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Add to CartPersonalized Meals Market
By Type;
Standard Meals Personalization and Disease-Based PersonalizationBy Application;
Direct To Consumer, Wellness & Fitness Centers, Hospitals & Clinics and InstitutionsBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Personalized Meals Market Overview
Personalized Meals Market (USD Million)
Personalized Meals Market was valued at USD 1233.32 million in the year 2024. The size of this market is expected to increase to USD 3280.65 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 15.0%.
Personalized Meals Market
*Market size in USD million
CAGR 15.0 %
| Study Period | 2025 - 2031 |
|---|---|
| Base Year | 2024 |
| CAGR (%) | 15.0 % |
| Market Size (2024) | USD 1233.32 Million |
| Market Size (2031) | USD 3280.65 Million |
| Market Concentration | Low |
| Report Pages | 318 |
Major Players
- Amway
- BASF
- DSM
- Herbalife Nutrition Ltd
- DNAfit
- Care/of
- Nutrigenomix
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Personalized Meals Market
Fragmented - Highly competitive market without dominant players
The Personalized Meals Market is witnessing strong growth as consumers demand food solutions tailored to their unique dietary preferences and health goals. More than 60% of nutrition-focused individuals now choose meals designed specifically for their lifestyle, making customization one of the most influential trends in modern food services.
Increasing Demand for Tailored Nutrition
Adoption is rising, with over 55% of customers opting for personalized meals that address weight management, athletic performance, or medical conditions. These tailored solutions combine convenience with health benefits, boosting their popularity across multiple consumer groups.
Innovation Through Technology
Nearly 45% of providers are integrating AI-driven platforms, data analytics, and mobile apps to offer precision-based meal customization. These advancements streamline menu planning, enhance portion accuracy, and expand personalization to suit individual needs more effectively.
Focus on Wellness and Quality
Wellness is a major driver, with 65% of consumers preferring organic, allergen-free, or plant-based personalized meal options. The emphasis on quality ingredients and health-conscious eating habits continues to fuel demand for innovative and flexible meal services.
Market Outlook
Looking ahead, the Personalized Meals Market is projected to expand as nearly 50% of businesses invest in smart meal kits, digital subscriptions, and eco-friendly offerings. Continuous innovation, rising health awareness, and a shift toward consumer-centric food experiences will shape its future growth.
Personalized Meals Market Recent Developments
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In October 2023, HelloFresh introduced a "Meal Customizer" tool, enabling customers to tailor ingredients and portion sizes, addressing the growing demand for more personalized meal planning.
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In March 2024, Freshly launched a new personalized meal delivery service, allowing customers to customize meals based on dietary preferences, including keto, vegan, and paleo options.
Segment Analysis
The Global Personalized Meals Market is categorized by two primary types of personalization: Standard Meals Personalization and Disease-based Personalization. Standard Meals Personalization focuses on tailoring meal plans to individual preferences, dietary restrictions, and nutritional needs without considering specific health conditions. This approach is often utilized by consumers seeking customized diet solutions for improved general well-being or lifestyle optimization. Disease-based Personalization, on the other hand, targets individuals with specific health conditions or dietary needs. This type of personalization uses detailed health data to create meal plans that manage or mitigate diseases such as diabetes, heart disease, or allergies, ensuring that each meal supports the individual's unique medical requirements.
Applications of personalized meals span several sectors, including Direct-to-consumer, Wellness & Fitness Centres, Hospitals & Clinics, and Institutions. Direct-to-consumer services provide personalized meal solutions directly to individuals, often through subscription models or meal delivery services. Wellness & Fitness Centres use personalized meals to enhance clients' fitness and overall health goals. Hospitals & Clinics incorporate disease-based personalized meals to support patient recovery and manage chronic conditions. Institutions, such as schools or corporate offices, may offer personalized meals to cater to the specific dietary needs of their populations. Geographically, the market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America, reflecting the global reach and diverse demand for personalized meal solutions across different regions.
Global Personalized Meals Segment Analysis
In this report, the Global Personalized Meals Market has been segmented by Type, Application and Geography.
Global Personalized Meals Market, Segmentation by Type
The Global Personalized Meals Market has been segmented by Type into Standard Meals Personalization and Disease-based Personalization.
Standard meals personalization involves tailoring meal plans to meet general dietary preferences and needs. This approach usually considers factors like taste, portion sizes, and macronutrient balance to fit an individual's lifestyle and preferences. For example, a standard meal personalization might involve customizing a diet plan for someone who prefers vegetarian options or enjoys a specific cuisine. The focus here is on enhancing the overall dining experience by making meals more enjoyable and convenient, while still adhering to general nutritional guidelines.
Disease-based personalization, on the other hand, targets specific health conditions or medical requirements. This type of personalization is designed to address particular health issues such as diabetes, hypertension, or food allergies. Meal plans are carefully crafted to manage or mitigate the symptoms of these conditions, incorporating specialized ingredients and adjusting nutrient profiles to support health and treatment goals. For instance, a disease-based meal plan for diabetes might involve controlling carbohydrate intake to help regulate blood sugar levels. This approach is more clinical and precise, aiming to improve health outcomes by addressing the unique dietary needs linked to specific medical conditions.
Global Personalized Meals Market, Segmentation by Application
The Global Personalized Meals Market has been segmented by Application into Direct-to-consumer, Wellness & Fitness Centres, Hospitals & Clinics and Institutions.
The Direct-to-consumer segment represents a growing trend where consumers can access personalized meal plans tailored to their specific dietary needs and preferences. This segment includes meal kit delivery services, subscription-based meal plans, and online platforms that offer customized nutrition solutions directly to individual customers. These services cater to various dietary requirements such as weight management, allergies, and specific health conditions, providing convenience and personalization for health-conscious consumers.
The Wellness & Fitness Centres segment includes facilities like gyms and wellness centers that offer personalized meal planning as part of their holistic health services. These centers often collaborate with nutritionists to provide tailored meal options that complement exercise regimes and overall wellness goals. The Hospitals & Clinics segment focuses on providing specialized meal plans for patients with specific health conditions or dietary restrictions, ensuring that their nutritional needs are met during treatment and recovery. Lastly, the Institutions segment covers personalized meal services in educational and corporate settings, where meal plans are customized to meet the dietary needs of students and employees, supporting their health and productivity. Each of these applications addresses the growing demand for tailored nutrition solutions across various sectors, enhancing overall well-being through personalized dietary interventions.
Global Personalized Meals Market, Segmentation by Geography
In this report, the Global Personalized Meals Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa and Latin America.
Global Personalized Meals Market Share (%), by Geographical Region, 2024
In North America, particularly in the United States and Canada, there is a significant demand for personalized meal solutions driven by the high prevalence of health-conscious consumers and advanced technological infrastructure. This region benefits from a well-established market for customized dietary plans and meal delivery services, reflecting a trend toward personalization in both nutrition and convenience. Europe, known for its diverse culinary traditions and a strong emphasis on health and wellness, also shows substantial growth in the personalized meals sector.
Countries such as the UK, Germany, and France are experiencing rising consumer interest in tailored meal options that align with specific dietary needs and preferences. The Asia Pacific region is witnessing rapid expansion due to increasing urbanization, changing lifestyles, and a growing middle class with rising disposable income. The Middle East and Africa, with a younger population and evolving food preferences, are starting to adopt personalized meal solutions. Latin America is also showing promising growth, driven by urbanization and changing dietary habits across the region. Each region's unique market dynamics contribute to the overall development of the global personalized meals industry.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Personalized Meals Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers
- Innovative packaging solutions
- Expansion of e-commerce platforms
- Greater focus on preventive health
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Popularity of fitness and wellness trends - The popularity of fitness and wellness trends significantly drives the Global Personalized Meals Market. As more individuals embrace healthier lifestyles and prioritize their physical well-being, the demand for tailored meal solutions that complement fitness goals has surged. This trend reflects a growing awareness of the importance of nutrition in achieving optimal health and performance.
Personalized meal plans are increasingly sought after by fitness enthusiasts who desire meals that align with their specific dietary requirements, such as higher protein content for muscle building or low-carb options for weight management. The rise of wellness culture, supported by social media and fitness influencers, further amplifies this demand, creating a market ripe for personalized nutrition solutions designed to support diverse fitness and wellness objectives.
Restraints
- Seasonal variability in ingredient availability
- Consumer resistance to change
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Potential health risks with improper customization - While the trend toward personalized meals offers numerous benefits, it also presents potential health risks if not managed properly. Improper customization of meal plans can lead to imbalances in nutritional intake, potentially causing health issues such as deficiencies or excesses in essential nutrients. For example, a meal plan that is not accurately tailored to an individual’s health needs might result in inadequate calorie intake or excessive consumption of certain macronutrients, adversely affecting overall health.
There is a risk of misinformation regarding dietary requirements, which can be exacerbated by unreliable sources of meal customization advice. Ensuring that personalized meal solutions are developed with accurate nutritional assessments and professional guidance is crucial to mitigating these risks and ensuring consumer safety.
Opportunities
- Integration with fitness tracking devices
- Personalized meal plans for corporate wellness programs
- Increasing focus on sustainable sourcing
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Collaboration with dietitians and nutritionists - Collaboration with dietitians and nutritionists represents a significant opportunity for enhancing the credibility and effectiveness of personalized meals. By integrating the expertise of these health professionals, meal providers can offer more accurate and scientifically-backed customization, ensuring that meal plans meet the specific nutritional needs and health goals of individuals. Dietitians and nutritionists can provide valuable insights into designing meal plans that are balanced, safe, and tailored to various dietary requirements, such as managing chronic health conditions or supporting specific fitness goals.
This professional collaboration not only improves the quality and efficacy of personalized meal offerings but also builds consumer trust by demonstrating a commitment to evidence-based nutrition practices. As personalized meal services increasingly integrate with healthcare and wellness fields, the role of dietitians and nutritionists becomes pivotal in shaping successful and health-focused meal solutions.
Personalized Meals Market Competitive Landscape Analysis
Personalized Meals Market is experiencing rapid competition as food technology companies and meal delivery platforms strengthen their presence through partnerships, mergers, and digital alliances. With nearly 40% of share concentrated among leading brands, the sector reflects partial consolidation. Continuous innovation, adaptive strategies, and strong collaboration are fueling consistent growth and supporting widespread expansion in customized nutrition services.
Market Structure and Concentration
Around 55% of the market is dominated by companies leveraging AI-driven nutrition platforms and subscription-based models, while regional firms focus on niche dietary needs. This concentration showcases the power of established players yet leaves room for tailored strategies. Frequent merger initiatives and supplier collaboration strengthen networks, ensuring reliable growth and broader expansion.
Brand and Channel Strategies
Nearly 60% of revenues are generated through direct-to-consumer online platforms, while retail partnerships and specialty stores continue to grow. Prominent brands employ strategies focused on personalization, health, and convenience. Strong partnerships with nutritionists and wellness providers enhance trust, while diversified strategies ensure sustained growth and long-term expansion in multiple regions.
Innovation Drivers and Technological Advancements
More than 45% of companies invest in R&D for technological advancements such as AI-based diet planning, DNA-driven nutrition, and smart kitchen integration. Continuous innovation enhances consumer experience and dietary accuracy. Strategic collaboration with health-tech firms accelerates adoption, ensuring steady growth and enabling expansion into next-generation personalized meal solutions.
Regional Momentum and Expansion
North America accounts for nearly 35% of share, driven by high adoption of digital food delivery services. Europe represents about 30%, emphasizing sustainability and regulatory compliance. Asia-Pacific secures close to 25%, marking the fastest expansion with urban growth and rising digital platforms. Regional strategies focus on industry collaboration and supply-chain partnerships.
Future Outlook
The market is expected to maintain strong growth, with over 50% of providers projected to integrate AI, IoT, and DNA-based personalization into their services. Future strategies will emphasize sustainability, convenience, and health optimization. Strong collaboration, continuous innovation, and targeted expansion will shape competitiveness, defining the future outlook of the Personalized Meals Market.
Key players in Personalized Meals Market include :
- Amway
- BASF
- DSM
- Herbalife Nutrition Ltd
- DNAfit
- Care/of
- Nutrigenomix
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Type
- Market Snapshot, By Application
- Market Snapshot, By Region
- Personalized Meals Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Innovative packaging solutions
- Expansion of e-commerce platforms
- Greater focus on preventive health
- Popularity of fitness and wellness trends
- Restraints
- Seasonal variability in ingredient availability
- Consumer resistance to change
- Potential health risks with improper customization
- Opportunities
- Integration with fitness tracking devices
- Personalized meal plans for corporate wellness programs
- Increasing focus on sustainable sourcing
- Collaboration with dietitians and nutritionists
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Personalized Meals Market, By Type, 2021 - 2031 (USD Million)
- Standard Meals Personalization
- Disease-Based Personalization
- Personalized Meals Market, By Application, 2021 - 2031 (USD Million)
- Direct To Consumer
- Wellness & Fitness Centers
- Hospitals & Clinics
- Institutions
- Personalized Meals Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Personalized Meals Market, By Type, 2021 - 2031 (USD Million)
- Competitive Landscape Analysis
- Company Profiles
- Amway
- BASF
- DSM
- Herbalife Nutrition Ltd
- DNAfit
- Care/of
- Nutrigenomix
- Company Profiles
- Analyst Views
- Future Outlook of the Market