Online Takeaway Food Market
By Platform Type;
Mobile Applications and WebsitesBy Payment Method;
Online Payment and Cash on DeliveryBy Cuisine Type;
Fast Food, Chinese, Indian, Italian and OthersBy Order Type;
Single Order and Group OrderBy Geography;
North America, Europe, Asia Pacific, Middle East & Africa and Latin America - Report Timeline (2021 - 2031)Introduction
Global Online Takeaway Food Market (USD Million), 2021 - 2031
In the year 2024, the Global Online Takeaway Food Market was valued at USD 263,339.99 million. The size of this market is expected to increase to USD 481,395.80 million by the year 2031, while growing at a Compounded Annual Growth Rate (CAGR) of 9.0%.
Online Takeaway Food Market
*Market size in USD million
CAGR 9.0 %
Study Period | 2025 - 2031 |
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Base Year | 2024 |
CAGR (%) | 9.0 % |
Market Size (2024) | USD 263,339.99 Million |
Market Size (2031) | USD 481,395.80 Million |
Market Concentration | Medium |
Report Pages | 350 |
Major Players
- Just Eat plc.
- GrubHub
- Delivery Hero SE
- Takeaway.com
- Foodpanda
- Deliveroo
- Uber Eats
- Zomato
- Swiggy
- LimeTray
Market Concentration
Consolidated - Market dominated by 1 - 5 major players
Online Takeaway Food Market
Fragmented - Highly competitive market without dominant players
The global online takeaway food market has witnessed rapid growth, driven by shifting consumer preferences towards convenience and the increasing adoption of digital platforms for food ordering. This market encompasses a wide range of food categories, from fast food to gourmet meals, accessible through various online delivery services. The convenience of ordering food online, coupled with the proliferation of smartphones and improved internet connectivity, has significantly contributed to the market's expansion.
Key players in the online takeaway food market include both established food chains and emerging startups, leveraging technology to streamline ordering processes and enhance customer experience. These platforms offer features such as real-time tracking of orders, diverse payment options, and personalized recommendations based on consumer preferences and previous orders. Moreover, the COVID-19 pandemic further accelerated the market growth as lockdowns and social distancing measures prompted a surge in demand for contactless food delivery services.
Regionally, North America and Europe have been leading markets for online takeaway food, driven by high internet penetration rates and strong consumer spending on dining out. However, Asia-Pacific is emerging as a significant growth region, fueled by rapid urbanization, changing lifestyles, and increasing disposable incomes. As the market continues to evolve, innovations in logistics, digital payment systems, and food quality standards are expected to further shape its trajectory, making online takeaway food a pivotal segment of the global food industry.
Global Online Takeaway Food Market Recent Developments
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In May 2023, Just Eat launched eco-friendly packaging options to attract sustainability-conscious consumers
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In February 2022, Swiggy partnered with multiple cloud kitchens to expand its menu diversity in the takeaway food segment
Online Takeaway Food Market Segment Analysis
In this report, the Online Takeaway Food Market has been segmented by Service Type and Geography.
Online Takeaway Food Market, Segmentation by Service Type
The Online Takeaway Food Market has been segmented by Service Type into Restaurant-Controlled, Independent, Food Cooperatives, and Mobile Apps.
Restaurant-Controlled
Restaurant-controlled takeaway services are managed directly by established food chains through their own digital platforms. These businesses benefit from brand loyalty, operational control, and higher profit margins. With rising digital adoption, more restaurant brands are investing in proprietary ordering apps and integrated logistics. The model ensures a consistent customer experience and enhances customer retention.
Independent
Independent takeaway providers operate individually or as standalone outlets, often relying on third-party platforms to reach customers. Their presence is growing due to increasing demand for local and diverse food offerings. While these outlets face operational limitations, they thrive on personalization and flexibility. Support from aggregator apps is helping independents expand their online footprint.
Food Cooperatives
Food cooperatives consist of community-driven efforts where members collectively operate and manage takeaway services. These models emphasize sustainability, fair pricing, and local sourcing. While niche, they are gaining popularity in health-conscious and ethical consumer segments. Expansion opportunities exist through digital transformation and social media engagement.
Mobile Apps
Mobile app-based food delivery dominates the market, enabling seamless ordering through digital interfaces. These platforms offer real-time tracking, diverse choices, and personalized promotions. The segment benefits from millennial and Gen Z demand for convenience and speed. Strategic partnerships and data analytics drive revenue and customer retention across app ecosystems.
Online Takeaway Food Market, Segmentation by Geography
In this report, the Online Takeaway Food Market has been segmented by Geography into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
Regions and Countries Analyzed in this Report
Online Takeaway Food Market Share (%), by Geographical Region
North America
North America accounts for the largest share at 34%, supported by widespread smartphone usage and food delivery app penetration. The U.S. leads due to its advanced logistics networks and tech-savvy consumers. Frequent promotional campaigns and subscription-based services contribute to recurring revenue and market retention.
Europe
Europe holds around 26% of the market, with strong presence in the UK, Germany, and France. The region is characterized by high consumer spending and digital maturity. Regulatory support for e-commerce and sustainability initiatives are influencing food delivery models and packaging innovations.
Asia Pacific
Asia Pacific holds approximately 28% market share and is the fastest-growing region, led by China, India, and Southeast Asian nations. Rising disposable incomes and urbanization are fueling online food demand. The proliferation of super apps, digital wallets, and contactless deliveries adds momentum to growth.
Middle East & Africa
The Middle East & Africa contribute about 7%, with strong growth in Gulf nations like UAE and Saudi Arabia. High mobile penetration and a growing young population drive the demand for convenient food options. Regional players are expanding through hyperlocal partnerships and premium food offerings.
Latin America
Latin America holds roughly 5% of the market, led by Brazil and Mexico. Despite infrastructure challenges, the region is experiencing rising demand for digital ordering. Key drivers include urban food culture, affordability of mobile data, and app-based loyalty programs that enhance repeat purchases.
Market Trends
This report provides an in depth analysis of various factors that impact the dynamics of Global Online Takeaway Food Market. These factors include; Market Drivers, Restraints and Opportunities Analysis.
Drivers, Restraints and Opportunity Analysis
Drivers:
- Convenience and Accessibility
- Increasing Urbanization
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Digital Payment Adoption - The global online takeaway food market has experienced significant growth, fueled by changing consumer lifestyles and increasing digitalization. One of the pivotal factors driving this expansion is the widespread adoption of digital payment methods. As consumers increasingly prefer the convenience of ordering food online, they are also embracing digital payment solutions for their transactions. This shift has been accelerated by the proliferation of smartphones and improved internet connectivity, which have made online ordering seamless and accessible to a broader audience.
Digital payment adoption in the online takeaway food market offers several advantages. Firstly, it enhances convenience for customers by eliminating the need for cash transactions, thereby speeding up the ordering process. Secondly, digital payments support a more secure and transparent transaction environment, reducing the risk of fraud compared to traditional cash transactions. Moreover, digital payment methods allow for easier integration with loyalty programs and promotional offers, providing incentives for repeat business and customer retention.
Restraints:
- Delivery Costs
- Quality Control Challenges
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Competition Among Platforms - The global online takeaway food market is fiercely competitive, characterized by a plethora of platforms vying for market share and consumer loyalty. Key players such as Uber Eats, DoorDash, Just Eat, and Deliveroo dominate the landscape, each leveraging aggressive marketing strategies and technological innovations to gain a competitive edge.
These platforms engage in intense competition through various means, including offering diverse cuisine options, competitive pricing, and efficient delivery services. Customer experience is paramount, driving platforms to invest heavily in user-friendly interfaces, personalized recommendations, and robust customer support systems.
Partnerships with restaurants and fast-food chains play a pivotal role in platform differentiation. Exclusive deals and promotions further intensify competition, enticing consumers with discounts and special offers.
Opportunities:
- Expansion into Emerging Markets
- Technological Innovations
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Health-Conscious Consumer Trends - In the global online takeaway food market, health-conscious consumer trends are significantly shaping the industry landscape. Today's consumers are increasingly prioritizing health and wellness, influencing their choices even when ordering takeaway food online. This shift has led to a growing demand for healthier menu options that include organic ingredients, plant-based alternatives, and dishes with reduced salt, sugar, and saturated fats.
Technology plays a crucial role in catering to these trends. Online platforms and mobile apps now feature filters and categories that help users easily find and order healthier food options. Many takeaway services are also partnering with health-conscious restaurants and food providers to expand their menu offerings and meet the evolving preferences of their customers.
Transparency in food sourcing and nutritional information has become essential. Consumers expect detailed information about ingredients, calorie counts, and nutritional values when ordering online. This transparency builds trust and helps consumers make informed decisions about their food choices.
Competitive Landscape Analysis
Key players in Global Online Takeaway Food Market include:
- Just Eat plc.
- GrubHub
- Delivery Hero SE
- Takeaway.com
- Foodpanda
- Deliveroo
- Uber Eats
- Zomato
- Swiggy
- LimeTray
In this report, the profile of each market player provides following information:
- Company Overview and Product Portfolio
- Key Developments
- Financial Overview
- Strategies
- Company SWOT Analysis
- Introduction
- Research Objectives and Assumptions
- Research Methodology
- Abbreviations
- Market Definition & Study Scope
- Executive Summary
- Market Snapshot, By Platform Type
- Market Snapshot, By Payment Method
- Market Snapshot, By Cuisine Type
- Market Snapshot, By Order Type
- Market Snapshot, By Region
- Online Takeaway Food Market Dynamics
- Drivers, Restraints and Opportunities
- Drivers
- Convenience and Accessibility
- Increasing Urbanization
- Digital Payment Adoption
- Restraints
- Delivery Costs
- Quality Control Challenges
- Competition Among Platforms
- Opportunities
- Expansion into Emerging Markets
- Technological Innovations
- Health-Conscious Consumer Trends
- Drivers
- PEST Analysis
- Political Analysis
- Economic Analysis
- Social Analysis
- Technological Analysis
- Porter's Analysis
- Bargaining Power of Suppliers
- Bargaining Power of Buyers
- Threat of Substitutes
- Threat of New Entrants
- Competitive Rivalry
- Drivers, Restraints and Opportunities
- Market Segmentation
- Online Takeaway Food Market, By Platform Type, 2021 - 2031 (USD Million)
- Mobile Applications
- Websites
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Online Takeaway Food Market, By Payment Method, 2021 - 2031 (USD Million)
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Online Payment
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Cash on Delivery
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Online Takeaway Food Market, By Cuisine Type, 2021 - 2031 (USD Million)
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Fast Food
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Chinese
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Indian
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Italian
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Others
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Online Takeaway Food Market, By Order Type, 2021 - 2031 (USD Million)
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Single Order
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Group Order
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- Online Takeaway Food Market, By Geography, 2021 - 2031 (USD Million)
- North America
- United States
- Canada
- Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
- Nordic
- Benelux
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia & New Zealand
- South Korea
- ASEAN (Association of South East Asian Countries)
- Rest of Asia Pacific
- Middle East & Africa
- GCC
- Israel
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- North America
- Online Takeaway Food Market, By Platform Type, 2021 - 2031 (USD Million)
- Competitive Landscape
- Company Profiles
- Just Eat plc.
- GrubHub
- Delivery Hero SE
- Takeaway.com
- Foodpanda
- Deliveroo
- Uber Eats
- Zomato
- Swiggy
- LimeTray
- Company Profiles
- Analyst Views
- Future Outlook of the Market