Global Pet Veterinary Diet Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

In this report, the Pet Veterinary Diet Market has been segmented by Sub Product, Pet Type, Nutritional Focus, Distribution Channel, and Geography.

Pet Veterinary Diet Market, Segmentation by Sub Product

The Pet Veterinary Diet Market has been segmented by Sub Product into Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, and Urinary Tract disease.

Diabetes
The diabetes segment in the pet veterinary diet market is gaining traction, driven by the rising prevalence of obesity and diabetes among pets. Approximately 10% of cats and 1% of dogs suffer from diabetes, necessitating specialized diets. Products targeting this condition often feature low glycemic index ingredients and high fiber content to manage blood sugar levels effectively.

Digestive Sensitivity
Digestive sensitivity diets account for a significant portion of the market, with an estimated 20% of pets experiencing gastrointestinal issues. These formulations are enriched with easily digestible proteins, prebiotics, and low-fat content to enhance digestive health. The increasing demand for such diets is driven by greater pet owner awareness of digestive disorders.

Oral Care Diets
Oral care diets are designed to address the growing concern of dental health in pets, which affects over 70% of adult cats and dogs. These diets typically incorporate special kibble textures and dental-active ingredients to reduce plaque and tartar buildup. The segment continues to expand due to increased recommendations by veterinarians.

Renal
Renal diets have become essential for managing chronic kidney disease in pets, which affects nearly 10% of senior cats and dogs. These diets are formulated with restricted phosphorus and enhanced omega-3 fatty acids to support kidney function. The growing geriatric pet population is a key factor driving segment growth.

Urinary Tract Disease
Urinary tract disease diets are tailored to prevent or manage conditions such as urinary crystals and bladder stones. Around 15% of cats and 5% of dogs are affected by these issues. Such diets feature urine acidifiers and balanced mineral content to promote urinary tract health.

Pet Veterinary Diet Market, Segmentation by Pet Type

The Pet Veterinary Diet Market has been segmented by Pet Type into Dog, Cat, Birds, and Others.

Dog
Dogs represent the largest segment in the pet veterinary diet market, accounting for nearly 60% of the total market share. This dominance is driven by the rising prevalence of chronic conditions like obesity, arthritis, and allergies in dogs. Veterinary diets for dogs focus on joint support, weight management, and gastrointestinal health, contributing to increased demand.

Cat
Cats hold a significant share of the market, comprising approximately 30% of the global demand for pet veterinary diets. This segment is primarily influenced by common feline health issues such as urinary tract infections, kidney disorders, and diabetes. Diets for cats often contain high protein content, low carbohydrates, and targeted nutrients to manage specific conditions.

Birds
Though smaller in scale, the bird segment is gaining attention, contributing to around 5% of the pet veterinary diet market. Health concerns like feather plucking, nutritional deficiencies, and digestive issues drive the demand for specialized avian diets. These diets are formulated with species-specific nutrients and fortified supplements.

Others
This category includes exotic pets such as rabbits, guinea pigs, and reptiles, collectively making up about 5% of the market. Veterinary diets in this segment are tailored to support digestive health, bone development, and immune function in various small animals. The growing trend of exotic pet ownership is slowly expanding this niche segment.

Segmenting the pet veterinary diet market by pet type allows manufacturers to develop specialized formulations that address the distinct nutritional needs and health concerns of different companion animals. By offering tailored dietary solutions for dogs, cats, birds, and other pets, companies can better serve the growing demand for high-quality veterinary diets and contribute to the overall health and well-being of pets worldwide.

Pet Veterinary Diet Market, Segmentation by Nutritional Focus

The Pet Veterinary Diet Market has been segmented by Nutritional Focus into Weight Management, Allergy Management, Digestive Health, and Joint Health.

Weight Management
Weight management is a key focus area, addressing the needs of nearly 25% of dogs and 20% of cats globally that are classified as overweight or obese. Veterinary diets in this category emphasize low-calorie formulas, high fiber content, and lean protein sources to support healthy weight loss and maintenance. The growing concern over pet obesity continues to fuel demand in this segment.

Allergy Management
Allergy management diets cater to pets suffering from food sensitivities, which affect up to 15% of dogs and 10% of cats. These specialized diets are formulated with limited ingredients, novel proteins, and grain-free options to minimize allergic reactions and improve overall health. Increased awareness among pet owners is accelerating growth in this category.

Digestive Health
Digestive health diets account for a substantial share of the market, as gastrointestinal disorders are reported in around 20% of companion animals. These diets feature easily digestible ingredients, probiotics, and prebiotic fibers to support gut health and nutrient absorption. Veterinary recommendations and owner preference for proactive care drive consistent demand.

Joint Health
Joint health-focused diets are vital for aging pets and breeds prone to mobility issues, affecting nearly 15% of older dogs and cats. Such diets include glucosamine, chondroitin, and omega-3 fatty acids to reduce inflammation and support joint function. This segment is expanding with the increasing lifespan of companion animals.

Pet Veterinary Diet Market, Segmentation by Distribution Channel

The Pet Veterinary Diet Market has been segmented by Distribution Channel into Convenience Stores, Online Channel, Specialty Stores, and Supermarkets/Hypermarkets.

Convenience Stores
Convenience stores play a modest role in the pet veterinary diet market, contributing around 10% of the total distribution share. These outlets are preferred for their accessibility and quick purchasing options, especially for urgent needs. However, limited product variety and low specialization restrict their overall growth in this segment.

Online Channel
The online channel has emerged as a rapidly growing segment, accounting for over 30% of global sales in the pet veterinary diet market. Consumers prefer this channel for its wider product range, home delivery convenience, and easy price comparisons. E-commerce platforms continue to attract tech-savvy pet owners and those seeking subscription-based deliveries.

Specialty Stores
Specialty stores dominate the market with nearly 40% share, offering expert guidance, veterinarian-backed products, and personalized recommendations. Their credibility and specialized offerings make them the go-to destination for targeted pet dietary solutions. Continued emphasis on professional service ensures this channel’s stronghold.

Supermarkets/Hypermarkets
Supermarkets and hypermarkets represent about 20% of the distribution landscape, favored for their one-stop shopping experience and competitive pricing. Although they may lack the specialization of other channels, their broad customer base and frequent foot traffic make them valuable for increasing product visibility.

Pet Veterinary Diet Market, Segmentation by Geography

In this report, the Pet Veterinary Diet Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Pet Veterinary Diet Market Share (%), by Geographical Region

North America
North America holds the leading position in the pet veterinary diet market, accounting for nearly 35% of the global share. The region benefits from a high rate of pet ownership, increased spending on pet healthcare, and strong veterinary infrastructure. The U.S. remains a major contributor due to its established pet nutrition awareness and advanced product availability.

Europe
Europe captures around 25% of the market share, driven by growing concern for pet health and an increasing demand for specialized dietary products. Countries like Germany, France, and the UK lead this growth with their emphasis on pet welfare regulations and access to premium veterinary diets through both offline and online channels.

Asia Pacific
Asia Pacific is one of the fastest-growing regions, contributing nearly 20% of the global market. Rising pet adoption rates, especially in countries like China, India, and Japan, along with increasing disposable income, are fueling the demand for veterinary-recommended diets. Rapid urbanization and changing lifestyles also support this upward trend.

Middle East and Africa
Middle East and Africa account for approximately 10% of the global market. Although still emerging, the region is witnessing rising awareness of pet health and nutrition. Growth is supported by the expansion of veterinary clinics and the availability of imported dietary solutions, particularly in urban centers.

Latin America
Latin America holds close to 10% of the pet veterinary diet market, with Brazil and Mexico being the primary contributors. The region is gaining traction due to increased pet humanization and a growing preference for preventive healthcare. Local manufacturing and distribution networks are also improving accessibility.