Global Organic Fruits & Vegetables Market Growth, Share, Size, Trends and Forecast (2025 - 2031)
By Crop;
Organic Fruits and Organic VegetablesBy Form;
Fresh, Frozen, Dried, and JuicedBy End Use;
Fresh Consumption and Food ProcessingBy Distribution;
Supermarkets/Hypermarkets, Variety Stores, and Convenience StoreBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa, and Latin America - Report Timeline (2021 - 2031)Organic Fruits & Vegetables Market Overview
Organic Fruits & Vegetables Market (USD Million)
Organic Fruits & Vegetables Market was valued at USD 43,112.77 million in the year 2024. The size of this market is expected to increase to USD 73,791.99 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 8.0%.
Global Organic Fruits & Vegetables Market Growth, Share, Size, Trends and Forecast
*Market size in USD million
CAGR 8.0 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 8.0 % |
Market Size (2024) | USD 43,112.77 Million |
Market Size (2031) | USD 73,791.99 Million |
Market Concentration | Medium |
Report Pages | 331 |
Major Players
- The Whitewave Foods Company
- H.J. Heinz Company
- CSC Brands LP (Campbell Soup Company)
- General Mills, Inc
- Juices International Pty. Ltd.
- Activz
- Z Natural Foods, LLC.
- Organic Valley Family of Farms
- Iceland Foods Ltd
- Green Organic Vegetable Inc
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Global Organic Fruits & Vegetables Market
Fragmented - Highly competitive market without dominant players
The Organic Fruits & Vegetables Market is witnessing robust expansion, driven by rising consumer preferences for natural and chemical-free produce. An estimated 62% of consumers prioritize organic options, fueled by increasing health concerns. Shelf-life improvements and innovations in packaging have bolstered the market’s growth, supported by enhanced retail availability.
Consumer Preferences
A growing demand for fresh and chemical-free produce is elevating the importance of organic certification. Approximately 54% of buyers actively seek third-party certification for authenticity. Convenience in shopping and innovative product formats are reshaping consumer expectations.
The production landscape has experienced a 45% increase in organic farming methods, incorporating sustainable practices and reduced pesticide use. Retailers are investing heavily in expanding organic product lines, with online channels experiencing a 38% rise in consumer penetration.
Sustainability and Environmental Benefits
Consumers are increasingly motivated by the environmental benefits of organic farming. Energy consumption has dropped by 18% in organic operations, while carbon footprint reductions have reached 21%. These trends underscore the dual focus on health and sustainability driving the market.
Organic Fruits & Vegetables Market Recent Developments
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In August 2023, GrubMarket completed the acquisition of London Fruit, a Texas-based importer and distributor of fresh produce, enhancing its sourcing capabilities from Mexico, Peru and Argentina to strengthen farm-to-table supply chains.
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In March 2025, Costa Group initiated blueberry cultivation in Paksong, Laos, planning to expand to 200 hectares by 2028 and diversify its global berry production footprint.
Organic Fruits & Vegetables Market Segment Analysis
In this report, the Organic Fruits & Vegetables Market has been segmented by Crop, Form, End Use, Distribution, and Geography.
Organic Fruits & Vegetables Market, Segmentation by Crop
The Organic Fruits & Vegetables Market has been segmented by Crop into Organic Fruits and Organic Vegetables.
Organic Fruits
The demand for organic fruits is witnessing robust growth, driven by rising consumer awareness regarding chemical-free produce and health benefits. Apples, bananas, and berries are among the most consumed organic fruits. Globally, organic fruits contribute to approximately 55% of the crop segment due to higher shelf appeal and premium positioning in retail markets.
Organic Vegetables
Organic vegetables are gaining traction due to increased consumption of fresh produce with minimal pesticide residues. Leafy greens, tomatoes, and carrots are especially popular among urban consumers. This sub-segment accounts for nearly 45% of the overall crop category, supported by the expansion of certified organic farming practices worldwide.
Organic Fruits & Vegetables Market, Segmentation by Form
The Organic Fruits & Vegetables Market has been segmented by Form into Fresh, Frozen, Dried, and Juiced.
Fresh
The fresh form dominates the organic fruits & vegetables market, driven by high consumer preference for natural texture, taste, and nutrition. Widely available through retail stores and farmers’ markets, fresh produce accounts for nearly 60% of total form-based consumption, especially in urban and health-conscious populations.
Frozen
Frozen organic fruits and vegetables offer convenience and longer shelf life, appealing to time-constrained consumers. This category holds about 20% of the market share and is particularly strong in developed regions where frozen meal kits and ready-to-cook foods are trending.
Dried
The dried form is preferred for its extended preservation and compact packaging, especially in snacks and trail mixes. It represents around 10% of the total segment, with demand growing in e-commerce channels and health food stores.
Juiced
Organic juiced fruits and vegetables are widely consumed for their concentrated nutrients and on-the-go health benefits. This form holds approximately 10% of the market, with significant traction among fitness-conscious and younger consumers.
Organic Fruits & Vegetables Market, Segmentation by End Use
The Organic Fruits & Vegetables Market has been segmented by End Use into Fresh Consumption and Food Processing.
Fresh Consumption
The fresh consumption segment leads the market due to increasing preference for whole, unprocessed organic produce. Consumers prioritize nutritional quality and natural freshness, making this segment account for nearly 65% of overall end-use demand, especially in retail and direct farm-to-table channels.
Food Processing
Organic fruits and vegetables used in food processing are gaining momentum in the form of purees, juices, snacks, and ready meals. This segment contributes about 35% to the market, driven by rising demand for clean-label packaged foods and organic ingredient sourcing by manufacturers.
Organic Fruits & Vegetables Market, Segmentation by Distribution
The Organic Fruits & Vegetables Market has been segmented by Distribution into Supermarkets/Hypermarkets, Variety Stores, and Convenience Store.
Supermarkets/Hypermarkets
Supermarkets and hypermarkets are the dominant distribution channels, offering a wide range of organic produce under one roof. These outlets account for nearly 50% of total sales, driven by in-store promotions, product variety, and the growing popularity of health aisles in large retail formats.
Variety Stores
Variety stores cater to niche buyers and local communities seeking affordable organic options. With about 30% market share, these stores emphasize value packs and seasonal produce, particularly in semi-urban regions where large retail chains have limited presence.
Convenience Store
Convenience stores are gaining relevance for on-the-go consumers, especially in urban areas. These outlets contribute around 20% of distribution share, offering quick access to pre-packaged organic fruits and vegetables in compact quantities for daily consumption.
Organic Fruits & Vegetables Market, Segmentation by Geography
In this report, the Organic Fruits & Vegetables Market has been segmented by Geography into five regions; North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Regions and Countries Analyzed in this Report
Organic Fruits & Vegetables Market Share (%), by Geographical Region
North America
North America leads the organic fruits & vegetables market, accounting for nearly 35% of global share. The region benefits from widespread consumer awareness, robust organic certification systems, and high availability through retail chains and e-commerce platforms.
Europe
Europe follows closely with around 30% share, supported by stringent food safety regulations and strong demand for sustainable agricultural practices. Countries like Germany, France, and the UK have shown rapid growth in organic produce consumption.
Asia Pacific
The Asia Pacific region is experiencing accelerated expansion, contributing approximately 20% of the market. Rising health consciousness, expanding organic farming initiatives, and growing urban retail infrastructure are driving this growth, especially in India, China, and Japan.
Middle East and Africa
Middle East and Africa hold a smaller share of about 8%, but growth potential remains high. Increasing focus on sustainable food systems and organic imports is fueling interest in premium produce within urban centers.
Latin America
Latin America contributes around 7%, supported by its favorable climate for organic cultivation and rising export volumes to North America and Europe. Brazil and Argentina are key countries promoting organic agriculture in the region.
Organic Fruits & Vegetables Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Organic Fruits & Vegetables Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Comprehensive Market Impact Matrix
This matrix outlines how core market forces—Drivers, Restraints, and Opportunities—affect key business dimensions including Growth, Competition, Customer Behavior, Regulation, and Innovation.
Market Forces ↓ / Impact Areas → | Market Growth Rate | Competitive Landscape | Customer Behavior | Regulatory Influence | Innovation Potential |
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Drivers | High impact (e.g., tech adoption, rising demand) | Encourages new entrants and fosters expansion | Increases usage and enhances demand elasticity | Often aligns with progressive policy trends | Fuels R&D initiatives and product development |
Restraints | Slows growth (e.g., high costs, supply chain issues) | Raises entry barriers and may drive market consolidation | Deters consumption due to friction or low awareness | Introduces compliance hurdles and regulatory risks | Limits innovation appetite and risk tolerance |
Opportunities | Unlocks new segments or untapped geographies | Creates white space for innovation and M&A | Opens new use cases and shifts consumer preferences | Policy shifts may offer strategic advantages | Sparks disruptive innovation and strategic alliances |
Drivers, Restraints and Opportunity Analysis
Drivers
- Rising health awareness among global consumers
- Growing demand for chemical-free produce
- Supportive government initiatives and subsidies
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Expansion of organic retail and e-commerce - Online distribution channels are transforming how organic fruits and vegetables reach consumers globally. Platforms offering grocery delivery services, subscription models, and direct-to-consumer options eliminate regional barriers and improve accessibility. These digital avenues allow smaller producers to broaden market reach and minimize reliance on physical retail infrastructure.
Consumers benefit from greater transparency and traceability through e-commerce. Websites provide certification details, ingredient sourcing, and customer reviews that promote trust and informed buying decisions. With AI-driven personalization, platforms now tailor recommendations based on shopping behavior, encouraging repeat purchases.
The expansion of mobile internet access in developing nations further supports online growth. Small-scale farms are leveraging e-commerce to establish direct relationships with buyers. This bypasses intermediaries, improves profit margins, and allows farmers to highlight eco-friendly practices and sustainability credentials.
As online logistics and cold-chain systems improve, digital platforms will dominate the organic supply chain. Companies investing in e-commerce innovation and customer-centric models will maintain a competitive edge in the evolving organic produce sector.
Restraints
- High cost compared to conventional produce
- Limited shelf life and supply logistics
- Lack of global standardization and certification
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Challenges in pest control and yield stability - Organic farming bans on synthetic pesticides and GMOs increase vulnerability to infestations, lowering output stability and overall farm efficiency.
Farmers must rely on natural alternatives like companion planting, crop rotation, and biological pest control. These methods require intensive labor, technical knowledge, and continuous monitoring, which many smallholders lack. As a result, the market faces limited scalability and price competitiveness.
Unpredictable yields strain supply chain consistency, deterring large retailers from committing to organic sources. This leads to higher sourcing costs, frequent stock-outs, and logistics inefficiencies, which threaten both brand trust and consumer loyalty.
Without accessible organic pest solutions and yield optimization tools, the sector’s progress may remain stunted. Investment in bio-based inputs, agri-tech innovation, and farmer training programs will be essential for overcoming this bottleneck.
Opportunities
- Growth of organic farming technologies
- Increasing urban organic farming initiatives
- Premiumization in fresh produce segments
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Expanding distribution through online platforms - Digital commerce adoption opens new growth avenues for organic fruits and vegetables. Online platforms offer producers access to wider markets with minimal overhead. These channels support subscription-based models and direct sales that enhance customer engagement and brand identity.
Consumers increasingly value product transparency, and e-commerce facilitates detailed labeling, organic certifications, and sustainability information. Reviews and third-party verifications promote trust. Platforms using personalized AI tools enhance customer retention and promote repeat transactions.
Digital access enables small-scale organic farms to reach end-users directly, bypassing conventional distribution. This strengthens farmer margins and allows for storytelling around carbon neutrality, pesticide-free agriculture, and ethically grown produce, aligning with consumer values.
With rising internet penetration and smartphone adoption, particularly in emerging markets, e-commerce for organic produce is set to grow. Brands investing in logistics optimization, cold-chain delivery, and last-mile efficiency will thrive in this shifting marketplace.
Organic Fruits & Vegetables Market Competitive Landscape Analysis
Key players in Organic Fruits & Vegetables Market include:
- The Whitewave Foods Company
- H.J. Heinz Company
- CSC Brands LP (Campbell Soup Company)
- General Mills, Inc
- Juices International Pty. Ltd.
- Activz
- Z Natural Foods, LLC.
- Organic Valley Family of Farms
- Iceland Foods Ltd
- Green Organic Vegetable Inc
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Market Share Analysis
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Crop
- Market Snapshot, By Form
- Market Snapshot, By End Use
- Market Snapshot, By Distribution
- Market Snapshot, By Region
- Organic Fruits & Vegetables Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Rising health awareness among global consumers
- Growing demand for chemical-free produce
- Supportive government initiatives and subsidies
- Expansion of organic retail and e-commerce
- Restraints
- High cost compared to conventional produce
- Limited shelf life and supply logistics
- Lack of global standardization and certification
- Challenges in pest control and yield stability
- Opportunities
- Growth of organic farming technologies
- Increasing urban organic farming initiatives
- Premiumization in fresh produce segments
- Expanding distribution through online platforms
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Organic Fruits & Vegetables Market, By Crop, 2021 - 2031 (USD Million)
- Organic Fruits
- Organic Vegetables
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Organic Fruits & Vegetables Market, By Form,2021 - 2031 (USD Million)
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Fresh
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Frozen
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Dried
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Juiced
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- Organic Fruits & Vegetables Market, By End Use,2021 - 2031 (USD Million)
- Fresh Consumption
- Food Processing
- Organic Fruits & Vegetables Market, By Distribution, 2021 - 2031 (USD Million)
- Supermarkets/Hypermarkets
- Variety Stores
- Convenience Stores
- Organic Fruits & Vegetables Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Organic Fruits & Vegetables Market, By Crop, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- The Whitewave Foods Company
- H.J. Heinz Company
- CSC Brands LP (Campbell Soup Company)
- General Mills, Inc
- Juices International Pty. Ltd.
- Activz
- Z Natural Foods, LLC.
- Organic Valley Family of Farms
- Iceland Foods Ltd
- Green Organic Vegetable Inc
- Company Profiles
- Analyst Views
- Future Outlook of the Market