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Add to CartRaisins Market
By Category;
Conventional and OrganicBy Packaging Type;
Pouches, Jars & Bottles, Boxes and CansBy Distribution Channel;
Store-Based and Non-Store-BasedBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Raisins Market Overview
Raisins Market (USD Million)
Raisins Market was valued at USD 2,706.77 million in the year 2024. The size of this market is expected to increase to USD 3,834.16 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.1%.
Raisins Market
*Market size in USD million
CAGR 5.1 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.1 % |
| Market Size (2024) | USD 2,706.77 Million |
| Market Size (2031) | USD 3,834.16 Million |
| Market Concentration | Medium |
| Report Pages | 337 |
Major Players
- Sun-Maid Growers of California
- Bergin Fruit and Nut Company
- National Raisin Company
- Dole Food Company
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
- Traina Foods
- Lion Raisins Inc.
- Olam International
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Raisins Market
Fragmented - Highly competitive market without dominant players
The Raisins Market is witnessing strong growth as consumers increasingly opt for nutritious and natural snacking options. Demand has surged by nearly 30%, supported by their wide use in bakery, confectionery, and packaged foods. Their natural sweetness and extended shelf stability make them a preferred choice across households and food manufacturers.
Key Drivers Accelerating Growth
One of the major factors accelerating this market is the rising emphasis on health-conscious eating. Nearly 40% of consumers view raisins as a healthy sugar substitute. The adoption of plant-based diets is also driving their integration into cereals, snack bars, and dairy alternatives, firmly establishing raisins as a core element in the functional food sector.
Technological Advancements and Innovation
Technological innovations in packaging and processing are reshaping product appeal. Roughly 45% of raisins are now offered in advanced packaging formats that preserve freshness and enhance presentation. Furthermore, the introduction of organic and specialty raisins has diversified choices, catering to premium and health-focused consumers.
Future Growth Prospects
Looking forward, growth prospects remain robust with the expanding role of raisins in foodservice and ready-to-eat categories. Around 50% of confectionery and bakery producers incorporate raisins into their formulations. Strategic alliances and product innovations are expected to strengthen supply and reach.
Raisins Market Recent Developments
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In May 2021, Murray River Organic revealed the sale of a farm located in Mildura and a dried vine fruit (DVF) processing facility situated in Mourqoung, New South Wales, for a total of USD 6 million.
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In March 2021, Sun-Maid Growers, based in California, announced its intention to acquire Plum Organics, a prestigious brand specializing in organic snacks for children and infant meals.
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In August 2017, the national sultana company disclosed its investment in several significant renewable technologies aimed at enhancing efficiency and strengthening its market position.
Segment Analysis
The global raisins market is segmented by product into conventional raisins and organic raisins. Conventional raisins hold the largest market share due to their widespread availability and cost-effectiveness. They are commonly used in a variety of applications, including baking, snacks, cereals, and trail mixes, making them a staple in both household and foodservice markets. Organic raisins, however, are gaining traction, driven by the growing consumer demand for healthier, organic, and sustainably produced foods. Organic raisins are free from synthetic chemicals and pesticides, which appeals to health-conscious consumers and those following organic food trends. This shift toward organic is fueled by rising awareness of the benefits of organic farming practices, such as environmental sustainability and non-exposure to harmful substances.
In terms of packaging, the raisins market is segmented into pouches, jars & bottles, boxes, and cans. Pouches are the most popular packaging format, as they are lightweight, cost-effective, and convenient for consumers on the go. They also have the advantage of being resealable, which helps maintain product freshness after opening. Jars and bottles, often associated with premium or specialty products, are also widely used for raisins, particularly for organic or high-end varieties. Boxes are a preferred packaging choice for bulk quantities, such as those used in commercial baking or foodservice, where large volumes of raisins are required. Cans, though less common in comparison, are used primarily for bulk packaging or for longer shelf life in some regions. The growing trend toward eco-friendly packaging is also influencing packaging choices in the raisins market, with companies exploring sustainable materials to reduce their environmental impact.
The distribution channel segmentation includes store-based and non-store-based channels. Store-based channels, particularly supermarkets and hypermarkets, remain the dominant retail format for raisins, given their accessibility and extensive consumer reach. These stores typically offer a wide variety of raisin products, catering to different consumer preferences in terms of packaging size, type (organic or conventional), and brand. Convenience stores and health food stores are also significant players in this segment, especially for organic or specialty raisin products. Non-store-based channels, such as online retail, are witnessing rapid growth due to the increasing preference for e-commerce and home delivery services. Online platforms provide consumers with the convenience of purchasing raisins in bulk or from specialized brands, offering a wider range of products and the ability to compare prices. The segmentation by distribution channels reflects the evolving shopping habits of consumers, with a shift toward greater convenience and the availability of diverse product offerings in both physical and digital retail spaces.
Global Raisins Segment Analysis
In this report, the Global Raisins Market has been segmented by Product, Packaging, Distribution Channel and Geography.
Global Raisins Market, Segmentation by Product
The Global Raisins Market has been segmented by Product into Conventional raisins and Organic raisins.
Conventional raisins refer to raisins that are produced using traditional farming methods, which may involve the use of synthetic fertilizers, pesticides, and herbicides during cultivation. These raisins are typically processed and dried using conventional techniques, such as sun-drying or mechanical dehydration, to remove moisture and preserve their shelf life. Conventional raisins are widely available and consumed across various markets due to their affordability, consistent quality, and widespread production practices.
In contrast, Organic raisins are produced using organic farming practices that prioritize environmental sustainability, biodiversity, and natural resource conservation. Organic raisins are cultivated without the use of synthetic chemicals or genetically modified organisms (GMOs), relying instead on natural fertilizers, biological pest control methods, and sustainable farming techniques. The production process for organic raisins adheres to strict organic certification standards, ensuring compliance with organic farming regulations and the absence of chemical residues in the final product. Organic raisins appeal to consumers seeking healthier and environmentally-friendly food options, driving demand for organic raisins in niche markets and among health-conscious consumers worldwide.
Global Raisins Market, Segmentation by Packaging
The Global Raisins Market has been segmented by Packaging into Pouches, Jars & Bottles, Boxes and Cans.
Pouches are a popular packaging option for raisins, offering flexibility, lightweight design, and ease of use. Raisins packaged in pouches are typically sealed in plastic or foil materials, providing protection against moisture, air, and light exposure. Pouch packaging is convenient for on-the-go consumption, allowing consumers to easily access and reseal the product for freshness.
Jars and bottles are commonly used for packaging raisins, providing airtight and secure storage for the dried fruit. Glass jars and bottles offer visibility, allowing consumers to see the product inside, while also providing a durable and reusable packaging option. Additionally, jars and bottles can be easily labeled and customized for branding purposes, enhancing product visibility and shelf appeal.
Boxes are another popular packaging choice for raisins, offering durability, stackability, and ample space for product branding and labeling. Raisins packaged in boxes are typically sealed in plastic bags or liners to maintain freshness and prevent moisture absorption. Box packaging is commonly used for larger quantities of raisins, such as family-sized or bulk packaging options.
Cans provide a sturdy and protective packaging option for raisins, offering resistance to crushing, punctures, and tampering. Raisins packaged in cans are often sealed with metal lids or peelable seals to ensure product integrity and freshness. Cans are ideal for long-term storage and shelf stability, making them suitable for pantry storage and bulk purchasing.
Global Raisins Market, Segmentation by Distribution Channel
The Global Raisins Market has been segmented by Distribution Channel into Store-Based and Non-Store-Based.
Store-Based distribution channels encompass traditional retail outlets where consumers can physically visit to purchase raisins. These include supermarkets, hypermarkets, convenience stores, specialty food stores, and grocery stores. Store-based channels offer consumers the opportunity to browse a wide selection of raisin products, compare prices, and make purchases in person. They also provide a convenient shopping experience, allowing consumers to inspect the product before buying and enabling immediate consumption.
On the other hand, Non-Store-Based distribution channels refer to methods of purchasing raisins that do not involve physical visits to retail outlets. This includes e-commerce platforms, online retailers, direct sales, and mail-order catalogs. Non-store-based channels offer consumers the convenience of shopping from anywhere at any time, using their computers or mobile devices. They provide access to a broader range of raisin products, including specialty or niche varieties that may not be readily available in local stores. Additionally, non-store-based channels often offer competitive pricing, discounts, and promotional offers, further enhancing their appeal to consumers.
Global Raisins Market, Segmentation by Geography
In this report, the Global Raisins Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Raisins Market Share (%), by Geographical Region, 2023
North America holds a notable share of the global raisins market, with the United States being a major producer and consumer of raisins. California, in particular, is a leading raisin-producing region, accounting for a significant portion of the global supply. The region's favorable climate, advanced agricultural practices, and established infrastructure contribute to its prominence in the global market.
Europe is another significant player in the global raisins market, with countries such as Turkey, Greece, and Spain being major producers and exporters of raisins. These countries benefit from suitable climatic conditions for grape cultivation, as well as a long history of raisin production and trade. Europe also represents a significant consumer market for raisins, with a strong tradition of incorporating dried fruits into various culinary applications.
Asia-Pacific is experiencing growing demand for raisins, driven by factors such as increasing population, rising disposable incomes, and changing dietary preferences. Countries such as India, China, and Iran are emerging as key players in the global raisins market, both in terms of production and consumption. These countries have significant grape-growing regions and are investing in modernizing their production techniques to meet domestic and international demand.
Other regions, including Latin America, the Middle East, and Africa, also contribute to the global raisins market, albeit to a lesser extent. These regions have varying levels of production and consumption, with some countries focusing on meeting domestic demand while others participate in international trade.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Raisins Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Consumer Demand for Healthy and Natural Snack Options
- Growing Awareness about Nutritional Benefits of Raisins
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Expansion of Retail Channels and E-commerce Platforms- The expansion of retail channels and e-commerce platforms has emerged as a significant driver for the Global Raisins Market, offering greater accessibility and convenience to consumers worldwide. Traditional retail outlets such as supermarkets, hypermarkets, and specialty stores continue to play a vital role in the distribution of raisin products, providing a physical presence for consumers to browse and purchase a variety of options.
Moreover, the proliferation of e-commerce platforms has revolutionized the way raisins are bought and sold, enabling consumers to shop online from the comfort of their homes and access a broader range of products from domestic and international suppliers. E-commerce platforms offer benefits such as 24/7 availability, competitive pricing, and doorstep delivery, making them increasingly popular among busy consumers seeking convenience and flexibility in their shopping experience. Furthermore, the expansion of retail channels and e-commerce platforms presents opportunities for raisin producers and manufacturers to reach new customers and expand their market presence.
By partnering with online retailers or establishing their own e-commerce storefronts, raisin suppliers can enhance their visibility, attract a wider audience, and capitalize on the growing trend towards online shopping. Additionally, advancements in logistics and supply chain management have made it easier for companies to fulfill orders efficiently and deliver products to customers in a timely manner, further driving the growth of online sales channels. Overall, the expansion of retail channels and e-commerce platforms is reshaping the distribution landscape of the Global Raisins Market, offering both consumers and suppliers greater convenience, choice, and accessibility in the purchase and sale of raisin products.
Restraints:
- Vulnerability to Climatic Conditions and Weather-Related Risks
- Price Volatility Due to Fluctuations in Supply and Demand
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Quality Control Challenges Across the Supply Chain- Quality control challenges across the supply chain present significant hurdles for the Global Raisins Market, impacting product consistency, consumer satisfaction, and brand reputation. One primary challenge arises during the drying process, where variations in temperature, humidity, and drying techniques can affect the final quality of raisins. Inconsistent drying conditions may lead to uneven moisture content, texture differences, and susceptibility to mold or other contaminants, ultimately compromising product quality.
Additionally, during storage, transportation, and handling, raisins are susceptible to physical damage, contamination, and infestation by pests or microorganisms, further exacerbating quality control concerns. Moreover, ensuring consistent quality standards becomes increasingly complex as raisins traverse the global supply chain, involving multiple stakeholders such as growers, processors, distributors, and retailers across different geographical regions. Variability in agricultural practices, harvesting methods, and post-harvest handling procedures further complicates efforts to maintain uniform quality throughout the supply chain.
Quality control measures, such as regular inspections, testing protocols, and adherence to industry standards, are essential to mitigate these challenges and uphold product integrity. Collaborative efforts between stakeholders, including training programs, information sharing, and technology adoption, can help address quality control challenges and establish robust quality management systems across the entire supply chain. By prioritizing quality assurance and implementing effective control measures, the Global Raisins Market can enhance product consistency, build consumer trust, and sustain long-term competitiveness in the global marketplace.
Opportunities:
- Innovation in Product Development and Packaging to Meet Evolving Consumer Preferences
- Expansion into Emerging Markets with Rising Disposable Incomes
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Strategic Alliances and Partnerships to Enhance Market Presence and Distribution Channels- Strategic alliances and partnerships play a pivotal role in enhancing the market presence and distribution channels of the Global Raisins Market. By forging alliances with key players across the supply chain, including growers, processors, distributors, and retailers, raisin producers can expand their reach into new markets, leverage existing distribution networks, and access additional resources and expertise. Collaborative partnerships enable companies to pool their strengths, share market insights, and capitalize on synergies to achieve mutual growth objectives.
For example, alliances between raisin producers and agricultural cooperatives can facilitate access to a larger pool of raw materials, ensure consistent product quality, and provide greater bargaining power in negotiating contracts with suppliers and buyers. Furthermore, strategic partnerships with retailers, wholesalers, and e-commerce platforms enable raisin producers to enhance their market visibility, strengthen brand positioning, and increase product accessibility to consumers.
By leveraging the distribution channels and marketing capabilities of their partners, raisin producers can expand their product offerings, penetrate new geographical markets, and drive sales growth. Collaborative marketing initiatives, co-branding campaigns, and promotional activities can help raise awareness about raisin products, educate consumers about their nutritional benefits, and stimulate demand. Through strategic alliances and partnerships, the Global Raisins Market can overcome distribution challenges, capitalize on emerging opportunities, and achieve sustainable market expansion.
Raisins Market Competitive Landscape Analysis
Raisins Market is witnessing strong competition, with nearly 58% share led by established producers emphasizing quality, supply chain strategies, and product innovation. Intense rivalry is shaped by growing demand across bakery, confectionery, and snack industries. Strategic partnerships with retailers and global distributors remain vital in ensuring long-term growth and reinforcing competitive positioning.
Market Structure and Concentration
The market reflects a moderately fragmented structure, where about 53% is held by large-scale players with integrated farming and processing strategies. Mid-sized companies capture nearly 31%, focusing on regional expansion and specialized raisin varieties. Smaller producers and cooperatives contribute the rest, driving growth through localized collaboration and niche product innovation.
Brand and Channel Strategies
Almost 46% of distribution is through supermarkets and hypermarkets where brand reputation and packaging differentiation drive consumer preference. Direct exports and e-commerce platforms strengthen strategies for international reach. Long-term partnerships with food processors and continuous collaboration with distributors ensure sustained growth across diverse retail and industrial channels.
Innovation Drivers and Technological Advancements
Close to 50% of sector investments focus on improving drying techniques, enhancing shelf-life, and diversifying product forms. Continuous technological advancements in processing and packaging support quality retention and food safety. Material innovation and R&D collaboration are central to product differentiation, enabling expansion into functional food and nutraceutical segments.
Regional Momentum and Expansion
North America and Europe together account for nearly 61% of consumption, supported by established food industries and health-driven demand. Asia-Pacific contributes about 28%, showing rapid growth through rising disposable incomes and dietary shifts. Regional expansion, agricultural partnerships, and tailored strategies continue to strengthen competitiveness across emerging and developed markets.
Future Outlook
Approximately 66% of market leaders emphasize innovation, branding, and sustainable farming practices as critical for long-term growth. Competitive intensity is expected to rise through mergers, supply chain partnerships, and regional expansion. The future outlook highlights technological advancements, consumer-driven product diversification, and strategic marketing as key factors shaping the raisins market.
Key players in Raisins Market include:
- Fruits of Turkey
- Sun-Maid Growers of California
- Dole Food Company / Dole Packaged Foods LLC
- National Raisin Company
- Mariani Packing Company
- Traina Foods, Inc.
- Lion Raisins Inc.
- Bergin Fruit & Nut Company
- HBS Foods Ltd
- Murray River Organics Ltd
- Geobres Nemean Currants / Geobres
- Olam International
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Market Share Analysis
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Category
- Market Snapshot, By Packaging Type
- Market Snapshot, By Distribution Channel
- Market Snapshot, By Region
- Raisins Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Increasing Consumer Demand for Healthy and Natural Snack Options
- Growing Awareness about Nutritional Benefits of Raisins
- Expansion of Retail Channels and E-commerce Platforms
- Restraints
- Vulnerability to Climatic Conditions and Weather-Related Risks
- Price Volatility Due to Fluctuations in Supply and Demand
- Quality Control Challenges Across the Supply Chain
- Opportunities
- Innovation in Product Development and Packaging to Meet Evolving Consumer Preferences
- Expansion into Emerging Markets with Rising Disposable Incomes
- Strategic Alliances and Partnerships to Enhance Market Presence and Distribution Channels
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Raisins Market, By Category, 2021 - 2031 (USD Million)
- Conventional
- Organic
- Raisins Market, By Packaging Type, 2021 - 2031 (USD Million)
- Pouches
- Jars & Bottles
- Boxes
- Cans
- Raisins Market, By Distribution Channel, 2021 - 2031 (USD Million)
- Store-Based
- Non-Store-Based
- Raisins Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Raisins Market, By Category, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Fruits of Turkey
- Sun-Maid Growers of California
- Dole Food Company / Dole Packaged Foods LLC
- National Raisin Company
- Mariani Packing Company
- Traina Foods, Inc.
- Lion Raisins Inc.
- Bergin Fruit & Nut Company
- HBS Foods Ltd
- Murray River Organics Ltd
- Geobres Nemean Currants / Geobres
- Olam International
- Graceland Fruit
- Paradise Fruits
- Kiantama Oy
- Company Profiles
- Analyst Views
- Future Outlook of the Market