Protein Shampoo Market

By Type;

Natural and Chemical-based

By Product Type;

Hydrolyzed Protein Shampoo, Keratin Protein Shampoo, Silk Protein Shampoo, Wheat Protein Shampoo, and Others

By Distribution Channel;

Supermarket, Convenience Store, Specialist Store, and Online

By Application;

Hair Repair, Hair Growth, Anti-Dandruff, and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn701620731 Published Date: August, 2025 Updated Date: September, 2025

Protein Shampoo Market Overview

Protein Shampoo Market (USD Million)

Protein Shampoo Market was valued at USD 2,403.23 million in the year 2024. The size of this market is expected to increase to USD 3,808.86 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.8%.


Protein Shampoo Market

*Market size in USD million

CAGR 6.8 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.8 %
Market Size (2024)USD 2,403.23 Million
Market Size (2031)USD 3,808.86 Million
Market ConcentrationMedium
Report Pages326
2,403.23
2024
3,808.86
2031

Major Players

  • Johnson & Johnson Services, Inc.
  • Kao Corporation
  • Revlon, Inc.
  • Amway Corporation
  • Himalaya Drug Company
  • The Este?e Lauder Companies Inc.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Protein Shampoo Market

Fragmented - Highly competitive market without dominant players


The Protein Shampoo Market is witnessing notable growth, driven by the rising demand for natural and functional hair care solutions. Consumers are increasingly prioritizing products enriched with protein-based formulations that restore strength and reduce hair damage. Nearly 58% of hair care buyers now prefer shampoos containing proteins like keratin, collagen, and wheat proteins due to their restorative properties. This shift highlights a clear consumer preference for nutrient-rich solutions that combine effectiveness with safety.

Rising Consumer Awareness
Growing awareness about hair health has significantly fueled the adoption of protein shampoos. Studies suggest that around 63% of consumers are aware of the benefits of protein in combating hair thinning and breakage. With consumers shifting away from harsh chemical-based products, protein shampoos are increasingly recognized as effective alternatives that promote healthier scalp conditions and hair texture.

Shift Toward Premium and Organic Products
The demand for organic and premium protein shampoos has surged as consumers prioritize sustainable and safe hair care. Reports indicate that nearly 52% of buyers opt for shampoos free from parabens, sulfates, and synthetic additives. This trend is pushing brands to integrate clean-label formulations, catering to the eco-conscious segment of the population.

Future Market Potential
The protein shampoo market is poised for steady expansion, supported by rising disposable incomes, increasing consumer focus on grooming, and growing innovation in the personal care sector. With over 55% of personal care brands investing in protein-enriched product lines, the market reflects a strong trajectory, promising lucrative opportunities for both established and emerging players.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Product Type
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Application
    5. Market Snapshot, By Region
  4. Protein Shampoo Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing consumer awareness about hair health
        2. Growing demand for natural and organic products
        3. Rising disposable incomes and purchasing power
        4. Influence of social media and beauty trends
        5. Expansion of distribution channels
      2. Restraints
        1. Price sensitivity among consumers
        2. Potential side effects from protein overload
        3. Regulatory challenges and compliance
      3. Opportunities
        1. Development of specialized formulations for specific hair concerns
        2. Expansion into emerging markets
        3. Innovations in packaging and product design
        4. Partnerships and collaborations with salons and beauty influencers
        5. Focus on sustainability and eco-friendly products
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Protein Shampoo Market, By Product Type, 2021 - 2031 (USD Million)

      1. Natural

      2. Chemical-based

    2. Protein Shampoo Market, By Type, 2021 - 2031 (USD Million)

      1. Hydrolyzed Protein Shampoo

      2. Keratin Protein Shampoo

      3. Silk Protein Shampoo

      4. Wheat Protein Shampoo

      5. Others

    3. Protein Shampoo Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarket
      2. Convenience Store
      3. Specialist Store
      4. Online
    4. Protein Shampoo Market, By Application, 2021 - 2031 (USD Million)

      1. Hair Repair

      2. Hair Growth

      3. Anti-Dandruff

      4. Others

    5. Protein Shampoo Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Johnson & Johnson Services, Inc.
      2. Kao Corporation
      3. Revlon, Inc.
      4. Amway Corporation
      5. Himalaya Drug Company
      6. The Estée Lauder Companies Inc.
  7. Analyst Views
  8. Future Outlook of the Market