Poultry Feed Market
By Animal Type;
Layer, Broiler, Turkey and OthersBy Ingredient;
Cereal, Oilseed Meal, Molasses, Fish Oil & Fish Meal, Supplements and OthersBy Nature;
Organic and ConventionalBy Form;
Mash, Pallet and CrumbleBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Poultry Feed Market overview
Poultry Feed Market (USD Million)
Poultry Feed Market was valued at USD 175,486.81 million in the year 2024. The size of this market is expected to increase to USD 248,330.23 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.1%.
Poultry Feed Market
*Market size in USD million
CAGR 5.1 %
Study Period | 2025 - 2031 |
---|---|
Base Year | 2024 |
CAGR (%) | 5.1 % |
Market Size (2024) | USD 175,486.81 Million |
Market Size (2031) | USD 248,330.23 Million |
Market Concentration | Medium |
Report Pages | 357 |
Major Players
- Charoen Pokphand Foods PCL
- Cargill Inc.
- Nutreco NV
- Land O Lakes Inc.
- De Heus BV
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Poultry Feed Market
Fragmented - Highly competitive market without dominant players
The Poultry Feed Market is experiencing rapid expansion driven by the rising demand for protein-rich diets and efficient poultry farming practices. Over 68% of feed producers are focusing on improving feed conversion ratios, and 55% are shifting toward nutrient-enriched feed formulations. Innovations in feed ingredients are also contributing to market growth, with 38% of companies integrating natural additives into formulations.
Product Development
The focus on functional and performance-enhancing feeds has resulted in 48% of market players introducing enzyme-based and prebiotic formulations. This evolution aims to boost immunity and growth rates in poultry, making the feed industry more resilient. Furthermore, 34% of producers are adopting sustainable feed production techniques, including the use of renewable raw materials.
Technological Innovations
The integration of precision nutrition technology and digital monitoring tools has been embraced by 52% of the market. These advancements enable real-time feed formulation adjustments and performance tracking, contributing to enhanced poultry productivity. Blockchain-enabled traceability is also gaining traction, with 29% of companies adopting it to ensure feed authenticity and safety.
Future Outlook
The Poultry Feed Market is poised for continued growth as demand for high-quality animal proteins persists. Over 63% of companies are planning investments in R&D to develop more sustainable and efficient feed solutions. The increasing focus on animal welfare and eco-friendly production is expected to drive further innovation and market expansion.
Poultry Feed Market Recent Developments
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In February 2023, Adisseo finalised the acquisition of Nor‑Feed, a French specialist in plant‑based poultry feed additives, enhancing its natural ingredient portfolio and differentiating its premix offerings.
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In March 2023, Finnish poultry leader Atria Plc secured a 51 % stake in Korv‑Görans Kebab, expanding its poultry and meat processing capabilities to boost market presence.
Poultry Feed Market Segment Analysis
In this report, the Poultry Feed Market has been segmented by Animal Type, Ingredient, Nature, Form, and Geography.
Poultry Feed Market, Segmentation by Animal Type
The Poultry Feed Market has been segmented by Animal Type into Layer, Broiler, Turkey and Others.
Layer
The layer segment holds approximately 35% of the poultry feed market, driven by the demand for high-yield egg production. These birds require feed rich in calcium, vitamins, and proteins to maintain optimal laying performance and shell quality.
Broiler
Broilers dominate the market with a share exceeding 45%, owing to the global demand for fast-growing meat-producing birds. Their feed is formulated with high-energy content, essential amino acids, and digestive enhancers to promote rapid weight gain and feed efficiency.
Turkey
Turkey feed accounts for nearly 12% of the market and is tailored to support the bird's longer growth cycle and larger body mass. Formulations include balanced protein and energy levels to ensure proper development and muscle accretion.
Others
The others segment comprises specialty poultry such as ducks, quail, and geese, holding roughly 8% of the market. Feed in this category is species-specific and designed to address unique nutritional requirements, fostering niche market growth.
Poultry Feed Market, Segmentation by Ingredient
The Poultry Feed Market has been segmented by Ingredient into Cereal, Oilseed Meal, Molasses, Fish Oil and Fish Meal, Supplements and Others.
Cereal
Cereals represent the largest share of the poultry feed market at approximately 45%. Ingredients such as corn, wheat, and barley provide essential carbohydrates for energy, supporting the rapid growth and metabolism of poultry birds.
Oilseed Meal
Oilseed meals, including soybean and canola meal, account for nearly 28% of the market. These are rich in protein and critical amino acids, promoting muscle development and efficient feed conversion, especially in broilers and turkeys.
Molasses
Molasses contributes around 7% of the poultry feed ingredient mix. It enhances palatability and serves as a source of readily digestible sugars, providing quick energy and improving feed intake consistency.
Fish Oil and Fish Meal
This segment comprises approximately 5% of the market, offering a rich source of omega-3 fatty acids and high-quality protein. It supports immune function, reproductive health, and growth performance in poultry.
Supplements
Supplements hold about 10% of the market and include vitamins, minerals, enzymes, and probiotics. These additives enhance gut health, improve nutrient absorption, and contribute to overall bird performance.
Others
The remaining 5% includes ingredients such as animal by-products and specialty additives. These components are often used in customized formulations to meet specific nutritional needs and improve feed efficiency in niche poultry categories.
Poultry Feed Market, Segmentation by Nature
The Poultry Feed Market has been segmented by Nature into Organic, and Conventional.
Organic
The organic segment accounts for approximately 18% of the poultry feed market and is gaining momentum due to the rising demand for chemical-free, non-GMO feed. It supports sustainable farming practices and appeals to health-conscious consumers seeking antibiotic-free poultry products.
Conventional
Conventional poultry feed holds the dominant share at nearly 82%, driven by its cost-effectiveness and wide availability. It typically includes commercially grown grains and synthetic additives, ensuring consistent nutrition and supporting high-volume poultry production.
Poultry Feed Market, Segmentation by Form
The Poultry Feed Market has been segmented by Form into Mash, Pallet, and Crumble.
Mash
Mash feed holds around 25% of the poultry feed market and is especially preferred for younger chicks due to its easy digestibility. This finely ground form ensures uniform nutrient distribution and promotes healthy early-stage growth in poultry.
Pallet
Palleted feed dominates the market with a share of approximately 60%. Its compressed form improves feed efficiency, reduces feed waste, and enhances nutrient intake, making it highly suitable for broilers and layers during their main growth cycle.
Crumble
Crumble feed makes up nearly 15% of the market and is widely used during the transition phase between mash and pellet feeding. It offers a coarser texture that promotes better feed conversion while being easy for birds to consume.
Poultry Feed Market, Segmentation by Geography
In this report, the Poultry Feed Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
Poultry Feed Market Share (%), by Geographical Region
North America
North America holds a significant share of about 21% in the poultry feed market, driven by its advanced livestock practices and high consumption of poultry meat. The region emphasizes nutritional precision and feed safety standards, especially in the U.S.
Europe
Europe accounts for nearly 19% of the market and focuses heavily on organic feed production and sustainable agriculture. Countries like Germany and France are pushing for stringent feed quality regulations and antibiotic-free poultry.
Asia Pacific
Asia Pacific dominates the poultry feed market with a share exceeding 40%, led by major poultry-producing countries like China and India. The region benefits from rising population, increased meat consumption, and affordable feed solutions.
Middle East and Africa
The Middle East and Africa hold around 10% market share, fueled by growing demand for protein-rich diets and investment in poultry farming. Countries like South Africa and Saudi Arabia are witnessing steady growth in feed production.
Latin America
Latin America contributes close to 10% of the market, with Brazil being a key player due to its export-driven poultry industry. The region emphasizes cost-effective feed formulations to support its growing poultry export market.
Poultry Feed Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Poultry Feed Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Increasing Demand for Poultry Products
- Growth of the Poultry Industry
- Technological Advancements in Feed Manufacturing
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Government Initiatives to Boost Poultry Production - At enhancing poultry production have emerged as a significant driver for the feed and poultry industry. Numerous countries are implementing subsidy programs, offering financial support, and launching infrastructure development schemes to modernize poultry farming. These efforts not only improve production capacity but also enhance food security and rural employment.
Policies focused on self-sufficiency in animal protein are also leading to large-scale investments in poultry feed, hatcheries, and veterinary services. Governments are collaborating with private entities to facilitate technological upgrades in breeding and feeding practices. As a result, the poultry sector is seeing a noticeable shift towards commercialized and scalable operations.
Government-led training programs for farmers promote the adoption of scientific rearing practices, ensuring better productivity and animal welfare. Export-oriented initiatives and international trade agreements further stimulate investment in poultry, making this segment highly lucrative.
These strategic efforts significantly reduce operational hurdles, support consistent supply chains, and contribute to the long-term sustainability of poultry production. The resulting growth in demand for high-quality feed products positively impacts the entire poultry value chain.
Restraints
- Fluctuating Prices of Raw Materials
- Environmental Concerns and Sustainability Issues
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Outbreaks of Avian Diseases - To pose a critical restraint in the poultry sector, affecting both production and trade. Diseases such as avian influenza and Newcastle disease lead to substantial bird mortality, reduced egg/meat yield, and massive financial losses. These outbreaks also raise concerns over food safety and public health risks.
The recurring nature of these diseases undermines investor confidence and discourages small and medium-scale poultry operators from scaling operations. Moreover, governments are often compelled to impose culling mandates and movement restrictions, disrupting supply chains and impacting the availability of poultry feed and veterinary services.
Such outbreaks prompt heightened surveillance and regulatory scrutiny, increasing the operational burden on producers. Investments in biosecurity and vaccination programs further escalate costs, especially in developing regions with limited veterinary infrastructure.
Consumer behavior is also affected, with demand dropping sharply during reported outbreaks, leading to losses across the distribution channel. Hence, the threat of disease remains a significant barrier to stable and predictable growth in the poultry industry.
Opportunities
- Rising Consumption of Meat and Eggs
- Expansion of Poultry Farming Operations
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Shift Towards Nutrient Optimization and Specialized Feeds - The increasing shift towards nutrient optimization and specialized feeds presents strong growth opportunities for the poultry feed market. As consumer preferences evolve, there is rising demand for organic, antibiotic-free, and fortified poultry products, which requires precise nutritional formulation at the feed level.
Producers are now focusing on enhancing feed efficiency through balanced amino acids, enzyme additives, and customized mineral blends tailored to the specific life stage of birds. This innovation improves growth rates, egg production, and immunity, making feed a critical factor in performance optimization.
The integration of precision nutrition technologies—like sensor-based feed monitoring and real-time diet adjustments—enables higher productivity and lower environmental impact. Manufacturers are developing targeted formulations for different breeds and climate conditions, creating diversified product portfolios and market differentiation.
The trend towards functional feeds opens new avenues in disease prevention and gut health, positioning feed companies at the forefront of sustainable poultry farming. This movement aligns with both regulatory compliance and growing consumer demand for quality and safety in animal products.
Poultry Feed Market Competitive Landscape Analysis
Key players in Poultry Feed Market include:
- Cargill, Inc.
- Archer Daniels Midland (ADM)
- Land O’Lakes, Inc.
- ForFarmers
- Alltech
- Kent Nutrition Group
- Nutreco N.V.
- Charoen Pokphand Foods
- BASF SE
- Novus International, Inc.
- De Heus
- DBL Group (DLG)
- Purina Animal Nutrition LLC
- Adisseo
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Animal Type
- Market Snapshot, By Ingredient
- Market Snapshot, By Nature
- Market Snapshot, By Form
- Market Snapshot, By Region
- Poultry Feed Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
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Increasing Demand for Poultry Products
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Growth of the Poultry Industry
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Technological Advancements in Feed Manufacturing
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Government Initiatives to Boost Poultry Production
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- Restraints
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Fluctuating Prices of Raw Materials
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Environmental Concerns and Sustainability Issues
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Outbreaks of Avian Diseases
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- Opportunities
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Rising Consumption of Meat and Eggs
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Expansion of Poultry Farming Operations
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Shift Towards Nutrient Optimization and Specialized Feeds
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- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Poultry Feed Market, By Animal Type, 2021 - 2031 (USD Million)
- Layer
- Broiler
- Turkey
- Others
- Poultry Feed Market, By Ingredient, 2021 - 2031 (USD Million)
- Cereal
- Oilseed Meal
- Molasses
- Fish Oil and Fish Meal
- Supplements
- Others
- Poultry Feed Market, By Nature, 2021 - 2031 (USD Million)
- Organic
- Conventional
- Poultry Feed Market, By Form, 2021 - 2031 (USD Million)
- Mash
- Pallet
- Crumble
- Poultry Feed Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Poultry Feed Market, By Animal Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Cargill, Inc.
- Archer Daniels Midland (ADM)
- Land O’Lakes, Inc.
- ForFarmers
- Alltech
- Kent Nutrition Group
- Nutreco N.V.
- Charoen Pokphand Foods
- BASF SE
- Novus International, Inc.
- De Heus
- DBL Group (DLG)
- Purina Animal Nutrition LLC
- Adisseo
- Company Profiles
- Analyst Views
- Future Outlook of the Market