Pet Supplement Market

By Type;

Pills, Chewable and Others

By Source;

Organic and Conventional

By Distribution Channel;

Online and Offline

By Application;

Dog, Cat, Horse, Bird and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn679400549 Published Date: August, 2025 Updated Date: September, 2025

Pet Supplement Market Overview

Pet Supplement Market (USD Million)

Pet Supplement Market was valued at USD 1,558.79 million in the year 2024. The size of this market is expected to increase to USD 2,438.30 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.6%.


Pet Supplement Market

*Market size in USD million

CAGR 6.6 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.6 %
Market Size (2024)USD 1,558.79 Million
Market Size (2031)USD 2,438.30 Million
Market ConcentrationMedium
Report Pages334
1,558.79
2024
2,438.30
2031

Major Players

  • Nestle Purina Pet Care
  • Vetri Science Laboratories
  • Ark Naturals
  • NOW Food
  • Virbac
  • Kemin
  • Industries
  • Novotech Nutraceuticals
  • Zoetis
  • Bayer

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Pet Supplement Market

Fragmented - Highly competitive market without dominant players


The Pet Supplement Market is growing rapidly as owners prioritize nutrition, immunity, and long-term wellness for their pets. More than 60% of pet households now use supplements to enhance daily care, underscoring their growing role in preventive healthcare.

Increasing Popularity of Functional Supplements
Adoption is rising, with over 55% of consumers purchasing products that aid digestion, joint mobility, skin health, and coat shine. This reflects the increasing demand for functional solutions that improve overall well-being and comfort for pets.

Innovation in Natural Formulations
Nearly 45% of manufacturers are introducing natural, clean-label, and organic supplements. Innovations such as herbal extracts, multivitamins, and probiotics are meeting consumer expectations for safe and sustainable pet nutrition.

Health and Preventive Care Focus
Wellness awareness is growing, with 65% of pet owners acknowledging the benefits of supplements in preventing health problems and strengthening immunity. The focus on longevity and disease prevention is driving higher adoption rates.

Market Outlook
Looking forward, the Pet Supplement Market is expected to expand significantly, with nearly 50% of providers launching premium, eco-friendly, and customized products. Innovation, awareness of pet health, and preventive care trends will continue shaping the industry’s growth.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Source
    3. Market Snapshot, By Distribution Channel
    4. Market Snapshot, By Application
    5. Market Snapshot, By Region
  4. Pet Supplement Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Pet Ownership
        2. Focus on Preventive Healthcare
        3. Humanization of Pets
        4. Innovation and Product Development
      2. Restraints
        1. Regulatory Challenges
        2. Lack of Awareness and Education
        3. Fragmented Distribution Channels
        4. Product Safety Concerns
        5. Economic Uncertainty
      3. Opportunities
        1. Innovation and Product Development
        2. Expanding Market Reach
        3. Eco-friendly and sustainable devices
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bragaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Pet Supplement Market, By Type, 2021 - 2031 (USD Million)
      1. Pills
      2. Chewable
      3. Others
    2. Pet Supplement Market, By Source, 2021 - 2031 (USD Million)

      1. Organic

      2. Conventional

    3. Pet Supplement Market, By Distribution Channel, 2021 - 2031 (USD Million)

      1. Offline

      2. Online

    4. Pet Supplement Market, By Application, 2021 - 2031 (USD Million)
      1. Dog
      2. Cat
      3. Horse
      4. Bird
      5. Others
    5. Pet Supplement Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Isarel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Nestle Purina Pet Care
      2. Vetri Science Laboratories
      3. Ark Naturals
      4. NOW Food
      5. Virbac
      6. Kemin
      7. Industries
      8. Novotech Nutraceuticals
      9. Zoetis
      10. Bayer
  7. Analyst Views
  8. Future Outlook of the Market