In this report, the Perms and Relaxants Market has been segmented by Product Type, Ingredient Type, Hair Type, Distribution Channel, and Geography.

Perms and Relaxants Market, Segmentation by Product Type

The Perms and Relaxants Market has been segmented by Product Type into Perms and Relaxants.

Perms
Perms, or permanent waves, are hair treatments designed to create long-lasting curls or waves. Currently making up 42% of the perms and relaxants market, perms are increasingly favored by younger demographics, particularly Gen Z and millennials. The growing trend toward textured and voluminous hairstyles is helping to boost their popularity, especially in fashion-forward cities.

Relaxants
Hair relaxants are chemical formulations used to straighten curly or coily hair, providing a sleek, smooth appearance. With a dominant 58% share of the overall market, relaxants remain especially popular in regions with a high African or Afro-Caribbean population. Their ability to offer long-lasting straightening effects continues to make them a preferred choice among consumers looking for manageable hair solutions.

Perms and Relaxants Market, Segmentation by Ingredient Type

The Perms and Relaxants Market has been segmented by Ingredient Type into Organic, Synthetic, and Natural

Organic
Organic perms and relaxants are crafted with certified organic ingredients and avoid harsh chemicals, making them a safer option for both hair and scalp. Representing 28% of the total market, this segment continues to grow as more consumers shift toward clean beauty solutions and eco-conscious haircare preferences.

Synthetic
Synthetic formulas lead the perms and relaxants market with a 49% share, primarily because of their efficiency and reliable results. While these products offer quick and effective hair transformation, rising concerns about chemical ingredients and potential hair damage may impact long-term demand.

Natural
Natural perms and relaxants are created using botanical or plant-derived ingredients, appealing to users seeking a mild yet effective solution. Capturing about 23% of the market, this segment balances the demand for performance with a desire for gentle haircare options that don’t carry the harsher effects of synthetic variants.

Perms and Relaxants Market, Segmentation by Hair Type

The Perms and Relaxants Market has been segmented by Hair Type into Curly, Wavy, and Straight

Curly
The curly hair segment leads the perms and relaxants market, accounting for approximately 51% of total demand. Consumers with tight curls or coils often use hair relaxants to achieve smoother, more manageable styles. The increasing focus on curl-friendly formulas and damage protection is fueling product development in this space.

Wavy
Wavy hair types make up about 31% of the market, representing a flexible segment where both perms and relaxants are in demand. Users commonly look for products that either enhance natural wave patterns or help in smoothing frizz without compromising texture. This has led to a rise in dual-purpose styling treatments.

Straight
With a market share of around 18%, the straight hair segment primarily uses perms to add volume, curls, or structure. While it’s the smallest group, demand remains steady, especially among consumers seeking a textured or lifted look to otherwise flat or limp hair.

Perms and Relaxants Market, Segmentation by Distribution Channel

The Perms and Relaxants Market has been segmented by Distribution Channel into Supermarket/Hypermarket, Convenience Stores, Specialty Stores, Online Stores, and Others

Supermarket/Hypermarket
Supermarkets and hypermarkets dominate the perms and relaxants market with a significant 34% share. Their success stems from offering a wide range of products, in-store promotions, and the convenience of one-stop shopping. These outlets are especially popular for bulk purchases and trusted brand availability.

Convenience Stores
Convenience stores contribute around 18% of market distribution and serve customers seeking quick, on-the-go purchases. Located in high-traffic urban areas, they provide easy access to essential hair products and are ideal for consumers with busy lifestyles.

Specialty Stores
Specialty beauty stores account for roughly 20% of the market. These outlets attract shoppers looking for curated selections, professional guidance, and high-end formulations. They remain a preferred choice for those focused on quality and personalization.

Online Stores
Online platforms command about 22% of market share and continue to grow rapidly due to the convenience of home delivery, customer reviews, and expansive digital catalogs. The rise in e-commerce adoption and mobile accessibility is accelerating this trend.

Others
The remaining 6% is covered by alternative channels such as salons, direct sales, and subscription-based services. These methods are valued for offering professional recommendations, in-store consultations, and branded experiences that build customer loyalty.

Perms and Relaxants Market, Segmentation by Geography

In this report, the Perms and Relaxants Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Perms and Relaxants Market Share (%), by Geographical Region

North America
North America dominates the perms and relaxants market, holding about 29% of the global share. The region’s strong performance is fueled by a robust salon culture, high disposable incomes, and a widespread preference for hair styling and texture enhancement products.

Europe
Europe contributes roughly 23% to the overall market, supported by stable demand and an increasing shift toward natural and organic formulations. The presence of established beauty brands and innovation in sustainable haircare solutions also boosts regional growth.

Asia Pacific
Asia Pacific represents nearly 28% of the global market and is expected to witness the fastest growth rate. Driven by a rising beauty-conscious population, urbanization, and expanding middle-class income, countries like China, Japan, and South Korea play a pivotal role in market acceleration.

Middle East and Africa
The Middle East and Africa region holds around 11% of the market share. Growth is supported by increasing Western beauty influence, urban consumer expansion, and demand for products catering to naturally curly or coily hair types.

Latin America
Latin America accounts for the remaining 9% of the perms and relaxants market. Cultural importance placed on haircare, particularly in Brazil and Argentina, combined with growing access to chemical hair treatments, is driving adoption in the region.

This report provides an in depth analysis of various factors that impact the dynamics of Perms and Relaxants Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.

Drivers, Restraints and Opportunity Analysis

Drivers

• Rising demand for personalized hair styling
• Increased salon services in urban areas
• Growing influence of fashion and media

• Expansion of ethnic haircare product lines - The Perms and Relaxants Market is witnessing strong growth through the expansion of ethnic haircare product lines catering to diverse hair textures and cultural styling preferences. Historically underserved communities are now finding inclusive solutions designed specifically for curly, coily, or tightly textured hair, boosting demand for tailored perms and relaxants.

  Brands are focusing on formulations that provide controlled straightening, curl loosening, or texture modification without compromising hair health. These products are increasingly marketed toward individuals of African, Latin, and South Asian descent, where textured haircare is deeply rooted in personal identity and beauty standards. This trend is being driven by both consumer demand and cultural pride.

  In response, manufacturers are launching new product lines with natural oils, herbal infusions, and less-damaging chemicals to appeal to health-conscious users. The shift toward clean beauty and authenticity has also led to collaborations with influencers and hair professionals who specialize in multicultural haircare, making products more accessible and trusted.

  As beauty brands embrace inclusivity and representation, the market for ethnic hair relaxers and perms is expanding. Companies that focus on customized solutions, cultural sensitivity, and safe ingredients are gaining loyalty from a growing demographic that was previously overlooked in mainstream haircare offerings.

Restraints

• Health concerns over chemical hair treatments
• Stringent regulations on cosmetic formulations
• Declining usage among health-conscious consumers

• Lack of awareness in certain demographics - The Perms and Relaxants Market faces a notable barrier due to the lack of awareness in certain demographics, especially among individuals who are either unfamiliar with such treatments or uncertain about their safety and application. In many emerging markets and rural areas, knowledge about these styling products remains limited.

  Consumers in these segments may not be aware of how perms and relaxants work, their benefits, or potential side effects. This information gap reduces adoption rates and slows the expansion of product availability in non-urban retail environments. Misinformation or outdated perceptions about damage and chemical risks also contribute to hesitancy.

  Marketing efforts often fail to reach these untapped consumers due to language barriers, cultural preferences, or lack of representation in advertising. As a result, brands miss out on opportunities to build trust and educate consumers through localized campaigns, professional tutorials, or salon partnerships.

  This restraint requires targeted outreach focused on education, transparency, and visible results. By working with hair professionals, content creators, and community platforms, brands can bridge the gap and create new demand in demographics that currently remain underexposed to the benefits of modern perms and relaxants.

Opportunities

• Development of organic and low-damage formulas
• Product innovation for multicultural hair types
• E-commerce growth in professional haircare products

• Collaborations with salons and beauty influencers - The Perms and Relaxants Market is gaining momentum through strategic collaborations with salons and beauty influencers, which are proving to be powerful tools for product promotion and education. Professional stylists play a critical role in shaping consumer preferences and offering personalized recommendations, especially for chemical-based hair treatments.

  Brands are partnering with salons to offer exclusive services, in-salon product trials, and training workshops for stylists. These initiatives not only build credibility but also increase the visibility of perms and relaxants among salon-goers. Real-time feedback and customized treatments enhance customer satisfaction and encourage product adoption.

  Beauty influencers further amplify this effect by showcasing before-and-after results, haircare routines, and product reviews across platforms like Instagram, TikTok, and YouTube. Their trusted voices and relatable experiences make perms and relaxants more approachable, especially among younger consumers seeking transformation or trend-driven styles.

  As digital engagement grows, the fusion of salon authority and influencer marketing creates a powerful ecosystem that supports brand trust, product awareness, and purchase intent. Companies that invest in authentic collaborations, loyalty programs, and content-driven outreach can capture a wider audience and drive sustainable market growth.

Key players in Perms and Relaxants Market include:

• L'Oréal
• Procter & Gamble
• Unilever
• Henkel AG & Co. KGaA
• Kao Corporation
• Shiseido Company, Limited
• Revlon, Inc
• Avon Products, Inc
• Amway Corporation
• Sally Beauty Holdings, Inc

In this report, the profile of each market player provides following information:

• Company Overview and Product Portfolio
• Market Share Analysis
• Key Developments
• Financial Overview
• Strategies
• Company SWOT Analysis