• In November 2022, Amazon Web Services (AWS) introduced new tools for automating business process management on the cloud, targeting SMEs and large enterprises.

• In February 2023, IBM partnered with SAP to enhance public cloud services, integrating SAP's business solutions with IBM Cloud.

In this report, the Public Cloud Business Process Services Market has been segmented by Process Type, Vertical, Enterprise and Geography.

Public Cloud Business Process Services Market, Segmentation by Geography

In this report, the Public Cloud Business Process Services Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

Public Cloud Business Process Services Market Share (%), by Geographical Region

The global public cloud business process services market is segmented by geography into several key regions, each with its unique characteristics and opportunities for growth.

Government
The government sector is a significant contributor to the Public Cloud Business Process Services market, accounting for approximately 15% of the market share. Cloud services enable governments to streamline their operations, improve citizen engagement, and enhance public service delivery. The segment is expected to grow at a rate of 18% annually, driven by increased investments in digital transformation, e-government services, and compliance with data privacy and security regulations.

BFSI
The Banking, Financial Services, and Insurance (BFSI) sector holds around 25% of the market share in the Public Cloud Business Process Services market. Cloud adoption in BFSI helps institutions improve customer experience, enhance security, and reduce operational costs. With a projected growth rate of 20% annually, the demand for cloud solutions in areas such as core banking, payment processing, and insurance claims processing is expected to drive growth in this sector.

Healthcare
Healthcare is a rapidly growing vertical in the Public Cloud Business Process Services market, contributing approximately 10% to the market share. Cloud-based solutions in healthcare support electronic health records (EHR), telemedicine, patient management, and data analytics. The segment is expected to grow at a rate of 19% annually, driven by the increasing need for healthcare organizations to improve patient care, enhance operational efficiency, and comply with regulatory requirements through digital transformation.

Telecommunication
The telecommunication industry contributes around 8% to the market share of Public Cloud Business Process Services. Cloud services in telecom enable companies to streamline customer support, billing, and network management while improving scalability and operational efficiency. With a projected growth rate of 17% annually, the sector is increasingly adopting cloud-based solutions to manage rising customer expectations, data storage, and service innovations.

Media & Entertainment
The media and entertainment industry accounts for about 7% of the market share. Public cloud services help organizations in this sector manage content delivery, digital marketing, and audience engagement while reducing infrastructure costs. With a projected growth rate of 22% annually, the increasing demand for on-demand streaming, content creation, and digital distribution is driving the adoption of cloud solutions in the media and entertainment vertical.

Energy & Utilities
Energy & utilities contribute approximately 5% to the market share in the Public Cloud Business Process Services market. Cloud adoption in this sector helps companies optimize energy production, improve predictive maintenance, and streamline supply chain management. The segment is expected to grow at a rate of 18% annually, driven by the increasing focus on sustainability and the need for real-time data analysis in energy and utility management.

Retail/Wholesale
The retail and wholesale sector holds around 10% of the market share. Public cloud solutions in this vertical enable companies to enhance customer experience, optimize inventory management, and improve supply chain operations. With a projected growth rate of 20% annually, the increasing adoption of e-commerce and omnichannel retail strategies is driving the demand for cloud-based business process services in retail and wholesale.

Manufacturing
Manufacturing contributes approximately 8% to the Public Cloud Business Process Services market share. Cloud services in manufacturing help companies optimize production processes, manage supply chains, and implement predictive maintenance strategies. With a projected growth rate of 18% annually, the demand for cloud-based enterprise resource planning (ERP) and manufacturing execution systems (MES) is driving growth in this sector.

Transportation
The transportation industry makes up about 5% of the market share. Cloud solutions in transportation help businesses manage logistics, track shipments, and improve fleet management. The segment is expected to grow at a rate of 16% annually, driven by the increasing need for real-time tracking, route optimization, and the expansion of e-commerce logistics.

Others
The "Others" category includes industries such as education, agriculture, and construction, contributing approximately 12% to the Public Cloud Business Process Services market share. This segment is expected to grow at a rate of 17% annually as businesses across various sectors continue to adopt cloud-based solutions to enhance operational efficiency and reduce costs in a wide range of business processes.

This report provides an in depth analysis of various factors that impact the dynamics of Public Cloud Business Process Services Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Rising demand for agile business operations
• Rapid digital transformation across industries
• Cost-efficiency of cloud-based outsourcing

• Increasing reliance on cloud-native automation - Increasing demand for cloud-native automation is reshaping business process management, as organizations seek faster, more accurate, and scalable solutions. Companies are now leveraging public cloud business process services integrated with AI-powered decision engines, RPA tools, and workflow automation frameworks to boost operational agility. These services reduce manual workloads, minimize errors, and improve response times across customer support, finance, and logistics.

  The transition to remote work and distributed enterprise operations has made intelligent cloud automation more crucial than ever. Businesses are turning to cloud-native systems for their ability to scale on demand while enabling real-time performance monitoring and predictive process analytics. This shift allows enterprises to remain competitive and adaptive in rapidly evolving markets.

  Adoption is further supported by growing digital transformation initiatives across industries like banking, healthcare, and retail. Cloud-native process platforms now enable organizations to streamline operations while maintaining flexibility and compliance. Customizable solutions and rapid deployment capabilities are reducing reliance on outdated legacy systems.

  As the gap between digital demand and operational capacity narrows, enterprises are choosing cloud services that integrate automation at every level. The push toward efficiency, cost savings, and agile delivery is expected to fuel widespread adoption of cloud-native business process tools in the coming years.

Restraints

• Data security and compliance concerns
• Integration issues with legacy systems
• Vendor lock-in and limited flexibility

• Lack of in-house cloud expertise - A persistent challenge in adopting public cloud business process services is the widespread lack of in-house cloud expertise. While cloud platforms offer advanced tools, many organizations struggle to deploy, manage, or customize them effectively due to limited technical knowledge. This results in slower transitions, higher vendor dependency, and inconsistent process performance.

  Smaller businesses, in particular, face difficulty due to tight budgets and resource constraints. Without a dedicated cloud team, they often encounter issues in system configuration, security protocol management, and workflow optimization. As a result, many potential benefits of cloud-based services remain untapped or misaligned with business goals.

  The rapid evolution of cloud technologies and automation frameworks also makes it difficult for companies to keep pace. Organizations reliant on legacy systems often fail to integrate new tools efficiently, causing delays and creating operational risks. Additionally, the absence of standardized training for cloud platforms further slows organizational progress.

  These gaps, companies must invest in training programs, collaborate with managed service providers, and develop a phased migration strategy. Without these foundational efforts, many businesses will continue to face operational setbacks when attempting to scale cloud-based business processes.

Opportunities

• AI and ML integration in BPO
• Growing adoption by SMEs worldwide
• Expansion of industry-specific cloud services

• Rise in cloud-based BPM platforms - The rising adoption of cloud-based BPM platforms is creating major growth opportunities for the public cloud business process services market. These platforms allow businesses to design, execute, and monitor their workflows digitally, improving process efficiency and operational control. Features like real-time analytics, workflow visualization, and automated decision-making empower organizations to adapt faster and respond to dynamic market conditions.

  Cloud BPM solutions promote cross-functional collaboration by centralizing data and enabling teams to work together on unified platforms. Seamless integration with existing SaaS tools and enterprise applications ensures that businesses gain maximum value from their investments. This leads to enhanced productivity and visibility across departments.

  In addition, companies can customize workflows with minimal effort, utilizing low-code interfaces and AI recommendations to align processes with key performance objectives. The scalability of cloud BPM allows businesses to expand without the typical overhead associated with traditional systems. It also helps improve compliance tracking and audit readiness, critical in heavily regulated industries.

  Vendors are now offering tailored solutions that support end-to-end automation, from lead management to customer service. These innovations highlight a clear shift toward cloud-first process design, opening new avenues for service differentiation and value-added offerings in the public cloud BPM space.

Key players in Public Cloud Business Process Services Market include.

• Accenture PLC
• Cognizant Technology Solutions Corporation
• Microsoft Corp.
• IBM Corporation
• Fujitsu Limited
• Oracle Corp.
• Amazon Web Services Inc
• Salesforce.Com, Inc
• SAP SE
• VMware, Inc.

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis