password issues, and enhancing overall security by ensuring consistent access policies across the enterprise.

Federated & Web-Based Single Sign-On (FSSO/WSSO) solutions facilitate SSO across multiple domains or organizations, making them ideal for businesses that interact with external partners, vendors, or customers through web-based applications. FSSO leverages federated identity management to enable users to access multiple services using a single set of credentials, even if these services are managed by different organizations. This type of SSO is crucial for organizations seeking to streamline user access in complex, multi-organizational environments, such as supply chains or collaborative industry ecosystems, while maintaining strong security and compliance standards. Windows Integrated Single Sign-On (WISSO) utilizes the Windows authentication mechanism, typically through Active Directory, to provide SSO capabilities within Windows-based environments. This type of SSO is commonly used in organizations with a predominantly Microsoft-based IT infrastructure. WISSO allows users to log in once using their Windows credentials and gain seamless access to various applications and resources within the network. It is particularly beneficial for organizations seeking to leverage their existing Windows infrastructure to enhance security and user convenience without implementing additional third-party solutions.

Global Single Sign-on Market, Segmentation by Deployment Mode

The Global Single Sign-on Market has been segmented by Deployment Mode into Cloud Application and On-Premise Gateway.

Cloud Application SSO solutions are increasingly popular due to their flexibility, scalability, and cost-effectiveness. These solutions are hosted on cloud platforms and provide seamless SSO capabilities across various cloud-based applications and services. Organizations adopting cloud-based SSO can benefit from reduced IT overheads, as there is no need for extensive on-premise infrastructure or maintenance. Cloud SSO is particularly advantageous for businesses with remote or distributed workforces, enabling employees to securely access necessary applications from anywhere. Additionally, cloud SSO solutions often come with advanced features such as automated updates, high availability, and integration with other cloud services, enhancing overall efficiency and security. On-Premise Gateway SSO solutions are deployed within an organization's own IT infrastructure, providing a robust and secure method for managing access to internal applications and systems. These solutions are favored by organizations with stringent data security and compliance requirements, as they offer greater control over access management and data protection. On-premise SSO solutions are particularly suitable for large enterprises with significant investments in their IT infrastructure, ensuring that sensitive data remains within the organizational boundaries. Furthermore, these solutions can be customized to meet specific security policies and integration requirements, offering a tailored approach to access management.

Global Single Sign-on Market, Segmentation by Organization Size

The Global Single Sign-on Market has been segmented by Organization Size into Large Enterprises and Small & Medium Enterprises (SMES).

Large Enterprises typically have extensive IT infrastructures, numerous applications, and a large number of users, making SSO solutions crucial for managing access efficiently and securely. These organizations benefit significantly from SSO by reducing the complexity of access management across diverse systems and applications. For large enterprises, SSO enhances productivity by allowing employees to access necessary resources quickly, without the hassle of multiple logins. Additionally, large enterprises often have stringent security and compliance requirements, which SSO solutions help to meet by ensuring consistent application of security policies and reducing the risk of credential-related breaches. Moreover, the scalability of SSO solutions allows these enterprises to manage growth and change effectively, adapting to new applications and increasing user bases seamlessly.

Small and Medium Enterprises (SMEs), on the other hand, often face resource constraints and may not have dedicated IT departments to manage complex access control systems. For SMEs, SSO solutions provide a cost-effective way to enhance security and user convenience without the need for extensive infrastructure investments. By implementing SSO, SMEs can reduce the administrative burden on their staff, minimize password-related issues, and improve overall operational efficiency. Cloud-based SSO solutions are particularly attractive for SMEs due to their lower upfront costs, ease of deployment, and minimal maintenance requirements. This allows SMEs to leverage enterprise-grade security and access management capabilities, helping them to compete more effectively in the market.

Global Single Sign-on Market, Segmentation by Geography

In this report, the Global Single Sign-on Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Global Single Sign-on Market Share (%), by Geographical Region, 2024

North America has traditionally been a dominant market for SSO solutions, driven by a strong presence of technology giants, extensive adoption of cloud services, and stringent data privacy regulations. The region continues to lead in SSO innovation, with a focus on enhancing security features, integrating AI-driven authentication methods, and expanding SSO functionalities across various sectors such as healthcare, finance, and government. The increasing trend towards remote work and digital transformation further fuels the demand for robust SSO solutions in North America.

In Europe, the SSO market benefits from a mature IT infrastructure, supportive regulatory environment (e.g., GDPR), and widespread adoption of digital technologies across industries. European enterprises prioritize SSO solutions that enhance operational efficiency, ensure compliance with data protection laws, and facilitate seamless access to diverse applications. The region also sees significant investment in cybersecurity measures, driving the adoption of advanced SSO technologies to mitigate cyber threats and safeguard sensitive information.

Asia Pacific emerges as a rapidly growing market for SSO solutions, propelled by expanding IT investments, digitalization initiatives, and increasing adoption of cloud computing across countries like China, India, Japan, and Australia. The region's diverse economic landscape and varying regulatory frameworks influence the adoption of SSO, with enterprises prioritizing solutions that offer scalability, cost-effectiveness, and robust security features. Government initiatives promoting digital infrastructure development and cybersecurity bolster market growth in Asia Pacific, particularly in sectors such as healthcare, BFSI, and e-commerce. In the Middle East and Africa (MEA) region, the SSO market shows promising growth prospects driven by digital transformation initiatives, rising internet penetration, and increasing investments in IT infrastructure. Enterprises in MEA countries seek SSO solutions to streamline access management, improve user experience, and enhance data security amid evolving regulatory requirements. The market is characterized by investments in cloud-based technologies and partnerships with global SSO providers to cater to the region's unique business needs and security challenges.Latin America, while a smaller market compared to other regions, presents opportunities for SSO adoption driven by expanding digital initiatives, increasing mobile penetration, and growing awareness of cybersecurity risks. Enterprises in Latin American countries prioritize SSO solutions that integrate seamlessly with existing IT environments, enhance operational efficiency, and ensure compliance with regional data protection regulations. The market's growth is supported by investments in cloud infrastructure, digital transformation projects in sectors like banking and retail, and partnerships between local and international SSO vendors.

This report provides an in depth analysis of various factors that impact the dynamics of Global Single Sign-on Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Enhanced Security
• Improved User Experience
• Regulatory Compliance

• Increased Adoption Of Cloud Services - The rise in cloud services adoption has significantly influenced the global single sign-on (SSO) market. Cloud services offer scalability, flexibility, and cost-effectiveness, making them attractive to businesses of all sizes. As more organizations migrate their applications and data to the cloud, the demand for secure and efficient access management solutions like SSO has grown. SSO solutions simplify the authentication process, allowing users to access multiple cloud-based applications with a single set of credentials. This not only enhances user convenience but also strengthens security by reducing the number of passwords users need to manage and remember. The integration of SSO with cloud services supports seamless collaboration and productivity. Employees can easily switch between various cloud applications without the need for repeated logins, thus improving workflow efficiency. For IT departments, SSO solutions reduce the administrative burden of managing multiple user accounts and credentials, enabling better resource allocation. The centralized control provided by SSO also aids in monitoring and enforcing security policies across different cloud platforms, ensuring compliance with regulatory requirements and safeguarding sensitive data.

  As businesses continue to adopt hybrid and multi-cloud strategies, the role of SSO becomes even more critical. SSO solutions that are compatible with various cloud environments enable organizations to maintain a consistent and secure user experience across all platforms. This capability is particularly beneficial for enterprises operating in diverse and distributed environments. Consequently, the increased adoption of cloud services is a major driver for the expansion of the SSO market, fostering innovation and the development of advanced SSO solutions that cater to the evolving needs of modern businesses.

Restraints

• High Initial Implementation Costs
• Complex Integration Processes
• Limited Awareness

• Security Concerns - Security concerns remain a significant restraint in the adoption of Single Sign-On (SSO) solutions. Despite the advantages of streamlined access and reduced password fatigue, the centralization of authentication mechanisms in SSO systems creates potential vulnerabilities. A single point of failure could potentially grant unauthorized access to multiple applications and systems if compromised. Cyber attackers often target SSO systems to exploit this centralization, making it crucial for organizations to implement robust security measures, such as multi-factor authentication (MFA), to mitigate these risks. The increasing sophistication of cyber threats exacerbates these security concerns. Advanced persistent threats (APTs) and phishing attacks are specifically designed to breach SSO systems by stealing credentials or exploiting software vulnerabilities. This necessitates continuous monitoring, timely patching of security loopholes, and regular security audits to ensure the integrity and security of SSO solutions. Additionally, the reliance on third-party providers for SSO services can introduce further risks if those providers do not adhere to stringent security standards or fail to respond promptly to emerging threats.

  Despite these challenges, addressing security concerns effectively can also present opportunities for innovation and improvement in SSO technologies. Enhancing encryption methods, developing more secure authentication protocols, and incorporating AI-driven threat detection can significantly bolster the security posture of SSO systems. Organizations must prioritize a comprehensive security strategy that includes user education, stringent access controls, and collaboration with trusted SSO providers. By doing so, they can harness the benefits of SSO while mitigating the associated security risks, thus fostering greater confidence and wider adoption of SSO solutions in the market.

Opportunities

• Growing Demand In SMEs
• Expansion In Emerging Markets
• Advancements In AI And Machine Learning

• Rise Of BYOD Policies - The rise of Bring Your Own Device (BYOD) policies in workplaces has had a profound impact on the adoption and evolution of Single Sign-On (SSO) solutions. BYOD allows employees to use their personal devices for work purposes, offering flexibility and productivity benefits. However, managing security and access control becomes increasingly complex as employees access corporate resources from various devices and locations. SSO addresses these challenges by providing a centralized authentication mechanism that enables secure and convenient access to corporate applications and data from personal devices.

  SSO simplifies the user experience by allowing employees to use a single set of credentials across multiple devices and applications, regardless of whether they are accessing resources from their own device or a corporate-issued device. This unified access management not only enhances user convenience but also strengthens security by reducing the risk of unauthorized access and data breaches. IT departments can enforce consistent security policies and monitor user activity more effectively, ensuring compliance with organizational policies and regulatory requirements. As organizations continue to embrace BYOD to improve employee satisfaction and productivity, the demand for robust SSO solutions that support diverse device types and operating systems is expected to grow. This trend presents opportunities for SSO vendors to innovate and develop tailored solutions that meet the unique security and usability requirements of BYOD environments. By effectively addressing the complexities associated with BYOD policies, SSO solutions play a pivotal role in enabling secure and efficient access management in modern workplaces.

Key players in Global Single Sign-on Market include :

• IBM Corporation
• CA Technologies
• Dell Inc
• Oracle Corporation
• Okta
• Onelogin
• Ping Identity Corporation
• Netiq Corporation
• Sailpoint Technologies

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis