Global Public and Private Cloud Storage Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Type;
Storage type and Services.By Deployment Model;
Public cloud, Private cloud and Hybrid cloud.By Organization Size;
Large Enterprises and SMEs.By Geography;
North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Public and Private Cloud Storage Market (USD Million), 2021 - 2031
In the year 2024, the Global Public and Private Cloud Storage Market was valued at USD 92636.67 million. The size of this market is expected to increase to USD 405930.46 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 23.5%.
The global public and private cloud storage market is experiencing rapid growth and transformation, driven by the increasing adoption of cloud computing solutions across various industries. Cloud storage offers organizations scalable and flexible storage solutions without the need for large upfront investments in infrastructure. As businesses continue to generate vast amounts of data, the demand for reliable and cost-effective storage solutions has never been higher. Public and private cloud storage solutions cater to different needs and requirements, providing organizations with options to store and manage their data securely in the cloud.
Public cloud storage services are provided by third-party cloud service providers and are accessible over the internet on a pay-as-you-go basis. These services offer scalability, agility, and cost-effectiveness, making them attractive options for organizations of all sizes. Public cloud storage providers such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP) offer a wide range of storage options, including object storage, block storage, and file storage, to meet the diverse needs of businesses. Additionally, public cloud storage solutions often come with built-in features such as data redundancy, encryption, and automated backups, ensuring data security and reliability.
On the other hand, private cloud storage solutions are dedicated to a single organization and are typically hosted either on-premises or in a private cloud environment. Private cloud storage offers greater control, customization, and security compared to public cloud storage, making it ideal for organizations with strict compliance requirements or sensitive data. Private cloud storage solutions can be tailored to meet specific performance, security, and regulatory requirements, providing organizations with more flexibility and peace of mind. With the rise of hybrid cloud and multicloud strategies, many organizations are opting for a combination of public and private cloud storage solutions to leverage the benefits of both deployment models.
Global Public and Private Cloud Storage Market Recent Developments
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In October 2023 – Hitachi Vantara launched Hitachi Virtual Storage Platform One, a hybrid cloud data platform. This platform allows businesses to store their structured and unstructured data, and enables them to run on different applications whether on cloud or on,premises.
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In July 2023 – DigiBoxx launched a novel data storage solution named Megh3 for individuals and enterprises. This solution will provide customers with a quick and easy storage solution at attractive pricing.
Segment Analysis
Global Public and Private Cloud Storage Segement Analysis
In this report, the Global Public and Private Cloud Storage Market has been segmented by Type, Deployment Model, Organization Size, Geography.
Global Public and Private Cloud Storage Market, Segmentation by Type
The Global Public and Private Cloud Storage Market has been segmented by Type into Storage type and Services.
The Global Public and Private Cloud Storage Market has witnessed significant growth, driven by the increasing adoption of cloud storage solutions across various industries. The market segmentation by type into storage type and services provides valuable insights into the diverse offerings within the cloud storage landscape.
In terms of storage type, both public and private cloud storage solutions cater to distinct needs and preferences of organizations. Public cloud storage offers scalable and cost-effective storage solutions hosted by third-party providers, making it ideal for businesses seeking flexibility and agility in managing their data storage requirements. On the other hand, private cloud storage provides dedicated resources and enhanced security, making it suitable for organizations with stringent compliance requirements or sensitive data handling needs.
Moreover, the segmentation by services further delineates the offerings within the global cloud storage market. Cloud storage services encompass a wide range of offerings, including data backup and recovery, data migration, disaster recovery, and storage management services. These services play a crucial role in enabling organizations to effectively utilize cloud storage solutions, optimize resource utilization, and ensure data resilience and availability.
Global Public and Private Cloud Storage Market, Segmentation by Deployment Model
The Global Public and Private Cloud Storage Market has been segmented by Deployment Model into cloud, Private cloud and Hybrid cloud.
The Global Public and Private Cloud Storage Market is experiencing significant growth, driven by the increasing adoption of cloud storage solutions across various industries. One of the key segmentation factors shaping this market is the deployment model, which includes cloud, private cloud, and hybrid cloud options.
Cloud storage refers to the storage of data on remote servers accessed over the internet, providing scalability, flexibility, and cost-effectiveness to businesses of all sizes. Public cloud storage, in particular, offers shared resources hosted by third-party service providers, making it an attractive option for organizations seeking to minimize infrastructure costs and enhance accessibility.
On the other hand, private cloud storage involves dedicated infrastructure and resources maintained exclusively for a single organization. This deployment model offers greater control, security, and customization options, making it ideal for businesses with strict compliance requirements or sensitive data storage needs.
Hybrid cloud storage combines elements of both public and private cloud environments, allowing organizations to leverage the benefits of both models while maintaining flexibility and control over their data. This hybrid approach enables seamless data integration, scalability, and disaster recovery capabilities, making it a popular choice for enterprises with diverse workloads and evolving storage needs.
Global Public and Private Cloud Storage Market, Segmentation by Organization Size
The Global Public and Private Cloud Storage Market has been segmented by Organization Size into Large Enterprises and SMEs.
The Global Public and Private Cloud Storage Market is experiencing significant growth, fueled by the increasing adoption of cloud storage solutions across various industries. One of the key segmentation factors in this market is organization size, which includes both Large Enterprises and SMEs (Small and Medium-sized Enterprises). Large Enterprises typically have extensive data storage requirements and complex IT infrastructures, making them early adopters of cloud storage solutions. These organizations benefit from the scalability, flexibility, and cost-effectiveness of cloud storage, allowing them to efficiently manage and access large volumes of data while minimizing infrastructure costs.
On the other hand, SMEs are increasingly recognizing the advantages of cloud storage solutions in streamlining their data management processes and enhancing operational efficiency. With limited IT resources and budgets, SMEs often face challenges in maintaining on-premises storage infrastructure. Cloud storage offers these organizations an affordable and accessible alternative, enabling them to leverage enterprise-grade storage capabilities without the need for significant upfront investments in hardware and IT personnel. As a result, SMEs are rapidly embracing cloud storage solutions to support their growing data storage needs and drive business growth.
Within the segmentation by organization size, both Large Enterprises and SMEs are driving innovation and growth in the global public and private cloud storage market. Large Enterprises continue to invest in advanced cloud storage technologies to support their digital transformation initiatives and gain a competitive edge in their respective industries. Meanwhile, SMEs are turning to cloud storage as a strategic enabler for scalability, agility, and cost savings, empowering them to compete more effectively in the market and adapt to evolving business requirements.
Global Public and Private Cloud Storage Market, Segmentation by Geography
In this report, the Global Public and Private Cloud Storage Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Public and Private Cloud Storage Market Share (%), by Geographical Region, 2024
In 2023, the global public and private cloud storage market exhibited a diverse distribution of market share across different geographical regions, reflecting varying levels of adoption and investment in cloud storage infrastructure. North America maintained a dominant position in the market share, accounting for a significant portion of the global market. The region's strong position can be attributed to the presence of major cloud service providers, robust technological infrastructure, and high adoption rates among enterprises across various industries. Additionally, favorable government policies and a conducive business environment further fueled the growth of the cloud storage market in North America.
Europe emerged as another key region in the global cloud storage market, capturing a notable market share in 2023. Countries within the European Union (EU) exhibited increasing adoption of cloud storage solutions, driven by initiatives aimed at digital transformation, data sovereignty regulations, and the need for scalable and cost-effective storage options. Moreover, the proliferation of cloud-native startups and growing investments in cloud infrastructure by enterprises contributed to the region's market share growth.
Asia-Pacific witnessed significant growth in its market share of the global public and private cloud storage market in 2023. Rapid digitalization efforts, expanding internet penetration, and the adoption of cloud-first strategies by businesses in countries such as China, India, and Japan fueled the demand for cloud storage solutions. Additionally, the increasing adoption of Software-as-a-Service (SaaS) applications and the rise of hybrid cloud deployments further accelerated the growth of the cloud storage market in the Asia-Pacific region.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Public and Private Cloud Storage Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Increasing Data Generation
- Cost Efficiency
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Scalability and Flexibility : The global landscape of cloud storage, encompassing both public and private sectors, has undergone a remarkable transformation driven by the twin pillars of scalability and flexibility. Public cloud storage services offered by providers like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform have democratized access to vast storage resources on a pay-as-you-go basis. These services enable organizations to scale their storage infrastructure dynamically, allowing them to accommodate fluctuating workloads and unpredictable growth patterns without the need for significant upfront investments in hardware or infrastructure.
Private cloud storage solutions have evolved to offer comparable levels of scalability and flexibility, albeit within the confines of an organization's own data center or infrastructure. By leveraging technologies such as software-defined storage and hyper-converged infrastructure, enterprises can create highly scalable and flexible storage environments that can adapt to changing business requirements rapidly. This agility enables organizations to optimize resource utilization, improve operational efficiency, and respond more effectively to evolving market dynamics and customer demands.
The convergence of public and private cloud storage through hybrid cloud architectures has emerged as a compelling solution for organizations seeking to balance the benefits of both deployment models. Hybrid cloud storage environments enable seamless integration and orchestration of workloads across public and private clouds, allowing organizations to leverage the scalability and cost-effectiveness of public cloud services while retaining control over sensitive data and applications in private cloud environments. This hybrid approach offers unparalleled flexibility, allowing organizations to tailor their storage strategies to meet specific performance, security, and compliance requirements while optimizing costs and maximizing agility.
Restraints:
- Data Security Concerns
- Bandwidth Limitations
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Compliance and Regulatory Challenges : The global landscape of public and private cloud storage is rapidly evolving, presenting both opportunities and challenges for businesses and organizations worldwide. One of the foremost challenges facing cloud storage providers and users alike is navigating the complex landscape of compliance and regulatory requirements. With data privacy laws such as GDPR in Europe, CCPA in California, and similar regulations emerging in other regions, ensuring compliance with these standards is paramount for cloud storage providers to maintain trust and credibility with their customers. For public cloud storage providers, operating across multiple jurisdictions adds another layer of complexity to compliance efforts.
Each region may have its own set of data protection regulations, requiring cloud providers to implement robust measures to safeguard user data and ensure adherence to legal requirements. Additionally, concerns about data sovereignty and cross-border data transfers further complicate compliance efforts, as cloud providers must navigate the intricacies of international data transfer regulations while providing seamless services to their global customer base.
In the realm of private cloud storage, organizations face similar compliance challenges, albeit with greater control over their data infrastructure. While private clouds offer greater customization and security features compared to public clouds, organizations are still responsible for ensuring compliance with relevant regulations governing data storage, access, and usage. This includes implementing encryption, access controls, and auditing mechanisms to protect sensitive data and demonstrate compliance with regulatory requirements.
Opportunities:
- Hybrid Cloud Adoption
- Emerging Technologies
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Industry Verticals : The landscape of cloud storage solutions has evolved rapidly, with both public and private cloud storage offerings catering to diverse industry verticals worldwide. Public cloud storage, provided by major players like Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform, offers scalability, flexibility, and cost-effectiveness. It has gained significant traction across various industry verticals, including healthcare, finance, retail, and manufacturing.
These industries leverage public cloud storage for data storage, backup, disaster recovery, and collaborative workloads, benefiting from the agility and scalability it provides. On the other hand, private cloud storage solutions, hosted on-premises or in dedicated environments, offer enhanced security, compliance, and customization options, making them attractive to industries with stringent regulatory requirements or sensitive data, such as healthcare, government, and financial services. Private cloud deployments provide organizations with greater control over their data and infrastructure, enabling them to address specific industry challenges while maintaining data sovereignty and privacy. Healthcare organizations, for instance, leverage both public and private cloud storage solutions to securely store and manage electronic health records (EHRs), medical images, and other sensitive patient data.
Financial services firms rely on private cloud storage for regulatory compliance and data governance while utilizing public cloud storage for scalable analytics and customer-facing applications. Retailers harness the power of public cloud storage for e-commerce platforms and customer data analysis while maintaining sensitive business data on private cloud infrastructures.
Competitive Landscape Analysis
Key players in Global Public and Private Cloud Storage Market include :
- Amazon Web Services
- IBM
- Microsoft
- Rackspace
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Deployment Model
- Market Snapshot, By Organization Model
- Market Snapshot, By Region
- Global Public and Private Cloud Storage Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Increasing Data Generation
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Cost Efficiency
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Scalability and Flexibility
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- Restraints
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Data Security Concerns
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Bandwidth Limitations
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Compliance and Regulatory Challenges
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- Opportunities
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Hybrid Cloud Adoption
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Emerging Technologies
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Industry Verticals
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market SegmentationCompetitive Landscape
- Global Public and Private Cloud Storage Market, By Type, 2021 - 2031 (USD Million)
- Storage type
- Services
- Global Public and Private Cloud Storage Market, By Deployment Model, 2021 - 2031 (USD Million)
- Public cloud
- Private cloud
- Hybrid cloud
- Global Public and Private Cloud Storage Market, By Organization Model, 2021 - 2031 (USD Million)
- Large Enterprises
- SMEs
- Global Public and Private Cloud Storage Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Global Public and Private Cloud Storage Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Amazon Web Services
- IBM
- Microsoft
- Rackspace
- Company Profiles
- Analyst Views
- Future Outlook of the Market