Personal Flotation Devices Market

By Product;

Type I , Type II, Type III, Type IV, and Type V

By Actuation;

Manually Activated and Automatically Activated

By Sales channel;

Specialty Stores, Company Owned Outlets, Online Sales Channels, and Others

By End User;

Aquaculture Industry, Oil & Gas Industry, Naval Industry, and Others

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)
Report ID: Rn189280677 Published Date: August, 2025 Updated Date: September, 2025

Personal Flotation Devices Market Overview

Personal Flotation Devices Market (USD Million)

Personal Flotation Devices Market was valued at USD 2664.20 million in the year 2024. The size of this market is expected to increase to USD 3505.90 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.


Personal Flotation Devices Market

*Market size in USD million

CAGR 4.0 %


Study Period2025 - 2031
Base Year2024
CAGR (%)4.0 %
Market Size (2024)USD 2664.20 Million
Market Size (2031)USD 3505.90 Million
Market ConcentrationHigh
Report Pages341
2664.20
2024
3505.90
2031

Major Players

  • Survitec Group Limited
  • Mustang Survival Corp.
  • Johnson Outdoors Inc.
  • The Coleman Company Inc.
  • Kent Sporting Goods Company, Inc.
  • MTI Life Jackets
  • Astral Buoyancy Company
  • Aqua Lung International S.A.
  • Kokatat, Inc.
  • NRS (Northwest River Supplies)
  • Stohlquist WaterWare
  • Harmony Gear
  • Salus Marine Wear Inc.
  • O'Neill Wetsuits LLC
  • Mustang Survival Corp.

Market Concentration

Consolidated - Market dominated by 1 - 5 major players

Personal Flotation Devices Market

Fragmented - Highly competitive market without dominant players


The Personal Flotation Devices Market is witnessing strong growth, driven by rising awareness of water safety and drowning prevention. Over 68% of recreational users and professionals rely on personal flotation devices to ensure enhanced protection during boating, fishing, and water sports, supported by the growing popularity of marine recreation and adventure tourism.

Technological Advancements Improving Design and Comfort
Manufacturers are adopting lightweight fabrics, breathable materials, and quick-drying technologies to improve user experience. Approximately 61% of producers integrate automatic inflation systems and smart safety indicators, delivering improved comfort, reliability, and performance.

Growing Popularity of Smart and Customizable Products
The market is evolving with smart flotation devices featuring integrated sensors, Bluetooth tracking, and personalized fit adjustments. Around 57% of consumers prefer custom-designed solutions that combine comfort, style, and enhanced safety features, boosting product innovation.

Sustainability and Eco-Friendly Manufacturing Practices
Sustainability is becoming a priority, with more than 54% of manufacturers adopting eco-friendly materials, recyclable fabrics, and bio-based foams. The integration of green manufacturing processes supports environmentally responsible solutions while maintaining product quality and long-term safety standards.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product
    2. Market Snapshot, By Actuation
    3. Market Snapshot, By Sales channel
    4. Market Snapshot, By End User
    5. Market Snapshot, By Region
  4. Personal Flotation Devices Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Awareness of Water Safety and Drowning Prevention
        2. Growth in Water Sports and Recreational Activities
        3. Government Regulations and Mandates for Water Safety Equipment
      2. Restraints
        1. High Cost of High-Performance PFDs
        2. Inconvenience and Comfort Issues with Some PFD Designs
        3. Environmental Concerns Over Non-Biodegradable Materials
      3. Opportunities
        1. Growth in Boating, Fishing, and Water Tourism Industries
        2. Adoption of Eco-Friendly and Sustainable Materials for PFDs
        3. Innovation in Smart PFDs with Integrated Technology
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Personal Flotation Devices Market, By Product, 2021 - 2031 (USD Million)
      1. Type I
      2. Type II
      3. Type III
      4. Type IV
      5. Type V
    2. Personal Flotation Devices Market, By Actuation, 2021 - 2031 (USD Million)
      1. Manually Activated
      2. Automatically Activated
    3. Personal Flotation Devices Market, By Sales channel, 2021 - 2031 (USD Million)
      1. Specialty Stores
      2. Company Owned Outlets
      3. Online Sales Channels
      4. Others
    4. Personal Flotation Devices Market, By End User, 2021 - 2031 (USD Million)
      1. Aquaculture Industry
      2. Oil & Gas Industry
      3. Naval Industry
      4. Others
    5. Personal Flotation Devices Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Survitec Group Limited
      2. Mustang Survival Corp.
      3. Johnson Outdoors Inc.
      4. The Coleman Company Inc.
      5. Kent Sporting Goods Company, Inc.
      6. MTI Life Jackets
      7. Astral Buoyancy Company
      8. Aqua Lung International S.A.
      9. Kokatat, Inc.
      10. NRS (Northwest River Supplies)
      11. Stohlquist WaterWare
      12. Harmony Gear
      13. Salus Marine Wear Inc.
      14. O'Neill Wetsuits LLC
      15. Mustang Survival Corp.
  7. Analyst Views
  8. Future Outlook of the Market