Global Panty Liners Market Growth, Share, Size, Trends and Forecast (2025 - 2031)

By Product Type;

Disposable, and Reusable.

By Nature;

Organic, and Conventional.

By Price Range;

Economy, Mid-Range, and Premium.

By Size;

Small, Medium, and Large.

By Geography;

North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031).
Report ID: Rn823059875 Published Date: January, 2025 Updated Date: February, 2025

Introduction

Global Panty Liners Market (USD Million), 2021 - 2031

In the year 2024, the Global Panty Liners Market was valued at USD 3192.16 million. The size of this market is expected to increase to USD 4200.66 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 4.0%.

The Global panty liners market is a dynamic and evolving sector within the broader feminine hygiene industry, driven by changing consumer preferences, increasing awareness of personal hygiene, and advancements in product innovation. Panty liners, also known as panty shields or sanitary liners, are thin absorbent pads worn by women in their underwear to absorb vaginal discharge, light menstrual flow, or as a precautionary measure for everyday freshness.

In recent years, the market for panty liners has witnessed significant growth, propelled by factors such as rising female workforce participation, changing lifestyles, and greater emphasis on feminine hygiene. Women are increasingly seeking convenient and discreet solutions for managing menstrual hygiene and maintaining freshness throughout the day, driving the demand for panty liners across various demographics and geographies.

Heightened awareness of intimate hygiene and health concerns has spurred the adoption of panty liners as a daily hygiene essential, contributing to market expansion. Manufacturers are responding to these trends by introducing innovative product features such as enhanced absorption, breathability, odor control, and eco-friendly materials to cater to diverse consumer preferences and sustainability concerns.

The global panty liners market is characterized by intense competition and dynamic market dynamics, with key players focusing on product differentiation, marketing strategies, and geographical expansion to gain a competitive edge. Furthermore, the emergence of online retail channels and e-commerce platforms has transformed the distribution landscape, offering consumers greater accessibility and convenience in purchasing panty liners.

Looking ahead, the global panty liners market is poised for continued growth, driven by factors such as increasing disposable income, urbanization, and changing cultural norms surrounding feminine hygiene. However, challenges such as price competition, regulatory compliance, and environmental sustainability remain key considerations for industry stakeholders. Overall, the market presents significant opportunities for innovation, diversification, and market penetration as it continues to evolve in response to shifting consumer preferences and emerging trends in feminine hygiene.

  1. Introduction
    1. Research Objectives and Assumptions
    2. Research Methodology
    3. Abbreviations
  2. Market Definition & Study Scope
  3. Executive Summary
    1. Market Snapshot, By Product Type
    2. Market Snapshot, By Nature
    3. Market Snapshot, By Price Range
    4. Market Snapshot, By Size
    5. Market Snapshot, By Region
  4. Global Panty Liners Market
    1. Drivers, Restraints and Opportunities
      1. Drivers
        1. Rising Female Workforce Participation
        2. Changing Lifestyles and Preferences
        3. Marketing and Advertising
        4. Increasing Disposable Income
        5. Increasing Awareness of Feminine Hygiene
      2. Restraints
        1. Cultural and Social Stigma
        2. Limited Awareness in Rural Areas
        3. Competition from Alternative Products
        4. Health Concerns and Allergies:
        5. Impact of Pandemics and Economic Downturns
      3. Opportunities
        1. Rising Demand in Emerging Markets
        2. Product Innovation and Differentiation
        3. Expanding Distribution Channels
        4. Expansion of Eco-Friendly Products
        5. Targeting Specific Demographic Segments
    2. PEST Analysis
      1. Political Analysis
      2. Economic Analysis
      3. Social Analysis
      4. Technological Analysis
    3. Porter's Analysis
      1. Bargaining Power of Suppliers
      2. Bargaining Power of Buyers
      3. Threat of Substitutes
      4. Threat of New Entrants
      5. Competitive Rivalry
  5. Market Segmentation
    1. Global Panty Liners Market, By Product Type, 2021 - 2031 (USD Million)
      1. Disposable
      2. Reusable
    2. Global Panty Liners Market, By Nature, 2021 - 2031 (USD Million)
      1. Organic
      2. Conventional
    3. Global Panty Liners Market, By Price Range, 2021 - 2031 (USD Million)
      1. Economy
      2. Mid-Range
      3. Premium
    4. Global Panty Liners Market, By Size, 2021 - 2031 (USD Million)
      1. Small
      2. Medium
      3. Large
    5. Global Panty Liners Market, By Geography, 2021 - 2031 (USD Million)
      1. North America
        1. United States
        2. Canada
      2. Europe
        1. Germany
        2. United Kingdom
        3. France
        4. Italy
        5. Spain
        6. Nordic
        7. Benelux
        8. Rest of Europe
      3. Asia Pacific
        1. Japan
        2. China
        3. India
        4. Australia & New Zealand
        5. South Korea
        6. ASEAN (Association of South East Asian Countries)
        7. Rest of Asia Pacific
      4. Middle East & Africa
        1. GCC
        2. Israel
        3. South Africa
        4. Rest of Middle East & Africa
      5. Latin America
        1. Brazil
        2. Mexico
        3. Argentina
        4. Rest of Latin America
  6. Competitive Landscape
    1. Company Profiles
      1. Johnson & Johnson Private Limited
      2. Bodywise (UK) Limited
      3. The Honest Company
      4. Kao Corporation
      5. Johnson & Johnson
      6. Unicharm Corporation
      7. Daio Paper Corporation
      8. Essity Aktiebolag
      9. Ontex
      10. First Quality Enterprises Inc
  7. Analyst Views
  8. Future Outlook of the Market