Shaving Lotions and Cream Market

By Type;

Aftershave and Pre-shave

By Product;

Balm, Lotion, Gel and Splash

By Skin Type;

Sensitive Skin and Normal Skin

By Application;

Hypermarkets/Supermarkets, Drugstores, Online Retails, Independent Retailers & Discounters and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn679299519 Published Date: August, 2025 Updated Date: September, 2025

Shaving Lotions And Creams Market Overview

Shaving Lotions And Creams Market (USD Million)

Shaving Lotions And Creams Market was valued at USD 10,210.44 million in the year 2024. The size of this market is expected to increase to USD 14,951.74 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.6%.


Shaving Lotions and Cream Market

*Market size in USD million

CAGR 5.6 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.6 %
Market Size (2024)USD 10,210.44 Million
Market Size (2031)USD 14,951.74 Million
Market ConcentrationMedium
Report Pages381
10,210.44
2024
14,951.74
2031

Major Players

  • Conair Corporation
  • Havells India Ltd.
  • Koninklijke Philips N.V.
  • Panasonic Holdings Corporation
  • Johnson and Johnson Private Limited
  • ITC Limited
  • Procter & Gamble
  • WAHL
  • Xiaomi
  • Zhejiang

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Shaving Lotions and Cream Market

Fragmented - Highly competitive market without dominant players


The Shaving Lotions and Cream Market has seen steady growth due to the increasing demand for effective and comfortable shaving solutions. Shaving lotions and creams are widely used to improve the shaving experience by providing better lubrication and skin protection. With the rise in personal grooming and men’s self-care routines, this market has gained significant momentum in recent years.

Product Innovation

Recent innovations in shaving lotion formulas, including the addition of moisturizing agents and sensitive-skin friendly ingredients, are gaining traction. These innovations cater to the growing demand for premium grooming products, with more than 40% of consumers choosing products that are formulated to provide added benefits such as hydration and skin nourishment. This trend reflects the growing preference for multi-functional grooming products.

Growing Consumer Demand

The increasing adoption of shaving lotions and creams is primarily driven by their ability to provide a smooth, irritation-free shave. About 60% of consumers now prefer these products over traditional shaving methods. The growing focus on comfort, easy application, and skin protection has made shaving lotions and creams a staple in men’s grooming routines.

Natural and Eco-friendly Products

As sustainability becomes an essential part of consumer purchasing behavior, there is a rising demand for natural and eco-friendly shaving lotions and creams. Approximately 25% of the market is driven by consumers seeking products with organic ingredients and environmentally conscious packaging. Brands are responding by launching lotions and creams that are free from harmful chemicals and use recyclable packaging.

Impact of Premium Products

The shift toward premium shaving products is becoming more pronounced, with many consumers opting for high-end lotions and creams that offer additional features such as anti-aging properties, long-lasting hydration, and luxurious scents. These products make up around 30% of the total market, as consumers are increasingly willing to invest in higher-quality grooming products.

Market Outlook

The Shaving Lotions and Cream Market is poised for continued growth as consumers seek more effective and luxurious products to enhance their grooming experience. The increasing preference for multifunctional products, natural ingredients, and eco-friendly options will continue to shape the future of the market. With continued product innovation, this sector is set to expand further in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Product
    3. Market Snapshot, By Skin Type
    4. Market Snapshot, By Application
    5. Market Snapshot, By Region
  4. Shaving Lotions And Creams Market
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing Emphasis on Personal Grooming
        2. Growing Awareness Regarding Skincare
        3. Demand for Natural and Organic Ingredients
        4. Rising Number of Men Embracing Grooming Rituals
        5. Innovation and Product Diversification
      2. Restraints
        1. Competition from Alternative Hair Removal Methods
        2. Price Sensitivity among Consumers
        3. Regulatory Constraints and Compliance Issues
        4. Limited Penetration in Emerging Markets
        5. Environmental Concerns Regarding Packaging and Ingredients
      3. Opportunities
        1. Expansion into Emerging Markets
        2. Product Innovation and Differentiation
        3. Partnerships and Collaborations with Influencers
        4. Online Retailing and E-commerce Platforms
        5. Catering to Specific Consumer Segments
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Shaving Lotions And Creams Market, By Type, 2021 - 2031 (USD Million)
      1. Aftershave
      2. Pre-shave
    2. Shaving Lotions And Creams Market, By Product, 2021 - 2031 (USD Million)
      1. Balm
      2. Lotion
      3. Gel
      4. Splash
    3. Shaving Lotions And Creams Market, By Skin Type, 2021 - 2031 (USD Million)

      1. Sensitive Skin

      2. Normal Skin

    4. Shaving Lotions And Creams Market, By Application, 2021 - 2031 (USD Million)
      1. Hypermarkets/Supermarkets
      2. Drugstores
      3. Online Retails
      4. Independent Retailers & Discounters
      5. Others
    5. Shaving Lotions And Creams Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Belenux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Conair Corporation
      2. Havells India Ltd.
      3. Koninklijke Philips N.V.
      4. Panasonic Holdings Corporation
      5. Johnson and Johnson Private Limited
      6. ITC Limited
      7. Procter & Gamble
  7. Analyst Views
  8. Future Outlook of the Market