Rowing Machines Market

By Type;

Air, Water, Magnetic and Hydraulic

By Materials;

Metal and Solid Wood

By Distribution Channel;

Online and Offline

By End User;

Commercial and Residential

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn049123765 Published Date: August, 2025 Updated Date: September, 2025

Rowing Machines Market Overview

Rowing Machines Market (USD Million)

Rowing Machines Market was valued at USD 1,254.13 million in the year 2024. The size of this market is expected to increase to USD 1,836.49 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.6%.


Rowing Machines Market

*Market size in USD million

CAGR 5.6 %


Study Period2025 - 2031
Base Year2024
CAGR (%)5.6 %
Market Size (2024)USD 1,254.13 Million
Market Size (2031)USD 1,836.49 Million
Market ConcentrationMedium
Report Pages371
1,254.13
2024
1,836.49
2031

Major Players

  • Amer Sports Corp
  • Concept2 Inc
  • First Degree Fitness
  • Icon Health & Fitness Inc
  • Johnson Health Tech
  • Nautilus Inc
  • Stamina Products Inc
  • Sunny Distributor Inc.
  • TECHNOGYM Spa
  • WaterRower Inc

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Rowing Machines Market

Fragmented - Highly competitive market without dominant players


The Rowing Machines Market has witnessed strong momentum with fitness enthusiasts increasingly seeking compact, full-body workout equipment. Around 45% of users prefer rowing machines for their ability to engage multiple muscle groups while maintaining low impact on joints. With the rising adoption of home gyms, more than 50% of fitness equipment buyers now consider rowing machines as essential training tools. This shift has positioned the market as one of the fastest-growing categories in the fitness segment.

Technological Advancements Driving Growth
The integration of smart connectivity, performance tracking, and virtual training features has boosted demand significantly. Over 40% of rowing machines now incorporate digital monitors and app-based syncing for personalized workout experiences. Gamification and interactive rowing sessions are enhancing user engagement, while 35% of consumers express preference for connected equipment that allows real-time progress tracking. Such innovations are elevating rowing machines beyond traditional workout gear into advanced fitness solutions.

Commercial Sector Adoption
Fitness centers, rehabilitation clinics, and corporate wellness programs are contributing heavily to market growth. Around 60% of gyms now include rowing machines as standard training equipment due to their adaptability across different fitness levels. Additionally, over 40% of physiotherapists incorporate rowing as part of injury recovery and posture correction programs. This broad adoption in professional environments underscores the versatility and reliability of rowing machines.

Future Outlook and Market Expansion
The rowing machines market is expected to expand further as nearly 50% of consumers show growing interest in hybrid workout routines combining cardio and strength training. Increasing demand for compact, foldable, and connected designs will drive innovation in the sector. Furthermore, more than 35% of buyers prefer eco-friendly and sustainable materials in equipment, highlighting a future trend toward green fitness solutions. These factors collectively indicate a strong growth trajectory for rowing machines.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Body Type
    3. Market Snapshot, By Weight Capacity
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Resistant Level
    6. Market Snapshot, By Color
    7. Market Snapshot, By End User
    8. Market Snapshot, By Region
  4. Rowing Machines Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Home fitness trends

        2. Health and wellness awareness

        3. Convenience of at-home workouts

        4. Full-body workout benefits

      2. Restraints
        1. High cost

        2. Limited space availability

        3. Maintenance requirements

        4. Supply chain disruptions

      3. Opportunities
        1. Corporate wellness programs

        2. E-commerce and online retailing

        3. Customization and personalization options

        4. Personalized and connected fitness solutions

    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Rowing Machines Market, By Type, 2021 - 2031 (USD Million)
      1. Air
      2. Water
      3. Magnetic
      4. Hydraulic
    2. Rowing Machines Market, By Body Type, 2021 - 2031 (USD Million)
      1. Metal
      2. Solid Wood
    3. Rowing Machines Market, By Weight Capacity, 2021 - 2031 (USD Million)
      1. 300 to 499 Pounds
      2. 200 to 249 Pounds
      3. 100 to 199 Pounds
      4. Under 100 Pounds
    4. Rowing Machines Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online
      2. Offline
    5. Rowing Machines Market, By Resistant Level, 2021 - 2031 (USD Million)
      1. Less Than 24
      2. More Than 24
    6. Rowing Machines Market, By Color, 2021 - 2031 (USD Million)
      1. Black
      2. Light Grey
    7. Rowing Machines Market, By End-User, 2021 - 2031 (USD Million)
      1. Commercial
      2. Residential
    8. Rowing Machines Market, By Geography, 2023 - 2033 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Amer Sports Corp
      2. Concept2 Inc
      3. First Degree Fitness
      4. Icon Health & Fitness Inc
      5. Johnson Health Tech
      6. Nautilus Inc
      7. Stamina Products Inc
      8. Sunny Distributor Inc.
      9. TECHNOGYM Spa
      10. WaterRower Inc
  7. Analyst Views
  8. Future Outlook of the Market