Scooters Market

By Product;

Normal Scooter and Electric Scooter

By Electric Scooter Type;

Conventional Electric Scooter and Swappable Electric Scooter

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn726686913 Published Date: August, 2025 Updated Date: September, 2025

Scooters Market Overview

Scooters Market (USD Million)

Scooters Market was valued at USD 80,436.19 million in the year 2024. The size of this market is expected to increase to USD 121,747.26 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.1%.


Scooters Market

*Market size in USD million

CAGR 6.1 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.1 %
Market Size (2024)USD 80,436.19 Million
Market Size (2031)USD 121,747.26 Million
Market ConcentrationMedium
Report Pages370
80,436.19
2024
121,747.26
2031

Major Players

  • Honda Motor Co., Ltd.
  • Piaggio & C. SpA
  • Yamaha Motor Co., Ltd.
  • Vespa (Piaggio & C. SpA)
  • Suzuki Motor Corporation
  • Hero MotoCorp Ltd.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Scooters Market

Fragmented - Highly competitive market without dominant players


The Scooters Market is witnessing strong growth as consumers prioritize affordable and sustainable mobility options. Adoption has risen by over 40%, with scooters emerging as key solutions for urban commuting, short-distance travel, and eco-friendly transportation.

Key Drivers Accelerating Growth
One of the main drivers is the demand for affordability and convenience. Nearly 35% of commuters prefer scooters for their low maintenance, fuel efficiency, and easy handling, making them practical across diverse consumer groups.

Technological Advancements Supporting Adoption
Technology is transforming the market, with 50% of new launches featuring electric propulsion, advanced batteries, and smart connectivity. These innovations enhance efficiency, support environmental goals, and improve the user experience through digital integration.

Future Prospects and Market Outlook
Looking ahead, the Scooters Market is set to expand significantly. Over 60% of manufacturers are investing in electric designs, R&D, and smart features to meet evolving consumer needs. This trajectory will secure scooters as vital components of future mobility solutions.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Electric Scooter
    3. Market Snapshot, By Region
  4. Scooters Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Urbanization
        2. Rising Fuel Costs
        3. Environmental Awareness
        4. Technological Advancements
        5. Growing Demand for Micromobility Solutions
      2. Restraints
        1. Safety Concerns
        2. Regulatory Challenges
        3. Limited Range and Speed
        4. Infrastructure Limitations
      3. Opportunities
        1. Electric Scooters Market Growth
        2. Expansion into Emerging Markets
        3. Integration of Connectivity Features
        4. Adoption of Sharing Services
        5. Development of Lightweight and Foldable Designs
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Scooters Market, By Product Type, 2021 - 2031 (USD Million)
      1. Normal Scooter
      2. Electric Scooter
    2. Scooters Market, By Electric Scooter, 2021 - 2031 (USD Million)
      1. Conventional Electric Scooter
      2. Swappable Electric Scooter
    3. Scooters Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia/New Zealand
        5. South Korea
        6. ASEAN
        7. Rest of Asia Pacific
      4. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
      5. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
  6. Competitive Landscape
    1. Company Profiles
      1. Honda Motor Co., Ltd.
      2. Piaggio & C. SpA
      3. Yamaha Motor Co., Ltd.
      4. Vespa (Piaggio & C. SpA)
      5. Suzuki Motor Corporation
      6. Hero MotoCorp Ltd.
  7. Analyst Views
  8. Future Outlook of the Market