Probiotic Strains Market

By Type;

Lactobacillus Acidophilus, Lactobacillus Rhamnosus GG, Bifidobacterium Bifidum, and Other

By Form;

Dry and Liquid

By End Use;

Food & Beverages, Yogurt Drink & Fermented Milk, Fruit Juice, Bakery, Meat Products, Pharmaceuticals, Functional Food, Animal Feed, and Dietary Supplement

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn823121711 Published Date: August, 2025 Updated Date: September, 2025

Probiotic Strains Market Overview

Probiotic Strains Market (USD Million)

Probiotic Strains Market was valued at USD 1,328.10 million in the year 2024. The size of this market is expected to increase to USD 2,118.73 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.9%.


Probiotic Strains Market

*Market size in USD million

CAGR 6.9 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.9 %
Market Size (2024)USD 1,328.10 Million
Market Size (2031)USD 2,118.73 Million
Market ConcentrationMedium
Report Pages330
1,328.10
2024
2,118.73
2031

Major Players

  • Chr. Hansen Holding A/S
  • DuPont Nutrition & Biosciences
  • Lallemand Inc.
  • Yakult Honsha Co., Ltd.
  • Probi AB
  • BioGaia AB

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Probiotic Strains Market

Fragmented - Highly competitive market without dominant players


The Probiotic Strains Market is witnessing significant growth driven by increasing consumer focus on gut health, immunity, and digestive wellness. Over 45% of consumers now prefer products enriched with specific probiotic strains, as scientific studies highlight their benefits in maintaining a balanced microbiome. Rising awareness about lifestyle-related digestive issues has positioned probiotic strains as an essential component of functional foods, dietary supplements, and beverages.

Technological Innovations
Advances in strain selection, encapsulation, and stabilization technologies are enhancing the efficacy and shelf life of probiotic products. Approximately 35% of manufacturers have adopted innovative methods to maintain viability under varying storage and processing conditions. These innovations ensure consistent health benefits and boost consumer confidence in probiotic-based solutions.

Expanding Applications
Probiotic strains are increasingly integrated into dairy, non-dairy beverages, supplements, and functional foods. Around 50% of new product launches leverage specialized probiotic strains targeting digestive health, immunity, and metabolic support. This trend highlights the versatility and growing adoption of probiotics across multiple dietary formats.

Market Outlook and Potential
With increasing awareness, continuous research, and technological advancements, the probiotic strains market is expected to sustain steady growth. Strategic collaborations between research institutions and manufacturers are expanding the spectrum of beneficial strains, ensuring enhanced efficacy and improved consumer access to gut-health-oriented solutions.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Form
    3. Market Snapshot, By End Use
    4. Market Snapshot, By Region
  4. Probiotic Strains Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increasing consumer awareness about gut health
        2. Growing demand for functional foods and beverages
        3. Advancements in probiotic research and development
        4. Expansion of probiotic applications in skincare and personal care products
        5. Rising incidence of digestive disorders globally
      2. Restraints
        1. Regulatory challenges and varying standards across regions
        2. Sensitivity of probiotic strains to manufacturing and storage conditions
        3. Limited understanding of probiotic mechanisms and interactions
        4. Potential for adverse side effects in sensitive populations
        5. High costs associated with probiotic strain development and production
      3. Opportunities
        1. Emerging markets with increasing disposable incomes and health consciousness
        2. Expansion of probiotic use in animal nutrition and agriculture
        3. Innovations in probiotic delivery systems and formulations
        4. Growing applications of probiotics in pharmaceuticals and nutraceuticals
        5. Strategic partnerships and collaborations for product development
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Probiotic Strains Market, By Type, 2021 - 2031 (USD Million)
      1. Lactobacillus acidophilus
      2. Lactobacillus rhamnosus GG
      3. Bifidobacterium bifidum
      4. Other
    2. Probiotic Strains Market, By Form, 2021 - 2031 (USD Million)
      1. Dry
      2. Liquid
    3. Probiotic Strains Market, By End Use, 2021 - 2031 (USD Million)
      1. Food & Beverages
      2. Yogurt Drink & Fermented Milk
      3. Fruit Juice
      4. Bakery
      5. Meat Products
      6. Pharmaceuticals
      7. Functional Food
      8. Animal Feed
      9. Dietary Supplement
    4. Probiotic Strains Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Chr. Hansen Holding A/S
      2. DuPont Nutrition & Biosciences
      3. Lallemand Inc.
      4. Yakult Honsha Co., Ltd.
      5. Probi AB
      6. BioGaia AB
  7. Analyst Views
  8. Future Outlook of the Market