Pouch Packaging Machinery Market
By Automation;
Automatic, Semi-Automatic and ManualBy Technology ;
Single Servo Auger Filler Collar, Double Servo Auger Filler Collar and Triple Servo Auger Filler CollarBy Output;
Small Scale, Medium Scale and Large ScaleBy End-User;
Food & Beverage, Beauty & Personal Care, Pharmaceutical, Automotive, Homecare, Pet Care and IndustrialBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).Introduction
Global Pouch Packaging Machinery Market (USD Million), 2021 - 2031
In the year 2024, the Global Pouch Packaging Machinery Market was valued at USD 1,457.72 million. The size of this market is expected to increase to USD 2,106.48 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.
Pouch Packaging Machinery Market
*Market size in USD million
CAGR 5.4 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 5.4 % |
| Market Size (2024) | USD 1,457.72 Million |
| Market Size (2031) | USD 2,106.48 Million |
| Market Concentration | Medium |
| Report Pages | 382 |
Major Players
- Winpak Ltd
- Viking Masek Global Packaging Technologies
- Sealed Air Corp
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Pouch Packaging Machinery Market
Fragmented - Highly competitive market without dominant players
The global pouch packaging machinery market serves as a vital component of the broader packaging industry, catering to the diverse needs of various sectors such as food and beverage, pharmaceuticals, personal care, and more. Pouch packaging has emerged as a preferred choice for manufacturers due to its versatility, convenience, and ability to enhance product presentation and shelf appeal. This market encompasses a wide range of machinery designed to efficiently produce and fill pouches of different types, sizes, and materials, meeting the evolving demands of consumers and industry regulations.
Driven by factors such as urbanization, changing consumer lifestyles, and technological advancements, the demand for pouch packaging machinery continues to escalate worldwide. As urban populations expand and consumer preferences shift towards convenience-oriented packaging formats, manufacturers seek advanced machinery capable of meeting the demands for high-speed production, flexible packaging solutions, and customization options. The emphasis on sustainability and eco-friendly packaging practices has spurred innovation in pouch packaging machinery, with manufacturers incorporating features to reduce material waste, enhance recyclability, and minimize environmental impact.
The market landscape for pouch packaging machinery is characterized by intense competition, rapid technological innovation, and strategic collaborations among key players. Manufacturers are investing in research and development initiatives to introduce cutting-edge machinery equipped with automation, smart technologies, and predictive maintenance capabilities. Partnerships with material suppliers, packaging converters, and end-users enable companies to offer comprehensive solutions tailored to specific industry requirements and emerging market trends.
Looking ahead, the global pouch packaging machinery market is poised for significant growth opportunities, fueled by the expansion of end-use industries, penetration into emerging markets, and advancements in packaging technology. As manufacturers strive to enhance production efficiency, reduce operational costs, and meet sustainability goals, the demand for innovative pouch packaging machinery is expected to remain robust. By staying abreast of industry trends, regulatory developments, and consumer preferences, market players can position themselves for success in this dynamic and evolving landscape.
Pouch Packaging Machinery Market Key Takeaways
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The global Pouch Packaging Machinery Market was valued at approximately USD 1.4 billion in 2025 and is projected to reach USD 2.1 billion by 2035, growing at a compound annual growth rate (CAGR) of 4.1% during the forecast period. This growth is driven by increasing demand for efficient, flexible, and compact packaging solutions across various industries.
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Automatic pouch packaging machines are expected to dominate the market, accounting for a significant share due to their ability to handle high-speed operations, consistent output, and reduced manual intervention in packaging lines. These machines enhance productivity and meet the growing need for automation in packaging processes.
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The small-scale output segment is anticipated to lead the market, comprising approximately 46.1% of the market share. This segment caters to industries requiring compact and efficient packaging solutions, such as pharmaceuticals, cosmetics, and food products.
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North America is expected to hold the largest market share, driven by advanced manufacturing capabilities, high demand for packaged goods, and the presence of key market players. The region's emphasis on automation and technological advancements further contributes to market growth.
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Technological advancements, such as the integration of robotics and artificial intelligence in pouch packaging machinery, are enhancing operational efficiency, precision, and flexibility. These innovations enable manufacturers to meet diverse packaging requirements and improve overall productivity.
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Key players in the market include Velteko Cz Sro, Azco Corp, Matrix Packaging Machinery, LLC, Prodo Pak Corporation, Delta ModTech, Packaging Robotics, Inc, American-Newlong, Inc, Tecno Pack Spa, James Dawson Enterprises Ltd, Hassia-Redatron Gmbh, SN Maschinenbau GmbH, Pacraft Co., Ltd., Mentpack Gmbh, Viking Masek Packaging Technologies, Spack Machine, Supertech Packaging Machinery, and Echo Machinery Co. Ltd.. These companies are focusing on expanding their product portfolios, improving production techniques, and forming strategic partnerships to cater to the growing demand for advanced pouch packaging solutions.
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Challenges such as high initial investment costs, integration complexities, and the need for skilled labor may impact market growth. However, ongoing research and development efforts are focused on overcoming these barriers, aiming to make pouch packaging machinery more accessible and cost-effective for a broader range of applications.
Global Pouch Packaging Machinery Market Recent Developments
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In April 2023, Bosch Packaging Technology introduced a new range of high-speed pouch packaging machines in the Pouch Packaging Machinery Market, addressing the growing demand for flexible and convenient packaging solutions.
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In October 2022, major manufacturers in the Pouch Packaging Machinery Market expanded production with automation-driven equipment designed for sustainable materials and improved packaging efficiency across multiple industries.
Pouch Packaging Machinery Market Segment Analysis
In this report, the Pouch Packaging Machinery Market has been segmented by Automation, Technology, Output, End-User and Geography.
Pouch Packaging Machinery Market, Segmentation by Automation
The Automation axis defines capital intensity, throughput potential, and workforce productivity across Automatic, Semi-Automatic, and Manual solutions. Buyers benchmark machines on changeover time, waste reduction, and integration with upstream fillers and downstream cartoners. Strategic partnerships with OEMs and system integrators support validation, safety compliance, and scalable upgrades over the asset lifecycle.
Automatic
Automatic machines deliver continuous operation with high OEE, recipe-driven settings, and advanced sensors for seal integrity. They suit multi-shift plants seeking predictable throughput and minimal human intervention. Vendors emphasize closed-loop controls, vision inspection, and remote diagnostics to maximize uptime.
Semi-Automatic
Semi-Automatic systems balance cost and flexibility where frequent SKUs or shorter runs prevail. Human-in-the-loop steps enable rapid changeovers without sacrificing core sealing quality. Manufacturers value modular add-ons and ergonomic stations that can later scale toward higher automation.
Manual
Manual equipment serves entry-level operations, pilots, and seasonal demand with a low capex footprint. Operators prioritize simplicity, maintenance ease, and compatibility with varied pouch formats. As volumes rise, plants often migrate to hybrid lines while reusing tooling and accessories.
Pouch Packaging Machinery Market, Segmentation by Technology
The Technology perspective focuses on auger-filler collar architectures—Single Servo Auger Filler Collar, Double Servo Auger Filler Collar, and Triple Servo Auger Filler Collar—that influence dose accuracy, speed, and multi-lane coordination. Decisions weigh product flow behavior, cleanability, and integration with weighers or volumetrics. Controls, HMI design, and data capture underpin repeatable performance and audit readiness.
Single Servo Auger Filler Collar
Single Servo Auger Filler Collar configurations offer dependable dosing for powders and granulates at modest line speeds. They emphasize straightforward setup, reduced parts count, and accessible maintenance. Ideal for value-driven operations or focused product families with stable characteristics.
Double Servo Auger Filler Collar
Double Servo Auger Filler Collar technology increases speed and precision through synchronized drives managing both auger and film. Plants gain tighter weight control and improved seal presentation at higher cycles. This tier fits diversified portfolios requiring agility across formats.
Triple Servo Auger Filler Collar
Triple Servo Auger Filler Collar platforms extend performance to high-output, multi-lane operations with advanced motion coordination. Enhanced control loops and feed-back algorithms sustain accuracy under variable product conditions. They enable premium presentation and consistent quality at scale.
Pouch Packaging Machinery Market, Segmentation by Output
The Output axis aligns machine class with business scale—Small Scale, Medium Scale, and Large Scale—balancing capex, floor space, and expansion headroom. Buyers evaluate changeover frequency, labor mix, and utilities to model total cost of ownership. Lifecycle strategies prioritize reliability engineering, parts availability, and service coverage.
Small Scale
Small Scale equipment supports startups, pilots, and niche SKUs where versatility and footprint efficiency matter most. Quick tool-less adjustments and simplified cleaning accelerate turnaround between recipes. Ideal for demand testing and regional launches before scaling.
Medium Scale
Medium Scale lines target balanced throughput with robust repeatability for established SKUs. Plants value modular infeeds, print and code integration, and reliable film handling. This tier commonly anchors multi-SKU portfolios with predictable seasonal variation.
Large Scale
Large Scale systems deliver high-speed, multi-shift output with advanced automation, inspection, and rejection mechanisms. Engineering focuses on OEE optimization, long-run stability, and integrated data for continuous improvement. Best suited for national brands and co-packers with high service levels.
Pouch Packaging Machinery Market, Segmentation by End-User
The End-User view spans Food & Beverage, Beauty & Personal Care, Pharmaceutical, Automotive, Homecare, Pet Care and Industrial, each with unique regulatory needs and packaging physics. Specifications emphasize product protection, traceability, and shelf impact, with increasing demand for recyclable films and sustainability metrics. Collaboration with film suppliers and printers accelerates qualification and scale-up.
Food & Beverage
Food & Beverage prioritizes hygiene design, MAP compatibility, and consistent seals for dry and semi-moist products. Rapid changeovers and allergen controls are essential for high SKU counts. Retail-ready aesthetics and code accuracy drive brand compliance.
Beauty & Personal Care
Beauty & Personal Care requires premium finishes, spout options, and gentle handling of viscous products. Clean-in-place features and decor registration maintain presentation quality. Flexible dosing and reclosable features support e-commerce and travel formats.
Pharmaceutical
Pharmaceutical applications demand validated processes, serialization, and controlled environments. Machines integrate with quality systems, inline inspection, and audit trails. Material compatibility and precise dosing protect patient safety.
Automotive
Automotive uses pouches for chemicals, lubricants, and service kits, valuing durability and leak prevention. Robust seals, puncture resistance, and compliant labeling are critical. Lines often include spout fitment and secondary containment steps.
Homecare
Homecare emphasizes child-safe closures, dose control, and film resistance to aggressive chemistries. Consistent sealing under residue-prone conditions is a key challenge. Refill pouch formats align with sustainability and shipping efficiency goals.
Pet Care
Pet Care spans treats and wet foods, requiring aroma barriers and easy-open functionality. High-graphic films and window features strengthen shelf appeal. Producers focus on line sanitation and portion accuracy to reduce giveaway.
Industrial
Industrial segments package adhesives, additives, and specialty materials, prioritizing rugged construction and safety. Anti-static paths, powder control, and robust conveyors enhance reliability. Documentation and material traceability support compliance and customer audits.
Pouch Packaging Machinery Market, Segmentation by Geography
In this report, the Pouch Packaging Machinery Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Regions and Countries Analyzed in this Report
North America
North America sees strong adoption driven by automation investments, private-label expansion, and sustainability programs. Co-packers and brand owners seek higher OEE, integrated inspection, and rapid SKU changeovers. Service ecosystems and operator training are essential to protect uptime.
Europe
Europe emphasizes recyclable films, energy efficiency, and strict packaging regulations across food and pharma. Buyers prioritize hygienic machine design, traceability, and data-rich HMIs for audits. Cross-border integrators and robust after-sales networks underpin multi-country rollouts.
Asia Pacific
Asia Pacific growth aligns with rising FMCG volumes, e-commerce-ready formats, and expanding manufacturing bases. Localized support, competitive pricing, and scalable technology tiers address diverse plant needs. Partnerships with film suppliers accelerate validation and speed-to-market.
Middle East & Africa
Middle East & Africa opportunities reflect food processing investments, infrastructure development, and import substitution. Buyers focus on rugged machines, operator training, and reliable parts supply across wide geographies. Turnkey projects and financing support adoption.
Latin America
Latin America prioritizes affordability, service coverage, and flexible formats for regional brands. Plants value semi-automatic lines that can scale, plus robust coding and inspection to meet retail requirements. Dealer enablement and local assembly improve responsiveness and TCO.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Pouch Packaging Machinery Market. These factors include; Market Drivers, Restraints and Opportunities.
Drivers, Restraints and Opportunity
Drivers:
- Surge in Demand for Flexible Packaging
- Innovation and Product Differentiation
- Shift Towards Sustainable Packaging Solutions
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Expansion of End-Use Industries:The pouch packaging machinery market is experiencing robust growth driven by the expansion of end-use industries such as food and beverage, healthcare, and consumer goods. Pouch packaging offers versatility and adaptability, making it suitable for a wide range of products including snacks, beverages, pet food, pharmaceuticals, and household items. As consumer preferences evolve and product offerings diversify within these industries, the demand for efficient and flexible packaging solutions provided by pouch packaging machinery is poised to rise accordingly.
In the food and beverage sector, pouch packaging machinery plays a critical role in packaging various products such as snacks, sauces, beverages, and ready-to-eat meals. The convenience and portability offered by pouch packaging make it particularly appealing to consumers seeking on-the-go options and portion-controlled servings. With the global food and beverage industry witnessing steady growth and increasing demand for innovative packaging formats, the adoption of pouch packaging machinery is expected to continue expanding to meet market demands.
In the healthcare industry, pouch packaging machinery is utilized for packaging pharmaceuticals, medical devices, and healthcare products. Pouch packaging provides a reliable and hygienic solution for containing and protecting sensitive medical products, ensuring their integrity and safety throughout the supply chain. As the healthcare sector continues to advance technologically and consumer demand for healthcare products grows, the demand for pouch packaging machinery in this industry is anticipated to rise, driven by the need for efficient and compliant packaging solutions.
The consumer goods industry relies on pouch packaging machinery for packaging a wide array of household items such as detergents, personal care products, and pet food. Pouch packaging offers advantages such as space-saving design, product visibility, and convenient dispensing features, making it a preferred choice for both manufacturers and consumers. As the consumer goods market expands globally and new product categories emerge, the demand for pouch packaging machinery to accommodate diverse packaging requirements is expected to increase, driving further growth in the market.
Restraints:
- High Initial Investment Costs
- Technological Complexity and Skill Requirements
- Limited Flexibility and Adaptability
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Maintenance and Downtime Risks:Maintenance requirements and downtime risks are significant considerations in the operation of pouch packaging machinery. Similar to any industrial equipment, pouch packaging machines demand regular maintenance, servicing, and repairs to uphold optimal performance and reliability. Routine maintenance tasks may encompass lubrication, calibration, and inspection of components to prevent wear and ensure proper functionality. Neglecting these maintenance procedures can lead to decreased machine efficiency, increased risk of malfunctions, and ultimately, unplanned downtime, which can significantly disrupt production schedules and impact overall operational efficiency.
Unscheduled downtime represents a notable concern for manufacturers reliant on pouch packaging machinery. Equipment breakdowns, component failures, or technical issues can occur unexpectedly, halting production processes and causing delays in order fulfillment. The consequences of downtime extend beyond immediate productivity losses, encompassing potential revenue loss, customer dissatisfaction, and reputational damage. Mitigating these risks necessitates proactive maintenance strategies, including preventive maintenance schedules, predictive maintenance techniques, and rapid response protocols to address emergent issues promptly and minimize production disruptions.
Sourcing replacement parts and accessing technical support for pouch packaging machinery may pose logistical challenges, particularly for companies operating in remote or underserved regions. Dependence on specific components or proprietary technology can exacerbate these challenges, leading to extended downtime periods while awaiting delivery of replacement parts or technical assistance. To mitigate these risks, manufacturers may opt to maintain adequate spare parts inventories, establish contingency plans for critical equipment failures, and leverage remote monitoring and diagnostic capabilities to expedite troubleshooting and resolution of technical issues.
Effective maintenance practices and proactive risk management are essential for minimizing downtime risks associated with pouch packaging machinery. By prioritizing regular maintenance, implementing preventive and predictive maintenance strategies, and ensuring timely access to technical support and spare parts, manufacturers can enhance equipment reliability, optimize production efficiency, and mitigate the potential impact of unplanned downtime on their operations and bottom line.
Opportunities:
- Growing Demand for Convenience Packaging
- Expansion of E-commerce and Direct-to-Consumer Channels
- Sustainability Initiatives and Eco-Friendly Packaging
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Emerging Markets and Industry Verticals:The potential for market expansion and penetration into emerging regions and industry verticals offers a compelling opportunity for pouch packaging machinery manufacturers. As economies in regions like Asia Pacific, Latin America, and Africa continue to develop and consumer purchasing power rises, the demand for packaged goods is expected to experience a corresponding increase. This uptick in demand drives the need for advanced packaging solutions, including pouch packaging machinery, to meet the evolving requirements of these burgeoning markets.
The growth potential extends beyond traditional sectors into niche markets and specialized industry verticals. For instance, segments such as pet food, cosmetics, and nutraceuticals present unique opportunities for pouch packaging machinery manufacturers to diversify their customer base and product offerings. As these industries experience growth and innovation, there is a growing need for packaging solutions that can cater to their specific requirements, including product protection, shelf appeal, and regulatory compliance.
In emerging regions, the adoption of pouch packaging machinery is often spurred by factors such as urbanization, changing consumer preferences, and increasing adoption of modern retail formats. Urbanization drives the demand for convenience-oriented packaging solutions, while evolving consumer preferences favor packaging formats that offer convenience, portability, and sustainability. The expansion of modern retail formats such as supermarkets, hypermarkets, and e-commerce platforms provides a platform for pouch packaging machinery manufacturers to showcase their products and services to a wider audience.
The strategic expansion into emerging markets and industry verticals enables pouch packaging machinery manufacturers to capitalize on untapped growth opportunities and establish a stronger global presence. By leveraging market intelligence, understanding local preferences and regulations, and forging strategic partnerships with local distributors and stakeholders, manufacturers can position themselves for success in these dynamic and rapidly evolving markets. As a result, they can diversify their revenue streams, mitigate risks associated with market concentration, and unlock new avenues for growth and innovation in the global pouch packaging machinery market.
Pouch Packaging Machinery Market Competitive Landscape Analysis
Pouch Packaging Machinery Market is characterized by increasing competition among established manufacturers and emerging players. Companies are focusing on advanced strategies such as product differentiation, strong partnerships, and expanded service networks to gain a competitive edge. Continuous innovation in machine efficiency, automation, and flexibility is driving growth across diverse end-use industries.
Market Structure and Concentration
The market structure reflects moderate concentration, with a mix of multinational corporations and regional firms competing for share. Leading companies emphasize merger and acquisition activities to strengthen market positions. A notable percentage (%) of players are investing in vertical integration, combining machinery development with packaging material supply to create more efficient strategies for long-term expansion.
Brand and Channel Strategies
Strong brand positioning and targeted channel strategies remain critical for achieving competitive advantage. Companies are enhancing distributor networks and developing direct sales models to reach diverse customers. Strategic collaboration with food, pharmaceutical, and personal care producers is shaping market presence, while after-sales support and training programs further reinforce customer loyalty and sustained growth.
Innovation Drivers and Technological Advancements
Continuous technological advancements in automation, digital control, and machine learning are redefining pouch packaging machinery capabilities. Innovation focuses on energy-efficient models, faster changeover systems, and improved sealing technologies. A significant percentage (%) of companies allocate R&D budgets toward enhancing innovation, with collaborative development initiatives accelerating the adoption of intelligent, high-performance packaging solutions.
Regional Momentum and Expansion
Regional expansion strategies are reshaping the market, with companies targeting fast-growing industrial hubs. Asia-Pacific holds a significant percentage (%) share, driven by rising consumption and manufacturing capacity. Strategic expansion into emerging markets is coupled with strong partnerships and localized production units, enabling firms to enhance supply reliability, reduce costs, and capitalize on regional growth opportunities.
Future Outlook
The future outlook for the market points toward advanced integration of smart technologies and sustainable practices. Rising adoption of eco-friendly packaging and digital monitoring systems is expected to gain a higher percentage (%) contribution. Continuous collaboration between machinery providers and end-user industries will foster innovation, strengthen strategies, and support long-term growth through diversified applications and regional expansion initiatives.
Key players in Pouch Packaging Machinery Market include:
- KHS Group
- Tetra Laval Group
- Krones AG
- Barry-Wehmiller Companies Inc.
- Coesia S.p.A.
- SIG Combibloc Group Ltd.
- ProMach (including Matrix Packaging)
- GEA Group Aktiengesellschaft
- Syntegon Technology GmbH
- ROVEMA GmbH
- Duravant LLC
- Douglas Machine Inc.
- Maillis Group
- Sacmi
- Bradman Lake Group Ltd.
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Automation
- Market Snapshot, By Technology
- Market Snapshot, By Output
- Market Snapshot, By End-User
- Market Snapshot, By Region
- Pouch Packaging Machinery Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Surge in Demand for Flexible Packaging
- Innovation and Product Differentiation
- Shift Towards Sustainable Packaging Solutions
- Expansion of End-Use Industries
- Restraints
- High Initial Investment Costs
- Technological Complexity and Skill Requirements
- Limited Flexibility and Adaptability
- Maintenance and Downtime Risks
- Opportunities
- Growing Demand for Convenience Packaging
- Expansion of E-commerce and Direct-to-Consumer Channels
- Sustainability Initiatives and Eco-Friendly Packaging
- Emerging Markets and Industry Verticals
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Pouch Packaging Machinery Market, By Automation, 2021 - 2031 (USD Million)
- Automatic
- Semi-Automatic
- Manual
- Pouch Packaging Machinery Market, By Technology, 2021 - 2031 (USD Million)
- Single Servo Auger Filler Collar
- Double Servo Auger Filler Collar
- Triple Servo Auger Filler Collar
- Pouch Packaging Machinery Market, By Output, 2021 - 2031 (USD Million)
- Small Scale
- Medium Scale
- Large Scale
- Pouch Packaging Machinery Market, By End-User, 2021 - 2031 (USD Million)
- Food & Beverage
- Beauty & Personal Care
- Pharmaceutical
- Automotive
- Homecare
- Pet Care
- Industrial
- Pouch Packaging Machinery Market, By Geography, 2021- 2031(USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- North America
- Pouch Packaging Machinery Market, By Automation, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- KHS Group
- Tetra Laval Group
- Krones AG
- Barry-Wehmiller Companies Inc.
- Coesia S.p.A.
- SIG Combibloc Group Ltd.
- ProMach (including Matrix Packaging)
- GEA Group Aktiengesellschaft
- Syntegon Technology GmbH
- ROVEMA GmbH
- Duravant LLC
- Douglas Machine Inc.
- Maillis Group
- Sacmi
- Bradman Lake Group Ltd.
- Company Profiles
- Analyst Views
- Future Outlook of the Market

