• In August 2023, Thoma Bravo and ForgeRock jointly announced the successful finalization of Thoma Bravo's acquisition of ForgeRock, conducted as an all-cash transaction with an approximate total value of USD 2.3 billion.

• In October 2023, Prominent technology companies, Cloud Technology Solutions Group ("CTS") and Appsbroker Ltd ("Appsbroker"), have officially revealed their strategic merger. This merger will establish the most extensive Google Cloud-exclusive digital consulting firm in Europe, uniting the expertise of two Google Premier Partners into a single entity.

In this report, The Single Sign-on Market has been segmented by Type, Deployment Mode, Organization Size, and Geography.

Single Sign-on Market, Segmentation by Type

The Single Sign-on Market has been segmented by Type into Enterprise Single Sign-On, Federated & Web-Based Single Sign-On, and Windows Integrated Single Sign-On

Enterprise Single Sign-On

Enterprise Single Sign-On (ESSO) simplifies user authentication by allowing access to multiple systems using a single set of credentials. It enhances operational efficiency and reduces password fatigue, which leads to fewer helpdesk requests. This segment holds a significant share, contributing to over 40% of the global market due to its high adoption in large organizations with complex IT infrastructure.

Federated & Web-Based Single Sign-On

Federated and Web-Based SSO enables users to log in across multiple domains or organizations with a single authentication, using protocols like SAML and OAuth. This model is gaining momentum among cloud-based service providers and SaaS platforms, contributing to approximately 35% of the market. It offers enhanced scalability and is ideal for collaborative ecosystems.

Windows Integrated Single Sign-On

Windows Integrated SSO leverages Active Directory credentials to offer seamless access to network resources without repetitive logins. It is commonly deployed in enterprise environments relying on Microsoft infrastructure. This segment accounts for nearly 25% of the market share, driven by its compatibility and ease of integration within Windows-based systems.

Single Sign-on Market, Segmentation by Component

The Single Sign-on Market has been segmented by Component into Software and Services

Software

Single Sign-On (SSO) software forms the backbone of authentication systems, providing centralized access management across multiple applications. It automates login processes and enhances security by minimizing credential exposure. This segment dominates the market with over 65% share, driven by increasing deployment across enterprise and cloud environments.

Services

SSO services include implementation, support, consulting, and maintenance that help organizations deploy and manage SSO solutions effectively. The services segment is growing rapidly, accounting for around 35% of the market, as businesses seek expert support to optimize their identity and access management strategies.

Cloud Application

Cloud-based SSO solutions are widely adopted due to their scalability, cost-effectiveness, and ease of integration with SaaS applications. They are particularly favored by small and medium enterprises and businesses undergoing digital transformation. This segment leads the deployment mode category, accounting for nearly 60% of the market share.

On-Premise Gateway

On-premise SSO gateways offer organizations complete control over their authentication infrastructure, making them ideal for industries with strict compliance and data security requirements. Although adoption is slower than cloud, this segment still holds about 40% of the market, driven by large enterprises and government institutions.

Single Sign-on Market, Segmentation by Organization Size

The Single Sign-on Market has been segmented by Organization Size into Large Enterprises and Small & Medium Enterprises (SMES).

Large Enterprises

Large enterprises are key adopters of Single Sign-On solutions due to their need for managing complex IT infrastructures and ensuring secure access control across multiple systems. Their focus on compliance and data protection fuels the demand for scalable authentication frameworks. This segment holds a dominant position with over 65% of the market share.

Small & Medium Enterprises (SMEs)

SMEs are increasingly embracing SSO to improve user experience and reduce IT administration costs. As digital adoption rises, SMEs seek simplified solutions that offer affordability and flexibility. This segment contributes around 35% of the market and is expected to grow steadily with the expansion of cloud-based deployments.

Single Sign-on Market, Segmentation by Geography

In this report, the Single Sign-on Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Single Sign-on Market Share (%), by Geographical Region

North America

North America leads the Single Sign-On market due to the presence of major technology providers, high levels of cybersecurity awareness, and widespread adoption of cloud-based solutions. The region contributes over 35% to the global market share.

Europe

Europe is witnessing steady growth in SSO adoption, driven by data privacy regulations such as GDPR and increased focus on enterprise security. It holds nearly 25% of the overall market share.

Asia Pacific

Asia Pacific is experiencing rapid expansion in the SSO market, fueled by growing digitization, rising cybersecurity threats, and increased investment in cloud infrastructure. The region accounts for approximately 20% of the global market.

Middle East and Africa

Middle East and Africa are gradually adopting SSO solutions due to the rise in government digital initiatives and a growing need for secure enterprise access. This region contributes nearly 10% of the market.

Latin America

Latin America is emerging as a potential market for SSO, driven by increasing awareness around cybersecurity and a shift towards cloud computing in sectors like banking and education. It represents around 10% of the global market share.

This report provides an in depth analysis of various factors that impact the dynamics of Single Sign-on Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Growing demand for seamless user authentication
• Rising enterprise adoption of cloud solutions
• Need for centralized identity and access control

• Increased security concerns across digital platforms - The rising security concerns across digital platforms are significantly propelling the growth of the Single Sign-On (SSO) market. As businesses expand their digital footprint, vulnerabilities in accessing multiple applications increase, prompting the need for centralized authentication mechanisms. SSO solutions reduce the risk of password fatigue and phishing attacks, ensuring a consistent security protocol across systems. Companies are investing in SSO to enhance data protection and access control across enterprise-wide applications.

  Multiple login credentials for different systems increase the likelihood of breaches due to weak or reused passwords. Implementing SSO helps organizations eliminate this risk by providing single-point authentication for authorized users. This aligns with compliance requirements such as GDPR, HIPAA, and SOX, which stress secure access management and user traceability. Enterprises are increasingly prioritizing identity governance through integrated SSO frameworks to combat cyber threats and credential abuse.

  As cloud-based solutions and remote work models continue to grow, organizations face more attack vectors. SSO serves as a reliable front line of defense, allowing secure, seamless access while minimizing login-related vulnerabilities. Furthermore, SSO enhances user convenience, improving productivity without compromising enterprise security standards. The growing sophistication of threats makes SSO integration a crucial component in any cybersecurity strategy.

  With the proliferation of SaaS applications, the need for strong access control mechanisms becomes critical. Enterprises deploying large-scale cloud ecosystems are adopting SSO to reduce administrative burdens, eliminate redundant access protocols, and ensure enterprise-wide security consistency. The convergence of these factors underscores SSO’s role as an essential layer of defense in the evolving digital security landscape.

Restraints

• Integration issues with legacy systems
• Lack of skilled cybersecurity professionals
• Concerns over vendor lock-in risks

• High initial deployment and maintenance cost - The high initial deployment and maintenance cost of SSO solutions remains a notable restraint to market adoption, especially among small and mid-sized enterprises. Implementing SSO requires investment in robust infrastructure, integration services, and continuous upgrades. While the long-term benefits are significant, the upfront costs can deter organizations with limited IT budgets, thereby slowing overall market penetration.

  Organizations must allocate resources not only for deployment but also for ongoing support and monitoring. Costs can escalate when SSO systems need to be integrated with legacy infrastructure or customized for complex enterprise environments. Additionally, any system downtime or authentication failure can disrupt workflows and require costly remediation efforts. These financial and operational risks influence procurement decisions, particularly for risk-averse sectors.

  Licensing models and third-party vendor dependencies also add to total ownership costs. Many providers charge based on the number of users or integrations, leading to escalating expenses for growing businesses. The need for dedicated cybersecurity staff or managed service partners further increases cost burdens. Organizations often find themselves weighing cost-efficiency against potential vulnerabilities in access management.

  Despite market awareness, the perceived complexity and financial commitment hinder widespread SSO adoption. Enterprises looking for secure login alternatives may delay SSO deployment until they are confident in the return on investment. This restraint is particularly visible in cost-sensitive markets where technology upgrades are often deprioritized over core operations.

Opportunities

• Expansion in remote workforce environments
• Integration with biometric authentication tools
• Growth of identity-as-a-service (IDaaS) models

• Rising demand across healthcare and finance industries - The rising demand across healthcare and finance industries presents a significant growth opportunity for the Single Sign-On market. These sectors handle vast amounts of sensitive data, requiring robust access control mechanisms. SSO provides a secure and efficient solution that meets stringent compliance mandates while enhancing user experience for professionals navigating multiple platforms daily. As data privacy becomes increasingly critical, healthcare and finance are rapidly becoming key adopters of advanced SSO systems.

  In healthcare, electronic health records (EHRs), insurance databases, and telemedicine portals demand quick yet secure access for providers and staff. SSO streamlines this process by reducing authentication friction, improving workflow efficiency and data integrity. With growing regulatory oversight such as HIPAA and global equivalents, the sector is embracing solutions that provide auditable, secure login trails.

  Financial institutions face immense pressure to protect customer assets while maintaining seamless digital interactions. SSO enables secure access to investment platforms, payment gateways, and banking portals, all while supporting multi-factor authentication and identity federation. This supports regulatory compliance with PCI-DSS and Basel II frameworks, making SSO an attractive choice for financial data security.

  Both sectors are actively modernizing infrastructure and digitizing operations, further increasing reliance on cloud platforms and mobile devices. The integration of SSO with identity and access management (IAM) suites and behavioral analytics enhances adaptability, supporting real-time decision-making. These ongoing transformations signal sustained investment in SSO technologies tailored to industry-specific needs.

Key players in Single Sign-on Market include :

• IBM Corporation
• CA Technologies
• Dell Inc
• Oracle Corporation
• Okta
• Onelogin
• Ping Identity Corporation
• Netiq Corporation
• Sailpoint Technologies

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis