Personal Watercraft Market

By Watercraft;

Recreational Watercraft, Muscle Watercraft, Luxury Watercraft, Performance Watercraft and Sports Watercraft

By Seating Capacity;

Standing, One Seat Capacity, Two Seat Capacity and Three Seat Capacity

By Hull;

Plastics and Composites

By Engine Displacement;

Below 800 CC, 800-1000 CC, 1000-1500 CC and Above 1500 CC

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn045438649 Published Date: September, 2025 Updated Date: October, 2025

Personal Watercraft Market Overview

Personal Watercraft Market (USD Million)

Personal Watercraft Market was valued at USD 2198.27 million in the year 2024. The size of this market is expected to increase to USD 3305.39 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 6.0%.


Personal Watercraft Market

*Market size in USD million

CAGR 6.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)6.0 %
Market Size (2024)USD 2198.27 Million
Market Size (2031)USD 3305.39 Million
Market ConcentrationMedium
Report Pages312
2198.27
2024
3305.39
2031

Major Players

  • BRP Inc.
  • Yahama Motors Co., Ltd.
  • Kawasaki Motors Corp.
  • Honda Motors. Co., Ltd.
  • Polaris Industries
  • Lampuga
  • Arctic cat Inc.
  • Meyer Bootswerft
  • SLVH s.r.o.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Personal Watercraft Market

Fragmented - Highly competitive market without dominant players


The Personal Watercraft Market is expanding rapidly as recreational boating and water sports gain popularity. More than 60% of water leisure participants choose personal watercraft because of their agility, speed, and user-friendly operation, positioning them as essential equipment for modern aquatic recreation.

Growing Popularity in Recreation
Demand is increasing, with over 55% of individuals purchasing personal watercraft for activities such as sports, leisure rides, and family entertainment. Their efficiency, compact build, and versatility across different water environments are boosting adoption across diverse consumer groups.

Advances in Watercraft Technology
Nearly 45% of producers are introducing innovative propulsion systems, cleaner engines, and smart connectivity options. These technological improvements enhance environmental performance, increase efficiency, and provide users with more control and convenience.

Safety and Reliability Factors
Safety is a key driver, with 65% of consumers preferring watercraft equipped with advanced braking systems, stability controls, and intuitive handling features. These developments not only reduce risks but also encourage first-time buyers and recreational users to adopt personal watercraft.

Market Outlook
Looking forward, the Personal Watercraft Market is expected to continue its upward trend, with nearly 50% of manufacturers developing hybrid and electric watercraft. Rising demand for eco-conscious recreation and enhanced performance will play a vital role in shaping the market’s growth trajectory.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Watercraft
    2. Market Snapshot, By Seating Capacity
    3. Market Snapshot, By Hull
    4. Market Snapshot, By Engine Displacement
    5. Market Snapshot, By Region
  4. Personal Watercraft Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Improved equipment technology
        2. Tourism growth
        3. Paragliding club expansion
        4. Lightweight material innovation
      2. Restraints
        1. Limited flying locations
        2. Airspace regulations
        3. Training standardization issues
      3. Opportunties
        1. Rental services expansion
        2. Beginner-friendly training
        3. Equipment design innovation
        4. Wellness adoption potential
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Personal Watercraft Market, By Watercraft, 2021 - 2031 (USD Million)
      1. Recreational Watercraft
      2. Muscle Watercraft
      3. Luxury Watercraft
      4. Performance Watercraft
      5. Sports Watercraft
    2. Personal Watercraft Market, By Seating Capacity, 2021 - 2031 (USD Million)
      1. Standing
      2. One Seat Capacity
      3. Two Seat Capacity
      4. Three Seat Capacity
    3. Personal Watercraft Market, By Hull, 2021 - 2031 (USD Million)
      1. Plastics
      2. Composites
    4. Personal Watercraft Market, By Engine Displacement, 2021 - 2031 (USD Million)
      1. Below 800 CC
      2. 800-1000 CC
      3. 1000-1500 CC
      4. Above 1500 CC
    5. Personal Watercraft Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape Analysis
    1. Company Profiles
      1. BRP Inc.
      2. Yahama Motors Co., Ltd.
      3. Kawasaki Motors Corp.
      4. Honda Motors. Co., Ltd.
      5. Polaris Industries
      6. Lampuga
      7. Arctic cat Inc.
      8. Meyer Bootswerft
      9. SLVH s.r.o.
  7. Analyst Views
  8. Future Outlook of the Market