Global Period Panties Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Type;

Reusable and Disposable.

By Style;

Boy Shorts, Bikini, Briefs, Hipster, Others (Thongs and Shorts etc.).

By Size;

Small, Medium, and Large.

By Distribution Channel;

Online and Offline - Supermarkets/ Hypermarkets, Drug Stores, Convenience Stores, and Retail Stores.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn553396391 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Period Panties Market (USD Million), 2021 - 2031

In the year 2024, the Global Period Panties Market was valued at USD 131.72 million. The size of this market is expected to increase to USD 294.86 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 12.2%.

The global period panties market is witnessing substantial growth as consumers increasingly seek innovative, eco-friendly, and comfortable alternatives to traditional menstrual products. These undergarments are designed to absorb menstrual blood and provide an additional layer of protection during menstruation, offering a more sustainable and convenient option compared to pads, tampons, and menstrual cups. The demand for period panties is being fueled by growing environmental concerns over single-use products, as well as the shift towards more health-conscious choices in personal care.

Period panties are primarily designed with absorbent fabrics that can hold multiple layers of fluid, and they are washable and reusable, which makes them a more sustainable option. With an increasing awareness about the environmental impact of conventional menstrual hygiene products, more consumers are shifting toward period panties as part of their efforts to reduce waste. Furthermore, period panties are also gaining popularity because of their convenience. Many consumers find them more comfortable and discreet than traditional options, with no risk of leaks or shifting throughout the day.

The global market for period panties is growing steadily due to various factors, including heightened awareness of sustainable products and growing preferences for products that prioritize health and comfort. As society becomes more environmentally conscious, the demand for reusable period panties, in particular, is rising. Millennials and Gen Z consumers are particularly driving this trend, as they are more likely to opt for sustainable and eco-friendly products compared to previous generations.

The market is diverse, catering to a wide range of preferences, from those seeking convenience and affordability with disposable options, to others focused on long-term cost-effectiveness and sustainability with reusable alternatives. In addition, advancements in fabric technology and design have allowed for more comfortable and functional period panties, further driving consumer interest. Brands are also increasingly offering a variety of styles and sizes to cater to diverse body types and preferences, enhancing accessibility and appeal.

However, despite the growing popularity of period panties, the market faces certain challenges. These include price sensitivity, as reusable period panties can initially be more expensive than disposable options, and the limited awareness in some regions about their availability and benefits. Furthermore, some consumers remain hesitant to embrace this new product category due to a lack of familiarity and trust.

Nevertheless, as more manufacturers enter the space, and as education about the benefits of period panties expands, the market is expected to continue its upward trajectory. With the growing availability of these products through various distribution channels, including online platforms and brick-and-mortar retail stores, period panties are likely to become a mainstream option in menstrual hygiene management.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Type
    2. Market Snapshot, By Style
    3. Market Snapshot, By Size
    4. Market Snapshot, By Distribution Channel
    5. Market Snapshot, By Region
  4. Global Period Panties Market Dynamics
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Increased Awareness of Sustainable Products
        2. Rising Demand for Comfort and Convenience
        3. Innovations in Fabric Technology
        4. Growing Popularity Among Millennials and Gen Z
      2. Restraints
        1. High Initial Costs of Reusable Period Panties
        2. Limited Awareness in Some Regions
        3. Comfort and Fit Issues for Some Users
        4. Cultural and Societal Barriers
      3. Opportunities
        1. Expansion in Emerging Markets
        2. Growing Focus on Gender Inclusivity
        3. Increasing Demand for Customizable Options
        4. Rising Popularity of Subscription Models
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Period Panties Market, By Type, 2021 - 2031 (USD Million)
      1. Reusable
      2. Disposable
    2. Global Period Panties Market, By Style, 2021 - 2031 (USD Million)
      1. Boy Shorts
      2. Bikini
      3. Briefs
      4. Hipster
      5. Others (Thongs and Shorts etc.)
    3. Global Period Panties Market, By Size, 2021 - 2031 (USD Million)
      1. Small
      2. Medium
      3. Large
    4. Global Period Panties Market, By Distribution Channel, 2021 - 2031 (USD Million)
      1. Online and Offline
        1. Supermarkets/ Hypermarkets
        2. Drug Stores
        3. Convenience Stores
        4. Retail Stores
    5. Global Period Panties Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Neione
      2. Ruby Love (PANTYPROP INC)
      3. Proof
      4. Knix Wear, Inc.
      5. Rael
      6. Saalt, LLC
      7. Victoria's Secret
      8. FANNYPANTS
      9. The Period Company
  7. Analyst Views
  8. Future Outlook of the Market