Global Personalized Nutrition Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Application;

Standard supplements and Disease-based.

By Product;

Active measurement and Standard measurement.

By End-use;

Direct-to-consumer, Wellness & fitness centers, Hospitals & clinics and Institutions.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn337037290 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Personalized Nutrition Market (USD Million), 2021 - 2031

In the year 2024, the Global Personalized Nutrition Market was valued at USD 11,232.82 million. The size of this market is expected to increase to USD 27,171.91 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 13.5%.

The global personalized nutrition market is experiencing rapid growth, driven by increasing consumer awareness of health and wellness, advancements in nutritional science, and personalized healthcare trends. Personalized nutrition aims to provide tailored dietary recommendations based on individual characteristics such as genetics, lifestyle, and health goals.

One of the key drivers of this market is the growing preference for preventive healthcare solutions. Consumers are increasingly seeking ways to manage their health proactively, which has fueled interest in personalized nutrition plans that cater to specific health needs and genetic predispositions. This trend is supported by advancements in biotechnology and analytics, enabling personalized nutrition companies to offer more precise recommendations based on genetic testing and biomarker analysis.

Another significant factor contributing to market growth is the rising adoption of digital health technologies. Mobile apps, wearable devices, and online platforms play a crucial role in delivering personalized nutrition advice and tracking progress. These technologies allow users to monitor their dietary intake, physical activity, and health metrics, empowering them to make informed decisions about their nutrition and lifestyle.

Collaborations between nutritionists, dietitians, and healthcare providers are enhancing the accessibility and effectiveness of personalized nutrition services. Integrating nutritional counseling with traditional healthcare practices enables more holistic approaches to wellness, addressing both preventive and therapeutic aspects of nutrition-related health issues.

The personalized nutrition market is poised for further expansion as personalized medicine continues to gain traction globally. With ongoing research into the interplay between genetics, diet, and health outcomes, the potential for personalized nutrition to optimize health and wellbeing is considerable. As regulatory frameworks evolve to support these innovations, the market is expected to witness continued investment and technological advancements, fostering a landscape where personalized nutrition becomes increasingly accessible and impactful for individuals worldwide.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Application
    2. Market Snapshot, By Product
    3. Market Snapshot, By End-use
    4. Market Snapshot, By Region
  4. Global Personalized Nutrition Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Health and wellness trends
        2. Advances in nutritional science
        3. Customized consumer preferences
        4. Rising disposable incomes
        5. Growing digital health awareness
      2. Restraints
        1. High costs of customization
        2. Regulatory complexities
        3. Limited awareness in some regions
        4. Data privacy concerns
        5. Variability in efficacy outcomes
      3. Opportunities
        1. Technological innovations in diagnostics
        2. Aging population demographics
        3. Expansion of e-commerce platforms
        4. Partnerships with healthcare providers
        5. Personalized meal delivery services
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Personalized Nutrition Market, By Application, 2021 - 2031 (USD Million)
      1. Standard supplements
      2. Disease-based
    2. Global Personalized Nutrition Market, By Product, 2021 - 2031 (USD Million)
      1. Active measurement
      2. Standard measurement
    3. Global Personalized Nutrition Market, By End-use, 2021 - 2031 (USD Million)
      1. Direct-to-consumer
      2. Wellness & fitness centers
      3. Hospitals & clinics
      4. Institutions
    4. Global Personalized Nutrition Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. COMPANIES WITH TECH PARTNERSHIPS
      2. BASF SE (PARTNERED WITH XERION)
      3. DSM
      4. COMPANIES WITH TECH CAPABILITIES
      5. HERBALIFE NUTRITION LTD.
      6. AMWAY
      7. DNAFIT
      8. WELLNESS COACHES
      9. ATLAS BIOMED GROUP LIMITED
      10. CARE/OF
      11. HABIT FOOD PERSONALIZED, LLC
      12. PERSONA
      13. BACTOLAC PHARMACEUTICAL, INC.
      14. BALCHEM CORPORATION
      15. ZIPONGO
      16. DNALYSIS
      17. SANGER GENOMICS PVT LTD
  7. Analyst Views
  8. Future Outlook of the Market