Global Personal Care Wipes Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Baby Wipes, Facial Wipes, Hand and Body Wipes, and Personal Hygiene Wipes.

By Distribution Channel;

Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Others.

By Geography;

North America, Europe, Asia Pacific, Middle East and Africa, and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn388742653 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Personal Care Wipes Market (USD Million), 2021 - 2031

In the year 2024, the Global Personal Care Wipes Market was valued at USD 24,193.21 million. The size of this market is expected to increase to USD 34,960.52 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 5.4%.

The global personal care wipes market has experienced significant growth in recent years, driven by factors such as convenience, hygiene awareness, and evolving consumer preferences. Personal care wipes, including facial wipes, baby wipes, and intimate wipes, have become integral parts of daily hygiene routines for people of all ages across the globe. These wipes offer quick and efficient solutions for cleansing and refreshing, catering to busy lifestyles and on-the-go needs.

One of the primary drivers behind the growth of the personal care wipes market is the increasing focus on hygiene and cleanliness, particularly in light of health concerns such as infections and viruses. Consumers are seeking convenient and effective ways to maintain personal hygiene, driving the demand for wipes that offer quick and easy cleaning solutions. Additionally, the rising awareness of environmental issues has led to the development of eco-friendly and biodegradable wipes, appealing to environmentally conscious consumers.

Another key factor contributing to the expansion of the personal care wipes market is the growing demand for products catering to specific needs and preferences. Manufacturers are innovating and diversifying their product offerings to target various consumer segments, such as sensitive skin, baby care, and beauty enhancement. This trend has resulted in the introduction of specialized wipes infused with natural ingredients, vitamins, and other beneficial additives, further driving market growth.

The expansion of e-commerce platforms and the increasing penetration of online retail channels have significantly boosted the accessibility and availability of personal care wipes to consumers worldwide. The convenience of online shopping, coupled with a wide range of product options and competitive pricing, has contributed to the market's expansion. As consumers continue to prioritize convenience, hygiene, and personal well-being, the global personal care wipes market is expected to witness sustained growth in the coming years.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Distribution Channel
    3. Market Snapshot, By Region
  4. Global Personal Care Wipes Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Hygiene Awareness
        2. Convenience and Portability
        3. Product Innovation
        4. Rising Disposable Income
      2. Restraints
        1. Environmental Concerns
        2. Price Sensitivity
        3. Regulatory Compliance
        4. Competition from Substitutes
      3. Opportunities
        1. Market Expansion in Developing Regions
        2. Focus on Eco-friendly Solutions
        3. Diversification of Product Offerings
        4. E-commerce Expansion
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Personal Care Wipes Market, By Product Type, 2021 - 2031 (USD Million)
      1. Baby Wipes
      2. Facial Wipes
      3. Hand and Body Wipes
      4. Personal Hygiene Wipes
    2. Global Personal Care Wipes Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Supermarket/Hypermarket
      2. Convenience Stores
      3. Specialty Stores
      4. Online Stores
      5. Others
    3. Global Personal Care Wipes Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Rockline Industries Inc
      2. Diamond Wipes International Inc
      3. Procter and Gamble Co
      4. Kimberly Clark Corporation
      5. Johnson & Johnson
      6. La Fresh Group Inc
      7. Suominen Corporation
      8. Edgewell Personal Care
      9. Unicharm International
  7. Analyst Views
  8. Future Outlook of the Market