• Floor displays led the market in 2024, capturing 43.7% of the share and projected to grow at a 5.9% CAGR through 2030, driven by their high visibility and effectiveness in retail environments.

• Corrugated cardboard maintained a dominant position in 2024, holding 35.3% of the market share, due to its cost-effectiveness and recyclability, aligning with sustainability trends.

• Supermarkets and hypermarkets accounted for 47.1% of the POP display market revenue in 2024, highlighting their central role in retail merchandising strategies.

• Food and beverages represented 33.9% of the market share in 2024, underscoring the sector's reliance on POP displays for product promotion and impulse purchases.

• Asia-Pacific emerged as the fastest-growing region, with a 5.7% CAGR through 2030, driven by rapid urbanization and expanding retail infrastructure.

• Advancements in digital signage and sensor integration are enhancing consumer engagement and enabling real-time performance tracking of POP displays.

• The shift towards sustainable materials and closed-loop supply chains is reshaping the POP display industry, with brands increasingly adopting eco-friendly solutions to meet regulatory and consumer demands.

In this report, the Point of Purchase (POP) Displays market has been segmented by Product Type, Material Type, Sales Channel and Geography.

Point of Purchase (POP) Displays, Segmentation by Product Type

The Product Type segmentation highlights multiple display formats tailored to store layout, merchandising goals, and product categories. Counter and Floor Displays lead due to versatility and high consumer reach, while Gravity Feed, Pallet, and Side Kick Displays serve promotional and impulse-buy applications. The growing trend toward modular, lightweight designs supports rapid installation and reusability across retail campaigns.

Counter Display

Counter Displays occupy strategic checkout or service areas to stimulate impulse purchases. Their compact design allows high visibility for small packaged goods like cosmetics, snacks, and accessories. Brands emphasize vivid graphics, QR code integration, and eco-friendly substrates to align with modern retail aesthetics.

Floor Display

Floor Displays provide freestanding promotional visibility for seasonal or new product launches. Retailers favor these units for their adaptability and large surface area for branding. Innovation in foldable corrugated structures and tool-less assembly improves supply-chain efficiency and merchandising agility.

Gravity Feed Display

Gravity Feed Displays ensure automatic product dispensing, maintaining stock visibility with minimal staff intervention. They are popular in pharmaceuticals, beverages, and confectionery segments. Manufacturers integrate transparent windows and stackable units for enhanced restocking efficiency and product exposure.

Pallet Display

Pallet Displays are designed for large-format retail spaces, combining storage and display functions. Used predominantly in hypermarkets and wholesale clubs, these displays support bulk packaging and high-traffic campaigns. Sustainability focus drives the use of recyclable corrugated pallets with modular protective frames.

Side Kick Display

Side Kick Displays attach to shelving or end caps, offering space-saving branding options for high-turnover SKUs. They enhance cross-merchandising and category-level promotions. Retailers prefer lightweight materials with clip-on mounting and quick replenishment access.

Dump Bin Display

Dump Bin Displays support bulk product sales through open-top visibility. Widely used for discount or clearance items, they encourage impulse buying behavior. Corrugated designs dominate due to cost efficiency, portability, and high customization flexibility for promotional messaging.

Clip Strip

Clip Strip Displays offer vertical merchandising in narrow aisles, suitable for lightweight items. They are extensively used in grocery and convenience retail for add-on sales. Innovation focuses on biodegradable plastics and multi-tier clip formats that increase stock-keeping capacity.

Others

The Others category includes modular racks, digital kiosks, and pop-up displays that blend physical and interactive elements. Increasing integration of smart sensors and LED illumination enhances brand storytelling and real-time engagement analytics.

Point of Purchase (POP) Displays, Segmentation by Material Type

The Material Type segmentation showcases the balance between aesthetic appeal, durability, and eco-sustainability. Corrugated Board leads due to cost-effectiveness and recyclability, while Plastic and Metal Displays support longer lifecycle promotional campaigns. Emerging materials like Foam Board and Glass are used in high-end or limited-edition retail environments.

Corrugated Board

Corrugated Board Displays dominate global demand due to their lightweight structure, low cost, and high print adaptability. They offer easy folding, transportation, and disposal. Market growth aligns with increasing recyclability mandates and demand for eco-friendly retail marketing materials.

Foam Board

Foam Board Displays combine stiffness and visual clarity, ideal for semi-permanent installations in malls and departmental stores. These are favored for their smooth finish and compatibility with UV printing and laminated graphics.

Plastic Sheet

Plastic Displays are chosen for their durability, water resistance, and reusability in outdoor campaigns. Brands use acrylic and PET variants for premium aesthetics. Trends include bioplastics and recyclable polymers to meet corporate sustainability targets.

Glass

Glass Displays convey premium quality and transparency, used for luxury products such as jewelry, cosmetics, and electronics. Retailers adopt tempered glass for safety and high-clarity brand presentation. Growth is driven by flagship store investments and visual merchandising upgrades.

Metal

Metal Displays offer superior strength and longevity for heavy or industrial products. They are common in automotive, hardware, and electronics sectors. Manufacturers develop powder-coated and lightweight alloy options for enhanced durability and ease of relocation.

Point of Purchase (POP) Displays, Segmentation by Sales Channel

The Sales Channel segmentation analyzes distribution dynamics across retail ecosystems. Hypermarkets & Supermarkets dominate due to high foot traffic and large promotional budgets, while Departmental and Specialty Stores focus on category-specific, brand-driven merchandising. Convenience Stores and Others emphasize compact, quick-deploy displays aligned with fast-moving consumer goods.

Hypermarket & Supermarket

Hypermarkets & Supermarkets use POP displays to support cross-category promotions and seasonal campaigns. High visibility zones such as end caps and entry aisles drive rapid inventory turnover. Integration of digital signage and data analytics enhances campaign targeting and shopper engagement.

Departmental Store

Departmental Stores employ semi-permanent displays to promote apparel, beauty, and electronics. Emphasis is on aesthetic alignment and brand cohesion. Suppliers deliver bespoke displays with modular construction and integrated lighting to create immersive retail experiences.

Specialty Store

Specialty Stores adopt high-impact designs tailored to niche categories such as luxury goods, gadgets, or organic products. Customization and brand storytelling dominate strategy, with interactive digital displays increasingly incorporated to enhance product exploration.

Convenience Store

Convenience Stores rely on compact and multi-tier displays suited for limited space. Displays promote impulse buys such as snacks, beverages, and personal care items. Lightweight materials and plug-and-play structures allow quick campaign rotations.

Others

The Others segment includes pop-up outlets, kiosks, and exhibition venues where flexible and portable display systems are critical. Growing use of digital-physical hybrid displays expands engagement opportunities in temporary and experiential retail spaces.

Point of Purchase (POP) Displays, Segmentation by Geography

In this report, the Point of Purchase (POP) Displays Market has been segmented by Geography into five regions: North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

North America

North America leads in adoption due to its advanced retail infrastructure and high marketing spend per store. The region focuses on omnichannel retail displays integrating digital elements and sustainability-driven materials. Custom corrugated solutions and in-store analytics platforms enhance merchandising precision.

Europe

Europe emphasizes eco-conscious display production aligned with stringent packaging regulations and circular economy goals. Retailers adopt biodegradable substrates and modular formats for campaign flexibility. Markets such as the UK, Germany, and France lead through investments in premium retail design.

Asia Pacific

Asia Pacific experiences rapid growth driven by expanding retail networks, rising consumer goods demand, and modernization of store layouts. Countries like China, India, and Japan increasingly adopt POP systems for competitive differentiation. The region benefits from low-cost manufacturing and innovative printing technologies.

Middle East & Africa

In Middle East & Africa, retail expansion and the rise of mall culture fuel adoption of premium POP displays. Brands prioritize durability and reusable materials to suit diverse climate conditions. Global suppliers collaborate with regional distributors to expand reach and compliance with safety standards.

Latin America

Latin America shows steady growth driven by urban retail expansion and the growing presence of international brands. Retailers in Brazil, Mexico, and Chile emphasize cost-effective corrugated displays and localized content for promotional events. Partnerships with local printers support scalability and fast turnaround for in-store campaigns.

This report provides an in depth analysis of various factors that impact the dynamics of POP Display Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Growth in Retail Sector and Shopping Experience Enhancement
• Advancements in Printing and Packaging Technologies
• Increasing Product Differentiation and Brand Visibility

• Expansion of Point-of-Purchase Advertising - The expansion of point-of-purchase (POP) advertising represents a significant trend in retail marketing strategies, driven by the need to enhance brand visibility, influence consumer purchasing decisions, and create engaging shopping experiences at the moment of sale. POP advertising refers to promotional displays, signage, and materials strategically placed within retail environments to attract attention, convey product information, and stimulate impulse buying behaviors among consumers.

  Advancements in technology and design have transformed the landscape of POP advertising, enabling more interactive and immersive experiences for shoppers. Digital signage, LED displays, and interactive touchscreens integrated into POP displays enhance visual appeal and engagement by delivering dynamic content, product demonstrations, and personalized promotions. These technologies not only attract attention but also provide opportunities for real-time data analytics and targeted marketing strategies, allowing retailers to customize messages based on consumer demographics, preferences, and purchasing behaviors.

  The expansion of point-of-purchase advertising underscores its pivotal role in influencing consumer decision-making and driving sales in retail environments. As retailers continue to innovate with technology-driven solutions and personalized marketing approaches, the effectiveness and versatility of POP advertising are expected to grow. By leveraging data analytics, interactive technologies, and creative design strategies, stakeholders can enhance the impact of POP displays, optimize marketing ROI, and capitalize on opportunities to engage and convert consumers at the critical moment of purchase.

Restraints

• Limited Space and Placement Constraints
• Environmental Concerns and Sustainability
• Challenges in Design Innovation and Customization

• Competition from Digital Marketing Platforms - Competition from digital marketing platforms presents a significant challenge to traditional point-of-purchase (POP) advertising methods in retail environments. Digital marketing platforms, including social media, search engine marketing, and online display advertising, offer brands and retailers powerful tools to reach consumers across various digital channels, influencing purchasing decisions before they even enter physical stores. This shift towards digital marketing reflects changing consumer behaviors, where shoppers increasingly research products online, compare prices, and read reviews before making buying decisions.

  The measurability and analytics capabilities of digital marketing platforms provide valuable insights into campaign performance, return on investment (ROI), and customer engagement metrics. Brands can track clicks, conversions, and online sales attributed to digital campaigns, enabling data-driven decision-making and continuous optimization of marketing strategies. This data-centric approach allows brands to allocate marketing budgets more effectively, focusing investments on channels and campaigns that deliver the highest impact and ROI compared to traditional POP advertising methods, which often have limited tracking capabilities.

  Digital marketing platforms present formidable competition to traditional POP advertising methods, there are opportunities for brands and retailers to leverage both digital and physical channels synergistically. Integrating digital marketing strategies with innovative POP displays can create cohesive brand experiences that resonate with consumers across their entire shopping journey. By harnessing the strengths of digital marketing for broad reach and data-driven insights, alongside the sensory appeal and immediate impact of POP displays in-store, brands can navigate the evolving retail landscape effectively and maintain relevance in a competitive market environment.

Opportunities

• Expansion in Emerging Markets with Retail Growth
• Customization and Personalization Trends
• Innovative Materials and Eco-friendly Solutions

• Collaborations with Retailers and Brands for Co-creation - Collaborations between POP display manufacturers and retailers/brands for co-creation represent a strategic approach to enhancing the effectiveness and relevance of point-of-purchase (POP) advertising in retail environments. These partnerships leverage the unique strengths and insights of each party to develop innovative, customized POP solutions that engage consumers, drive sales, and differentiate brands within competitive retail landscapes.

  Co-creation partnerships encourage innovation and experimentation with new materials, technologies, and design concepts in POP advertising. Retailers and brands bring industry expertise, market knowledge, and consumer insights to the table, while POP display manufacturers contribute technical expertise in materials science, fabrication techniques, and display engineering. Together, these collaborations drive the development of novel POP display formats, interactive features, and experiential elements that capture consumer attention, stimulate engagement, and influence purchasing decisions in-store.

  Collaborations between POP display manufacturers, retailers, and brands for co-creation represent a strategic opportunity to innovate and elevate the impact of POP advertising in retail environments. By leveraging collective strengths, insights, and resources, stakeholders can develop tailored solutions that enhance brand visibility, drive sales performance, and create compelling shopping experiences for consumers. As the retail landscape continues to evolve, these collaborative partnerships will play a crucial role in shaping the future of point-of-purchase marketing, enabling brands to adapt to changing consumer preferences and market dynamics effectively.

Point of Purchase (POP) Displays Market is becoming increasingly competitive as companies implement strategies to enhance brand visibility, consumer engagement, and retail performance. Rising demand from supermarkets, convenience stores, and specialty outlets drives growth, while collaboration and partnerships with retailers and brands support adoption. Continuous innovation and technological advancements ensure expansion, making POP displays essential tools in modern retail marketing.

Market Structure and Concentration

The market structure reflects the presence of leading display manufacturers alongside specialized design firms, with major players capturing significant percentages (%) of market share. Larger enterprises focus on merger and acquisition strategies to strengthen capabilities, while smaller companies emphasize creative innovation. This balance between concentration and diversification sustains competitive growth and long-term expansion.

Brand and Channel Strategies

Brand strategies emphasize customization, durability, and interactive design to enhance visibility for retail partners. Companies strengthen their presence through partnerships with consumer goods brands, retail chains, and promotional agencies. Strategic collaboration improves brand recognition, while diversified distribution and service channels support steady growth and expansion across multiple retail formats and industries.

Innovation Drivers and Technological Advancements

Innovation plays a central role, with emphasis on digital displays, eco-friendly materials, and modular formats. Technological advancements improve consumer interaction, reduce waste, and enable data-driven insights for retailers. Collaboration with technology providers and design specialists accelerates product development, ensuring innovation-driven strategies that reinforce competitiveness and sustain future growth in POP display solutions.

Regional Momentum and Expansion

Regional momentum is significant, with higher percentages (%) of adoption in retail-intensive economies, while emerging regions expand through investments in organized retail. Partnerships with local distributors and retail networks strengthen supply chains, while regional collaboration ensures broader accessibility and competitive positioning across diverse consumer markets.

Future Outlook

The future outlook highlights consistent growth driven by innovation, collaboration, and expansion. Companies are expected to enhance competitiveness through merger initiatives, strategic partnerships, and technological advancements. With increasing demand for impactful retail solutions, the Point of Purchase (POP) Displays Market will continue evolving through innovation-led strategies that ensure long-term success and industry leadership.

Key players in Global POP Display Market include :

• International Paper Company
• DS Smith Plc
• Smurfit Kappa Group
• WestRock Company
• Sonoco Products Company
• Menasha Packaging Company
• Pratt Industries
• Georgia-Pacific
• Packaging Corporation of America
• Creative Displays Now
• Marketing Alliance Group
• FFR Merchandising
• U.S. Corrugated, Inc.
• Meridian Display & Merchandising
• Hawver Display

In this report, the profile of each market player provides following information:

• Market Share Analysis
• Company Overview and Product Portfolio
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis